Critical Mention

OCTOBER 27, 2018

With thousands of brands competing against each other to win over customers, event-based campaigns are becoming an essential part of public relations today. This video quickly went viral and has more than 40 million views on YouTube. The video went viral after its launch with over 600,000 views on YouTube.

Film 131

Film Viral YouTube eBook 131

Cision

DECEMBER 4, 2017

United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. They shared a Google doc with live notes, live YouTube video streams, and formulated #HugOps to cover social media.

Crisis 271

Crisis Branding Brand How To 271

Cision

NOVEMBER 24, 2015

After he sent a takedown notice, the website took down the photo and updated its post, however, the photographer alleges the photo had already spread virally to other websites without proper attribution. This ongoing case has the public contemplating the way viral content hubs choose and use images in their listicles and articles.

Examples 120

Examples Viral YouTube Infographics 120

Melissa Agnes

JUNE 3, 2014

It also presents risks of viralization and losing very public control. In this particular case, within 4 days of the video being posted to YouTube, United Airlines’ stock price fell 10%, costing stockholders about $180 million in value. Source: Wikipedia).

Airlines 206

Airlines Crisis Wikipedia Social Media 206

Prowly

DECEMBER 4, 2024

It can take precious hours away from you–hours that could be spent building great public relations. Select X (Twitter), Facebook, Instagram, TikTok, and YouTube (available for Pro plan users only). No more waiting around until negative press goes viral. And in monitoring the media, timing is essential.

Data 104

Data Media Product Launch Analysis 104

Waxing UnLyrical

OCTOBER 17, 2011

Earlier this year, National Australia Bank got Australia and the world talking with its very public ‘Break-Up’ campaign. 200,000 YouTube views in one week. The campaign has brought our brand voice to life in a tangible way through our Twitter, Facebook and YouTube channels. Lessons From a Very Public Break-Up.

Publicity 93

Publicity Banking YouTube Social Media 93

Critical Mention

NOVEMBER 18, 2019

Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . Stand out among your competitors by having access to sentiment analysis, audience numbers, publicity values. The post Go Viral in 2020 with Real-Time Media Monitoring appeared first on Critical Mention - Media Monitoring.

Viral 70

Viral Radio Media Sports 70

Prowly

FEBRUARY 18, 2025

TRY PROWLY FOR 7 DAYS FREE What is a public relations campaign? A public relations (PR) campaign is an orchestrated series of strategic communication efforts designed to achieve specific objectives. 5 Maintain consistency in messaging The best public relations campaigns are built on a solid communication plan.

Examples 104

Examples How To Product Launch Print 104

Flack's Revenge

NOVEMBER 29, 2017

It would not seem to have “next YouTube video stars” written all over. We post a new Here’s Why video every Monday at this link and on our YouTube channel. Kiki helps with acquiring props and costumes, prepping the scripts for the teleprompters, and creating the blog posts and YouTube uploads.

Video 153

Video B2B Film Marketing 153

PRSay

JANUARY 23, 2019

12, UCLA gymnast Katelyn Ohashi became a viral sensation after performing a enthusiastic routine that earned a perfect score at the Collegiate Challenge. Though public relations may seem unrelated to gymnastics, communicators can actually learn a few things from Ohashi’s perfect routine: 1. Display your personality.

Communications 146

Communications Viral YouTube Creativity 146

PR for Anyone

MAY 4, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Now that we are into early May I wanted to give you ideas on what to pitch to both national publications and regional publications. It went viral because it looked like big worms. Transcript.

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Pitching Media Financial YouTube 130

PR for Anyone

SEPTEMBER 1, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Is there a viral video on Tik Tok that you can be the expert saying why it’s something you should or shouldn’t do? Anyone can get publicity! Watch this week’s PR Tip here. PR FOR ANYONE.

