Onclusive

OCTOBER 12, 2021

A business case is one of the most powerful decision-making tools available to the C-suite. This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. Improved technology is on the wish list, as well.

Resources 195

Resources Technology Data Product Launch 195

Onclusive

NOVEMBER 10, 2021

Once you know where you need to spend the most time, you can narrow down the scope of your research, including the sources of information, primary and secondary research methods, and any automated trackers and other technology you may want to set up. Gather the information. There are many PESTLE analysis templates available online.

Analysis 195

Analysis Corporate Reputation How To 195

Onclusive

JUNE 29, 2018

AirPR Co-founder Sharam Fouladgar-Mercer and Brain + Trust Partners CEO Scott Monty shared thoughts on what questions to ask during a PR crisis, who in your company do you need to get involved during a PR crisis, how to have the appropriate systems in place in advance, how to leverage data during a crisis, and what tools will help.

Crisis 186

Crisis How To Branding Brand 186

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. Thought leadership isn’t just for B2B brands.

SEO 204

SEO Analytics B2B Measurement 204

Prowly

FEBRUARY 20, 2025

For example, this is how it might look: Primary audience: Millennials in the tech industry, aged 25-35, interested in SaaS tools. For example, you can set aside $1,000 for advertising campaigns per month, $1,000 for content creation on organic channels, and $500 monthly for PR tools such as Prowly. Prowly for PR and media tracking.

Writing 104

Writing Communications How To Internal 104

5W PR

JANUARY 26, 2021

The old Chinese proverb says, “The tongue can paint what the eyes can’t see,” speaks volumes for what some experts are proclaiming as the next big tool for marketers – brand voice. As such, the tone would be expected to be exciting for a product launch while empathetic toward an unhappy customer. Why should it Matter?

Tools 88

Tools Product Launch Guidelines Customer Service 88

ImPRessions - Crenshaw Communications

MARCH 6, 2018

Let’s use this model to get the scoop on pitching media exclusives for B2B technology programs. Startups and young technology agencies tend to flood the tech media with overly commercial product launches or low-value meetings with founders rather than solid story angles or truly newsworthy announcements.

Pitching 189

Pitching How To Media Interviews 189

Prowly

FEBRUARY 3, 2025

If you know that the Nike brand stands for high performance, athleticism, and the latest sports technology, that's brand awareness. They will be more receptive to advertisements, campaigns, and new product launches if they know who you are and what you stand for. For example, you see a pair of sneakers with a swoosh logo.

Branding 104

Branding Brand How To Measurement 104

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

Beware of sweeping objectives like “positive visibility” or “brand awareness” unless there are tools with which to measure that visibility with some precision. This is a given, but goals and the ways in which progress is measured will vary with the individual organization. Eliminate risk where you can.

Writing 130

Writing Comparison Product Launch Leadership 130

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. PR adopts AI as a research and content tool.

Marketing 212

Marketing Content Marketing Data Social Media 212

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 108

Product Launch Survey Banking Pharmaceuticals 108

5W PR

MAY 30, 2024

Venture capitalists, angel investors, and financial institutions interested in backing innovative technologies. Depending on the product or service, it might also be necessary to target a wider audience of prospective customers. Illustrate the impact the technology will have. Showcase how the technology benefits real people.

Technology 78

Technology Product Launch Construction YouTube 78

PR in High Definition

APRIL 28, 2016

For marketing and PR professionals, virtual reality is the biggest disruptive technology since social media. Marketing and PR professionals will use virtual reality technology to develop stories that transcend the limits of time and geography. Product launches.

Social Media 54

Social Media Tools Enterprise Marketing 54

Sword and the Script

SEPTEMBER 3, 2019

And now, here’s this month’s PR technology summary…. 1) Israeli vendor builds CRM tool for PR. PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR. Most PR vendors try to serve as an email marketing tool, and they do a clunky job.

Analytics 81

Analytics Report Technology Pitching 81

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. But before assigning someone to take advantage of new tech tools to monitor coverage and sentiment, it’s best to review the framework for achieving meaningful results reporting.

Measurement 120

Measurement Study Data Agency 120

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

First, let’s address some common myths about public relations for technology and other startup companies. Myth: An innovative product will generate its own PR. A big new product launch typically happens once in a couple of years at best. All are powerful tools for creating positive coverage and customer acquisition.

B2C 120

B2C Product Launch SEO Storytelling 120

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. Managing crises: PR can be an important tool for managing crises and mitigating damage to an organization’s reputation. And in B2B marketing it already does.

Interviews 113

Interviews Publicity Technology Social Media 113

Sword and the Script

NOVEMBER 4, 2014

It was an awkward presentation through and through, but at one critical moment, Mr. Wilde noted the new Chevy Colorado, “…offers class-winning and -leading, um, you know, technology and stuff.” This was a brilliant move and it’s a response well worth adding to the tool kit. Use your own product.

Crisis Communications 122

Crisis Communications Creativity Crisis Communications 122

Contently - Strategy

DECEMBER 29, 2022

And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. If the asset is part of a major product launch or marketing campaign, consider sharing it with employees across the entire organization using a larger internal communications plan.

eBook 137

eBook Product Launch Software Internal 137

5W PR

JANUARY 3, 2024

Leveraging social media and influencers Beauty brands can collaborate with influencers for product launches, tutorials, and reviews. Interactive and immersive PR Incorporate technology to create virtual experiences. Implement virtual try-on tools for makeup products, allowing consumers to experiment with different looks online.

