PRSay

MAY 3, 2023

For businesses, reputation has never been more crucial, new research from the USC Annenberg Center for Public Relations finds. According to its “ 2023 Global Communications Report ,” tangible benefits accrue to companies that build and maintain positive reputations. Every move is connected.

Reputation 164

Reputation Corporate Report Employee 164

ImPRessions - Crenshaw Communications

DECEMBER 17, 2020

As a PR pro , you are constantly communicating with reporters, whether it be pitching, coordinating interviews, or interacting on social media. Here are several questions a PR professional should never ask a reporter. . Here are several questions a PR professional should never ask a reporter. . Your job is done, right?

Report 310

Report Interviews Pitching Course 310

Prowly

FEBRUARY 13, 2025

Company's reputation can be its most valuable asset or its greatest liability. Anyone can share an opinion and experience on social media, so managing your brand's reputation has never been more critical. A reputation management platform is a powerful tool designed to give you a leg up. How does it work?

Software 104

Software Reputation Examples How To 104

5W PR

FEBRUARY 1, 2025

With 79% of firms reporting increased visibility after implementing employee advocacy initiatives, more companies now recognize their workforce as powerful brand ambassadors. times more likely to report increased lead quality. According to a study by Marketing Advisory Network, companies with structured advocacy programs are 2.3

Employee 88

Employee Social Media Reputation Guidelines 88

5W PR

MARCH 28, 2025

Recent data shows that 57% of fintech companies experienced a significant crisis event in the past three years, with reputation damage cited as the top concern. A study by PwC revealed that companies who respond within the first hour of a crisis breaking see 30% less reputation damage than those who wait longer.

Financial 78

Financial Technology Leadership Reputation 78

Ronn Torossian

JANUARY 24, 2022

This occurred after the outlet reported that one of its polls was being tampered with by the theme park chain. The post Ignoring Criticism and a Damaging Reputation appeared first on. SeaWorld found itself involved in a big crisis management mistake made by the Orlando Business Journal.

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Reputation Crisis Management Journalism Crisis 195

Onclusive

MARCH 18, 2021

Be honest: how often have you presented a report on the results of and next steps from the past month or quarter of public relations and communications work without knowing who was going to see it? Below are three key things to consider as you craft your monthly, quarterly, and campaign reports for various target audiences.

Measurement 195

Measurement Report Reputation Analysis 195

Reputation Us

MARCH 17, 2025

What is Enterprise Risk Management for Reputation? Enterprise Risk Management (ERM) for reputation is a structured framework that allows organizations to identify, analyze, and respond to their possible risks. That is what marks your reputation as a brand. More like a reputation report card or brand reputation analysis.

Enterprise 78

Enterprise Reputation Financial Crisis 78

Reputation Us

DECEMBER 19, 2024

Today, RepUs published its TEN REPUTATION RISKS AND IMPACT FOR 2025. Click HERE to download entire report. Impact : Violations of regulations such as the GDPR, anti-bribery laws, or securities regulations can lead to publicized fines, lawsuits, and intense repute damage. MITIGATE RISKS.

Reputation 60

Reputation Ethics Employee Government 60

Onclusive

OCTOBER 28, 2021

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. In the age of social media, managing corporate reputation is a complex undertaking. Richard Branson.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. Decide which actions to take with the goal of enhancing your corporate reputation. Michael Dolmatch.

Analysis 195

Analysis Corporate Reputation How To 195

Reputation Us

OCTOBER 16, 2023

Ultimately, what you say about your products or services doesn’t matter — establishing credibility through neutral third-parties is essential for building a solid reputation. The Big Players Consumer Reports and J.D. According to a 2021 report by PowerReviews, over 99.9% of customers read reviews when they shop online.

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Reputation Consumer Report Ethics 167

Flack's Revenge

MAY 28, 2021

There’s another that has been bugging me and my teams: obscure analyst reports. See the Q & A below, from recent email exchange: We track various segments our clients compete in, and want to know of and get into the right reports. You have to go to the reputable analyst houses to identify the real research.A

Report 177

Report Interviews Google Reputation 177

Onclusive

AUGUST 16, 2020

Join this live workshop led by two leading communications professionals who will share examples of success and best practices for monitoring and reporting on the quality of earned media.

Media 370

Media Measurement Reputation Examples 370

Onclusive

MAY 12, 2022

“By understanding the business impact of our earned, owned and newswire efforts, we can better shape our broader strategy and make data-driven decisions around the specific content, media strategies, publications, and reporters we want to focus on moving forward. Publication authority, including its reputation and reach. ?

Consumer 370

Consumer Publicity Media Analysis 370

Onclusive

FEBRUARY 7, 2023

Y ou need to get it right if you want to build a solid brand reputation and avoid greenwashing accusations. Demonstrate your value It’s vital to demonstrate how the environmental action your company’s taking is making a reputational impact and performing against competitors. This information is your kryptonite!

Reputation 195

Reputation Branding Brand How To 195

Sword and the Script

APRIL 1, 2025

One of those vendors is on the media contact side, where the chatbot helps you create a list of reporters to contact. Where most monitoring tools will notify you of a mention in the media, SignalAI strives to enable companies to spot issues that may pose reputational risks. Of course, as widely reported fewer people trust the media.

Software 159

Software Pitching SEO Tools 159

Wadds Inc.

DECEMBER 5, 2024

Large language models are emerging as both an opportunity and risk to corporate reputation, but earned and owned media are the best means of management. AI systems have the potential to disrupt reputation in the same way as digital media and search engines have done over the past 25 years.

System 52

System Corporate Reputation Media 52

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. PR Reporting. Reporting on established metrics isn’t enough today. Media Measurement.

