PRSay

JULY 28, 2021

If so, then join PRSA and Ann Wylie at Reach Readers Online our mobile-web-writing workshop, starting Oct. You’ll master a four-part system for writing compelling web content that overcomes the obstacles of reading on the small screen. Get FREE writing tips here. Find more than 2,000 writing tip sheets at RevUpReadership.com.

Mobile 200

Mobile Web Writing Training 200

Melissa Agnes

JULY 2, 2014

There’s an episode of Girls where aspiring memoirist Hannah Horvath, played by Lena Dunham, decides that she wants to quit her job writing advertorials for Neiman Marcus at GQ. She wanted to be her best creative self, writing for a greater cause than simply selling a product. A City of Burned Bridges.

Reputation 250

Reputation Print Customer Service Creativity 250

PRSay

OCTOBER 22, 2020

Write short paragraphs. What’s surprising about this study is how the Poynter Institute — the think tank of how we write in print and online — defines an short online paragraph: Short paragraphs: 1 or 2 sentences long. Especially when writing for mobile. Our lawyers made us add this stuff. The solution? But how short?

Mobile 185

Mobile Writing Web Journalism 185

Reputation Us

AUGUST 5, 2014

For businesses, talking about organic growth on social media is like setting the goal of doubling your business’ sales based on one print ad, and thinking that plan will work. The following blog is a guest post from Digital Content Strategist Lis Thomas. I know what you’re thinking.

Social Media 156

Social Media B2C Media Print 156

ImPRessions - Crenshaw Communications

MAY 13, 2021

Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media. Write and edit media materials, including media alerts, fact sheets, bios, and case studies. Assist in the research, writing and development of new business proposals and presentations.

B2B 203

B2B Policies Case Study Enterprise 203

Flack's Revenge

DECEMBER 11, 2014

For the next in the series, Carmen graciously offered to ask a tech journalist friend the following questions (the reporter requested that we protect her identity; I can say she is the real deal – writes for a Chinese tech publication that has a circulation of well over 1M, and she has a similar number of Weibo followers).

Print 201

Print Transportation Conference Technology 201

Cision

OCTOBER 10, 2017

You can no longer simply email journalists and hope to get coverage online or in print-based media. Write long form content: Quite simply, the more text and information you have on your website, the more likely your targeted audience is to find your content and share it. Press Release Distribution. About Kayla Matthews.

Strategy 251

Strategy Case Study Instagram Print 251

PRSay

FEBRUARY 1, 2019

In some situations, for example, you may think your writing achieves the best flow with multi-lined sentences held together by numerous conjunctions. Here are a few things to consider when creating short sentences, a key part of captivating your reader with a piece of writing. Conjunctions help and hurt you. Wrong again.

Writing 164

Writing Case Study Training Print 164

Cision

JULY 19, 2017

Do they prefer online media or print? Write a standout pitch. After talking to countless of holiday gift guide editors, influencers and bloggers about what makes them pick your pitch for their gift guide pages, we rounded-up the most important takeaways for a successful holiday PR campaign. Find the right outlet for your audience.

Pitching 235

Pitching Print Creativity Blogging 235

Polaris

DECEMBER 1, 2014

In 1891, August Oetker sold baking powder with recipes printed on the back. If you understand how your product or service helps customers sleep soundly at night, you’ll be able to write content that is specific and meaningful for them. It’s just a new-fangled term for storytelling, which, let’s face it, is as old as the hills.

Content Marketing 216

Content Marketing Strategy Marketing Resources 216

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

Entrants should definitely read the fine print in the rules/guidelines before entering. For info on how to write a winning award submission , see this earlier post. Awards produced by U.S. based pubs Digiday and AdExchanger are actually global. By the same token, U.K. Now let’s get that trophy case filled with hardware!

B2B 295

B2B Industry Company Case Study 295

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

In today’s digital landscape, content writing plays a pivotal role in attracting and engaging both human readers and search engines. To optimize content writing for both people and search engines, focus on producing high-quality, valuable, and engaging content that meets the needs of your target audience.

