Waxing UnLyrical

FEBRUARY 26, 2013

A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.” His findings are pretty illuminating. Why we share.

Viral 106

Viral Advertising Advertising Facebook 106

Melissa Agnes

SEPTEMBER 4, 2014

Alternatively, we often recommend the “stick,” which we usually label to refer to a cease and desist letter. The letter went viral and the business took a major hit on Yelp, as well as in search results as online stories began appearing on the first page of Google. Photo credit: Carrot and stick – Wikipedia.

How To 238

How To Wikipedia Viral Course 238

ImPRessions - Crenshaw Communications

JUNE 5, 2018

Jon Stewart made a recurring comedic bit of referring to Arby’s in the most pejorative way, with mocking comments like “Arby’s: Because your hunger is stronger than your memory.” When Stewart retired as host, Arby’s even tweeted him a job application and made a hilarious farewell viral video. PR wins from brand commandeering.

Brand 160

Brand Branding Viral Crisis Management 160

Presspage

MAY 11, 2017

Among the many communication tools that can be used during a crisis, social media is one of the most important ones because it offers the opportunity for an immediate, concise, and far-reaching response. But if misused, things on social media can take a turn for the worse. The thin line between positive and negative.

Social Media 79

Social Media Crisis Media Airlines 79

Engage PR

JANUARY 6, 2018

And with social media spend within marketing budgets expected to increase 128% to 21.4% in the next five years (1* Chief Marketing Officers Survey, 2014 ) social activity is becoming more integral to brand perception and business performance. Cue social backlash across the internet. 2 Hubspot survey – [link].

Social Media 60

Social Media Strategy Media Survey 60

MaccaPR

SEPTEMBER 9, 2019

Fried Chicken Sandwich battle went viral on Twitter — and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S. And the feud began, spilling out from social media into the chain's brick and mortar stores. 2 – Act at the Speed of Social Media.

Twitter 105

Twitter Marketing Social Media Viral 105

Communications Conversations

AUGUST 8, 2016

A story in the Minneapolis Star Tribune over the weekend highlighted for me a trend I’ve been thinking a lot about lately: The chasm between senior leaders and employees has never been wider–thanks (in a larger way than you might think) to social media. How does this illustrate my point? Chatman is not unusual.

Employee 0

Employee Social Media Viral Media 0

Prohibition

MAY 10, 2023

User generated content (UGC) has become a critical component of social media marketing in recent years. It refers to any content created by users themselves, rather than by a brand or business. It is content that is shared publicly on social media platforms, forums, or other websites.

Social Media 62

Social Media Strategy Media B2C 62

Sword and the Script

JULY 2, 2016

By contrast, we share content on social media when it’s convenient for us, says to Steve Plunkett. Recently research by Fractl and others reinforces this idea, and so social sharing is the theme for this week’s three Unscripted Marketing links. 1) The Science of Viral Content. 3) Should You Use Hashtags on Facebook?

Marketing 73

Marketing Viral Survey Infographics 73

Melissa Agnes

FEBRUARY 3, 2015

Never knowing if something is going to go viral against you in a negative way… but wait! It is certainly not impossible (far from it), but it’s only by being prepared that you will be successful at this. The unpredictability of this new digital landscape. There’s a method behind the unpredictability.

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

NewsWhip

SEPTEMBER 14, 2023

The article referred to Barbie getting near a billion dollars in ticket sales heading into its third weekend, making it one of the biggest movies of 2023 at the time, and in fact it has only continued to grow since then to become the biggest release of the year at the end of August. The story originally totaled over 1.4

Brand 78

Brand Branding Viral Apparel 78

Buchanan PR

OCTOBER 5, 2023

Thus began a downward spiral of Swift’s image in the media. A social media blackout accompanied the announcement of her 2017 album “Reputation”, which was heavily branded with snakes and other imagery related to the public argument between herself and the Kardashian clan. The original viral “ketchup and seemingly ranch” post.

Strategy 88

Strategy Media Viral Trends 88

Cision

MAY 11, 2016

to viral social media campaigns. . In order to be successful in this industry, communication professionals need to be proficient in both traditional media and social media. During the length of my career, public relations has evolved from mailing out press releases (yes, as in printed materials!)

Television 120

Television Travel Tourism Pitching 120

ImPRessions - Crenshaw Communications

MAY 15, 2018

When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines. As of this post, it has reclaimed $134B in lost market value. Carnival Cruise – the unsinkable PR ship. Southwest’s emotional intelligence.

Crisis 136

Crisis Privacy Airlines Facebook 136

PR 20/20

NOVEMBER 11, 2016

Yes, the content lives on your website but great content can attract the attention of others who might share it on social media, email it to their friends or, best yet, link to it. A good time to try this is when someone references you or your work, but fails to include a link back to it. Optimize your social media presence.

Infographics 80

Infographics SEO Strategy Viral 80

Burrelles Fresh Ideas

OCTOBER 3, 2023

In recent years, a new group of influencers has taken the digital world by storm: child influencers, often affectionately referred to as “kidfluencers.” These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing.

Brand 83

Brand Branding Marketing Ethics 83

The Hoyt Organization

AUGUST 15, 2024

Misinformation refers to incorrect information, while disinformation is intentionally using fake information. Declining Public Trust of News There has been a significant decline in the public’s trust of traditional forms of news media, whether cable television, newspapers, or online news organizations.

Reddit 90

Reddit Television Viral Social Media 90

Karen Freberg

MARCH 31, 2022

” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. Social media is first and foremost social! It’s about being able to build relationships and connections on social. Don’t worry, I am going to tell you!

