5W PR

APRIL 16, 2025

A 2023 study by Influencer Marketing Hub found that 71% of brands experienced at least one influencer-related crisis in the previous year. This process includes analyzing their technical knowledge, communication style, and ability to create content that aligns with the brand’s values and messaging guidelines.

Guidelines 78

Guidelines Branding Brand Marketing 78

5W PR

APRIL 14, 2025

But don’t just blast out generic pitches – take time to study each outlet’s coverage angles and reporter’s past articles. This requires thinking beyond standard product launches to identify stories that resonate with both media and target customers.

Digital PR 78

Digital PR Leadership Strategy Analysis 78

Shift Communications

JANUARY 4, 2017

New product launches can be hit or miss. It’s easy to give in to the excitement and guzzle the Kool-Aid when a client starts to tell you about the next generation of their product. New products are getting harder and harder to pitch. What’s hard (sometimes) is figuring out how to get the media as excited about it.

Product Launch 74

Product Launch Pitching B2B Analytics 74

5W PR

FEBRUARY 1, 2025

According to a study by Marketing Advisory Network, companies with structured advocacy programs are 2.3 Building an Effective Employee Advocacy Program Creating a successful employee advocacy program requires careful planning and execution. times more likely to report increased lead quality.

Employee 88

Employee Social Media Reputation Guidelines 88

Deirdre Breakenridge

MAY 23, 2017

Turn Your Case Studies Into Content. I’ve “covered” book releases, product launches, and restaurant openings. Then, when you need a great case study for a new client, you can point them to your blog posts. When you’re a publicist, you probably think about your client more than you think about yourself.

Blogging 282

Blogging Case Study Social Media Instagram 282

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For example, you may plan for a company’s product launch to generate a press release, a social post linking to the press release across social channels, a social post with a top media placement across social channels, and an in-depth blog post for the company website. After, you can build out the corresponding content. .

How To 259

How To Social Media Product Launch Construction 259

Prowly

FEBRUARY 28, 2025

It amplifies positive experiences by showcasing positive reviews, testimonials, and case studies to a broader audience, leveraging the voice of satisfied customers to inspire further advocacy. If a customer has solved a significant pain point with your product or service, consider turning their testimonial into a full-blown case study. #4

Branding 104

Branding Brand Employee Case Study 104

PRSay

MARCH 20, 2025

Adding a customer case study is always a gem in this scenario. Try something like: Ive talked to [reporter name], and they said theyre more focused on industry trends than product launches right now. Im wondering if we could build it out more so that its easier for the media to pick it up.

Leadership 68

Leadership Pitching Case Study Product Launch 68

Polaris

DECEMBER 10, 2014

You can send survey results, case studies and other useful information to encourage them to advance along your sales funnel. You can send company news to keep them in the loop and information on upcoming product launches and promotions to drive sales. You can email them your blog to promote engagement.

Blogging 183

Blogging Comparison eBook Case Study 183

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. Business and tech media in particular have an ongoing appetite for research, studies and surveys. For B2B companies, this presents a massive PR opportunity.

B2B 147

B2B Data Retail Survey 147

Sword and the Script

APRIL 9, 2024

ON24 has published a new study that provides some insight. This is relevant to the study because ON24 analyzed the behavioral patterns that occurred in their platform last year, to develop a report. The “sample” size for this study is considerable. The question that remains is – how are webinars performing now?

B2B 155

B2B Study Report Product Launch 155

PRSay

OCTOBER 15, 2020

According to multiple studies, the average consumer is presented with up to 10,000 ads per day. Our stakeholders — employees, customers, students, partners and vendors — are all part of our audience. And business owners and leaders are the primary communicators. Yes, you read that right.) Illustration credit: jirsak.

Product Launch 167

Product Launch Radio Employee Consumer 167

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. PR is not a band-aid in times of crisis, nor is it a quick study or one-off tactic. But it isn’t usually quite so simple.

SEO 178

SEO Storytelling Product Launch Measurement 178

Onclusive

JUNE 29, 2018

Companies in crisis: A case study in navigating treacherous waters. Scott spent six years as an executive at Ford Motor Company, as a strategic adviser on crisis communications, influencer relations, marketing, customer service, innovative product launches and more.

Crisis 186

Crisis How To Branding Brand 186

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Others want to maximize a product launch or mitigate reputation damage, while still others may simply want to attract funding from VC companies. What is the product launch timeframe? Dissect the client case studies. Some companies retain a PR agency simply to generate as many media placements as possible.

How To 120

How To Case Study Product Launch Agency 120

ImPRessions - Crenshaw Communications

JANUARY 3, 2017

A recent study shows that journalists receive more than 600 queries from PR firms. Next week, you might consider taking advantage of the drought with a timely, feature-oriented pitch after all the hard news product launches. Make life easy for reporters at CES. Then, it’s all over. Suddenly it’s quiet in tech land.

Trade Shows 147

Trade Shows Pitching Product Launch Report 147

Contently - Strategy

DECEMBER 29, 2022

If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landing page to link to the study. And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post.

eBook 136

eBook Product Launch Software International 136

Cision

APRIL 7, 2017

Whether we’re planning for a product launch, a brand refresh or the opening of a new concept, planning is key. You’d pay for a photo shoot or an infographic or a video production, right? My best advice is to study the PR industry to make sure it’s the best fit for you. Planning is the backbone of any strategy.

Pitching 228

Pitching Agency Social Media Creativity 228

Sword and the Script

MAY 16, 2020

These three studies polled 3,000 journalists and their answers all center on relevance. Of all the media relations insights the best one is this: be relevant. I’d do a considerable amount of blogging. Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. 17) Are PR pitches useful?

