Agility PR Solutions

APRIL 25, 2021

However, that does not mean to say that software will have the same positive impact regardless of industry. The post 4 types of software that are critical for public relations teams appeared first on Agility PR Solutions. The right piece of technology can have a very positive effect on a business’s output quality. In […].

Software 161

Software Publicity Technology Industry 161

Agility PR Solutions

JANUARY 22, 2025

As this segment of marketing is complex, the right affiliate marketing software solutions have become a mandatory choice. It’s crucial […] The post Affiliate marketing software solutions for B2B companieskey functions, benefits and brands first appeared on Agility PR Solutions.

Software 96

Software B2B Company Marketing 96

ImPRessions - Crenshaw Communications

JUNE 28, 2017

Who wouldn’t welcome a profile in a major national publication, or a Q&A with an influential trade? I’ve long maintained that public relations alone isn’t a reliable demand generator. That doesn’t mean public relations can’t build brand awareness; it can. What about a flood of LinkedIn comments?

Publicity 255

Publicity Storytelling Automotive Software 255

Prowly

OCTOBER 23, 2024

When we're looking for publications or writers to add to a list for a client,” says Dawn, “it's really easy because we can just go in and click the genre tag and then scroll through those specific writers, figure out who would be the best fit.” She wanted to find a way to build relationships better.

How To 211

How To Pitching Analytics Software 211

Sword and the Script

JANUARY 28, 2025

Her words were posted to the Moz blog, which makes software tools for SEO. Over on Search Engine Land , a leading trade publication, Jason Tabeling noted that LLMs are disrupting search. Shes a reputable consultant in the search engine optimization ( SEO ) world. appeared first on Sword and the Script.

SEO 110

SEO Publicity Engineering Google 110

Ronn Torossian

JUNE 20, 2022

Software as a service (SaaS) companies have a very distinct business model that’s created to increase and ease adoption. However, to do that, these businesses also need to utilize a public relations strategy that will align with that business model. The post Public Relations and SaaS Businesses appeared first on.

Publicity 195

Publicity Software Consumer Strategy 195

Sword and the Script

MARCH 14, 2025

Peter Woolfolk recently had me back on his Public Relations Review podcast: LLMs vs GOOGLE: The Impact on the Future of Public Relations Searches! Are LLMs becoming the new front page for public relations? ” If credibility is a key part of relating to the public, such statistics spell trouble for PR.

Publicity 82

Publicity Communications Journalism Google 82

Sword and the Script

APRIL 23, 2024

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Successful B2B software companies experiment with marketing more The B2B software companies that are successful with marketing are very intentional about experimenting.

Software 151

Software B2B Company Marketing 151

Sword and the Script

APRIL 4, 2023

Fusion PR President Bob Gellar recently organized a podcast panel to break down the impact of artificial intelligence (AI) in public relations (PR). Answers from 13 PR software executives AI Use Cases in PR Software: Executives from Solutions Providers Describe How AI is being Used An “Interview” with ChatGPT: What is Public Relations?

Publicity 214

Publicity Software Fashion YouTube 214

Sword and the Script

OCTOBER 5, 2021

Onclusive adds features, becomes all-in-one PR software tool; Agility PR Solutions adds AI; Q4 releases IR event hosting tool; an odd rebrand by SocialChorus and Dynamic Signal; Intrado rebrands as Notified; Meltwater Q2 earnings. That suite contains products for public relations, investor relations and events. Critical Mention.

Software 181

Software Tools Print Technology 181

Sword and the Script

MARCH 5, 2024

Propel rolls our new UX, AI plugins for email; Meltwater signs Microsoft for monitoring; Onclusive wrestles with a cyberattack and outage The last 60 days have been pretty slow in terms of news from the PR software vendor community. Some PR software vendors haven’t had an announcement for two or more years. What do you think?