Pitching 130

Pitching Video YouTube Viral 130

Waxing UnLyrical

APRIL 3, 2012

If numbers could speak, 19,000 views (and counting) for this YouTube video (on YouTube) is pretty impressive: It is interesting to see how companies – both large and small – are taking the social route to engage audience. While there were 200 people who participated, there were over 2,500 views online on YouTube.

YouTube 95

YouTube Viral Video Twitter 95

Cision

MARCH 1, 2016

While there is no doubt that communication professionals were involved in positioning the crisis for stockholders and for the public, the aversion of the IPO “crisis” had everything to do with increasing revenue for the company. Writing recently in Public Relations Tactics, John J. SoMe = Facebook, Twitter, YouTube.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

NewsWhip

JANUARY 20, 2023

This allows journalists and editors to jump on pre-viral trends, or promote their own stories that they can see are already finding resonance. This gives you a real-time view into how the public and media are reacting to content and stories. We do it within minutes, others take hours.

Reddit 88

Reddit Viral Web Trends 88

Cision

NOVEMBER 21, 2017

With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news. It is no longer enough to keep track of your brand’s mentions from big publications like the New York Times and the Wall Street Journal. It all starts with the news you are taking in.

How To 149

How To Social Media B2C Television 149

PRSay

SEPTEMBER 17, 2019

Two years later, Popeyes chose to debut its chicken sandwich announcement with a video from Sweet Dixie Kitchen, where they would give a preview of the sandwich, giving an in-depth and viral feel to the announcement. The launch video now has 100,000 views on Twitter and another 20,000 on YouTube.

Product Launch 149

Product Launch Storytelling Social Media Video 149

PR for Anyone

OCTOBER 7, 2021

The media is regularly covering trends that are going viral on that platform. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. But first, I’d love for you to subscribe to our YouTube channel. I did this video about TikTok. Let TikTok Be Your Publicist. Hi everyone.

How To 130

How To Pitching Film Video 130

Contently - Strategy

NOVEMBER 14, 2018

His company, Dollar Shave Club, rose from obscurity in 2012 after he created a YouTube video called “Our Blades Are F ing Great.” Brands love to talk about going viral; Dubin actually did it. The brand’s success was about more than just going viral or getting lucky. That’s quite the fairy tale, right?

Leadership 106

Leadership Branding Brand How To 106

The Resolution Blog

DECEMBER 20, 2015

million times and the various videos viewed 133 million times across YouTube. Internally we have been discussing the STEPPS model recently (a model taken fromJonah Berger’s book, Contagious, which looks at why things go viral). It’s Emotive and all the spoof ads tick of the Public box.

Retail 120

Retail Viral Newspapers YouTube 120

5W PR

AUGUST 10, 2021

The entire effort resulted in a campaign that went viral all over the globe, titled “Mad Your Man Could Smell Like”. However, the company made the smart decision of launching the entire ad campaign on social media instead of TV, which worked wonders for making the campaign go viral, as it was seen by over 20 million people in only three days.

Branding 88

Branding Brand Marketing Viral 88

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. Here are some tips based on tech PR experience. Dollar Shave Club didn’t build a billion-dollar business and sell to Unilever in 2016 without throwing a few bombs.

Branding 136

Branding Brand How To Storytelling 136

5W PR

JUNE 12, 2023

Platforms such as Instagram, Facebook, Twitter, and YouTube have reshaped the way people travel. User-Generated Content and Viral Marketing User-generated content (UGC) plays a pivotal role in tourism advertisements. When UGC goes viral, it can create a ripple effect. They have also changed the methods used to promote tourism.

Tourism 88

Tourism Social Media Travel Media 88

Critical Mention

SEPTEMBER 24, 2020

During the quarantine, many forms of public transportation were shut down leaving people to find other methods to get around. Early on, TV stations started recommending bicycles as a safer alternative to public transportation and great leisure activity that adhered to social distancing guidelines. Since its release in March, 22.4

Examples 130

Examples Transportation Media Tourism 130

MaccaPR

AUGUST 20, 2014

If 55,000 people watched your video on YouTube, I was happy. Similarly, an exceptional social media marketer thinks beyond the mechanics of posting YouTube clips, LinkedIn updates and tweets to consider two vital questions: How did the audience come to see your content - via Google or Facebook? Our clients were happy.

