5W PR

FEBRUARY 1, 2025

With 79% of firms reporting increased visibility after implementing employee advocacy initiatives, more companies now recognize their workforce as powerful brand ambassadors. times more likely to report increased lead quality. According to a study by Marketing Advisory Network, companies with structured advocacy programs are 2.3

Employee 88

Employee Social Media Reputation Guidelines 88

Shift Communications

NOVEMBER 10, 2015

For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong. This is typically a 4 week process, amigo.

Product Launch 60

Product Launch Interviews Engineering Technology 60

Shift Communications

NOVEMBER 10, 2015

For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong. This is typically a 4 week process, amigo.

Product Launch 60

Product Launch Interviews Engineering Technology 60

Shift Communications

NOVEMBER 10, 2015

For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong. This is typically a 4 week process, amigo.

Product Launch 60

Product Launch Interviews Engineering Technology 60

Shift Communications

JANUARY 4, 2017

New product launches can be hit or miss. It’s easy to give in to the excitement and guzzle the Kool-Aid when a client starts to tell you about the next generation of their product. New products are getting harder and harder to pitch. What’s hard (sometimes) is figuring out how to get the media as excited about it.

Product Launch 74

Product Launch Pitching B2B Analytics 74

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

Have reporters stopped asking to see the full release when you contact them about news – a partnership, company milestone, new product or a big hire? The comprehensive reports can be helpful. It doesn’t ensure that a reporter will open or read the release. But are they really?

SEO 279

SEO Print Financial Product Launch 279

Onclusive

AUGUST 3, 2021

Is there a new product launch that needs exposure, a new story that needs to be told, or new messages that you’d like to introduce to your key audiences? Ragan Communications, Communications Benchmark Report 2021. It is also important to be clear about how you define your objectives and measure success.

Branding 370

Branding Brand Media Measurement 370

ImPRessions - Crenshaw Communications

MAY 28, 2020

Identify and map out potential media opportunities that could occur during the year, such as product launches, new service offerings, company-hosted events, and the like. The well-timed launch of the event helped to secure placement in relevant media outlets, including Adweek. . Make your pitch schedule timely.

Strategy 287

Strategy Media Measurement Product Launch 287

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 147

Journalism Media Relations Report Media 147

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

A new product launch. A solid marketing strategy can help drive quick awareness for a new product or service. As a complement, a strategic PR campaign is also very valuable, especially for a complicated or high-end product launch. An influencer marketing campaign.

Marketing 310

Marketing Product Launch Corporate Viral 310

Onclusive

JULY 27, 2023

For example, Apple’s product launches are well known for the huge amount of buzz they generate among consumers. With a planning tool, you gain access to info that may be collected from thousands of sources, including reports, surveys, launches, financial results, legislative announcements, and industry conferences.

Tools 354

Tools Resources International Internal 354

Prowly

DECEMBER 4, 2024

You need those strategic insights ASAP to create timely pitches, plan relevant and targeted campaigns, track your progress, and report successes to stakeholders. Keyword-specific coverage analysis Say, you want to conduct a social media sentiment analysis for your new product launch. How can you arrive at actionable data faster?

Data 104

Data Media Product Launch Analysis 104

ImPRessions - Crenshaw Communications

MARCH 18, 2022

In ad tech PR, we might write releases that detail new hires, acquisitions, partnerships, or product launches. It’s easy for reporters to quickly scan the alert and know exactly what the announcement is about, why it is important and determine if they are interested. . Press Releases.

Media 296

Media Local Product Launch Newspapers 296

Prowly

FEBRUARY 18, 2025

With Prowly, you can do just that : monitor your campaigns and report on them in real-time. With media monitoring, sentiment analytics, and detailed reports, you'll have the pulse of your campaign at all times. The end result is (ideally) an increase in revenue as well. These are the critical steps you don't want to miss. #1

Examples 104

Examples How To Product Launch Print 104

Cision

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. According to Cision’s 2017 State of the Media Report , journalists continue to experience shrinking news teams and constricting budgets. Target your audience.

Media 210

Media Automotive Resources Product Launch 210

Cision

DECEMBER 28, 2017

” as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get. June: Plan Around Product Launches. If you’ve currently got nothing more than “sign up!”

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

PR Fuel

DECEMBER 17, 2024

Fit Small Business reports that 68% of journalists rely on press releases for content ideas. They use these releases to craft news stories, covering everything from product launches to business achievements. For example, a press release about a new product could lead to a feature article.

Product Launch 52

Product Launch Small Business Media Examples 52

ImPRessions - Crenshaw Communications

APRIL 9, 2019

However, no one can advise PRs better on how and what to pitch reporters than… reporters. PRs have to research the beats, reporting style, and preferences of those they approach in order to avoid irrelevant pitches that are more likely to end up as a mean tweet or on Muck Rack’s bad pitch roundup than as a published story.

Twitter 197

Twitter Ethics Pitching Product Launch 197

Presspage

JANUARY 21, 2025

Its purpose is to announce something newsworthysuch as a product launch, event, or major milestonein a clear and concise format. Whether launching a new product or managing a crisis, heres how to adapt your press release format for different scenariosplus free templates to help you get started.

Writing 78

Writing How To Product Launch Crisis 78

Remote PR Jobs

SEPTEMBER 27, 2024

Coverage Reports: These types of reports compile all the occasions where your press release is mentioned, which can provide a comprehensive view of its impact and reach. However, the work doesn't end once the press release is distributed. Audience Engagement Following the release, actively engaging with your audience is crucial.