Engineering 100

Engineering Writing Mobile SEO 100

Cision

SEPTEMBER 13, 2017

Editorial Guidelines: Establish writing standards to ensure consistency across content. Printed and digital materials: sales collateral. Create a document that addresses: Visual Identity: approved logo, colors, fonts, size, etc. Voice/Tone of Messaging: should it be formal? Informative? Social media profiles and content. one sheets.

Corporate 270

Corporate Brand Branding Guidelines 270

Cision

JANUARY 9, 2017

But this post isn’t about helping you write your book. Kawasaki has worked both with publishing houses and self-published, and his understanding of each helps to give perspective to the different aspects of writing and editing a long-form piece of content (book). You can publish a 100-page softcover book for under $2.50

Print 120

Print How To Local Customer Service 120

B2B PR Sense

JANUARY 5, 2018

For example, if you want to generate more website traffic, you may be better off authoring and placing articles in targeted outlets rather than trying to get the media to write about you. PR people don't whisper into the ears of journalists about what to write. Or a correction be issued if it is in print.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Sword and the Script

JUNE 18, 2019

I culled through the answers pulling out as many as possible that were fit for print and listed them below. 10) “Write and create content for internal and external audiences about my company.”. 10) “Write and create content for internal and external audiences about my company.”. 12) “Write for businesses.”.

Employee 146

Employee Print Writing Survey 146

Cision

JUNE 2, 2017

I also love writing. Communication trends will always be changing and while it’s important to keep up with the latest channels and methods, what really creates news (whether it’s print, digital, broadcast or social) is something that’s newsworthy.

Travel 243

Travel Agency Social Media Print 243

PR 20/20

MAY 19, 2020

Nonmedia companies, who in some cases had robust print custom magazines, began to lay off portions of their content teams. In many cases, the freelancers “used” to be staff, but now only write when there is overflow (which there usually isn’t at a time like this). In it, you’ll find both staff and freelancers.

Writing 72

Writing Brand Branding Construction 72

PRSay

MARCH 19, 2020

or a wall with paintings or prints on it. Ken Scudder has provided media training, presentation training, crisis communications training and consulting, as well as writing and editing, to business leaders, celebrities and politicians for more than 20 years. Are you too close to the wall so it looks you’re posing for your mugshot?

Interviews 210

Interviews Video Meeting Skype 210

PRSay

FEBRUARY 7, 2024

Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. Journalists have excellent communications skills, such as writing and the ability to speak clearly and concisely. Many of the most successful PR executives were former journalists.

Communications 193

Communications Sports Journalism Fashion 193

Cision

JANUARY 15, 2016

Use social listening tools to monitor what people say in response to rework your distribution methods, change story types or locate new ideas to write future content. Will you set up a digital newsroom to host everything or mail out a printed newsletter? But what you write is dependent on your approach and defined outcomes.

Journalism 120

Journalism Strategy Brand Branding 120

ImPRessions - Crenshaw Communications

JUNE 7, 2019

As opposed to paying for advertising, PR pros earn media coverage by pitching stories reporters want to write, and readers want to see. Actually the term originates with metal printing plates of prepared text that were distributed to local newspapers. Heads down – This phrase does not refer to low self-esteem.

Agency 192

Agency Internal International Pitching 192

PRSay

MARCH 29, 2022

In her article for the March issue of Strategies & Tactics , titled “ Channeling Childhood Creativity to Achieve Professional Success ,” Farmer recalled her creativity as a child, when she used to write her own songs. To make your writing more melodious, print it out and read it aloud to hear any awkward passages or sour notes.

Creativity 121

Creativity Print Software Writing 121

Sword and the Script

JULY 2, 2024

Burrelles bigs farewell to print media monitoring; PRophet adds Google AI models; Meltwater announces new AI features A few days ago, Burrelles ended its print monitoring services. It’s pretty wild to realize that print monitoring was a thing before press releases. At the time, not all news that went to print made it online.

