Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” Moderated by Heidi Sullivan, President of HKSully Consulting, the webinar outlined best practices in the New PR world of rapid-response and all-way communication. From Facebook to Starbucks, no brand is safe from a communications crisis.

Crisis 186

Crisis How To Brand Branding 186

Presspage

JANUARY 21, 2025

Its purpose is to announce something newsworthysuch as a product launch, event, or major milestonein a clear and concise format. Whether launching a new product or managing a crisis, heres how to adapt your press release format for different scenariosplus free templates to help you get started.

Writing 78

Writing How To Product Launch Crisis 78

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. Join us for a webinar on How to Build a PR Business Case and Secure the Investment on October 26th.

Resources 195

Resources Technology Data Measurement 195

Onclusive

NOVEMBER 10, 2021

It’s a must during annual planning and budgeting, and it should also be done ahead of any significant shifts in your business, major product launches, entering new markets or industry categories, and other big initiatives. Join us for Managing Corporate Reputation with PESTLE Analysis webinar next week on Thursday, November 18th.

Analysis 195

Analysis Corporate Reputation How To 195

Waxing UnLyrical

OCTOBER 12, 2016

As a lifelong learner, I became enamored with online courses and webinars a few years back as a way to expand both my professional and personal development (hello, cooking tutorials, calligraphy class, and TED Talks). How To: Measure Success For a Product Launch.

Product Launch 40

Product Launch Measurement How To Course 40

Sword and the Script

JANUARY 16, 2018

Campaigns in B2B marketing are common around product launches, where traditionally these include basics such as: a press release announcing the new product to the market. an email about announcing the new product to customers or prospect. a webinar with third-party expert, and a tiny pitch at the end.

Content Marketing 108

Content Marketing Marketing B2B Engineering 108

Contently - Strategy

APRIL 28, 2022

For example, the sign-up target number for a new product’s landing page can be one of the metrics tracked for the new product launch. It tangibly shows how marketing is supporting the new product launch and, ultimately, how it contributes to the company’s bottom line.

Product Launch 133

Product Launch Measurement Marketing Meeting 133

Cision

MARCH 16, 2016

You can distinguish this parameter by product launch announcements, business objectives, webinars or even influencers if you create pre-crafted messaging for them. Finally, think about how to identify why people are coming to your website. The campaign parameter allows you to identify which efforts work best.

Measurement 120

Measurement Product Launch Analytics Facebook 120

Prowly

FEBRUARY 3, 2025

They will be more receptive to advertisements, campaigns, and new product launches if they know who you are and what you stand for. Virtual events: webinars, virtual summits, online launches, and others are some of the best ways to engage with your audience online.

Brand 104

Brand Branding How To Measurement 104

Contently - Strategy

DECEMBER 29, 2022

And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. If the asset is part of a major product launch or marketing campaign, consider sharing it with employees across the entire organization using a larger internal communications plan.

eBook 136

eBook Product Launch Software International 136

Sword and the Script

JUNE 13, 2023

Watch useful webinars. 63% said alert of new or upcoming events; 58% said help find sources; 47% said provide new or interesting story ideas; 46% said provide exclusive information; 44% said access to events; 35% said help fact check; 33% said new or upcoming product launches; and 21% said provide products to test.

Journalism 147

Journalism Media Relations Report Media 147

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Presspage

JANUARY 21, 2025

Its purpose is to announce something newsworthysuch as a product launch, event, or major milestonein a clear and concise format. Whether launching a new product or managing a crisis, heres how to adapt your press release format for different scenariosplus free templates to help you get started.

Writing 78

Writing How To Product Launch Crisis 78

Sword and the Script

NOVEMBER 22, 2016

When I have a product launch, I like to use multimedia-rich press release for this segment. For example, I once worked for a company that promoted a webinar in native advertising. In aggregate, the entire campaign produced one of the highest webinar registration counts that business had ever seen. I put $100.00

B2B 60

B2B Facebook Marketing Advertising 60

Critical Mention

AUGUST 29, 2019

For example, clients can subscribe to the idea of relying on your company to send out monthly newsletters with product updates, blog posts, upcoming webinar dates and more. Consider adding some gifs pertaining to your business’ excitement about new product launches or feature updates. Know your Audience.

