Prowly

FEBRUARY 18, 2025

Unlike advertising, which relies on paid media channels, PR campaigns focus on earning media coverage, building relationships with media professionals and target audiences, and influencing public perception through engagement and storytelling. One of the best PR campaign examples of storytelling was Dove's Real Beauty, launched in 2004.

Examples 104

Examples How To Product Launch Print 104

5W PR

FEBRUARY 1, 2025

Social media has reshaped how organizations communicate with their audiences, creating opportunities for authentic brand storytelling through the voices of employees. Research shows that content shared by employees receives 8 times more engagement than content shared through brand channels.

Employee 88

Employee Social Media Reputation Guidelines 88

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. For more on classic storytelling motifs and how they translate to winning PR campaigns, check out this post.

How To 257

How To Interviews Measurement Storytelling 257

Prowly

DECEMBER 4, 2024

Keyword-specific coverage analysis Say, you want to conduct a social media sentiment analysis for your new product launch. Your brand is an athleticwear company called lululemon and you’ve launched sustainable clothing packaging. Where are the gaps in my competitors' storytelling ? Scenario 1.

Data 104

Data Media Product Launch Analysis 104

Remote PR Jobs

MAY 30, 2024

Creative Skills Creativity is a key component to successful PR and Communications efforts, as you need to come up with original, innovative ideas for product launches, storytelling campaigns, and digital content. While nerves might sometimes get in the way, social skills are one of the easiest to improve upon!

Communications 214

Communications Creativity Writing Product Launch 214

PRSay

SEPTEMBER 17, 2019

For PR pros, tens of millions of dollars may not be a realistic goal for a social media campaign, but it is a good demonstration of how a product launch combined with an exciting social push can drive big results for a client. The launch video now has 100,000 views on Twitter and another 20,000 on YouTube.

Product Launch 149

Product Launch Storytelling Social Media Video 149

Prohibition

JANUARY 27, 2025

This led to a 200% increase in Poppis sales following the event, marking one of the companys most successful product launches. Over eight months, the spirit brand partnered with selected influencers to create buzz and excitement around its product line.

Marketing 62

Marketing Storytelling Product Launch Consumer 62

OnePitch

FEBRUARY 6, 2025

Known for its dynamic panels, groundbreaking product launches, and unforgettable performances, SXSW is where creators, innovators, and storytellers come to connect and shine. South by Southwest (SXSW) is right around the corner, and with it comes the annual convergence of music, film, technology, and culture in Austin, Texas.

Product Launch 57

Product Launch Film Energy Storytelling 57

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. If your PR program is festooned with self-promotional pablum, you’ve missed the point, the value, and the power of great storytelling. The silver-bullet theory.

SEO 178

SEO Storytelling Product Launch Measurement 178

B2B PR Sense

JANUARY 5, 2018

Product launch. Whether it’s an expansion of your business, charitable activities, or a round of funding, PR storytelling can position you for media coverage. How to Improve Your Press Release Best Practices with Storytelling. At their core, B2B PR professionals aim to boost and reinforce a brand’s image and crediblity.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Communications Conversations

APRIL 6, 2015

They’re what I would call “experiential marketing” What about using VR for corporate storytelling? But, I guess it depends on your view of “storytelling.” ” I view storytelling as a multi-faceted process. Storytelling happens in print. Would that have legs? It happens via visuals.

Storytelling 60

Storytelling Corporate Trade Shows Product Launch 60

Prowly

FEBRUARY 3, 2025

They will be more receptive to advertisements, campaigns, and new product launches if they know who you are and what you stand for. Engaging storytelling One of the easiest ways to get widespread brand recognition is to tell a story. This helps you internally and makes it easy to hire contractors for creative work.

Brand 104

Brand Branding How To Measurement 104

Remote PR Jobs

MARCH 27, 2024

Whether it was a viral social media campaign , a groundbreaking product launch, or a crisis management triumph, set the stage for the journey ahead. Seamless transitions between sections ensure a compelling storytelling experience. Detail the initial situation, the client's goals, and their aspirations. Here's why.

Case Study 130

Case Study Study Writing How To 130

Onclusive

JULY 27, 2023

Through strategic planning of messaging and storytelling, you can increase your chances of landing a campaign successfully. For example, Apple’s product launches are well known for the huge amount of buzz they generate among consumers.

Tools 354

Tools Resources International Internal 354

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn. Here are some PR lessons we gleaned from some of our favorite Instagrammers. Find creative ways to make the standard announcement.

Instagram 159

Instagram Reddit Transportation Creativity 159

5W PR

MARCH 11, 2020

Marketing has always revolved around storytelling. Meanwhile, that storytelling is created by first coming up with a solid communications plan. Whether that result is to drive sales or to raise an audience’s awareness around a brand’s new product or even a product launch – all of these goals need a communications plan.

Communications 113

Communications How To Storytelling Product Launch 113

Notified

NOVEMBER 13, 2024

Most people think of press releases as just a way to deliver news - a product launch, a big hire or maybe a new partnership.

Product Launch 105

Product Launch Tools How To Brand 105

PRSay

NOVEMBER 5, 2018

Many organizations already add video to their press releases to support product launches, events and executive announcements. Public companies can use video for corporate storytelling and investor education by adding video to their earnings calls and shareholder meetings. Now is the time. Enhancing press releases with video.

Video 119

Video Communications Strategy Product Launch 119

Cision

MARCH 30, 2016

People are constantly trying to put information in front of us,” Steve Clayton, Chief Storyteller, Microsoft. Think tutorials, campaign kickoffs and product launches. Billboards, people, advertisements, your friend, your boss. Our attention is constantly under attack. Get to the point.