Print 123

Print Newspapers Google B2B 123

ImPRessions - Crenshaw Communications

JANUARY 20, 2017

. • Recognize that publications often have a “digital first” mindset in addition to thinking about print products. How much bylined content does AHF accept and what are some tips to writing for the publication? AHF has a print magazine, a website, and a digital newsletter.

Agency 120

Agency Real Estate Print Pitching 120

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

Read the fine print. Additionally, keep your eye on the fine print in Cision contact listings. Use Google to check and see how often your listed journalists are published and if they tend to write relevant content. A contact listed under the “women’s interests” beat may write about anything from career to family health.

Media 136

Media Mobile Telecommunications Pitching 136

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Content shapes a personal brand.

Case Study 178

Case Study SEO Film Video 178

Cision

OCTOBER 7, 2015

If you want to increase the odds of getting a journalist to write about your company’s news , you’ve got to make it incredibly easy for them to do so. If the journalist doesn’t think so, you won’t get past him into print (or digital). Tell her you’re happy to answer any questions or give her a quote once she gets writing.

Pitching 120

Pitching Customer Service Print Writing 120

PRSay

MAY 8, 2018

In one class, we were asked to write a release based on a police report. Judy: To create brochures, we used to have to go to a printing press. Karlie: Writing is still key, along with planning and being organized. Karlie: My degree is in public relations from the University of Florida (UF). What hasn’t changed in PR?

Leadership 159

Leadership Conference Local Internal 159

ImPRessions - Crenshaw Communications

MAY 4, 2017

How hard is it to write some short articles on a subject you know well? Understanding what the decision-makers want before you begin writing is a major timesaver. Write for the audience. Because every industry has its own language and terminology, to write like an insider may require the inclusion of certain terms.

B2B 136

B2B Guidelines Writing Pitching 136

Stephen Waddington

SEPTEMBER 4, 2018

Offline examples include posters, leaflet and printed brochures. The distribution of printed content is limited to physical relationships while the audience for an owned digital property will be limited. It’s dependable because it’s completely within the control of an organisation to produce and publish or broadcast.

How To 113

How To Media Print Infographics 113

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. Yes, there is still print and broadcast media. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities.

Pitching 150

Pitching Radio Newspapers Print 150

Cision

OCTOBER 26, 2015

With the new Influencer Streams, you can monitor and engage influencers in real time, find out what contacts are writing about right now and see who they’re interacting with on social. Influencer Search: Influencers are everywhere, but not all of them are the right fit for your campaign.

Print 120

Print Software Mobile Writing 120

ImPRessions - Crenshaw Communications

FEBRUARY 2, 2016

It may be vanilla, but the healthy aging story just writes itself. Cam recently appeared in jungle print courtesy of Versace, while Manning sported a conservative blue Zegna suit. We aren’t predicting any PR winners here today. Instead, we’re counting the ways feature reporters on various beats will cover the rivalry.

Sports 149

Sports Fashion Print Pitching 149

Cision

SEPTEMBER 25, 2015

My first taste of the working world came from the print shop my grandfather owned and operated since 1941. Life in the print shop was not for me – not like anyone ever suggested it should be. I could escort a tech executive to a taping at CNBC in the morning and write a set of key messages for an energy client in the afternoon.

Survey 120

Survey Print Creativity Energy 120

ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

For public events, this usually begins with creating and deploying calendar listings for print, online and broadcast media. Write a thorough post-event report. . Plan a traditional and digital media outreach. The importance of a strategic media outreach plan cannot be stressed enough.

Pitching 185

Pitching Survey Video Examples 185

Melissa Agnes

OCTOBER 16, 2014

I am the Planning Section Chief for our agency so I write all the incident action plans for planned and unplanned events which I really enjoy. 1 (Printed in Wikipedia, “Lorne M. I am half time emergency manager and half time E911 coordinator so I am juggling multiple projects all the time but I enjoy it. Now we leave it to you.

Education 270

Education Government Policies Wikipedia 270