Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. This view was echoed in some of the remarks about the rebranding on Reddit.

Brand 172

Brand Branding Reddit Pitching 172

Sword and the Script

JUNE 4, 2019

I’ve started dedicating the first post of every month to summarizing news from vendors developing technology focused on public relations. Consulting firm Burton-Taylor published a report that benchmarks market size and market share for a category of technology the company describes as “Media Intelligence and PR Software.”

Software 116

Software Reddit Marketing Survey 116

Landis PR

MAY 28, 2024

Today Photo courtesy of Pixabay Denmark is particularly strong in information technology, renewable energy, sustainability, and life sciences – and also has a vibrant creative industry, encompassing design, fashion, architecture and media. Find the Danish angle Write a story with a local angle for the Danish market.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

Buzzstream

JANUARY 21, 2025

For instance, one of the datasets used, OpenWebText2, is curated by scraping URLs linked on Reddit posts with a three or higher score. As mentioned, we dont know precisely what datasets each technology usesespecially from an ever-evolving field like AI. Raw datasets like Common Crawl have little to no curation.

Data 71

Data Local Groups Corporate 71

NewsWhip

MAY 16, 2024

Here’s a synthesis of the key competences newsrooms should seek in their replacement technology. When the news is breaking right now , journalists need to feel confident they have the very latest information before writing up or chasing down a story further.

Reddit 78

Reddit Instagram Data LinkedIn 78

NewsWhip

MARCH 23, 2023

Thanks to advanced technological developments by larger companies, and the launch of platforms such as OpenAI’s ChatGPT , AI has become accessible to the larger population. Artificial intelligence: A technological phenomenon It’s safe to say that based on the numbers, the public is very interested in the power of this technology.

Brand 78

Brand Branding Film Technology 78

Sword and the Script

JUNE 3, 2020

The company also says it has doubled “the amount of content from Reddit” for media monitoring. In the meantime, we can also analyze previous articles written by social and news influencers to find those who write often about product launches, golf, or millennial consumer tastes.”

Product Launch 108

Product Launch Survey Banking Pharmaceuticals 108

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . These networks include Facebook, used by 68% of US adults , and Twitter, used by 25%. .

Media 88

Media Data Reddit Crisis 88

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and 19% say it takes six or more hours.

Marketing 79

Marketing Publicity Survey Study 79

Buzzstream

SEPTEMBER 18, 2024

Is of kind of evergreen or inbound link, link asset pages is a one stop shop really for journalists that are searching for a topic that need a reference point for the data that they’re going to be writing about the idea. Reddit is for me, it’s like a, I personally read it. generally that you want to work with.

Creativity 117

Creativity Digital PR Data Pitching 117

ZudePR

JUNE 6, 2016

I'm writing a blog post on how the best communicators "go deep" and get stuff done. Sometimes, I feel like it would be so much easier to stop writing my Weekly Marketing Skinnies, but I can't – it's addicting to be in the know :O). Prioritising is important; I can write a to-do list for the day that’s easily more than 50 items long.

Writing 114

Writing Social Media SEO Blogging 114

Prohibition

NOVEMBER 30, 2017

I watch Sky or BBC news a lot at home and follow what people’s thoughts are on various subjects using social channels such as Twitter and Reddit. I enjoy consumer writing too, which is a huge bonus as you do a lot of that here at Prohibition! I am always excited to see what technology will be next to take the industry by storm.

Reddit 48

Reddit Retail Newspapers Social Media 48

Prohibition

NOVEMBER 30, 2017

I watch Sky or BBC news a lot at home and follow what people’s thoughts are on various subjects using social channels such as Twitter and Reddit. I enjoy consumer writing too, which is a huge bonus as you do a lot of that here at Prohibition! I am always excited to see what technology will be next to take the industry by storm.

