Beyond PR

NOVEMBER 9, 2016

When brands launch a new product or roll out a product update, there’s a pretty standard slate of communications methods to rely on. Product collateral, email, social media, demo videos, advertising, press releases and events are all common product marketing tactics. What is the call to action?

Product Launch 85

Product Launch How To Leadership Analytics 85

Remote PR Jobs

SEPTEMBER 27, 2024

Key Points of Distribution Media Outlets: Newspapers, magazines, TV and radio stations receive your press release. Social Media: Platforms like Twitter, LinkedIn, and Facebook can be used to amplify your message. Media Coverage Once your press release is distributed, media outlets may decide to cover your story.

Crisis Management 250

Crisis Management Analytics Radio Analysis 250

Remote PR Jobs

OCTOBER 11, 2022

Social media and PR are no longer separate entities, but rather building blocks that work together to produce stellar results. Specifically, social media can help you craft a PR campaign that will grow your brand awareness and help you stay competitive in the industry. 1 Social Media Allows you to Easily Track Results.

Social Media 130

Social Media Media Product Launch LinkedIn 130

Prowly

FEBRUARY 18, 2025

Here are some of the most common PR campaign goals: Improving brand awareness Driving new website traffic Increasing the number of media mentions Improving your impressions Increasing social media reach And similar goals Before setting out on your PR campaign, make sure to have a previous track record of similar KPIs for comparison. #2

Examples 104

Examples How To Product Launch Print 104

Cision

DECEMBER 28, 2017

There’s a fantastic WordPress plugin called Revive Old Posts that will automatically share your older blog content to your social media channels. It’s a great tool to make sure that a valuable post doesn’t just sit on the shelf. June: Plan Around Product Launches. September: Involve New Partners.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Prowly

FEBRUARY 20, 2025

It focuses on clear and timely communication with external stakeholders: customers, clients, media professionals, such as journalists, and the wider public. Examples include: company announcements, social media content, organic and paid media campaigns, press releases, etc. RUN ALL YOUR PR FROM ONE PLACE 8.

Writing 104

Writing Communications How To International 104

5W PR

FEBRUARY 5, 2025

Beauty product launches from South Korean companies were particularly noteworthy, with cutting-edge skin analysis tools and AI-based beauty assistants. Social media for beauty brands will play a pivotal role in promoting these advancements, with beauty industry trends shifting toward more interactive and data-driven experiences.

Technology 78

Technology Product Launch Analysis Storytelling 78

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. For social media specifically, quality and quantity combined make for the highest engagement.

How To 259

How To Social Media Product Launch Construction 259

Prowly

JANUARY 31, 2025

Some examples are: News media and press mentions Social media platforms Review sites and forums Industry publications Competitor channels In Prowly, you can use a Brand Query to gather all the data you need, or just use preprepared dashboards. Ahrefs is known for their SEO strategy (after all, they're an SEO tool!),

Analysis 104

Analysis Brand Branding How To 104

Presspage

JANUARY 21, 2025

Its purpose is to announce something newsworthysuch as a product launch, event, or major milestonein a clear and concise format. Press releases are essential tools for shaping narratives, building credibility, and ensuring consistent messaging across different channels. What occasions call for different types of press releases?

Writing 78

Writing How To Product Launch Crisis 78

Prowly

FEBRUARY 28, 2025

With tools like Prowly, you can easily create brand advocates and find opportunities for strong brand advocacy programs. Word of mouth means that the good word spreads organically, in person, through social media, on websites, in phone calls, and anywhere your employees and customers are.

Brand 104

Brand Branding Employee Case Study 104

Prowly

FEBRUARY 3, 2025

They will be more receptive to advertisements, campaigns, and new product launches if they know who you are and what you stand for. Keep the tone consistent across your social media, ad copy, website, print media content, and wherever else you're present. A great example comes from IKEA all the way back in 2011.

Brand 104

Brand Branding How To Measurement 104

The Proactive Report

FEBRUARY 24, 2017

The one thing you can rely on in Social Media is that there will be change. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. It doesn’t create social media stars and their advertising is not producing as much revenue as other networks. Gini Dietrcih.

Twitter 235

Twitter Customer Service Web Facebook 235

ImPRessions - Crenshaw Communications

JULY 6, 2016

But today so-called “thought leadership” is also relevant to consumer product companies. The explosion of digital and social media has made every factor of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR. Press releases are obsolete.

SEO 204

SEO Analytics B2B Measurement 204

Onclusive

JUNE 29, 2018

AirPR Co-founder Sharam Fouladgar-Mercer and Brain + Trust Partners CEO Scott Monty shared thoughts on what questions to ask during a PR crisis, who in your company do you need to get involved during a PR crisis, how to have the appropriate systems in place in advance, how to leverage data during a crisis, and what tools will help.

Crisis 186

Crisis How To Brand Branding 186

5W PR

SEPTEMBER 9, 2021

Today’s PR firms offer a wide variety of tools and services that can be customized to fit small business owners’ needs. As more people adopt smartphones and join social networks, a multi-pronged crisis communication and reputation management strategy is critical for small businesses’ long-term success. Public Relations DIY Tips.

Small Business 158

Small Business Publicity Social Media Web 158

Cision

JUNE 29, 2016

With the right media monitoring tools , your brand can identify emerging opportunities, leverage your audiences’ conversations and learn more about the competition. Besides insights on communication, monitoring can also give your brand a sneak peek at your competitors’ product road maps.

Brand 174

Brand Branding Product Launch Strategy 174

PR in High Definition

APRIL 28, 2016

For marketing and PR professionals, virtual reality is the biggest disruptive technology since social media. Product launches. In the past decade, users have become more ingrained in public figures’ private lives through social media platforms such as Instagram, Twitter and Snapchat.

