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Shaping Media and Advertising in 2025: Key Shifts on the Horizon 

5W PR

The media and advertising industries are poised for significant transformation in 2025, driven by evolving privacy regulations, advancements in artificial intelligence, and the rise of new media channels. These privacy shifts create opportunities for companies to showcase their commitment to ethical practices and consumer trust.

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On the Ground at ADWEEK 2024: Insights We’re Implementing into Our Practice

5W PR

Retail Media’s Holistic Impact Insights from Criteo and Shipt shed light on the growing impact of retail media. These statistics highlight the power of retail media as a consistent, long-term strategy. With the ongoing challenge of signal loss and privacy changes, marketers are racing to adapt to a new system.

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Stephen Waddington

One in four voice users have searched for information about fitness, food and drink, health, retail, and travel and leisure. Barriers to adoption Privacy of data and accuracy are two key reasons given for people not using voice. A third of all users say privacy concerns would prevent them from using voice-activated tech in the future.

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6 B2B Tech Trends From CES 2020

ImPRessions - Crenshaw Communications

The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas. As a result, whether you’re a brand, ad tech business, AI platform, or retailer, if you do business in California, you’re touched by the law. Are they really worth the data privacy trade-off? CES boosts brick-and-mortar retail. CCPA has an impact.

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2023 PR Opportunities For Ad Tech Brands

ImPRessions - Crenshaw Communications

Post-Covid, brands are spending on connected TV (CTV) ad platforms and the industry is abuzz about retail media. Retail media network – no longer just a buzzword but a market reality. Retail media (explainer here ) is more than one of this year’s hottest buzzwords: it’s the next big advertising channel.

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Crisis PR Examples: Industry-Specific Lessons from the Front Lines

5W PR

Tech Sector: Speed and Transparency in the Digital Age Technology companies face unique challenges during crises, particularly regarding data privacy and security. This response created a template for healthcare crisis management that balances public safety, regulatory compliance, and brand protection.

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Sephora Data-Privacy Penalties Sound Alarm for Marketers

PRSay

Marketers are taking notice of California’s data-privacy laws after cosmetics retailer Sephora agreed last month to pay $1.2 1, 2023, a new law called the California Privacy Rights Act will take effect, expanding and amending the existing California law.

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