Company 81

Company Brand Branding B2C 81

Beyond PR

JULY 6, 2016

You’ll need to be flexible here, as you may run into other scheduling factors: product launches, holidays, large news events, previously planned content, etc. It will also be promoting other channels’ promotions like press releases, blog posts, webinars, and videos.

Marketing 66

Marketing Product Launch Data Software 66

Newsfile

JANUARY 30, 2024

List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Podcasts for Depth : Utilize podcasts and webinars to dive deeper into topics, offer insights and connect more personally with your audience.

Trends 105

Trends YouTube Video Social Media 105

PR in High Definition

JUNE 25, 2020

I’ve read a lot of content online, attended many webinars and researched many topics via Google. Given the ‘follow factor’ of the unconscious opinion, it’s made me realise that what other people say about you, your product/service or your business is the most powerful trigger.

Reputation 75

Reputation Employee Leadership Product Launch 75

PR 20/20

NOVEMBER 29, 2022

Watch our free on-demand webinar, " How to Hold a Marketing Growth Hackathon ," to learn more. List all company and industry events that may be relevant to the planning process, such as company announcements, conferences, industry report releases, product launches, and speaking appearances. Step 9: Establish milestones.

Marketing 52

Marketing Analytics eBook System 52

PR in High Definition

JUNE 25, 2020

I’ve read a lot of content online, attended many webinars and researched many topics via Google. Given the ‘follow factor’ of the unconscious opinion, it’s made me realise that what other people say about you, your product/service or your business is the most powerful trigger.

Reputation 48

Reputation Employee Leadership Product Launch 48

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. PR professionals create thought leadership content (such as whitepapers, webinars, and speaking engagements) that establishes credibility.

Viral 52

Viral Crisis Communications SEO Reputation 52

Waxing UnLyrical

APRIL 13, 2016

When you strategically partner with influencers, they will boost your brand’s awareness by: Spreading the word of your product launch. Promoting various events and webinars. Writing a post about your business or service. Asking you to post on their website(s).

Marketing 40

Marketing Viral Fashion Product Launch 40

PR 20/20

MAY 24, 2018

Scheduled future webinars. Industry / product partnerships or integrations. This step requires you to list all company and industry events that may be relevant to the planning process, such as company announcements, conferences, industry report releases, product launches and speaking appearances. Engaged contact database.

Marketing 40

Marketing Comparison International Internal 40

Beyond PR

APRIL 27, 2016

Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show. Keep an eye out for opportunities in your exhibitor packet, on the show’s website, or during pre-show informational webinars hosted by the organizer.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Beyond PR

AUGUST 4, 2016

Use the video option to tease upcoming product launches or company news. SlideShare has been an amazing channel for promoting webinars and larger content pieces with a visual flair. Tag your location when taking photos out on the town. This will allow users that may not have otherwise heard of your brand to find it.

Social Media 40

Social Media Pinterest Media Marketing 40

B2B PR Sense

JANUARY 5, 2018

Booking you on panels at events and webinars may also be more effective in engaging prospects. Product launch. For example, if you want to generate more website traffic, you may be better off authoring and placing articles in targeted outlets rather than trying to get the media to write about you. Crisis management.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

NewsWhip

JUNE 10, 2021

Watch webinar. It comes down to product launches. Ben: Just before we go, I want to plug quickly the next webinar that we’re going to be doing, which is in two weeks’ time, that’s going to be with Zach Silber, who is the chief information officer at Kivvit. View our on-demand webinars. #19:

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

5W PR

APRIL 9, 2025

Product launches in this space require careful planning and strategic execution to stand out in an increasingly competitive market. A successful health tech product launch combines thorough market research, strategic planning, effective communication, and precise timing to create maximum impact and drive adoption.

Product Launch 78

Product Launch Healthcare How To Mobile 78