Crisis Management 250

Crisis Management Analytics Radio Analysis 250

Prowly

DECEMBER 11, 2024

It covers several areas, such as social media, websites, content and campaigns, product launches, reviews, and more. Centralize your monitoring and reporting in one easy-to-use platform. In marketing and PR, competitive monitoring is tracking and analyzing competitor activities, strategies, and market positioning.

Print 104

Print Analysis SEO Tools 104

PRSay

MARCH 20, 2025

Try something like: Ive talked to [reporter name], and they said theyre more focused on industry trends than product launches right now. If a client wants to push a sales-focused angle, then mention that the target reporter has recently covered broader industry stories and would be more receptive to a trend-focused pitch.

Leadership 68

Leadership Pitching Case Study Product Launch 68

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Any team asked to budget an event, product launch, or other initiative is expected to stand by their projections, and it’s smart to estimate “up” to allow for last-minute contingencies. This can mean giving the reporter some fresh data or insights for the story, or even additional resources at the company.

Media Training 249

Media Training Policies Agency Interviews 249

PRSay

AUGUST 5, 2020

Make clear that, in this era of continually changing news and events, there might not be enough room in the media cycle for broad coverage of a product launch. Keep pitches tight and on topic, and work to serve reporters’ needs. Be honest and realistic. Target your media outreach.

Product Launch 197

Product Launch Pitching Meeting Conference 197

Remote PR Jobs

MAY 30, 2024

Creative Skills Creativity is a key component to successful PR and Communications efforts, as you need to come up with original, innovative ideas for product launches, storytelling campaigns, and digital content. You need to be able to prioritize, coordinate, monitor, and report on your work, progress, and results.

Communications 214

Communications Creativity Writing Product Launch 214

The Proactive Report

FEBRUARY 24, 2017

That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. And according to the 2016 Cision State of the Media Report they don’t think Twitter is going away anytime soon. His tweet about a new Tesla product launch resulted in a $900 million increase in value.

Twitter 235

Twitter Customer Service Web Facebook 235

ImPRessions - Crenshaw Communications

JULY 14, 2016

When PR agency professionals plan a product launch or news announcement, we do it with close attention to detail. We live in fear of sudden government resignations, a celebrity scandal or untimely passing, or – in tech PR especially — a surprise Apple product launch. Low-risk, high-reward. Go with it.

Product Launch 120

Product Launch Trade Shows Comparison Insurance 120

ImPRessions - Crenshaw Communications

AUGUST 10, 2020

Upon receiving the offer, reporters will inform the PR person if they can honor the embargo time and date, or they may opt to pass the story. Embargoes let reporters plan ahead. Reporters may also be more likely to reach out when they’re looking for sources for commentary in industry feature stories. .

Pitching 177

Pitching B2B Product Launch Report 177

Stern + Associates

JULY 3, 2024

In an era when communications practitioners outnumber reporters six-to-one, this is a tactic that just won’t work. Instead, cultivate a handful of key media relationships with the reporters and editors most relevant to your audience, even if it means an overall reduction in volume.

Media Relations 127

Media Relations Media Product Launch Leadership 127

OnePitch

FEBRUARY 6, 2025

Known for its dynamic panels, groundbreaking product launches, and unforgettable performances, SXSW is where creators, innovators, and storytellers come to connect and shine. South by Southwest (SXSW) is right around the corner, and with it comes the annual convergence of music, film, technology, and culture in Austin, Texas.

Product Launch 57

Product Launch Film Energy Storytelling 57

Business Wire

OCTOBER 30, 2017

The recaps provide companies a second round of visibility for their news, and give reporters an easy-to-follow list of options to write about. If you’re looking to activate reporters to cover your holiday news, NOW is the time to write your holiday stories. Reporters need your multimedia content to create a compelling story.

Infographics 154

Infographics Travel Product Launch Video 154

ImPRessions - Crenshaw Communications

JULY 6, 2016

The Holmes Report estimates the global PR industry at $14.2 A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media.

SEO 204

SEO Analytics B2B Measurement 204

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. Insufficient research. It takes talent, and we’re proud of that. Insufficient interview prep.

How To 257

How To Interviews Measurement Storytelling 257

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. Source: Ragan Communications, Communications Benchmark Report 2021. Think of it as a sales pitch with robust data and justification.

Resources 195

Resources Technology Data Product Launch 195

Sword and the Script

APRIL 9, 2024

This is relevant to the study because ON24 analyzed the behavioral patterns that occurred in their platform last year, to develop a report. the 2024 edition report is based on 2023 data). This is an annual report that I’ve covered occasionally over the years. The “sample” size for this study is considerable.

B2B 154

B2B Study Report Product Launch 154

ImPRessions - Crenshaw Communications

JANUARY 3, 2017

Make life easy for reporters at CES. Standing out from the crowd should be as easy as knowing reporters’ beats and giving them story fodder they can use. ” Know that you can still interest reporters once the show has started. Remember the reporters who aren’t at CES. And the timing could be perfect.

Trade Shows 147

Trade Shows Pitching Product Launch Report 147

ImPRessions - Crenshaw Communications

MARCH 6, 2018

The word is a little misleading, because it sounds like you’re giving the story to only one reporter. Startups and young technology agencies tend to flood the tech media with overly commercial product launches or low-value meetings with founders rather than solid story angles or truly newsworthy announcements.

Pitching 189

Pitching How To Media Interviews 189