Agility PR Solutions

JANUARY 18, 2024

This guide is your party planner, showing you how to blend PR and tech in your go-to-market strategy to throw a launch party that everyone remembers. […] The post Product launch planning: Integrating PR and tech in your go-to-market strategy appeared first on Agility PR Solutions.

Product Launch 109

Product Launch Strategy Marketing How To 109

PR Fuel

FEBRUARY 25, 2022

The interesting part is the way they approached their release about the product launch. If their product launch wasn’t enough to attract news stories, a guaranteed interview with the CEO definitely would have. The post 4 Press Release Samples for a Product Launch appeared first on eReleases.

Product Launch 105

Product Launch Travel Interviews Writing 105

5W PR

NOVEMBER 12, 2024

From product launches to industry influence, PR plays a crucial role in crafting the narrative for B2B tech companies.  Product Launches A meticulously executed PR campaign can spark a triumphant product launch within the B2B tech sector.

Product Launch 78

Product Launch B2B Industry Case Study 78

5W PR

OCTOBER 15, 2024

Understanding the Target Audience The first step in a successful CPG product launch is understanding the target audience thoroughly. Distribute press releases to announce new product launches, partnerships, or company milestones. Use displays, banners, and other materials to promote the product at retail locations.

Product Launch 78

Product Launch Consumer Strategy Marketing 78

Agility PR Solutions

MAY 2, 2023

The process will determine your product’s success in the market, which is why you’ll need a great product launch press release.

Product Launch 88

Product Launch Examples Writing Marketing 88

Onclusive

JUNE 2, 2021

A public relations campaign is a series of activities that are planned in advance to achieve a clear objective, such as improving brand reputation, raising awareness of a new product launch, or reaching a specific audience to influence desired actions. .

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

Today the client tells us about a new product launch scheduled for early next year. It’s exciting, and we discuss dates for a full briefing with the product team. I note action items for both my team and the client, using only the code name for the new product launch because it’s highly confidential. 11:30 p.m.

Product Launch 323

Product Launch Meeting Report Technology 323

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

Today the client tells us about a new product launch scheduled for early next year. It’s exciting, and we discuss dates for a full briefing with the product team. I note action items for both my team and the client, using only the code name for the new product launch because it’s highly confidential. 11:30 p.m.

Product Launch 321

Product Launch Meeting Report Technology 321

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. For the company, a new product launch is the biggest news in the world. To be successful, tech PR pros need to tap into a broader, buzzed-about trend to make the product launch meaningful and timely.

Technology 157

Technology Product Launch B2B Software 157

Ronn Torossian

FEBRUARY 8, 2024

Building anticipation through strategic product launches PR is instrumental in […] The post The Power of PR in Shaping the Consumer Technology Industry appeared first on. In this context, public relations plays a pivotal role in shaping the narrative, perception, and success of companies within the consumer technology sector.

Technology 195

Technology Consumer Industry Product Launch 195

Prowly

FEBRUARY 19, 2021

Jump straight to press release examples No matter if you’re about to promote a product launch, release a new book, or announce a new hire – you’re probably looking for the best press release examples to get inspired from. Searching for the best press release examples? You came to the right place. ? And rightly […].

Examples 210

Examples Product Launch 210

Onclusive

JULY 13, 2021

23andMe , a personal genomics and biotechnology leader, used NEO during a recent campaign launch to look at the key messages and terms that were driving the most website traffic and actions. In addition, they tested a new strategy leveraging industry experts for their product launches.

How To 370

How To Biotechnology Case Study Leadership 370

Onclusive

AUGUST 10, 2021

For example, a product launch article could be rewritten from the customer perspective. What other content might you have that can provide objective information and advice to those who need it the most? Another effective strategy is localizing your content.

Strategy 418

Strategy Survey Automotive Data 418

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

A new product launch. A solid marketing strategy can help drive quick awareness for a new product or service. As a complement, a strategic PR campaign is also very valuable, especially for a complicated or high-end product launch.

Marketing 310

Marketing Product Launch Corporate Viral 310

Onclusive

AUGUST 3, 2021

Is there a new product launch that needs exposure, a new story that needs to be told, or new messages that you’d like to introduce to your key audiences? Is your brand a startup or a new entrant that needs to establish itself in the marketplace, or is it focused on growing its market share in a mature market?

Branding 370

Branding Brand Media Measurement 370

Cision

JANUARY 8, 2018

Product Launch. Rolling out a new product at a trade show creates excitement which generates more booth traffic and, therefore, draws in more audiences to experience the product at the booth. Fully experiencing a product or service also reduces the chances of writers misrepresenting your new offering.

Company 222

Company Trade Shows How To Product Launch 222

ImPRessions - Crenshaw Communications

OCTOBER 12, 2021

A new product launch interview needs a senior product specialist, a change in strategic direction a C-level executive, a technology exploration a chief engineer, and so on. Often a CEO or founder will be in demand as a media spokesperson, especially at high-growth technology companies.

Interviews 309

Interviews Product Launch Radio Media Training 309

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

We geek out over the latest tech announcements – For anyone who doesn’t work in tech, things like the latest product launch or software update are not important. Our worst fear is missing a message that needed immediate attention! .

