Contently - Strategy

JUNE 18, 2024

The viral Cadbury “Gorilla” advertisement —wherein a gorilla drums along to Peter Gabriel’s “In The Air Tonight,” and no chocolate is consumed—is downright silly. Intel is a great example of brand-centering stories about client impact stories through their social media content.

Storytelling 52

Storytelling Examples Brand Branding 52

MaccaPR

FEBRUARY 19, 2018

When the inevitable social media backlash erupted, the CrossFit gym owner compounded the crisis by posting a profanity-laden response that called criticism by outraged women “b t,” “delusional and ignorant” and “feeble minded garbage.” CRISIS LESSON #2: ESTABLISH CLEAR SOCIAL MEDIA GUIDELINES AT EVERY LEVEL OF YOUR COMPANY.

Instagram 98

Instagram Crisis Local Privacy 98

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. 11) Privacy regs bring back the basics. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Rock the Status Quo

AUGUST 15, 2014

It certainly didn’t help that some media outlets were all-too-eager to report intimate details of his death. If I am shocked by the callous disregard for privacy, I can only imagine how his family feels. It’s a one-way ticket to social media #virality.” The post never should have been written.

Pitching 272

Pitching Viral Interviews Education 272

David PR Group

JUNE 8, 2017

My phone was blowing up earlier this week with colleagues and friends asking my opinion of the 10 Harvard students who had their admissions canceled after posting offensive memes on social media. The story broke in the Harvard Crimson and soon went viral. Social media #fail of the year.”. Be a good citizen.

Privacy 66

Privacy Reputation Google Engineering 66

Solo PR Pro

JULY 3, 2019

Privacy and overuse are causing Internet and social media users to actively consider their usage. Developing a better user experience produces by far the most viral effect and impact when investing in growth. Privacy Concerns and Their Impact on Advertising. Digital Media Usage.

Report 45

Report Privacy Pinterest Retail 45

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

It’s not alone among social media companies, but the brand has suffered from its casual and misleading response to the situation. As images of the bloodied man being dragged from his seat by airport police went viral, the airline made things worse with a series of legalistic and tone-deaf public responses.

Airlines 180

Airlines Reputation Journalism Crisis 180

PR 20/20

APRIL 7, 2016

Take a moment and try to surmise one of the more popular types of content that you’d normally see on social media. Did the thought of those commonly seen quizzes on social media networks pop into your mind? By adding social media quizzes into your repertoire, you’ll be doing your brand a huge favor.

Social Media 40

Social Media How To Media eBook 40

David PR Group

MAY 26, 2017

This includes search results which may be the first to publish negative news stories, hate blogs and social media posts that are building viral strength. We really don’t have privacy and free speech anymore as anything you say online can be used against you – perhaps not legally but definitely in the court of public opinion.

Reputation 44

Reputation Policies Web Employee 44

Prohibition

FEBRUARY 13, 2024

Looking for the latest social media updates? These changes include new content policies and enhanced protections, and for marketers it’s important to consider target demographics in terms of their safety and privacy. You’ve come to the right place. Check out the changes that will impact your Q1 strategy below.

Instagram 62

Instagram LinkedIn Social Media Media 62

Waxing UnLyrical

JANUARY 25, 2011

The news of these offensive cards has gone viral, and I expect the company will begin to see a dent in their sales figures from sellers shutting down shops and buyers boycotting the site. These cards, and the subsequent viral campaign against them, haven’t just hurt those offended by them. Regardless, thanks for visiting!

Policies 93

Policies Twitter Facebook Writing 93

Prohibition

MAY 9, 2023

As a social media platform that has seen an unprecedented rise in popularity, TikTok has captured the attention of millions of users around the world. With its unique video format, catchy music, and viral challenges, TikTok has become a global phenomenon, especially among younger audiences. What is Tik Tok and why is it popular?

Privacy 62

Privacy Social Media Viral Instagram 62

PR Conversations

APRIL 27, 2015

Advancements in communications technology and the explosion of social media platforms have secured the need for public relations experts to help organizations communicate effectively with their stakeholders. Businesses, governments and organizations continue to need highly competent public relations professionals—and they are hiring.

Film 40

Film Crisis Communications Ethics Crisis 40

PR Conversations

APRIL 27, 2015

Advancements in communications technology and the explosion of social media platforms have secured the need for public relations experts to help organizations communicate effectively with their stakeholders. Businesses, governments and organizations continue to need highly competent public relations professionals—and they are hiring.

Film 40

Film Crisis Communications Ethics Crisis 40

Contently - Strategy

DECEMBER 1, 2021

As social algorithms send less and less referral traffic to publisher sites, it’s worth remembering: email continues to beat social media in terms of engagement and accessibility. Recent controversy aside, Facebook remains the largest social media platform, with more than 2.8 Not convinced?

LinkedIn 145

LinkedIn Facebook Blogging Mobile 145

NewsWhip

SEPTEMBER 18, 2020

These notably come from the likes of CNN and the New York Times, showing that the coverage today is making a bigger splash across social media than previous coverage had, and the public is paying attention to it. The rest of the top articles were about TikTok trends going viral. Top articles about TikTok in 2020.

Publicity 88

Publicity Privacy Viral Trends 88

MaccaPR

SEPTEMBER 14, 2015

Yet, few have asked the more urgent question that faces all brands in this era when smartphones guarantee that a spokes-celebrity’s scandals will be documented for viral eternity: Why wait to act until a brand’s spokesperson is arrested, convicted and imprisoned, his perp walk (and your brand’s collapse) documented across the America?

Brand 48

Brand Branding Crisis Social Media 48

ImPRessions - Crenshaw Communications

AUGUST 8, 2017

Simmering issues of diversity and gender discrimination in the tech industry were spotlighted this week when an internal memo penned by a Google engineer went viral, causing a public relations earthquake for the company. Legal counsel will always trump reputation counsel if the two are at odds.

Google 185

Google Engineering Reputation Internal 185