Social Media 85

Social Media Film Industry Viral 85

PRSay

DECEMBER 18, 2019

In the new era of corporate responsibility, large organizations increasingly turn on a dime when faced with criticism on social media. As social media has empowered popular movements, large corporations have learned to react with increasing agility in their communications — and in their internal decision-making.

Corporate 100

Corporate Crisis Management Crisis Government 100

NewsWhip

DECEMBER 31, 2019

Best Socially-conscious Brand. Best Activation on a Viral Moment. While many people have joked via social media that they’d never want to face the amount of minutes they lost to watching Netflix, this is a fresh way to showcase what went well for the brand this year. Best Brand on Instagram. Best Brand on Twitter.

Brand 78

Brand Branding Film Instagram 78

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45

Cision

FEBRUARY 22, 2016

For example, visually you might reference the Eiffel Tower in an image before pointing out yourself. In his book, Writing Skills for Public Relations, John Foster says that in our social media driven society it is more important than ever to practice good editing for our content. Be as brief as you can.”

Writing 144

Writing Study Viral Consumer 144

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Taylor uses social media to connect one-on-one with 100 million fans at a time.

Social Media 48

Social Media Marketing Media YouTube 48

Buzzstream

FEBRUARY 3, 2021

Featuring your client or their spokesperson as a case study for stories like the one above could, in the best case scenario, lead to a link when the journalist refers to them in the piece e.g. Ellie Wright, Marketing Officer at Made Up Company. However, even if there isn’t a link given, it’s still a brand mention.

Digital PR 170

Digital PR Industry Strategy Film 170

PR in High Definition

JUNE 3, 2020

Seen a funny picture in a forum that would make a viral-worthy news piece? Better yet, tag the social media account it was sourced from or embed the image directly from the source. When you’re using free stock images, please do note that it’s still polite to reference the creator! For example. Do it yourself.

Digital PR 77

Digital PR Viral Creativity Examples 77

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. What is Social Media Monitoring?

Viral 52

Viral Crisis Communications SEO Reputation 52

NewsWhip

AUGUST 12, 2021

The one social media channel that we see him consistently posting on is Instagram, which is particularly relevant here due to the IGTV content surrounding his spaceflight. Her tweet gained over 165k engagements and a Facebook video of a homeless Amazon worker went viral three days later. First stop: Blue Origin.

Facebook 97

Facebook Travel Instagram Viral 97

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

Buzzstream

AUGUST 28, 2019

The combination of multiple data sources revealed unique takeaways and made this content successful, earning more than 3,000 referring domains and more than 13,000 backlinks, according to Ahrefs. Social Media Content Analysis. But have you ever considered using social media platforms as the source of your content? .

Survey 98

Survey Comparison Data Analysis 98

Reputation Us

JANUARY 13, 2016

With smart phone cameras and a population plugged into social media 24/7, an incident can go viral in minutes — landing police in less- and moderately populated regions in the news quickly too. LTPR refers to this as a 360 o Communications Audit. Step #2: Conduct a Communications S.W.O.T. The S.W.O.T.

Communications 60

Communications Crisis Reputation Local 60

5W PR

NOVEMBER 14, 2023

Celebs, social-media influencers , and content creators all over are obsessed with this latest nail trend. Celebrity Drama & News Celebrity Drama & News isn’t specific to Gen Z, but they sure love theirs! Beauty Trends We Love: Blueberry Milk Nails – Stylized way of saying “light blue nails”.

Trends 78

Trends Fashion Film Viral 78

Prohibition

NOVEMBER 9, 2021

Over the past few years, there has been a significant advancement in social media marketing. These days, customer acquisition, retargeting, retention, and support are all being carried out through social media channels across the whole consumer experience. Hence, the popularity of paid social. What is Paid Social?

Advertising 62

Advertising Advertising Social Media Facebook 62

Sword and the Script

JANUARY 27, 2015

People dislike this inevitability and generally will bounce from a landing page; another reason why gated content doesn’t go viral. Media produces audience and awareness. Forty-eight hours later I received a second phone call and by extension another voicemail and this time, also an email. Sales produces customers and revenue.

Pitching 60

Pitching eBook Advertising Advertising 60

Buzzstream

MARCH 13, 2024

This piece went viral, gaining major news coverage in the space due to the timeliness of the campaign and the creative way it came together. Direct traffic is a little harder to pin down as it refers to traffic from users going directly to a site, usually by typing in the URL. Backlinks: 265 Referring Domains (RD), according to Ahrefs.

Digital PR 71

Digital PR Construction Case Study SEO 71

PR in High Definition

JUNE 3, 2020

Seen a funny picture in a forum that would make a viral-worthy news piece? Better yet, tag the social media account it was sourced from or embed the image directly from the source. When you’re using free stock images, please do note that it’s still polite to reference the creator! For example. Do it yourself.

Digital PR 48

Digital PR Viral Creativity Examples 48

Waxing UnLyrical

APRIL 13, 2016

Sharing bits of information about your business or service on social media. Here’s a checklist for identifying and selecting an influencer in your niche: Who are the top influencers on various social media platforms? Top influencers often refer your brand if you have formed a good connection with them.

Marketing 40

Marketing Viral Fashion Product Launch 40

Buzzstream

SEPTEMBER 30, 2021

When you have this list, you can then cross reference it with your campaign idea and see if they’re helping shed light on things. Now, there’s nothing viral about those numbers but we know that the quality of the sites will have a positive impact on important search metrics. And House Beautiful.

Digital PR 71

Digital PR How To Reddit Engineering 71