Instagram 120

Instagram Video Brand Branding 120

Landis PR

AUGUST 22, 2022

It’s what drives good storytelling. This applies equally to a product launch, leadership announcement or any news moment at the company. But there’s another important role that “why” has to play. Photo courtesy of Pexels.

Strategy 98

Strategy Product Launch Storytelling Agency 98

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

A big new product launch typically happens once in a couple of years at best. It’s the role of the PR agency or internal team to create relevant news in the absence of a new product announcement or tech update. A well-designed strategic PR program influences active shoppers by inspiring them through storytelling.

B2C 120

B2C Product Launch SEO Storytelling 120

ImPRessions - Crenshaw Communications

MAY 31, 2016

Public relations today is largely about storytelling. Of course public relations work can involve special events, like red-carpet premieres or elaborately staged technology product launches. PR is all about spin. ” But for most public relations professionals, the word is distinctly negative. This may be the worst.

Product Launch 120

Product Launch Pitching Storytelling Journalism 120

5W PR

SEPTEMBER 8, 2023

Storytelling Text posts can allow brands to tell stories, share anecdotes, and convey brand narratives without the need for video production. This could include showcasing the team, workspace, product development process, or charitable initiatives. This can create a more personal connection with the audience.

Product Launch 78

Product Launch Marketing Video Education 78

5W PR

AUGUST 26, 2024

By leveraging their influence, authenticity, and reach, influencers can turn products into cultural phenomena. Authentic storytelling Successful influencer collaborations are rooted in authentic storytelling.

Publicity 78

Publicity Crisis Management Storytelling Product Launch 78

Presspage

JUNE 19, 2018

Have you made it easy to find the news that reporters most often seek from your site, such as executive bios or content supporting major product launches? What makes for compelling newsroom content, however, is the intersection of such science and conversational storytelling.

Automotive 117

Automotive Mobile Video Interviews 117

5W PR

JANUARY 26, 2021

32% added it was the brand’s storytelling. As such, the tone would be expected to be exciting for a product launch while empathetic toward an unhappy customer. A recent Sprout Social poll asked consumers why certain brands stood out among their competitors. The brand’s voice plays a major role in all three. Document Everything.

Tools 88

Tools Product Launch Guidelines Customer Service 88

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 213

Marketing Content Marketing Data Social Media 213

5W PR

MAY 30, 2024

Assembling the PR toolbox A well-compiled press kit should include newsworthy declarations about product launches, collaborations, or company milestones. Succinct documents providing key information about the company, product, its features, and benefits.

Technology 78

Technology Product Launch Construction YouTube 78

5W PR

JANUARY 3, 2024

Leveraging social media and influencers Beauty brands can collaborate with influencers for product launches, tutorials, and reviews. Storytelling with purpose Craft narratives around a brand’s commitment to sustainability. These partnerships bring authenticity to the brand and help reach a wider audience.

Product Launch 78

Product Launch Community Interviews Consumer 78

ImPRessions - Crenshaw Communications

MARCH 28, 2017

The PR campaign’s goals were to infiltrate the college market, and our storytelling focused on college readiness for freshmen. An innovative B2B tech client with a new product launch or newly generated source of funding is a slam-dunk for coverage that can quickly reach the target audience in a meaningful way.

Measurement 120

Measurement Study Data Agency 120

5W PR

MARCH 21, 2024

Storytelling PR isn’t just about churning out press releases or making the rounds in the media. It’s about spinning a tale around a brand, product, or even a simple idea. By leveraging influencer marketing, buzz-worthy product launches, and strategic partnerships, PR pros can whip up excitement around a product or service.

Trends 78

Trends Product Launch Ethics Travel 78

ReimaginePR

JUNE 27, 2016

But when you compare them to modern storytelling, there’s just no redeeming qualities to them anymore. Don’t forget to create stories for all of your upcoming product launches too! The more you inspire one person, the more likely you’ll be to inspire a much larger audience as well. Press Releases Are Old News.

Reputation 120

Reputation Product Launch Branding Brand 120

Engage PR

OCTOBER 28, 2020

In the past few weeks, we have provided reputation management support, delivered marketing strategies from planning to execution, secured local, national and international media coverage, and had our clients nominated for prestigious local and national awards thanks to our storytelling capabilities.

Brand 60

Brand Branding Local Product Launch 60

5W PR

SEPTEMBER 27, 2023

Storytelling and education Skincare influencers can effectively tell the story of a skincare brand’s products. The partnership can include informative posts, videos, or blog content explaining the science behind ingredients, benefits, and how the products fit into a comprehensive skincare routine.

Brand 78

Brand Branding How To Product Launch 78

ISEBOX

MARCH 2, 2017

Start by identifying the life sciences conferences, disease awareness days, product launches, and other events you want to cover. Develop an Editorial Calendar: Just like your other content, you need an editorial calendar for your Twitter strategy.

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

The Hoyt Organization

AUGUST 9, 2024

They craft the message and tone to consumers to build a positive relationship with brands through effective storytelling, social media strategies, press releases, earned media and more. Seasoned public relations professionals are indespensable partners between travel and hospitality businesses and their target audience.

Travel 78

Travel Tourism Industry Publicity 78

Prohibition

AUGUST 29, 2023

When a reputable publication or influencer endorses a product or menu item, it adds a level of legitimacy and reliability, which can greatly influence consumer perception and purchasing decisions. Food PR Strategies for Launching New Products and Menu Items Storytelling : Every new product or menu item has a story behind it.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62