Software 146

Software B2B Pitching Data 146

Onclusive

DECEMBER 1, 2021

G2 Crowd, the leading independent business software review company, has compiled a report that compares top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack. But have you also looked at their potential Return on Investment, or ROI? Extending the ROI to other teams.

How To 397

How To Media Software Analytics 397

Sword and the Script

FEBRUARY 14, 2023

While generative AI is enjoying all the limelight recently there many different varieties of AI in use in PR software already. I reached out to a dozen or so PR software solution providers by email to ask for their perspective – and details some their answers below. Yet the PR software community has been taking this to new levels.

Software 161

Software Pitching Analysis Community 161

Sword and the Script

JANUARY 16, 2024

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. That’s true in any market – and public relations (PR) is notwithstanding. click any image for higher resolution) 1.

Software 156

Software Pitching System Analytics 156

Agility PR Solutions

OCTOBER 29, 2024

Generative AI is intelligent software that can help create conversations, images, videos, and more. It is the next step of artificial intelligence. You can train it to learn human language, programming languages, art, chemistry, biology, or any complex subject matter. It reuses training data to solve new problems.

Trends 174

Trends Training Software Video 174

Onclusive

SEPTEMBER 14, 2021

In addition to existing earned and owned media analytics and reporting features, Onclusive’s PR software now includes a human-verified media contact database, integrated journalist relationship management tools, and cross-channel social listening and reporting. If I were building my own PR software, it would look like Onclusive.”.

Media 369

Media Software Pitching YouTube 369

Sword and the Script

SEPTEMBER 5, 2023

This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals. It’s gone from public traded – to privately held – twice in the same period. By my count, he’s the fourth chief executive Cision has had in three years.

Software 182

Software Marketing Leadership B2B 182

Sword and the Script

MARCH 1, 2022

The research firm Burson Taylor puts the PR software market at $4 billion , but it’s an educated guess. This is often a public signal a company can send to show the market it believes what it’s saying. iSentia is an all-in-one PR software tool based in Australia. Some of these syndications, or “pick-ups” are better than others.

Software 149

Software Case Study Advertising Advertising 149

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

Crenshaw Communications, a Mod Op company was recently recognized by the New York Chapter of the Public Relations Society of America (PRSA) and the Ragan PR Daily Awards for the agency’s work with sales tech provider Chili Piper.The campaign went beyond day-to-day product PR to recognize Chili Piper’s extraordinary work for Ukrainian refugees.

Software 156

Software Company B2B Agency 156

Agility PR Solutions

JANUARY 13, 2022

The post How to make your PR outreach on LinkedIn more effective using automation software appeared first on Agility PR Solutions. It is not a case of being limited in any way, but rather of having to choose where to focus your efforts when presented with a variety of options. Then there is the challenge of […].

Software 154

Software LinkedIn How To Social Media 154

PRSay

MAY 18, 2023

Software platforms now providing these services include ChatGPT, GPT-4, Synthesia, ElevenLabs’ Prime Voice AI and BeFunky. To succeed, public relations must approach communications strategically. They will quickly embrace ChatGPT and other AI-based software, whether educators encourage it or not. Thomas in Minneapolis-St.

Publicity 185

Publicity Software Education Technology 185

Agility PR Solutions

OCTOBER 13, 2021

New research from software marketplace G2 reveals signs of accelerated technology adoption, shorter buying cycles, and a shift away from traditional resources. The post New G2 study finds software buyers will spend more in 2022, with 86% turning to peer reviews appeared first on Agility PR Solutions.

Software 146

Software Study Enterprise Survey 146

Onclusive

DECEMBER 6, 2021

Last week, we reviewed the ROI rankings of the top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, based on the G2 Crowd 2021 report. This week, we are focusing on comparing comprehensive media monitoring and social listening capabilities for these providers.

Media 370

Media Comparison Software Enterprise 370

Cision

MAY 30, 2017

All companies should at a minimum be using a combination of Google alerts and simple social media listening software. You need to find public, online references to your company and your products or services. Intermediate: Dedicated Customer Service and Reviews Software. Advanced: Comprehensive Listening Software.

