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But I do know something about interviewing experts, which is often the basis for B2B comms writing. SMEs are a valuable resource When you’re writing to advocate on behalf of a third party, as PR teams often do, you must lay out the strongest possible argument in the first draft.
The highest scoring Reddit communities of April 2022. Top posts on Reddit in April 2022 . The top link posts on Reddit in April 2022. r/worldnews had many of the top scoring Reddit posts in the month of April, and Emmanuel Macron winning the French election was the first among those. Let’s look at the data.
Write stories that readers will not only relate to but also use as a valuable source for their future business endeavors. Write memorable and compelling stories that will captivate reader’s interest. After finishing her Master’s Degree in English studies, she pursued a career in content and technical writing in digital marketing.
Business Insider ’s Tanza Loudenback said that modern media outlets are less structured which gives reporters more flexibility for writing stories that readers want. If we don’t want to write it, no one’s going to want to read it,” Loudenback said. She said they’re also more respectful of readers’ time. “If
Most recently, last month we released the most comprehensive Reddit monitoring solution in the world, and we’ve added it to Crisis Dashboard. Our tools won’t tell communicators precisely how to respond, or journalists precisely what to write about. Announcing the NewsWhip x Reddit Partnership. Navigate with Confidence.
told the story of the troubled relationship between the founders of Reddit, their departure from the company and eventual triumphant return. It’s a riveting story, and is part of a recently published book about Reddit – that itself being another tactic for differentiation. Write the book on it. Last month, Inc.
The trick to getting good content from an AI service is to learn how to write excellent prompts. Give it an identity to write from, a tone of voice to use, and enough context about the topic so that you get a great response back. Always edit and put your own voice on a piece that’s created by AI. Never use it straight from AI.
The platform also offers real-time insights into Reddit, which can be challenging to mine. The Reddit function is incredibly useful for finding stories because you can find stuff on there that hasn’t been written about yet,” she says. “It has probably the best Twitter insights that I’ve come across,” she says.
It has already reshaped the industry and altered how professionals conduct research, analyze data, write press releases, and create content. Sure, it can assist with analyzing data and even in writing content for you, but it often lacks context, understanding, and emotional intelligencethings only a PR professional can provide.
Begin with micro-communities, Slack groups, Discord servers, Reddit channels, and Twitter (X) to foster genuine connections with a niche target audience. Host Reddit AMAs. Build Substack newsletters. MANAGE ALL DIGITAL PR TASKS IN ONE PLACE The invisible PR strategy: Can you win without press releases?
I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. Tressa Robbins writes about the state of ethics in PR for Burrelles. Content picks PR ethics.
Google Gemini to write press releases for PR Newswire “Generate high-quality press releases with just a few clicks.” For example, you can instruct the AI to write in a professional, or humorous tone if desired. We’re headed in that direction with generative AI too. And now onward with this month’s PR tech sum.
There was no announcement that I’m aware of, but a quick search shows some chatter about it on Twitter and Reddit , among other virtual watercoolers. For example, I just pulled up a HARO email as I write this and found a query looking for case studies on CRM implementations. However, these are exceptions.
A PDF copy of the report runs nearly $5k, so I have not read the report, however, veteran reporter Richard Carufel did an informative piece for the Bulldog Reporter : Citing the study, he writes the industry grew to more than $4.1 At the time of this writing, the stock was trading at the low end of its 52-week range of $10.46 – $18.28
We use listening tools like sysomos, brandwatch and traackr and teams are assigned to different interest areas based on their natural behaviours – we look at trending topics of conversation and reddit is a must! Ketchum London ofice. Do you all work in the same office? Any interesting set-up or working spaces?
An AMA on Reddit, a Facebook post, or a Tweet would have organically distributed their message far more effectively than posting to Quora. A Reddit AMA (ask-me-anything) has the potential to go very bad. .” Like Quora, Sidewide is small beans compared to the big social platforms.
Three key takeaways include: Reddit and Twitter are helping drive the spread of climate misinformation – The research found 50 organizations drove 22,000 climate tweets that created clusters of misinformation. This is particularly important, because Reddit is a prime news source for Gen Z and Gen Alpha.
If you are a banking client, you could talk about inflation) and pre-write some quotes for those topics. You could write a story around it and then do some link outreach to major pubs in each country. As I write this, its currently freezing rain and snowing here, which has closed all of the schools.
For instance, one of the datasets used, OpenWebText2, is curated by scraping URLs linked on Reddit posts with a three or higher score. Those are the ones you should be writing to and engaging with, not LLMs, search engines, and other machines. They get trained from enormous datasets like text from the internet, books, and others.
Launched towards the beginning of this year, OneZero attracted a lot of writing talent very quickly, and has since focused on producing interesting and engaging long-form content about the tech and science space. . Last year it was Reddit, this year it’s TikTok. In 2018 that took the form of building a community around Reddit. .
There is no better blogger writing about website strategy. At the moment, he’s focussing on influencer marketing and I am learning a lot from a series of posts he’s writing. There are so many gems in his writing. What they also do is write very high quality, well-designed blog posts, about working smarter.
Writing killer landing page copy. For example, let’s say you’re writing social media posts or landing pages for the email marketing platform, ConvertKit : You can use review mining to write high-converting, hard-hitting relatable messaging or when you don’t have the budget or resources to conduct one-on-one interviews.