Reddit 48

Reddit Retail Newspapers Social Media 48

Buzzstream

MARCH 21, 2024

Reddit users echo this in the space as well: MuckRack found in its State of Journalism 2024 that an irrelevant pitch to a journalist is the top reason they won’t cover a post. You can see this also echoed on Reddit. Lastly, nothing makes me think this content is helpful beyond something ChatGPT could write.

Construction 62

Construction How To Media Google 62

Where the Fishermen Ain't

FEBRUARY 1, 2016

Charles , a former Reddit employee who was originally hired to figure out Reddit's cryptocurrency strategy. It turns out that Reddit didn't need a cryptocurrency strategy as much as it perhaps thought it did, so out went Charles and the DATT concept was born. . Today, I'll offer three such ideas. . .

Reddit 20

Reddit Wikipedia Web Privacy 20

Where the Fishermen Ain't

FEBRUARY 1, 2016

Charles , a former Reddit employee who was originally hired to figure out Reddit's cryptocurrency strategy. It turns out that Reddit didn't need a cryptocurrency strategy as much as it perhaps thought it did, so out went Charles and the DATT concept was born. . Today, I'll offer three such ideas. . .

Reddit 20

Reddit Wikipedia Web Privacy 20

Stuart Bruce

MAY 3, 2016

Suddenly I understand just why the Apple fan boys and fan girls can fall in love with a piece of cold, hard technology. and an app called Drawboard PDF which is fantastic and lets you use your pen to write on PDFs. The touch sensitive tip and integration with OneNote makes writing notes a joy. And I wanted one again.

Local 60

Local Writing Web Reddit 60

Where the Fishermen Ain't

OCTOBER 26, 2015

The recent set of dustups at Reddit are instructive, particularly regarding the controversial dismissal of its popular communications director. There’s a chance that the answer to the struggle that Reddit is going through will also answer this question. Think this has nothing to do with public relations or media?

Wikipedia 20

Wikipedia Reddit Reputation Privacy 20

Where the Fishermen Ain't

AUGUST 27, 2015

The recent set of dustups at Reddit are instructive, particularly regarding the controversial dismissal of its popular communications director. There’s a chance that the answer to the struggle that Reddit is going through will also answer this question. Think this has nothing to do with public relations or media?

Wikipedia 20

Wikipedia Reddit Reputation Privacy 20

PRSay

APRIL 19, 2016

Talk Radio + Reddit – Reddit is incredibly influential and the perfect hangout for communicators, particularly when you have expert clients with a presence on talk radio. Create a small editorial guideline around the interview time and write Pulses for a few days before the interview, and after.

Communications 79

Communications Pinterest Reddit Radio 79

Buzzstream

JUNE 5, 2024

How to pitch: This topic allows ResumeBuilder to pitch to general technology-focused sites, small business sites, and the HR/job-seeker market, which is right in their wheelhouse. I’m writing this piece during Mental Health Awareness Month in May. Let’s look at a more traditional “index” or “city study” in the next piece.

Digital PR 62

Digital PR Examples Strategy Survey 62

Buzzstream

DECEMBER 11, 2024

Ross emphasizes being “relentless” (yet thoughtful): use LinkedIn DMs, Reddit, Slack communities, and even Facebook groups. Use tools like Reddit, SparkToro, and social platforms to find where your target audience spends time and what content resonates with them. What made you decide to write a book?

Reddit 77

Reddit How To LinkedIn Digital PR 77

Sword and the Script

DECEMBER 10, 2024

I expect lawmakers to double down on regulating this technology and the few, truly useful tools will rise to the top begging the question: is there enough AI for all of us to still be authentic and unique marketers and communicators? They are extraordinarily busy: A Reddit thread disclosed that journalists file two to six stories daily.

Marketing 216

Marketing Content Marketing Data Pitching 216

PRSay

APRIL 22, 2021

Rumor and deception have long plagued financial industries, but the proliferation of financial news websites that target rookie investors and the rise of online investment communities on platforms like Reddit create a fertile environment for false and misleading information to take root.

Financial 193

Financial Reddit Advertising Advertising 193