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The media and advertising industries are poised for significant transformation in 2025, driven by evolving privacy regulations, advancements in artificial intelligence, and the rise of new media channels. These privacy shifts create opportunities for companies to showcase their commitment to ethical practices and consumer trust.
But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling. While there are countless reasons why customers should be at the center of your marketing strategy, here are the top four reasons customer storytelling will help your business.
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By Brendan Davis Last week, I had the opportunity to attend NVIDIAs 2025 Global Technology Conference (GTC). Walking the show floor, I was struck by how technology doesn’t just process information but enhances human creativity, turning our most innovative dreams into tangible realities.
The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. A patchwork of privacy regulation s has challenged all the major players. Compliance, privacy and ITP/cookie-tracking weren’t just the domain of marketing and ad tech trade press.
ET, Microsoft’s Bonnie McCracken leads a PRSA webinar titled “Storytelling in the World of AI.” How do you think AI differs from how we’ve worked with other new technologies in the past? Many AI-related headlines in the news have taken a more negative slant (inaccuracies, privacy concerns, etc.).
Patient care and privacy needed to be balanced with public health. It’s the start of a lovely relationship and an important piece of storytelling. COVID-19 has driven the adoption of technology. Kirk Millis-Ward shares the story of the launch of the NHS COVID-19 app.
It is not just about fact finding – but teasing out the cool, to help turn a dry story about technology into something really interesting. From there it depends on how relevant the technology is to the company’s goals. Assuming you are willing to share details, they should be woven into the messaging and storytelling.
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It’s also an extremely effective example of brand storytelling, as it was produced not by a gritty independent film studio but by the financial services platform Square. That’s a noble aim, but how can a piece of content that is not directly about a brand be one of the best examples of brand storytelling ?
Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Morgan McLintic , CEO, Firebrand Communications 6. ” ~ Prof.
For example, I work with a producer on the west coast on video courses, and I’m on the east coast, but with technology anything is possible. You can expand your borders because you have technology that allows you to do this. We work through issues and crises that have the potential to be bigger through advancements in technology.
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Meeker calls out the use of edited and curated images as a means of storytelling. The conversation about user privacy is growing louder. Platforms are attempting to get ahead of the issue by improving privacy management. Technology is also enabling a remote workforce. billion daily active users.
Storytelling principles, writing skills, graphic design basics, audio and video editing techniques, and even coding for interactive projects are valuable assets in the digital toolbox. Combat misinformation, protect privacy, and engage in respectful discourse. Stay informed about these evolving technologies.
While the macro mood is buoyant, is Prabowo-Gibran good news for Indonesia’s technology sector? New leadership in Indonesia offers fresh opportunities for technology companies, but businesses must understand the policy and regulation changes that are coming.
Here’s what happened next: The media boosted coverage, mostly around ChatGPT itself but also how the technology works, the risks, the influx of VC funding and more. adults showed: AI PR and marketing opportunities Brand storytelling and PR is one of the most powerful tools a business has. The set of target publications is unique.
Regardless of whether marketers embrace AI, it is accelerating change in the industry and transforming careers along the way: Consumers will demand greater personalization, while wanting to control their data and privacy. We built the Institute’s readership by connecting with marketers interested in the latest marketing technology and AI.
In short, our main goal is to increase the profile and influence of the association through data-based storytelling and creative communications that inspire our audiences to learn more about what we do and become a part of it. 3) Data privacy seems to be a marquee issue for the association. How are things similar or different?
These are the four technologies the EU wants to protect, especially from China — Euronews Electric vehicles: yet another battleground between China and the West — Verdict Spies will be called in to keep Britain safe from hostile Chinese AI — The Telegraph You’ll notice our coverage focuses a lot on competition with China. .:
Disruptive technologies like artificial intelligence (AI), blockchain, and others are constantly reshaping various industries. The challenge that any new technology faces is explaining the full implications of its tech once unleashed. As disruptive technologies aim to overturn the status quo, they often challenge entrenched systems.
And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. My own predictions are listed at the very bottom. Relentless focus on the customer .
Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. ’s CEO Aaron Levie has been speaking out on issues of trust in tech and privacy regulations in the last few months, taking a strong point of view in reaction to the reputation struggles of big tech.
In reality, third-party cookies and resulting targeted ads can feel like an invasion of privacy—or even be perceived as downright creepy. Pressure from consumer privacy advocacy groups and regulatory entities is part of the reason why Google is now changing its M.O.
According to the Electronic Frontier Foundation (EFF), the TPP’s Electronic Commerce and Telecommunications Chapters “encourage your personal data to be sent across borders with limited protection for your privacy.”. This only prolongs profiteering for larger corporations and impedes new technology from building upon known predecessors.
11) Privacy regs bring back the basics. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. 16: Ted Seward. 13) Personal stories drive stronger connections.
Public relations stands as a defining force in the advertising technology sector, where technical innovation meets market perception. Building Brand Authority Through Strategic Storytelling AdTech companies face unique challenges in communicating their offerings to diverse audiences.
Also see PR and Storytelling; Off Script No. Calls for GDPR style American laws to codify privacy as a human right will increase, culminating in American laws in 2020. Television, XM Radio, Smart Things and other technologies will continue to meld with traditional digital channels and tools.”. – Marty Weintraub | Aimclear.
Although change is certainly an inevitable part of life, it can still be quite challenging—and even intimidating—to adopt new, increasingly more intelligent forms of technology as they emerge in the marketplace. Even as AI continues to evolve, there will always be something uniquely human about the art of storytelling.
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