Survey 173

Survey Media Relations Pitching Media 173

Sword and the Script

JANUARY 16, 2018

Campaigns in B2B marketing are common around product launches, where traditionally these include basics such as: a press release announcing the new product to the market. an email about announcing the new product to customers or prospect. perhaps there is a PPC campaign supporting the white paper or product demos.

Content Marketing 108

Content Marketing Marketing B2B Engineering 108

PR 20/20

OCTOBER 5, 2016

Shane is a digital marketing consultant that specializes in influencer marketing, product launches, sales funnels, targeted traffic and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities. So what exactly do the studies say?

Infographics 84

Infographics Marketing Product Launch Study 84

ImPRessions - Crenshaw Communications

APRIL 21, 2016

A recent study showed 86 percent of B2B technology buyer used social media in their purchase decision process. We’ve touched on this topic before , but it’s worth repeating. Social media is just as important, if not more, than in B2C.

B2B 120

B2B B2C Product Launch Creativity 120

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

But after the initial executive moves, product launch, or funding announcement, then what? Case studies are some of the most powerful tools a B2B company has, and they can be used and repurposed in a variety of ways to fill in those news gaps. How does a PR team keep the momentum going if things get quiet? Be an expert.

B2B 147

B2B Pitching Case Study Local 147

ImPRessions - Crenshaw Communications

MARCH 28, 2017

An innovative B2B tech client with a new product launch or newly generated source of funding is a slam-dunk for coverage that can quickly reach the target audience in a meaningful way. The report can also serve as the basis for creating case studies and award entries.

Measurement 120

Measurement Study Data Agency 120

Shift Communications

OCTOBER 6, 2017

A product launch date shifts, an acquisition deal falls through or it’s simply summertime and everyone is on vacation. Or, use that speaking abstract you wrote for last year’s SXSW and update it for a byline or case study. Next week: Announcing $100 billion funding round. We can’t rely on having “new” news to entice the media.

Media Relations 107

Media Relations How To Media Pitching 107

ImPRessions - Crenshaw Communications

APRIL 18, 2017

It’s true that significant announcements like certain product launches, acquisitions, funding news and releases of major studies, for example, warrant a press release. Announce all news with a press release. This is one of those rules that begs to be broken. For nearly everything else, there are other ways.

Skype 136

Skype Conference Agency Product Launch 136

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Buzzstream

DECEMBER 30, 2024

These stories can be tied to holidays, recurring events, or significant changes within a company, such as a merger or product launch. Personal angle – journalists always look for case studies and real people impacted by current events. First, FinanceBuzz created a study that asked Is Fast Food Affordable Anymore?

Pitching 62

Pitching Trends Google Data 62

Beyond PR

OCTOBER 4, 2016

In a recent study with Outsell, 81% of senior marketers said that earned media was more effective than paid. Every press release needs a hook – something to set it apart from the thousands of other personnel announcements, product launches, and content marketing promotions out there. Find a newsworthy story angle.

Strategy 96

Strategy How To Software Media 96

Critical Mention

OCTOBER 21, 2018

The lists go on and on when it comes to crisis communications case studies. Influencers, advocates and even ambassadors are not only used in campaigns or product launches, but they could also be another way to engage and reach your audience in a crisis. What do all of these brands have in common? First off, what is a crisis?

Crisis 80

Crisis Crisis Communications Case Study Social Media 80

ISEBOX

JANUARY 6, 2016

Product Launches. Case Studies & Client Testimonials. Develop an Annual Outline: The overview is your content plan for the year – the types you’ll post, the topics you’ll cover and when. Themes: Go pretty general here to create a handful of categories like: Conferences & Special Events. Holiday Related.

eBook 70

eBook Case Study Product Launch Content Marketing 70

NewsWhip

AUGUST 22, 2024

be aware that we recently undertook a collaborative study with Stephen Waddington. This could be due to a known event such as a product launch, a public-facing event, or financial results, in which case it can be reported on and measured as part of KPIs. You may (or may not!)

Measurement 78

Measurement Data Privacy Product Launch 78

NewsWhip

MARCH 10, 2021

For the purposes of this study, we have narrowed it down to Beyond Meat, Impossible Foods, Morningstar, Gardein, Quorn, Hungry Planet, and Clara Foods. Gardein’s top article came in the form of a new product launch, with their meaty soups garnering almost 20k engagements via a VegNews article. million engagements.

Company 78

Company Marketing Product Launch Viral 78

Communications Conversations

APRIL 21, 2015

So, all those posts and media reports you’ve read the last couple days talking about the big “hit” Target’s taking for this supposedly failed product launch? Here’s a big brand experimenting with a brand new tool during a huge new product launch. Yeah, I’m not buying in.

Social Media 60

Social Media Product Launch Instagram Media 60

Shift Communications

JULY 15, 2015

Personally, I transitioned into PR after studying journalism—a seamless move, especially since the skills I developed writing for the university newspaper (Go Hilltoppers!) come in handy when working so closely with media.

Product Launch 60

Product Launch Newspapers Agency Journalism 60

PR in High Definition

JUNE 28, 2023

After spending three years studying PR at university, then joining the tech comms world, I thought I knew public relations – parties, events, and meeting journalists every week. Online events have proven to be a powerful tool for product launches, training sessions, and establishing thought leadership.

Travel 62

Travel Product Launch Energy Meeting 62

PR Fuel

NOVEMBER 9, 2021

Your business has established a source of truth for all relevant information about the product launch, and now it’s available online for everyone to find. Their product is in direct competition with yours. Many experts cite the study that finds modern audiences have the attention span of a goldfish. Not so fast!

Writing 97

Writing Small Business SEO Local 97