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New products and problems across PR software land [PR Tech Sum 60]

Sword and the Script

Three PR software providers are getting a jump on the new year with AI-infused products for professional communicators; Bloomberg reports on more struggles for Cision The challenge with generative AI is probability. That landed with me because most of my paid work is anuran B2B SaaS and software. And now on with the PR Tech Sum.

Software 176
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Will chatbots be the primary interface for PR software [PR Tech Sum No. 61]

Sword and the Script

Summary of news from PR software vendors: SignalAI rolls out a chatbot; Dazzle unveils 2.0; Reporters change beats and publications quite often and static databases and quickly go stale. Prior to that he was CEO of LogMeIn and served as CMO and later, COO, of Vocus, a PR software company acquired by Cision in 2014.

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Vehicle Technology Suppliers Need These 7 Tips to Crush PR at CES 2025

Bianchi Biz Blog

And that growth also pertains to the vehicle technology and advanced mobility segment of the annual show. In fact, respected veteran auto journalist and analyst John McElroy calls CES the world’s best auto technology show.

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Why Your Technology Company Needs PR

ImPRessions - Crenshaw Communications

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map. PR educates customers and prospects.

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4 types of software that are critical for public relations teams

Agility PR Solutions

Technology has completely transformed the way that people live their lives and the way that businesses conduct their daily operations. The right piece of technology can have a very positive effect on a business’s output quality. However, that does not mean to say that software will have the same positive impact regardless of industry.

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8 Innovations in Public Relations Technology to Watch

Sword and the Script

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market.

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How to get the return on investment (ROI) from media monitoring

Onclusive

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. Why technology ROI matters. But have you also looked at their potential Return on Investment, or ROI? quarterly website visitors driven by their media coverage.

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