ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

Since many of our PR clients are high-growth technology businesses, it’s essential to know what’s trending. Today the client tells us about a new product launch scheduled for early next year. It’s exciting, and we discuss dates for a full briefing with the product team. 10:30 am Client meeting. 11:30 p.m.

Product Launch 321

Product Launch Meeting Report Technology 321

Onclusive

AUGUST 10, 2021

One of the sources of this information is media monitoring and social listening technology. AI-powered technology that exists today is capable of quickly sifting through massive volumes of data and offering you the exact insights you’re looking for. For example, a product launch article could be rewritten from the customer perspective.

Strategy 418

Strategy Survey Automotive Data 418

5W PR

FEBRUARY 2, 2025

Virtual reality and augmented reality technologies have moved far beyond their gaming origins to become powerful tools for public relations and marketing professionals. Major brands from Marriott to The North Face now use these technologies to build deeper connections with their audiences through immersive storytelling.

Storytelling 78

Storytelling Brand Branding Transportation 78

Onclusive

JUNE 2, 2021

A public relations campaign is a series of activities that are planned in advance to achieve a clear objective, such as improving brand reputation, raising awareness of a new product launch, or reaching a specific audience to influence desired actions. . Where will you find these insights?

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

5W PR

APRIL 14, 2025

Marketing technology companies face unique challenges when building brand awareness and credibility in today’s crowded marketplace. For Martech startups, this means focusing outreach on technology and marketing publications while developing relationships with reporters who cover marketing software, automation, and analytics.

Digital PR 78

Digital PR Leadership Strategy Analysis 78

ImPRessions - Crenshaw Communications

MAY 28, 2020

In our case, we focus on the best media approach to attract the attention of key technology journalists who want to cover the company and its story. With that in mind, here are five tips for a successful media strategy for technology companies: . It often comes down to the right media strategy. Don’t overcomplicate it.

Strategy 287

Strategy Media Measurement Product Launch 287

Onclusive

JULY 13, 2021

23andMe , a personal genomics and biotechnology leader, used NEO during a recent campaign launch to look at the key messages and terms that were driving the most website traffic and actions. In addition, they tested a new strategy leveraging industry experts for their product launches. Read the full case study.

How To 370

How To Biotechnology Case Study Leadership 370

5W PR

APRIL 16, 2025

A strategic partnership starts with identifying content creators who understand technical products and can explain them clearly to their audiences. PR teams must vet potential influencers thoroughly, examining their past collaborations, content quality, and audience engagement.

Guidelines 78

Guidelines Brand Branding Marketing 78

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

We geek out over the latest tech announcements – For anyone who doesn’t work in tech, things like the latest product launch or software update are not important. Tech PR teams keep key dates on our radar to see if we can newsjack technology announcements or breaking stories for our clients.

Product Launch 296

Product Launch Training Interviews Software 296

Shift Communications

NOVEMBER 10, 2015

For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong. But does it work? Understand it?

Product Launch 60

Product Launch Interviews Engineering Technology 60

Shift Communications

NOVEMBER 10, 2015

For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong. But does it work? Understand it?

Product Launch 60

Product Launch Interviews Engineering Technology 60

Shift Communications

NOVEMBER 10, 2015

For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong. But does it work? Understand it?

Product Launch 60

Product Launch Interviews Engineering Technology 60

Onclusive

AUGUST 3, 2021

The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies. It is also important to be clear about how you define your objectives and measure success.

Brand 370

Brand Branding Media Measurement 370

5W PR

FEBRUARY 1, 2025

Platform Selection and Management Choosing the right technology platform supports program success. Business Impact Metrics Lead generation Website traffic Conversion rates Cost per lead Revenue influence Companies tracking these metrics report 65% better sales performance when sales teams engage in social selling through advocacy programs.

Employee 88

Employee Social Media Reputation Guidelines 88

PR in High Definition

NOVEMBER 22, 2024

For example, when working on a PR Campaign for a new product launch, instead of spending hours manually gathering information on current market trends or competitor launches, we can lean on ChatGPT to quickly research and summarise what we need to know.

Ethics 117

Ethics Product Launch Data Trends 117

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

A new product launch. A solid marketing strategy can help drive quick awareness for a new product or service. As a complement, a strategic PR campaign is also very valuable, especially for a complicated or high-end product launch. You basically can’t have one without the other.

Marketing 310

Marketing Product Launch Corporate Viral 310

5W PR

DECEMBER 11, 2024

Live Events and Experiences Sponsoring live esports events provides opportunities for brand activations, product launches, and fan engagement. As technology continues to advance, we can expect to see even more innovative and immersive experiences.

Video 78

Video Brand Branding Marketing 78

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. Improved technology is on the wish list, as well. Using data & technology to support your business case.

Resources 195

Resources Technology Data Measurement 195

Onclusive

MAY 24, 2017

That said, we rely on technology to identify, categorize, and analyze entities found in a given document (or piece of content). Say you’re an in-house PR manager for a big technology company like Apple that’s mentioned nearly every day in the news. Articles in their raw form aren’t measurable. Cool beans. What does that mean for PR?