Product Launch 78

Product Launch Community Interviews Consumer 78

Communications Conversations

JUNE 14, 2018

First, on a day-to-day basis, newswire services no longer have the same place in a PR practitioner’s tool kit that they once did. In this way, it is a valuable tool I will continue to utilize. We announced that Honeywell and Intel were doing a technology demonstration of a worker prototype at an Intel IoT summit.

Communications 83

Communications Public Affairs B2C B2B 83

5W PR

APRIL 8, 2024

Advocating user-friendly technology The surge of digital banking demands crystal clear communication about the user journey. By promoting tools for budgeting, tracking expenses, setting financial goals, and debt management, they show a sincere desire to empower consumers.

Consumer 78

Consumer Financial Ethics Banking 78

Bianchi Biz Blog

SEPTEMBER 7, 2021

I recently took over the role as editor of Fleet Maintenance , a B2B magazine and website focused on providing commercial vehicle fleets and shops with the latest information on tools and maintenance trends. It starts with how to keep costs down in the bay and extends to keeping trucks and technicians productive.

Meeting 91

Meeting Transportation Media Journalism 91

Newsfile

JANUARY 30, 2024

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. You can also try using the 42 essential AI prompts for investor relations professionals.

Trends 105

Trends YouTube Video Social Media 105

PR 20/20

OCTOBER 4, 2018

According to Wyzowl’s State of Video Marketing Survey , 81% of businesses use video as a marketing tool— up 18 points from 2017. hours of video a day, and 72% would rather use video to learn about a product or service, if both video and text are available. If not, you should. In addition, the average respondent consumes 1.5

Video 78

Video Trends Strategy Marketing 78

PRSay

AUGUST 29, 2024

And with technology advancements, it’s easier than ever to support this type of work. Leverage technology. If anything positive emerged from the pandemic, then it’s the proliferation of communication and collaborative tools that help remote workers feel less… remote. But can agencies thrive solely through remote work?

Strategy 78

Strategy Real Estate Agency B2B 78

Shift Communications

OCTOBER 16, 2017

Suppose we want to promote our company’s new product launch. What does our product do? Take one step back from our solution – what’s the core problem our product solves? Vice President, Marketing Technology. How do we then transform that problem into a headline? What do they write about?

Creativity 96

Creativity Product Launch Examples Energy 96

Communications Conversations

APRIL 17, 2015

Livestreaming product launches. For example, as with any new tool, on the corporate side there can be a resistance to try something out right away (contrary to what people think about the “shiny object syndrome”). Convincing companies to experiment with a new tool can be tough (not everyone is Mtn Dew or Red Bull).

Branding 60

Branding Brand Product Launch Video 60

5W PR

APRIL 3, 2024

Public relations is a powerful tool in a tech startup’s toolbox, fueling rapid growth by molding brand perception, drawing in essential resources, and breeding trust. Tech companies like the German neobank N26 can leverage various PR tools to shape their narrative.

Company 78

Company Product Launch Resources Employee 78

Buzzstream

MARCH 26, 2020

Get creative and create a timeline graphic using a tool like Venngage. The second way (and the simpler method) is to use special tools with lists and filters that help you pick a handful of YouTubers according to the criteria you enter. If you are willing to invest other resources, here are some other tools that make life even easier.

YouTube 116

YouTube Branding Brand Video 116

Bianchi Biz Blog

JANUARY 21, 2021

Global automotive supplier Freudenberg Sealing Technologies developed a virtual event platform to help it tackle its extensive calendar of industry and customer events. There are almost no limits to the technical possibilities,” Freudenberg Sealing Technologies Communication Manager Sylca Kleiner notes. Sylca Kleiner. “We

Automotive 70

Automotive Training Travel Meeting 70

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Create buzz on multiple platforms The proper PR strategies can generate excitement and buzz around a brand’s initiatives, products, or events across various media platforms.

Video 110

Video Marketing SEO Social Media 110

Critical Mention

SEPTEMBER 3, 2018

It’s clear that LinkedIn is an incredible resource for finding your next job, but what some may not know is that LinkedIn is also one of the most effective tools for PR. Using the advanced search tool to identify the exact type of people you’re targeting and saving the highly-targeted search. You can generate more leads.

LinkedIn 60

LinkedIn B2B Product Launch Leadership 60

Shift Communications

FEBRUARY 9, 2015

Overall, LinkedIn’s strong Q4 performance and upcoming product launches make it an essential part of any marketer’s toolkit, especially on the B2B side. Vice President, Marketing Technology. This strong growth has powered LinkedIn to new heights in terms of revenue per user: LinkedIn is just pennies away from crossing $2.00

LinkedIn 60

LinkedIn B2B Advertising Advertising 60

Communications Conversations

JULY 20, 2017

I have the opportunity to work with a talented group of copywriters and marketing strategists to put together content plans that support new product launches, product category campaigns, awareness campaigns, etc. If you need any advice on tools for dental care, we should chat. And it’s true! The benefits are endless.

Corporate 0

Corporate Agency System Meeting 0

Mindful Marketing

JULY 11, 2016

September kicks off a very busy PR season – conferences, events, product launches and deadlines galore all take place between September and December. More often than not, a mix of tools will be the best answer – so now is a great time to try different combinations. What does it tell you about your strategies?

Analytics 50

Analytics Measurement Training Software 50