Social Media 97

Social Media Media YouTube Facebook 97

PRSay

OCTOBER 25, 2017

Newhouse School of Public Communications, Jamie Ward, Ph.D. , Earlier this year, a video from “ America’s Got Talent ” — which Dunkin’ Donuts sponsors — featuring a man in a pumpkin mask dancing to Rockwell’s “Somebody’s Watching Me” racked up nearly 3 million YouTube views. pictured above ), during an Oct. Social media.

Social Media 120

Social Media Conference Media Corporate 120

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by David Meerman Scott.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Waxing UnLyrical

JUNE 4, 2014

Gangnam Style was a concentrated publicity effort based on the work of Psy and his PR team. The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. So which one garnered more interest according to Google trends?

Mobile 105

Mobile Community System Social Media 105

Axia PR

DECEMBER 27, 2022

With the rise of YouTube and other social media, we began a new era of online videos where simple is better – and anyone with a smartphone can make viral videos. Carefully edited videos with sleek transitions, often including full context of a specific subject, led to long (and potentially boring) content.

Social Media 62

Social Media Video Media Mobile 62

Burrelles Fresh Ideas

OCTOBER 3, 2023

Every time my ten-year-old son saves up enough chore money for a new video game, he spends time on YouTube seeking out other kids’ reviews to make sure he’ll like the game. Virality and shareability: The innocence and charm of child influencers make their content highly shareable. It goes into effect on July 1, 2024.

Branding 83

Branding Brand Marketing Ethics 83

Waxing UnLyrical

DECEMBER 9, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Online Videos 101: Keep It Simple, Stupid December 9th, 2010 Tweet Guest post by Erin Greenfield Four months ago I splurged on a $350 Panasonic camcorder. Does our video have the makings of a viral video?

Video 95

Video Facebook Twitter Viral 95

Sword and the Script

MARCH 15, 2022

In terms of social media monitoring, the company checks off the important boxes: Twitter, Facebook, Instagram, Reddit, TikTok, YouTube and forums. This also works for viral content – like a retweet on Twitter. Notified by Intrado is a Promising PR Software Tool that Supports 5 Central Duties in Public Relations [PR Tech Briefing].

Tools 165

Tools Media Software Analysis 165

Axia PR

JUNE 13, 2018

With all the fuss about engaging content, companies look to communications professionals for guidance as to how they can use content to advance brand awareness, image, and public perception.

Social Media 48

Social Media Viral YouTube Media 48

Waxing UnLyrical

JULY 18, 2019

Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose. manual social media searching, local news, niche publications, community events, etc.,

Nonprofit 86

Nonprofit Fashion Retail Enterprise 86

Critical Mention

MARCH 5, 2019

A brand’s video that goes viral creates a lot of buzz. With video ads, we’ve seen plenty of high-profile, viral videos that fall on both sides of the sentiment spectrum, creating positive or negative reactions. Reach out to 3rd-party publications. Publications are always looking for content.

Social Media 62

Social Media Video How To Media 62

Buzzstream

AUGUST 28, 2019

On the flip side, if you’re not diligent and miscommunicate or misrepresent the data, you risk your brand’s credibility and potentially a relationship with a writer or publication. People can relate, as it’s the public generating the data set in the first place. Why it works: It opens up different marketing channels, like YouTube.

Survey 98

Survey Comparison Data Analysis 98

MaccaPR

FEBRUARY 19, 2018

One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" No matter what the intention, recognize that every rude Tweet or callous Facebook post from a misguided employee or manager is now as public as a news release fired out globally. The alternative to that lightning-fast candor?

Instagram 98

Instagram Crisis Local Privacy 98