Measurement 150

Measurement Analytics Product Launch Data 150

Onclusive

NOVEMBER 10, 2021

Once you know where you need to spend the most time, you can narrow down the scope of your research, including the sources of information, primary and secondary research methods, and any automated trackers and other technology you may want to set up. Gather the information. Analyze the data you’ve collected.

Analysis 195

Analysis Corporate Reputation How To 195

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Take my agency; we focus on tech PR, with a particular focus in B2B technology. How would you support a product launch for [insert client]? I like to ask candidates how they would support specific product launches from a media relations point of view for our B2B tech clients. What’s your crisis PR background?

B2B 159

B2B Apparel Product Launch Agency 159

Burrelles Fresh Ideas

FEBRUARY 6, 2024

The convergence of sport and fashion has emerged as a fascinating space where innovation, trendsetting, and technological advancements collide. Cutting-edge technologies have revolutionized how sportswear is designed, manufactured, and perceived. Here are some ways they incorporate technology into their PR and marketing efforts.

Fashion 86

Fashion Sports Technology Apparel 86

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. Thought leadership isn’t just for B2B brands.

SEO 204

SEO Analytics B2B Measurement 204

OnePitch

FEBRUARY 6, 2025

South by Southwest (SXSW) is right around the corner, and with it comes the annual convergence of music, film, technology, and culture in Austin, Texas. Known for its dynamic panels, groundbreaking product launches, and unforgettable performances, SXSW is where creators, innovators, and storytellers come to connect and shine.

Product Launch 57

Product Launch Film Energy Storytelling 57

ImPRessions - Crenshaw Communications

MARCH 28, 2019

Technology analysts at firms like Gartner, Forrester and IDC can meaningfully shape the overall direction of a category and directly impact a B2B technology provider’s business. These reports are meant to guide technology decision makers on the best vendors, or at least the most relevant ones. This can occur in two ways.

Meeting 168

Meeting B2B Technology Resources 168

ImPRessions - Crenshaw Communications

JULY 14, 2016

When PR agency professionals plan a product launch or news announcement, we do it with close attention to detail. We live in fear of sudden government resignations, a celebrity scandal or untimely passing, or – in tech PR especially — a surprise Apple product launch. Low-risk, high-reward. Go with it.

Product Launch 120

Product Launch Trade Shows Insurance Insurance 120

ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

For many who work in specialized niches, like B2B technology or high-end interior design, thought leadership is highly desirable, helping to improve a brand’s reputation and even its bottom line. On top of strong expertise and visibility, it’s about being able to motivate, provide insight, and influence others.

Leadership 149

Leadership Product Launch B2B Software 149

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. We see this too often in technology PR. Insufficient research. Muddling the message.

How To 257

How To Interviews Measurement Storytelling 257

ImPRessions - Crenshaw Communications

MARCH 6, 2018

Let’s use this model to get the scoop on pitching media exclusives for B2B technology programs. Startups and young technology agencies tend to flood the tech media with overly commercial product launches or low-value meetings with founders rather than solid story angles or truly newsworthy announcements.

Pitching 189

Pitching How To Media Interviews 189

Onclusive

JUNE 29, 2018

Utilizing data and AI technologies to assess the situation can provide insights into how to respond and allow CEOs to make data-driven decisions. In addition to monitoring, however, new technologies like AirPR Software’s Analyst Platform now allow us to aggregate content and identify trends – without reading every article and tweet.

Crisis 186

Crisis How To Brand Branding 186

Bianchi Biz Blog

JUNE 1, 2023

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.

Automotive 71

Automotive Mobile Technology Trade Shows 71

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. Remember, differentiation doesn’t have to be a technology product or service, although superior tech is an asset. Worse, they may let the news trickle out without a proper media strategy.

Pitching 205

Pitching Agency Internal International 205

Prowly

FEBRUARY 20, 2025

Here's a sample of what a good comms plan should look like in a product launch for an eco-friendly smart water bottle: 1. Generate 10,000 product pre-orders within the first three months of launch. Secondary Audience : Influencers and bloggers focused on green living, health, and technology.

Writing 104

Writing Communications How To Internal 104

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. For example, a technology startup that offers delivery and returns software to retailers may say no to polling 1,000 consumers about BOPIS or mobile shopping. Media love data. Don’t run away from consumers.

B2B 147

B2B Data Retail Survey 147

Critical Mention

JULY 15, 2020

The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring. “The

Media 108

Media Radio Television Engineering 108

ImPRessions - Crenshaw Communications

APRIL 21, 2016

For an advertising technology client, one exec speaks about technology with such fervor — and such color — that listening to him is like a cross between an inspiring TED talk and a stand up comedy set. A recent study showed 86 percent of B2B technology buyer used social media in their purchase decision process.

B2B 120

B2B B2C Product Launch Creativity 120