Training 370

Training Media Training Crisis Communications Reputation 370

PRSay

APRIL 26, 2022

Ongoing political conflict and the prolonged coronavirus pandemic have created new challenges for the PR profession, says a March report from USC’s Annenberg Center for Public Relations. For businesses, societal discord presents risks to corporate reputation, employee recruitment and organizational morale.

Corporate 145

Corporate Report Survey Employee 145

Onclusive

FEBRUARY 14, 2023

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. Reputable journalists will dig deep to ensure what they’re being ‘sold’ isn’t simply another example of corporate greenwashing. You can register here. In collaboration with Digimind.

Reputation 195

Reputation Automotive How To Branding 195

Onclusive

SEPTEMBER 14, 2021

In addition to existing earned and owned media analytics and reporting features, Onclusive’s PR software now includes a human-verified media contact database, integrated journalist relationship management tools, and cross-channel social listening and reporting.

Media 369

Media Software Pitching YouTube 369

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. Influencer PR has become a popular strategy for building brand reputation – the most valuable currency in today’s business world.

Strategy 370

Strategy Communications Reputation Measurement 370

PRSay

APRIL 5, 2021

As companies reevaluate their role in the political sphere, a new report by The Conference Board highlights considerations and best practices regarding corporate political activity. The more complex it is, the more difficult it can be to manage reputational and other risks. Simplify political activity. 6 attack on the U.S.

Report 176

Report Company Government Conference 176

Business Wire

NOVEMBER 10, 2021

At the same time, they are eager to establish their popularity and reputation overseas and enhance their brand and product image. Therefore, reporting through influential international business media is generally recognized as one of the most effective ways.

Enterprise 307

Enterprise Internal International Blogging 307

PRSay

FEBRUARY 28, 2023

We have to know what journalists need and how to avoid behaviors that hurt PR reputations in newsrooms. Having worked both sides of the desk has given me a better understanding of what reporters want and need. According to Cision’s report, two out of three journalists surveyed said most PR pitches they receive are irrelevant to them.

Report 174

Report Local Media Pitching 174

Onclusive

DECEMBER 6, 2021

Last week, we reviewed the ROI rankings of the top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, based on the G2 Crowd 2021 report. The G2 Crowd Report for User Satisfaction Ratings is one of the most trusted voices in the industry.

Media 370

Media Comparison Software Enterprise 370

ImPRessions - Crenshaw Communications

AUGUST 10, 2020

Although forced out, Easterbrook came away with a rich compensation package reported to be worth $40 million. My bet is that it’s part of a longer-term strategy to shore up the company’s brand reputation led by new CEO Chris Kempczinski and his comms team. ” So, why jump back into the fryer now? You know who you are.

Employee 286

Employee Reputation Corporate Journalism 286

Onclusive

SEPTEMBER 27, 2021

With access to unified earned, owned, and social media monitoring, you can get a complete view of your media coverage, better manage your brand reputation, and see your social media performance in addition to earned and owned media to prove the total impact of communications on your business—all in one place.

Social Media 369

Social Media Media Enterprise Viral 369

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Reporting on established metrics isn’t enough today. Relationship building takes time. Iterative PR Measurement.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Onclusive

MARCH 18, 2019

Traditional PR measurement methods may give us a view into how popular certain content is, but not how it drives engagement, sales or brand reputation in the marketplace. Best practices for reporting ROI. In our Metromile case study you’ll learn: Why owned media is a vital part of the customer journey. COMPLETE FORM TO DOWNLOAD.

Content Marketing 284

Content Marketing Measurement Case Study Strategy 284

ImPRessions - Crenshaw Communications

JULY 27, 2021

They all work together to build an organization’s reputation. . I’ve sometimes spent entire days monitoring the news, digging through databases for emails, scouring news sites for relevant articles, reviewing analyst reports, or finding public-domain information about a given topic. You need excellent research skills.

Conference 368

Conference Pitching Writing Agency 368

Wadds Inc.

JANUARY 5, 2025

The CIPR State of the Profession reports in 2022 and 2024, both based on self-reported data from practitioners, said that 13 per cent and six per cent of practitioners respectively, declared themselves independent. The 2021 PRCA census reported 99,900 practitioners are working in the UK industry.

Marketing 98

Marketing Data Small Business Community 98

Cision

OCTOBER 4, 2016

Manual identification is the reporting of spam content by users who received it. Link Reputation. Of course, you probably have to live with the reputation of your business website, but you can control the other links that you use in your email. There are two methods of spam identification: algorithmic versus manual.

How To 0

How To Reputation Report Marketing 0

Sword and the Script

OCTOBER 15, 2024

The report was first published in September 2024 and is titled “Edelman’s 2024 AI Landscape Report: The Communicator’s Guide to Finding AI Tools You Can Trust.” Edelman’s methodology Before diving in, it’s worth noting Edelman included an eight-step methodology in their report. Why just the analysis section?

Report 142

Report Marketing Analysis Tools 142

Prowly

JANUARY 29, 2025

Need help with your brand reputation measurements? Use Prowly's monitoring and report features to stay on track. A brand health report may reveal what people think about your company, i.e. brand reputation or overall image. 3 Use monitoring and reporting tools How to measure brand strength and its health?

Measurement 104

Measurement Branding Brand Analytics 104

Wadds Inc.

MAY 26, 2024

The Infected Blood Inquiry Report exposes catastrophic communication failures during the contaminated blood crisis. The Infected Blood Inquiry Report , published this week, spotlights one of the gravest health crises in the history of the NHS. A more accurate description would be reputation manipulation. It’s a tough read.

Reputation 105

Reputation Healthcare Government Crisis 105