Onclusive

JULY 13, 2021

Real-time: NEO tracks soundbite performance in real time, allowing you to take advantage of search’s “fresh and relevant” content rule and ride the wave of the current trends that apply to your brand. In addition, they tested a new strategy leveraging industry experts for their product launches. Read the full case study.

How To 370

How To Biotechnology Case Study Leadership 370

ImPRessions - Crenshaw Communications

MAY 28, 2020

In our case, we focus on the best media approach to attract the attention of key technology journalists who want to cover the company and its story. With that in mind, here are five tips for a successful media strategy for technology companies: . It often comes down to the right media strategy. Don’t overcomplicate it.

Strategy 287

Strategy Media Measurement Product Launch 287

5W PR

FEBRUARY 1, 2025

Platform Selection and Management Choosing the right technology platform supports program success. Business Impact Metrics Lead generation Website traffic Conversion rates Cost per lead Revenue influence Companies tracking these metrics report 65% better sales performance when sales teams engage in social selling through advocacy programs.

Employee 88

Employee Social Media Reputation Guidelines 88

5W PR

JANUARY 16, 2020

That said, powerful trends have sparked changes in PR and communications, disrupting lives, media, and business in a few years. Three PR and Communication Trends to Watch. So what are the three powerful trends that you should keep an eye out on as a PR and Communication professional in 2020? Niche Targeting. Live Streaming.

Trends 120

Trends Communications Big Data B2C 120

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

A new product launch. A solid marketing strategy can help drive quick awareness for a new product or service. As a complement, a strategic PR campaign is also very valuable, especially for a complicated or high-end product launch. You basically can’t have one without the other.

Marketing 310

Marketing Product Launch Corporate Viral 310

Onclusive

NOVEMBER 10, 2021

Once you know where you need to spend the most time, you can narrow down the scope of your research, including the sources of information, primary and secondary research methods, and any automated trackers and other technology you may want to set up. Gather the information. This will most likely include your executive team.

Analysis 195

Analysis Corporate Reputation How To 195

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Take my agency; we focus on tech PR, with a particular focus in B2B technology. How would you support a product launch for [insert client]? I like to ask candidates how they would support specific product launches from a media relations point of view for our B2B tech clients. Are you on Twitter?

B2B 159

B2B Apparel Product Launch Agency 159

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. Top Trends Affecting Today’s PR Professionals.

SEO 204

SEO Analytics B2B Measurement 204

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

OnePitch

FEBRUARY 6, 2025

South by Southwest (SXSW) is right around the corner, and with it comes the annual convergence of music, film, technology, and culture in Austin, Texas. Known for its dynamic panels, groundbreaking product launches, and unforgettable performances, SXSW is where creators, innovators, and storytellers come to connect and shine.

Product Launch 57

Product Launch Film Energy Storytelling 57

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. In particular, short form videos are booming in PR trends.

Trends 105

Trends YouTube Video Social Media 105

ImPRessions - Crenshaw Communications

MARCH 28, 2019

Technology analysts at firms like Gartner, Forrester and IDC can meaningfully shape the overall direction of a category and directly impact a B2B technology provider’s business. These reports are meant to guide technology decision makers on the best vendors, or at least the most relevant ones. This can occur in two ways.

Meeting 168

Meeting B2B Technology Resources 168

Onclusive

JUNE 29, 2018

In closing, Sharam outlined three ways that data can help tell the story in a crisis: Aggregate content and identify trends. Utilizing data and AI technologies to assess the situation can provide insights into how to respond and allow CEOs to make data-driven decisions. Use monitoring and measurement as your early warning system.

Crisis 186

Crisis How To Branding Brand 186

Burrelles Fresh Ideas

FEBRUARY 6, 2024

The convergence of sport and fashion has emerged as a fascinating space where innovation, trendsetting, and technological advancements collide. Cutting-edge technologies have revolutionized how sportswear is designed, manufactured, and perceived. Here are some ways they incorporate technology into their PR and marketing efforts.

Fashion 86

Fashion Sports Technology Apparel 86

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. From a journalist’s point of view, one company is just a company, but a cluster of new competitors is a trend. Worse, they may let the news trickle out without a proper media strategy. No differentiation.

Pitching 205

Pitching Agency Internal International 205

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Here’s a subset: CES (Early January) : The Consumer Electronics Show is an ideal platform to announce new tech products or share thought leadership pieces predicting tech-related trends for the new year. And despite its name, it is definitely not limited to consumer products.

B2B 156

B2B How To Privacy Retail 156

Cision

APRIL 7, 2017

As Powerhouse grows, Daher continues to expand the agency’s capabilities with a heavier focus on social and influencer trends, while finding ways to improve the overall client experience. From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. before sending any pitch.

Pitching 228

Pitching Agency Social Media Creativity 228

Bianchi Biz Blog

JUNE 1, 2023

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.

Automotive 71

Automotive Mobile Technology Trade Shows 71

PR 20/20

OCTOBER 4, 2018

or read on as we highlight four trending tactics PEG presented during the HUG event that marketers should incorporate into their 2019 video marketing strategy. Another example would be to demonstrate how a product or service is created , giving audiences a behind-the-scenes look at what goes into the products and services they love.”.

Video 78

Video Trends Strategy Marketing 78

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. So the best research work is grounded in hot buttons and trends, with the brand’s core themes and messages lightly baked in. Media love data. For B2B tech brands, walking that line is important.

