Prowly

DECEMBER 4, 2024

Keyword-specific coverage analysis Say, you want to conduct a social media sentiment analysis for your new product launch. Your brand is an athleticwear company called lululemon and you’ve launched sustainable clothing packaging. Information you find in media monitoring can help sales and product teams succeed.

Data 104

Data Media Product Launch Analysis 104

5W PR

FEBRUARY 5, 2025

Beauty product launches from South Korean companies were particularly noteworthy, with cutting-edge skin analysis tools and AI-based beauty assistants. As beauty product launches become increasingly tech-driven, brands must refine their beauty marketing strategies to emphasize personalization, efficacy, and innovation.

Technology 78

Technology Product Launch Analysis Storytelling 78

5W PR

FEBRUARY 2, 2025

Virtual reality and augmented reality technologies have moved far beyond their gaming origins to become powerful tools for public relations and marketing professionals. As these technologies mature, they’re reshaping how organizations approach everything from product launches to crisis management training.

Storytelling 78

Storytelling Branding Brand Transportation 78

Notified

NOVEMBER 13, 2024

Most people think of press releases as just a way to deliver news - a product launch, a big hire or maybe a new partnership.

Product Launch 105

Product Launch Tools How To Branding 105

Presspage

JANUARY 21, 2025

Its purpose is to announce something newsworthysuch as a product launch, event, or major milestonein a clear and concise format. Press releases are essential tools for shaping narratives, building credibility, and ensuring consistent messaging across different channels. What occasions call for different types of press releases?

Writing 78

Writing How To Product Launch Crisis 78

ImPRessions - Crenshaw Communications

MARCH 18, 2022

In ad tech PR, we might write releases that detail new hires, acquisitions, partnerships, or product launches. Media alerts are a good tool to generate buzz around the event and encourage media and journalists to cover it. . There’s no real limit to what we can write a release about, as long as it’s newsworthy. .

Media 296

Media Local Product Launch Newspapers 296

Prowly

FEBRUARY 18, 2025

5 Monitor, measure and iterate Track the campaign's performance in real-time using analytics tools, media monitoring platforms, or surveys. you can monitor the web and social media with Prowly's media monitoring tools. #8 The end result is (ideally) an increase in revenue as well. These are the critical steps you don't want to miss. #1

Examples 104

Examples How To Product Launch Print 104

Remote PR Jobs

SEPTEMBER 27, 2024

Tools and Techniques Media Monitoring Services: Tools like Meltwater , Cision , and Mention track where your press release is picked up and covered. Analytics Platforms: Google Analytics and social media analytics tools measure traffic, shares, and engagement generated by your press release.

Crisis Management 250

Crisis Management Analytics Radio Analysis 250

Cision

DECEMBER 28, 2017

It’s a great tool to make sure that a valuable post doesn’t just sit on the shelf. June: Plan Around Product Launches. The launch of a new product should have a certain degree of fanfare surrounding it, and your content marketing should play a big role in that.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

5W PR

FEBRUARY 1, 2025

Success requires careful planning, clear guidelines, ongoing support, and consistent measurement.

Employee 88

Employee Social Media Reputation Guidelines 88

5W PR

JANUARY 26, 2021

The old Chinese proverb says, “The tongue can paint what the eyes can’t see,” speaks volumes for what some experts are proclaiming as the next big tool for marketers – brand voice. As such, the tone would be expected to be exciting for a product launch while empathetic toward an unhappy customer. Why should it Matter?

Tools 88

Tools Product Launch Guidelines Customer Service 88

Prowly

FEBRUARY 20, 2025

For example, this is how it might look: Primary audience: Millennials in the tech industry, aged 25-35, interested in SaaS tools. For example, you can set aside $1,000 for advertising campaigns per month, $1,000 for content creation on organic channels, and $500 monthly for PR tools such as Prowly. Prowly for PR and media tracking.

Writing 104

Writing Communications How To Internal 104

Prowly

JANUARY 31, 2025

Google Analytics 4, the go-to tool for website analytics, lets you set apart PR results from marketing efforts by defining the traffic source. It's a great tool for competitive brand assessment, as looking at this chart tells you a lot about your competitors' strategies. and it finds confirmation of its abilities in this chart.

Analysis 104

Analysis Branding Brand How To 104

Onclusive

JUNE 29, 2018

AirPR Co-founder Sharam Fouladgar-Mercer and Brain + Trust Partners CEO Scott Monty shared thoughts on what questions to ask during a PR crisis, who in your company do you need to get involved during a PR crisis, how to have the appropriate systems in place in advance, how to leverage data during a crisis, and what tools will help.

Crisis 186

Crisis How To Branding Brand 186

Onclusive

OCTOBER 12, 2021

A business case is one of the most powerful decision-making tools available to the C-suite. This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. It is a great tool for strategic planning and decision-making.

Resources 195

Resources Technology Data Product Launch 195

Cision

JUNE 29, 2016

With the right media monitoring tools , your brand can identify emerging opportunities, leverage your audiences’ conversations and learn more about the competition. Besides insights on communication, monitoring can also give your brand a sneak peek at your competitors’ product road maps.

Branding 174

Branding Brand Product Launch Strategy 174

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For example, you may plan for a company’s product launch to generate a press release, a social post linking to the press release across social channels, a social post with a top media placement across social channels, and an in-depth blog post for the company website. After, you can build out the corresponding content. .

How To 259

How To Social Media Product Launch Construction 259

ImPRessions - Crenshaw Communications

JULY 6, 2016

Back in the day, we rented a TV entertainer or book author for a product launch. The most successful campaigns are driven through paid content distribution tools or tactics, so today’s PR person must be well versed in social optimization tools and tactics. The lines between paid and earned media are blurring.

