ImPRessions - Crenshaw Communications

MARCH 11, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. Yet the social media landscape changes constantly.

Social Media 272

Social Media Trends Media Instagram 272

Onclusive

OCTOBER 18, 2019

” Companies have longed for a way to connect their newswire efforts with related editorial coverage, influencer engagement, and social media amplification. In this whitepaper, you’ll learn: Benchmarks for average social media and press engagement of press releases.

Report 56

Report Analysis Social Media Data 56

ImPRessions - Crenshaw Communications

DECEMBER 17, 2020

As a PR pro , you are constantly communicating with reporters, whether it be pitching, coordinating interviews, or interacting on social media. Here are several questions a PR professional should never ask a reporter. . Here are several questions a PR professional should never ask a reporter. .

Report 310

Report Interviews Pitching Course 310

Prowly

APRIL 11, 2025

Whether it's across social media platforms, in online discussion forums, or even in newspaper coverage, your brand reputation can change in an instant if even slight changes in your audience's perception go undetected. It requires regular updates, attention, and must be fully evangelized within the company.

Reputation 104

Reputation Measurement Report Branding 104

Sword and the Script

JULY 30, 2024

News coverage fuels social media; but increasingly, social media fuels the news; shaping opinion on social media boils down to authenticity, experience and customer service More consumers trust social media for information than other conventional sources, including traditional news, business and government.

Survey 176

Survey Social Media Consumer Media 176

Sword and the Script

JULY 23, 2024

Three reports, including behavioral data from 400,000 pitches and two surveys of thousands of reporters, offer a bunch of pragmatic PR tips for pitching the media Anyone who works in PR and does media relations knows it’s harder than ever to earn coverage. We can help with B2B marketing, PR and social media.

Pitching 195

Pitching Analysis Report Survey 195

Sword and the Script

JULY 9, 2024

For their part, reporters and journalists too are pretty candid about what they need from PR. A recent survey of more than 3,000 reporters around the world by Cision spells out some of the things you can do to drive better coverage. Sword and the Script Media can help with B2B marketing, PR and social media.

Survey 183

Survey Journalism Report Pitching 183

Onclusive

DECEMBER 6, 2021

Last week, we reviewed the ROI rankings of the top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, based on the G2 Crowd 2021 report. This week, we are focusing on comparing comprehensive media monitoring and social listening capabilities for these providers.

Media 370

Media Comparison Software Enterprise 370

Sword and the Script

DECEMBER 3, 2024

Three PR software providers are getting a jump on the new year with AI-infused products for professional communicators; Bloomberg reports on more struggles for Cision The challenge with generative AI is probability. The product offers monitoring of “traditional and social media monitoring of online blogs, forums, and reviews.”

Software 176

Software Measurement B2B Training 176

Agility PR Solutions

APRIL 8, 2025

Its no secret that social media has changedthe traditional media landscape over the last decade. In 2025, studies show that more Americans than ever before are turning to social media and influencers as sources of information.

Social Media 106

Social Media Study Report Strategy 106

Sword and the Script

OCTOBER 29, 2024

The trade publications often focus their reporting on them. For example, program long-form content – ebook, report, white paper – every month, every other month, or every quarter. We also did external comms (PR), internal comms, social media and analyst relations. Award programs usually center on campaigns too.

Marketing 216

Marketing eBook Guidelines B2B 216

ImPRessions - Crenshaw Communications

JANUARY 17, 2024

TL/DR version: AI is to PR now what social media was to PR in the early aughts. So when media database Muck Rack released the “ State of AI in PR January 2024 ,” I was curious to see if the data would support my theory. You can download the full State of AI in PR report on their website. (We I’m not convinced.

Report 182

Report Policies Survey Ethics 182

Sword and the Script

APRIL 1, 2025

One of those vendors is on the media contact side, where the chatbot helps you create a list of reporters to contact. The company says Ask AIQ, processes premium and licensed data from 226 markets in 75 languages which enables businesses to pull insights from across news, social media, broadcasts, and regulatory documents.

Software 159

Software Pitching SEO Tools 159

The Proactive Report

DECEMBER 11, 2024

info@meritusmedia.com The post 5 PR Trends for 2025: The Evolving Communication Landscape appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. If you need help with your 2025 PR strategy or improving your PR/Tech skills, contact us for a free 30-minute consultation.

Trends 130

Trends Communications Storytelling Analytics 130

Onclusive

JANUARY 31, 2020

As we shared in our last blog post, Business Wire and Onclusive recently collaborated to report results from the first-ever impact analysis of nearly 17,000 news releases on generating syndicated pick-up, editorial coverage and social media engagement. Friday are best for maximizing social media engagement. .

Social Media 322

Social Media Study Mobile Report 322

Onclusive

OCTOBER 16, 2020

In a first-of-its kind research study, we analyzed 15,000 press releases across two dozen industries to better understand how they affect generating syndicated pick-up, social media engagement, and editorial coverage.

Biotechnology 370

Biotechnology Healthcare Social Media Study 370

Onclusive

SEPTEMBER 16, 2019

Today, I am pleased to announce that Onclusive has been selected by Business Wire, the global leader in news release distribution, to power a new reporting application which measures the effect of Business Wire press releases. This new report represents the most holistic set of metrics available to measure the effect of the newswire release.