Software 328

Software Customer Service Google Small Business 328

Sword and the Script

OCTOBER 1, 2024

The internet received similar levels of hype in 1999, receded with the dot-com bust and then came back with slow and steady progress; generative AI in public relations seems to be evolving in the same way If you can excuse the rounding error, generative AI has been more or less mainstream for about two years. No reason was noted.

Publicity 155

Publicity Software Google Reddit 155

Prowly

MARCH 12, 2025

Print media monitoring is the process of tracking and analyzing mentions of your brand, your clients, or relevant industry topics in printed publications. There are still so many opportunities to earn mentions in paper publications on a national and local level. B2B companies care about mentions in trade publications.

Print 104

Print Strategy How To Newspapers 104

Prowly

DECEMBER 17, 2024

Too many software solutions available and not enough information on which one to pick? Prowly is an all-in-one public relations management platform built for growth-oriented PR professionals. We get it, finding the perfect PR tool can be overwhelming. Read all the comparisons, but need to see the tool for yourself? What is Prowly?

Comparison 104

Comparison Software Tools Analytics 104

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. and other FAQs].

Technology 173

Technology Publicity Software Pitching 173

Agility PR Solutions

JANUARY 4, 2023

In many businesses, but almost certainly in PR, it is impossible to do anything without using software or a device connected to the internet. These software packages and devices need to communicate with each other, which is made possible by using APIs. You may not be familiar with exactly how they work, but you do […].

Publicity 154

Publicity Software How To Communications 154

Sword and the Script

AUGUST 13, 2024

Messaging: Brex pointed goes after Concur No one likes filling out expense reports, and the dominant software in the space has gained a reputation for being clunky. In my own experience with the software, I was always amazed at how it would require multiple clicks to perform operations that should have taken one. No pressure.

Creativity 103

Creativity B2B Examples Marketing 103

Cision

DECEMBER 7, 2017

Inbox alerts can also bring new publications to light, with the potential to add dozens of writers from that publication. Use Software. Certain PR software can provide valuable additional insight into your target audience, topical trends and overall engagement.

Pitching 298

Pitching Software Construction Writing 298

PR Fuel

DECEMBER 26, 2023

And with press release distribution software now available to the public, you can submit to more publishers with little heavy lifting. Read More The post Streamlining Your PR Strategy with Press Release Distribution Software appeared first on eReleases. But only a very small percentage of businesses use them.

Software 101

Software Strategy Publicity 101

Sword and the Script

AUGUST 1, 2023

The PR software community has taken note and they are responding. Through our private cloud tenant, we ensure that all non-public information used during the drafting process is kept secure.” ( Source ) Muck Rack. This is the first time I’ve seen a PR software company introduce generative AI focused on creative content, like images.

Software 145

Software Pitching Ethics Technology 145

Prowly

DECEMBER 10, 2024

Tracking Twitter mentions is the foundation of essential social media management for those who work in public relations. Dedicated PR software tools like Prowly make it easy to find Twitter mentions, set up real-time alerts, and analyze them later so that you get the full overview of what you're dealing with.

Twitter 104

Twitter Software Tools Social Media 104

Onclusive

AUGUST 24, 2020

Millions of articles a day in 100+ languages are, among other things, dissected for their relevance to any topic, the reputation of the publication, the repetition in social media, the sentiment of the article and the sentiment related to every entity mentioned in each article.

Analytics 347

Analytics Engineering System Software 347

ImPRessions - Crenshaw Communications

JULY 14, 2021

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. In many cases they support a path to a market leadership position. Here’s how it works. Influence buyer decisions.

B2B 334

B2B Company Case Study Conference 334

Agility PR Solutions

SEPTEMBER 11, 2023

One often undervalued strategy is the synergy between public relations and software development. While PR focuses on shaping narratives and public perception, software development centers on coding and digital solutions.

Software 101

Software Strategy Publicity 101