Product Launch 296

Product Launch Training Interviews Software 296

ImPRessions - Crenshaw Communications

MARCH 18, 2022

In ad tech PR, we might write releases that detail new hires, acquisitions, partnerships, or product launches. In PR , we often draft, edit, and distribute press releases to announce news about our companies or clients. There’s no real limit to what we can write a release about, as long as it’s newsworthy. .

Media 296

Media Local Product Launch Newspapers 296

PR for Anyone

MARCH 24, 2020

Instead, when I heard camouflage was a new fashion trend for women, I took the camo Sock-It that was originally designed for men and coupled it with a hot pink Strap-It and created a “new” combination that appeared to be a new product launch. An accountant can talk about new tax laws and what that means for local businesses.

Publicity 331

Publicity Television Local Pitching 331

ImPRessions - Crenshaw Communications

MAY 28, 2020

Identify and map out potential media opportunities that could occur during the year, such as product launches, new service offerings, company-hosted events, and the like. It’s also worth mentioning that in addition to receiving coverage, the Amazon story supported its mission to be the “ Earth’s most customer-centric company.”.

Strategy 287

Strategy Media Measurement Product Launch 287

Cision

DECEMBER 28, 2017

June: Plan Around Product Launches. The launch of a new product should have a certain degree of fanfare surrounding it, and your content marketing should play a big role in that. One launch could spur posts like a video review of the product, a tutorial on how to use it, or even the story behind its creation.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. Clients pay us for our recommendations, so we do everyone a service when we share them. . Explain what is required .

Publicity 334

Publicity How To Product Launch Agency 334

Remote PR Jobs

MAY 30, 2024

Creative Skills Creativity is a key component to successful PR and Communications efforts, as you need to come up with original, innovative ideas for product launches, storytelling campaigns, and digital content. While nerves might sometimes get in the way, social skills are one of the easiest to improve upon!

Communications 245

Communications Creativity Writing Product Launch 245

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

Besides quarterly earnings, news around key company hire , an acquisition , big product launches and brand partnerships , among others, should probably be distributed via newswire. They should be used sparingly, usually for major announcements, and approached as a means to an end, not the end in itself. .

SEO 279

SEO Print Financial Product Launch 279

Cision

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. But it’s important to keep in mind that their audience, the media, also has a job to do. Companies have a story to tell, and the media needs to tell a story.

Media 210

Media Automotive Resources Product Launch 210

Remote PR Jobs

SEPTEMBER 27, 2024

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Crisis Management 264

Crisis Management Analytics Radio Analysis 264

PR Fuel

DECEMBER 19, 2022

Did you know that around ninety-five percent of all product launches end up failing? If you try to plan a product launch without implementing the most effective launch strategies, it is possible that you will not be successful. This is why it is a good i.

Product Launch 105

Product Launch Strategy Publicity 105

Agility PR Solutions

OCTOBER 20, 2024

You’ve just wrapped up a massive PR campaign for your company’s new product launch. The press releases went out, influencers shared your content, and news outlets picked up your story.

Analytics 109

Analytics Product Launch Measurement Trends 109

ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

For example, if your B2B PR plan includes a new product launch in email marketing software, it pays to push that piece on new best practices for email marketing a week or so after the product launch, when the buzz is still fresh and interest and engagement is likely to be higher.

Leadership 149

Leadership Product Launch B2B Software 149

Notified

NOVEMBER 13, 2024

Most people think of press releases as just a way to deliver news - a product launch, a big hire or maybe a new partnership.

Product Launch 105

Product Launch Tools How To Branding 105

Deirdre Breakenridge

MAY 23, 2017

I’ve “covered” book releases, product launches, and restaurant openings. My clients always liked being featured on my blogs, especially if I was writing about a successful campaign or an event I had helped them with.

Blogging 282

Blogging Case Study Social Media Instagram 282

Cision

JUNE 29, 2016

Besides insights on communication, monitoring can also give your brand a sneak peek at your competitors’ product road maps. Often, a brand’s communication leading up to a product launch will provide clues on what they will announce. Listen to your competitors’ thought leaders, such as executives, managers and others.

Branding 174

Branding Brand Product Launch Strategy 174

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

How would you support a product launch for [insert client]? I like to ask candidates how they would support specific product launches from a media relations point of view for our B2B tech clients.

B2B 159

B2B Apparel Product Launch Agency 159

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For example, you may plan for a company’s product launch to generate a press release, a social post linking to the press release across social channels, a social post with a top media placement across social channels, and an in-depth blog post for the company website. After, you can build out the corresponding content. .

How To 259

How To Social Media Product Launch Construction 259

PRSay

AUGUST 5, 2020

Make clear that, in this era of continually changing news and events, there might not be enough room in the media cycle for broad coverage of a product launch. Set client expectations at the start of the project. Be honest and realistic. Target your media outreach.

Product Launch 197

Product Launch Pitching Meeting Conference 197

ImPRessions - Crenshaw Communications

APRIL 9, 2019

It pays to remember that what’s newsy to a client, like a product launch, exciting new campaign, or corporate reshuffling, may not be enough for an article. Funding alone isn’t necessarily newsworthy to an IT security journalist. Try TechCrunch or VentureBeat for those.)

Twitter 197

Twitter Ethics Pitching Product Launch 197