B2B 147

B2B Data Retail Survey 147

ImPRessions - Crenshaw Communications

APRIL 21, 2016

Some 60 percent of B2B customers ultimately make decisions based on some type of content they’ve encountered in the sales funnel process, so it behooves PR practitioners to take advantage of this trend. B2B is about people as much as products and companies. Social media is just as important, if not more, than in B2C.

B2B 120

B2B B2C Product Launch Creativity 120

Prowly

FEBRUARY 3, 2025

If you know that the Nike brand stands for high performance, athleticism, and the latest sports technology, that's brand awareness. They will be more receptive to advertisements, campaigns, and new product launches if they know who you are and what you stand for. By looking at Google search trends and branded keyword traffic.

Branding 104

Branding Brand How To Measurement 104

The Stalwart Blog

JANUARY 8, 2016

Each year, the constant flow of new platforms, features and trends, leaves many social marketers scrambling to stay ahead of the game. If this history and a handful of recently emerging trends are any indication, 2016 will be the host of yet another boom of social innovation. . 2015 was a big year for video, 2016 will be even bigger.

Social Media 60

Social Media Trends Apparel Media 60

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

Changes might include “newsjacking” to take advantage of topical events relevant to your brand, or homing in on an emerging market segment or trend. Building in flexibility makes good PR and business sense. Eliminate risk where you can.

Writing 130

Writing Comparison Product Launch Leadership 130

ImPRessions - Crenshaw Communications

MARCH 2, 2017

Early and open communication with analysts can help inform a company’s ideal messaging, help position product launches, and actually support customer referrals for costly services with lengthy selling cycles. Analysts are quoted in 1 in every 9 technology-related stories, so their influence is clear.

B2B 120

B2B Trends Product Launch Report 120

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. We’ll also see the metaverse become a fixture across integrated marketing and PR programs, from product launches to product placement.

Marketing 212

Marketing Content Marketing Data Social Media 212

5W PR

MAY 30, 2024

Venture capitalists, angel investors, and financial institutions interested in backing innovative technologies. Depending on the product or service, it might also be necessary to target a wider audience of prospective customers. Illustrate the impact the technology will have. Showcase how the technology benefits real people.

Technology 78

Technology Product Launch Construction YouTube 78

PR 20/20

JANUARY 15, 2019

Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year. But we as marketers know “trends” can mean just about anything. That’s why we’ve curated the top trends for 2019 that we believe aren’t going anywhere. Top Marketing Trends for 2019, Curated.

Trends 57

Trends Marketing Software Video 57

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

Your innovative new product is close to launch…but competitors are close behind. Should there be a launch party before a new product launch? A round-up story that should have included your new product did not. Emerging targeting technologies. When does the team put out a press release?

Company 136

Company Interviews Reputation Privacy 136

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

First, let’s address some common myths about public relations for technology and other startup companies. Myth: An innovative product will generate its own PR. A big new product launch typically happens once in a couple of years at best. Not necessarily. That’s a recipe for reputation disaster.

B2C 120

B2C Product Launch SEO Storytelling 120

5W PR

JANUARY 8, 2024

In the ever-evolving beauty industry, where trends shift rapidly, and consumer prefer͏ences fluctuate, plan͏ning successful beauty campaigns requires a meticulous and forward-thi͏nkin͏g approach.͏ Fast-paced nature of beauty trends The beauty industry is known for͏ its dynamic and fast-paced nature.

Trends 78

Trends Product Launch Consumer Analysis 78

5W PR

JANUARY 3, 2024

Beauty brands face unique challenges and opportunities in a landscape where trends, consumer expectations, and digital platforms play pivotal roles. Brands are leveraging digital channels to connect directly with consumers, share brand stories, and showcase products.

Product Launch 78

Product Launch Community Interviews Consumer 78

Newsfile

JANUARY 24, 2024

So, to help you out, we’ve identified the top 5 PR trends in 2024. AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. #AI

Trends 52

Trends Data-Driven PR Analytics Survey 52

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. Staying current: PR is a rapidly evolving field, and PR practitioners must stay up-to-date on the latest trends and techniques in order to be effective.

Interviews 113

Interviews Publicity Technology Social Media 113

Bianchi Biz Blog

SEPTEMBER 7, 2021

I recently took over the role as editor of Fleet Maintenance , a B2B magazine and website focused on providing commercial vehicle fleets and shops with the latest information on tools and maintenance trends. It starts with how to keep costs down in the bay and extends to keeping trucks and technicians productive.

Meeting 91

Meeting Transportation Media Journalism 91

PR Fuel

JANUARY 24, 2022

It’s no secret that PR tactics have evolved to keep up with the ever-changing technology. Use the data to determine how your brand story corresponds with market trends. Use press releases to spread awareness for a product launch or an important business milestone. Collect Market Data. Draft an Eye-catching Press Release.

Creativity 111

Creativity Data Measurement Product Launch 111

PRSay

AUGUST 29, 2024

And with technology advancements, it’s easier than ever to support this type of work. Our agency’s founder had picked up on a trend of skilled industry veterans who were either going out on their own or were working in traditional agency or corporate roles but felt confined. Leverage technology.

Strategy 78

Strategy Real Estate Agency B2B 78