SEO 204

SEO Analytics B2B Measurement 204

Prowly

FEBRUARY 3, 2025

They will be more receptive to advertisements, campaigns, and new product launches if they know who you are and what you stand for. Create great press releases If you have a story to tell, use tools like Prowly to create amazing, highly personalized press releases and send them to the right journalists.

Branding 104

Branding Brand How To Measurement 104

Onclusive

NOVEMBER 10, 2021

Smart tools like Onclusive can automate this process for you, or you could use technology in combination with resources such as a data analytics or marketing analytics team if your company has one. There are many PESTLE analysis templates available online. Analyze the data you’ve collected.

Analysis 195

Analysis Corporate Reputation How To 195

Waxing UnLyrical

OCTOBER 12, 2016

I would then promote it on my blog posts, through social media ( Twitter , Pinterest ), on my email signature line ( by the way, check out this free tool from Hootsuite ), via guest posts on influencers websites, and basically every time I opened my mouth. How To: Measure Success For a Product Launch.

Product Launch 40

Product Launch Measurement How To Course 40

Prowly

FEBRUARY 28, 2025

With tools like Prowly, you can easily create brand advocates and find opportunities for strong brand advocacy programs. It strengthens employee advocacy as employees who act as brand advocates can amplify internal PR campaigns, such as new product launches or corporate milestones, by sharing them on professional platforms like LinkedIn.

Branding 104

Branding Brand Employee Case Study 104

The Proactive Report

FEBRUARY 24, 2017

His tweet about a new Tesla product launch resulted in a $900 million increase in value. Other tools will find their way to fill the gap. Used correctly, Twitter can have a huge impact on customer service, perception and reputation. One CEO who knows how to do this is Elon Musk. Chris Abraham.

Twitter 235

Twitter Customer Service Web Facebook 235

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With more than 400 million users monthly, Instagram can be a powerful tool in a PR campaign — as we previously noted here. Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn.

Instagram 159

Instagram Reddit Transportation Creativity 159

Business Wire

FEBRUARY 2, 2018

You must identify why people use your product, what problem does it solve and how your community members can help each other succeed using your tools. The great thing about these apps is that they all include sharing tools, allowing any reader to take your news out of the platform and across their social channels.

Facebook 181

Facebook Community Advertising Advertising 181

5W PR

SEPTEMBER 9, 2021

Today’s PR firms offer a wide variety of tools and services that can be customized to fit small business owners’ needs. The calendar should also include important dates for the industry, as well as any dates for new product launches from the business itself. All in all, public relations is a marathon, not a sprint.

Small Business 158

Small Business Publicity Social Media Web 158

ImPRessions - Crenshaw Communications

MARCH 6, 2018

Startups and young technology agencies tend to flood the tech media with overly commercial product launches or low-value meetings with founders rather than solid story angles or truly newsworthy announcements. That’s not a good idea. You can and should pitch additional relevant press right away. Post, share, and link!

Pitching 189

Pitching How To Media Interviews 189

Cision

APRIL 15, 2015

If you are announcing research or statistics you’ve put together, infographics can be a great tool for visually relating them. Here are some ideas: For product launch announcement, create product demo video. For company launch, take a tour of your facilities. Infographic. More is better.

Infographics 120

Infographics Product Launch Content Marketing Video 120

Remote PR Jobs

MARCH 27, 2024

A well-crafted public relations case study can be an immensely powerful tool for PR professionals, agencies, and freelancers. Whether it was a viral social media campaign , a groundbreaking product launch, or a crisis management triumph, set the stage for the journey ahead.

Case Study 130

Case Study Study Writing How To 130

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 109

Product Launch Survey Banking Pharmaceuticals 109

B2B PR Sense

JANUARY 5, 2018

Our Ultimate List of the Best PR Tools for 2018. Product launch. When companies try to do their own PR, it often lacks a strategy and falls through the cracks. When companies try to do their own PR, it often falls through the cracks CLICK TO TWEET. Handpicked Related Content. Myth #3: PR is not the same as media relations.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

Beware of sweeping objectives like “positive visibility” or “brand awareness” unless there are tools with which to measure that visibility with some precision. This is a given, but goals and the ways in which progress is measured will vary with the individual organization.

Writing 130

Writing Comparison Product Launch Leadership 130

PR in High Definition

APRIL 28, 2016

Product launches. Marketing and PR professionals will be able to offer both consumers and media influencers alike a first-hand look at new products and services without ever having to send a physical product sample. Public figures will be closer to their audience than ever before.

Social Media 54

Social Media Tools Enterprise Marketing 54

Remote PR Jobs

OCTOBER 11, 2022

Hashtags may be the most simple trackable metric used to measure success of product launches, campaigns, as well as overall online brand awareness. Whether you are trying to find the perfect focus group for a product launch or a news outlet to cover your next big break, social media can give you the names you need.

Social Media 130

Social Media Media Product Launch LinkedIn 130

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Supporting a product launch? While a startup may elect to limit its scope to core media outreach activities, most comprehensive programs will use all the best implements in the PR tool box to support thought leadership, analyst relations, research, and other tactics. Write a rock-solid PR plan. Define your objectives.

Writing 136

Writing How To Pitching Privacy 136

Cision

FEBRUARY 19, 2016

Sharing a prospect or client’s latest blog post, product launch or company announcement on social. A big chunk of effective social selling is using social listening tools to gather insights about your prospects. Understanding and listening to buying signals.

Social Media 120

Social Media Product Launch Pitching Instagram 120

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

But after the initial executive moves, product launch, or funding announcement, then what? Case studies are some of the most powerful tools a B2B company has, and they can be used and repurposed in a variety of ways to fill in those news gaps. How does a PR team keep the momentum going if things get quiet? Be an expert.

B2B 147

B2B Pitching Case Study Local 147