Social Media 54

Social Media Tools Enterprise Marketing 54

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With more than 400 million users monthly, Instagram can be a powerful tool in a PR campaign — as we previously noted here. Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn.

Instagram 159

Instagram Reddit Transportation Creativity 159

Remote PR Jobs

MARCH 27, 2024

A well-crafted public relations case study can be an immensely powerful tool for PR professionals, agencies, and freelancers. Whether it was a viral social media campaign , a groundbreaking product launch, or a crisis management triumph, set the stage for the journey ahead.

Case Study 130

Case Study Study Writing How To 130

B2B PR Sense

JANUARY 5, 2018

Our Ultimate List of the Best PR Tools for 2018. Myth #3: PR is not the same as media relations. Media relations is a subset of PR. Beyond crafting a strategy and media relations, PR professionals also help with: Reputation management. Social media strategy. Product launch. Crisis management.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Cision

FEBRUARY 19, 2016

Social selling isn’t a buzzword, it’s a tactic successful sales teams use to communicate with their prospects. It’s time to rethink social media. It’s no longer just about being social. It’s simply a different avenue or approach for establishing and furthering relationships with influencers and prospects via social.

Social Media 120

Social Media Product Launch Pitching Instagram 120

Communications Conversations

APRIL 21, 2015

And, they were ALL OVER social media after the Bullseye’s web site crashed after its launch of the new #LillyForTarget line. Frustrated and angry customers taking to social media. Sure, they’re having to deal with a few issues via PR/social media channels. Same story–different line.

Social Media 60

Social Media Product Launch Instagram Media 60

Sword and the Script

DECEMBER 20, 2022

PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Brad Marley , Yelram Media Chief Storyteller, Yelram Media.

Marketing 212

Marketing Content Marketing Data Social Media 212

ImPRessions - Crenshaw Communications

MARCH 6, 2018

What’s important is that the story has some juice, meaning the potential to rack up social shares and even traffic to the media outlet’s website. Once the story has gone wide, the PR pro will promote it with all the other communications tools in today’s arsenal, especially the social media channels.

Pitching 189

Pitching How To Media Interviews 189

Prohibition

JULY 27, 2021

As the digital era continues to thrive, video content on social media has become an essential tool for engaging both businesses and consumers across all industries. It’s unlikely that you would go on any social media platform these days and not see at least one piece of video content whilst scrolling.

Video 62

Video Social Media Media Instagram 62

Waxing UnLyrical

OCTOBER 12, 2016

Instead I fed off of praise for article placement and high-profile coverage, and high-fives for increases in social media followers. I did, of course, produce monthly reports, but they never needed to drive towards any real goal – perhaps because the main goal was “media attention.”.

Product Launch 40

Product Launch Measurement How To Course 40

Contently - Strategy

DECEMBER 29, 2022

If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landing page to link to the study. Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your social media channels.

eBook 137

eBook Product Launch Software International 137

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

Beware of sweeping objectives like “positive visibility” or “brand awareness” unless there are tools with which to measure that visibility with some precision. Another essential ingredient is a series of key performance indicators (KPIs) and deliverables that support those broader goals. Make it flexible.

Writing 130

Writing Comparison Product Launch Leadership 130

Communications Conversations

JULY 19, 2018

And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. But, for now, let’s meet this Social Media Rock Star and learn more about what he’s up to at Toro. First, tell us more about your role at Toro as Social and Digital Media Leader.

Social Media 60

Social Media Media B2B Content Marketing 60

Communications Conversations

SEPTEMBER 2, 2015

I currently work with a couple clients on managing and developing “Employer Brands” on social media. It combines two loves of mine: employee communications and social media. of the marketing workforce now readily understands that employees are a valuable asset when it comes to social media promotion.

Employee 60

Employee Social Media Brand Branding 60

Cision

MAY 11, 2016

Prior to social media, when faced with an issue, customers had little recourse beyond the phone, and marketers were somewhat limited in real-time listening. Although we have two ears and one mouth, listening isn’t all that easy – unless you have the right social media listening tools in place. Be Prepared.

Crisis 120

Crisis System Product Launch Reputation 120

Sword and the Script

NOVEMBER 4, 2014

Writing on the Ignite Social Media blog, Bruna Camargo gave the vehicle manufacturer good grades for its response, “Instead of issuing some lame press release about how they’re sorry their guy couldn’t be more eloquent, they embraced it, rolled with it, and are now about to bank on it. 6 Creative PR Ideas for Blended Media.

Crisis Communications 122

Crisis Communications Creativity Crisis Communications 122

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant. And video content can be the primary tool to support those efforts. #5.

Video 110

Video Marketing SEO Social Media 110

Remote PR Jobs

SEPTEMBER 25, 2023

Brands are using influencers and other engagement tools to connect with consumers on a more personal level. For instance, H&M used influencers and polling tools to target their millennial consumers, find out their preferences and collect feedback for the designs.

Media 100

Media Print Radio Consumer 100

The Hoyt Organization

APRIL 17, 2024

To keep track of customer sentiments, rankings, and keywords PR professionals use several tools at a go, which can be tasking. Imagine having a tool that monitors the web and delivers free business news and information to you. With this tool, media monitoring and reputation management become more accessible for businesses of all sizes.

Google 87

Google Publicity Customer Service Web 87

ImPRessions - Crenshaw Communications

MARCH 28, 2017

But before assigning someone to take advantage of new tech tools to monitor coverage and sentiment, it’s best to review the framework for achieving meaningful results reporting. Social media inspires less confidence but is still powerful; 49% of buyers trust content in brand social media campaigns.

Measurement 120

Measurement Study Data Agency 120