Somewhere in the corners of Reddit, there exists a forum dedicated to tearing apart terrible job descriptions. Writing a strong job description is just as important for a business as writing a strong resume and cover letter is for a candidate. And in some cases, the ridicule isn’t entirely warranted.
For example, you can write one blog post and summarize the critical elements for a Twitter thread. Repurpose it into an interesting Twitter or Reddit thread, LinkedIn post , or Instagram carousel. But you need to do more than simply transcribing your podcast or writing show notes. Blog posts into social media content.
It should be taught along with writing, in all PR classes. Social: Journalists and bloggers watch sites like Twitter, Reddit and Pinterest for content about for breaking news stories. Write content that gives them the news and information they need. SEO (Search Engine Optimization) is an essential skill for PR practitioners.
AI should only be used to refine and strengthen your writing, not to create it from scratch. So, you know, I saw the writing on the wall. Write your pitch and give it to chat. I virtually strengthen virtually everything I write. It does it well, but “write me a pitch about whatever” is going to be crap.
Like you see this on Reddit all the time where like people are being too promotional, right? I mean, I remember, and I can tell you this: I remember when I was with Siege, we had fake Reddit accounts, right? And so being on the flip side of that, of like having to write the copy, kind of being able to blend all of that together.
Heres How Menu Prices Have Changed Over the Years [2024] Reddit mentions McDonald’s Press Release Statement from FinanceBuzz on Fast Food Inflation Study Fast Food Wars 2024: Which Value Meals Offer the Most Bang for Your Buck? And so we just started writing them down and eventually stumbled across a couple of sites that have.
Review mining on sites like Amazon or G2 and explore conversations on message boards like Reddit to reveal treasure troves of data. Create a Persona Template Now that you’ve segmented your data into unique groupings, it’s time to create a template and write (finally)!
PERSONIFY YOUR DATA “If you want to persuade colleagues, don’t simply bombard them with data or speak in generalities,” says Jennifer Hennings, an executive presentation coach who has worked with managers at Google, Salesforce, Slack, and Reddit. If you don’t have a real client story to share, create a hypothetical story about an ideal user.
Then offer to write it for them. I feel like that’s the main way they write, they invested in links and now all of a sudden they weren’t getting brand searches. They’re trying to write for keywords to manipulate the site. Would you like us to write one for you?” It’s just made up.
When the news is breaking right now , journalists need to feel confident they have the very latest information before writing up or chasing down a story further. Blazing Speed Newsrooms want to be competitive to detect interesting breaking stories and social discussion, as well as being at the forefront of cultural moments and references.
If you’ve been writing content for a significant amount of time, you know that consistently identifying high value topics can get very difficult. Pay particular attention to the questions on larger sites (Quora and Reddit) because they will often get more exposure than those on niche forums.
Again, tools like Answer the Public and BuzzSumo can be great at highlighting what people are searching for and what the media is writing about around your topic, which can in turn highlight areas for using brand data, presenting new research, or publishing some simple commentary. I also love using Reddit for this.
The company also says it has doubled “the amount of content from Reddit” for media monitoring. In the meantime, we can also analyze previous articles written by social and news influencers to find those who write often about product launches, golf, or millennial consumer tastes.”
The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. This graph shows the rise of data in the past decade.
You can also search sites such as LinkedIn, Quora, or Reddit. Maybe it’s a creative writing conference, a primer on AI, a series on digital marketing, or learning a new language. If you are not sure where to start in an unfamiliar area, ask for recommendations from your colleagues, or those that work in the field. Take a class.
The ‘Recent Articles’ and Twitter feed overview in each journalist’s bio are great ways to check the frequency of their coverage and whether they actually write about relevant topics. You can see that mention on Reddit where the search feature within the database is not as good as simply Googling “Journalist Name + Muck Rack.”
Is of kind of evergreen or inbound link, link asset pages is a one stop shop really for journalists that are searching for a topic that need a reference point for the data that they’re going to be writing about the idea. Reddit is for me, it’s like a, I personally read it. generally that you want to work with.
Engagement has been rising month by month, but the media has been writing about AI in earnest since the early days of 2023. For example, this Reddit thread discussed an AI enhanced video of the wife and daughter of French Governor-General Paul Doumer in 1900 (69k). articles have been published and there have been 6.59
Exploring different platforms: TikTok, Clubhouse, and Reddit | 17:28-20:06. Paul: It’s a very interesting parallel because our tools are used a lot in newsrooms , and in editorial functions, and journalists don’t want to be told, “Here’s the stories you should write just because they’re trending.”
We combine and provide relevant discussion across social media, so any story’s arc can be seen alongside the latest Reddit discussion about it, the hottest YouTube takes, and the most engaged Twitter commentary. Predictive engagement data becomes even more useful for reporters and communicators when combined with other information.
Reddit is my platform of choice. I’d seen the backlash from the original trailer and this was now trending news, with publications like the BBC writing about it. The biggest differences and where to train yourself is in looking for what’s missing and the value you can add to the conversation. . Understand links.
I'm writing a blog post on how the best communicators "go deep" and get stuff done. Sometimes, I feel like it would be so much easier to stop writing my Weekly Marketing Skinnies, but I can't – it's addicting to be in the know :O). Prioritising is important; I can write a to-do list for the day that’s easily more than 50 items long.
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