Analytics 312

Analytics Media Measurement Mobile 312

ImPRessions - Crenshaw Communications

JUNE 30, 2021

The most successful agencies have contacts ready to go for any type of announcement or story, but making a connection with a reporter is only part of the equation. That requires thoughtful attention and a strong sense of how media work. Occasionally checking a reporter’s recent work is not enough. Think outside the brand.

Media 333

Media Pitching Report B2B 333

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Here’s what you’ll be doing: -Develop and main media lists. Monitor and track media; report trends, create reports as needed. Prepare pitch letters and assist with media outreach on behalf of clients as instructed. Help with social media content creation and report.

International 323

International Internal Communications B2B 323

Sword and the Script

SEPTEMBER 10, 2024

The report is partly based on 3,528 interviews – and more than 14,000 interviews since 2021. Big tech companies are reporting fat margins, and then laying off thousands of employees. Sword and the Script Media can help with B2B marketing, PR and social media. That builds trust. It’s also the foundation of a brand.

B2B 179

B2B Software Ethics Leadership 179

Onclusive

DECEMBER 1, 2021

G2 Crowd, the leading independent business software review company, has compiled a report that compares top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack. But have you also looked at their potential Return on Investment, or ROI? Why technology ROI matters.

How To 397

How To Media Software Analytics 397

Onclusive

AUGUST 22, 2017

Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Reporting on established metrics isn’t enough today. Social Media & Community Management.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Owned Media & Content Strategy. PR Reporting.

Training 370

Training Media Training Crisis Communications Reputation 370

5W PR

APRIL 12, 2025

Social media integration with AR features has proven particularly effective. Holiday World’s Splashin’ Safari created AR filters specifically for their attractions, resulting in a 35% increase in social media mentions and user-generated content. Smart queuing systems have become increasingly prevalent.

Trends 78

Trends Strategy Publicity System 78

Onclusive

SEPTEMBER 14, 2021

In addition to existing earned and owned media analytics and reporting features, Onclusive’s PR software now includes a human-verified media contact database, integrated journalist relationship management tools, and cross-channel social listening and reporting.

Media 369

Media Software Pitching YouTube 369

Prowly

DECEMBER 17, 2024

The all-in-one tool is available starts at $258 per month billed annually , which includes full access to the media database, along with audience insights for outlets, email pitching, online monitoring, the AI assistant, the Prowly newsroom, and more. TRY PROWLY FOR FREE Prowly pricing: How much does Prowly cost? Makes a difference!

Comparison 104

Comparison Software Tools Analytics 104

Buzzstream

APRIL 18, 2025

Help a Reporter Out (HARO) is back! I’ve already seen detractors on social media, but my take here is to give it a chance. I’ve already seen detractors on social media, but my take here is to give it a chance. For anyone who followed Help Reporter Out, I was launched around 2008 and acquired in 2010.

Report 62

Report Tools Community LinkedIn 62

ImPRessions - Crenshaw Communications

MAY 15, 2020

The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram. . Instagram has more than one billion users , making it one of the most popular social media platforms.

Instagram 333

Instagram B2B B2C Case Study 333

Onclusive

JUNE 1, 2023

Social media listening is fast becoming an essential part of the PR and Comms toolkit. Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy.

Strategy 370

Strategy Communications Reputation Measurement 370

ImPRessions - Crenshaw Communications

JULY 1, 2020

As most PR people know, reporters don’t read every pitch that lands in their inbox. Earn reporters’ interest with an inviting subject line that’s concise, informative, and relevant. A good subject line will entice reporters to open your email. Reporters will remember you if your pitch stands out.

Pitching 380

Pitching Writing How To Report 380

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR. The Social Media Examiner. Don’t all PR people want to Help A Reporter Out? PR News: The Skinny. PR Daily News Feed.

Retail 320

Retail Healthcare Crisis Management Social Media 320

ImPRessions - Crenshaw Communications

MARCH 16, 2021

As the social media landscape becomes more complex, PR pros debate whether Facebook is still an essential platform. For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . Personalized communication is another emerging social media trend.

B2B 344

B2B Facebook LinkedIn Small Business 344

Prowly

JANUARY 29, 2025

We all know the basics aren't enough anymore - not when a single tweet can spark a social media crisis in minutes. And when a social media crisis is brewing, you need to know immediately, not when you check your email the next morning. Analytics and reporting Finally, let's talk analytics and reporting.

Crisis Management 104

Crisis Management Comparison Software Crisis 104

Onclusive

SEPTEMBER 7, 2021

These brands typically maintain a robust newsroom, leverage their social media assets to the fullest, and optimize their strategy by tapping into attribution insights. Social media Social media provides a great opportunity to amplify your earned media content.

Measurement 356

Measurement SEO Web Social Media 356

Prowly

DECEMBER 10, 2024

Monitoring mentions is tricky, especially on social media platforms like X (Twitter), where conversations happen in real-time. The quickest way to get recognition as an individual, sell out a new line as a brand, or simply to be heard nowadays is to go viral on social media.

Twitter 104

Twitter Software Tools Social Media 104

Onclusive

APRIL 21, 2020

By taking an inventory of the tools available to you today, you can kickstart your new measurement system rollout and provide consistent reporting with other teams. Using the Reader Engagement metric, you can understand if your earned media articles are actually being read, and if so, by whom and for how long. Influence: Brand Impact.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

By taking an inventory of the tools available to you today, you can kickstart your new measurement system rollout and provide consistent reporting with other teams. Using the Reader Engagement metric, you can understand if your earned media articles are actually being read, and if so, by whom and for how long. Influence: Brand Impact.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362