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Public Relations Review

PR for Anyone

Now is the time to up-level your marketing plan by adding in free publicity. Most of you are already growing your visibility with social media and now by adding in free publicity, you’re making it all happen that much faster and to a much larger audience. Ask Google, “Who writes about [your topic] at [name of publication]?”

Publicity 331
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Announcing #50Shows: Giving Women a Platform and a Voice

Deirdre Breakenridge

So here’s where the #50Shows initiative comes into play … I want to tell you a little story about a my new friends and my pledge to help them give women a platform and a voice with 50 Internet radio shows. Reviewing their radio talk show guests was a walk down Interesting Lane. I immediately raised my hand to get involved.

Radio 416
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Can radio still drive brand conversations in a social media world? Much more than you think

Agility PR Solutions

Remember the days when radio was on every PR pro’s radar? That hasn’t changed—and practitioners should still be taking advantage of all that radio has to offer. New research from radio-focused nonprofit trade association RAB, […] The post Can radio still drive brand conversations in a social media world?

Radio 199
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The power of local radio: Why PR can’t ignore this media opportunity

Agility PR Solutions

Over a century from its invention, radio continues to evolve and has proven its resilience as a broadcast medium. One of the most significant changes has been the shift from local radio stations to nationwide […].

Radio 153
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4 Keys to Distributing Public Service Announcements

Cision

Public Service Announcements (PSAs) can be an excellent way to raise awareness for a nonprofit organization — to help bring their mission to life and drive intended actions to help support a cause. It can take weeks of lead time before broadcast outlets air a public service announcement. How are PSAs Best Distributed?

Publicity 224
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How Monster Showcases the Brand and Business Impact of Public Relations in Critical Times

Onclusive

Monster’s public relations and content strategies changed in 2020 due to the COVID-19 pandemic. As part of that change, Monster wanted to track their brand and competitive mentions online, on television and on radio to stay competitive with their earned, owned and newswire media coverage.

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The Benefits of Radio

HMA Public Relations

Do you want to reach the public through the airwaves? Learn more about the role of radio in helping reach business goals and connecting with the community in this blog post from Justin Liggin. Read more!

Radio 98