Onclusive

JANUARY 26, 2022

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. Spend the time to read, listen to and note what impactful authors write about, how often and in which publications. The post Building a perfect pitch?

Pitching 370

Pitching Data Privacy Writing 370

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

Storytelling 136

Storytelling Communications Survey Case Study 136

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Writing & Editing of Miscellaneous PR Assets. PR Reporting. Media Measurement.

Training 370

Training Media Training Crisis Communications Reputation 370

ReimaginePR

DECEMBER 8, 2014

There was a backlash: Some in the class made their displeasure known and the assignment was shared with a reporter at The Toronto Star who contacted Kent Womack, the professor. It’s not them, it’s you: And yes, finally, as of this writing, the school has just issued a formal apology. Blog Brand Storytelling'

Storytelling 323

Storytelling Training Resources Brand 323

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” Also, expect reporters to be much more careful about vetting their sources. Continued consolidation of media outlets.

Writing 211

Writing Communications Marketing B2B 211

5W PR

FEBRUARY 1, 2025

Social media has reshaped how organizations communicate with their audiences, creating opportunities for authentic brand storytelling through the voices of employees. With 79% of firms reporting increased visibility after implementing employee advocacy initiatives, more companies now recognize their workforce as powerful brand ambassadors.

Employee 88

Employee Social Media Reputation Guidelines 88

Ishmael's Corner

JULY 19, 2020

The Art Of Storytelling In Business Communications And Public Relations. PR: “What are the chances that you’ll write about this pitch?” The post Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Pitching 192

Pitching Storytelling Media Writing 192

Remote PR Jobs

MAY 30, 2024

Creative Skills Creativity is a key component to successful PR and Communications efforts, as you need to come up with original, innovative ideas for product launches, storytelling campaigns, and digital content. But on that resume, play up your writing experience and be ready to explain why it is relevant.

Communications 214

Communications Creativity Writing Product Launch 214

The Proactive Report

JUNE 27, 2016

We’ve all learned to write short, pithy comments making every character count. But there are some changes you can put to good use in your Digital PR and brand storytelling. Follow Meritus Media on Twitter The post New Twitter Rules for Digital PR & Storytelling appeared first on Meritus Media.

Digital PR 100

Digital PR Storytelling Twitter Video 100

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Now more than ever, public relations recruiters prioritize writing skills. According to USC’s 2017 Global Communications Report , written communications is second only to strategic planning in important skills for future growth in public relations. PR writing may not be what you think. Never write for word count.

Writing 147

Writing Storytelling Pitching Creativity 147

Prowly

DECEMBER 17, 2024

Best suited for those who want to earn media coverage through creative storytelling, personalization, and the latest technology. Higher plans start at $416 per month and include features such as email follow-ups, social media listening, coverage reports, and additional team support. Makes a difference! What features does it offer?

Comparison 104

Comparison Software Tools Analytics 104

Ishmael's Corner

FEBRUARY 27, 2018

The Art Of Storytelling In Business Communications And Public Relations. PR: “What are the chances that you’ll write about this pitch?” The post Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Pitching 166

Pitching Storytelling Media Writing 166

Stephen Waddington

MARCH 17, 2021

Karl recently took part in a BBC investigation that reported on a “toxic mix of bulling and harassment” at the site. Writing it had been cathartic and I hoped at the time that it contributed to the discussion around attitudes to mental health in public relations. Sellafield is a nuclear site close to Seascale on the coast of Cumbria.

Storytelling 147

Storytelling Local Case Study Television 147

PRSay

FEBRUARY 7, 2024

Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. They both are storytellers. Journalists have excellent communications skills, such as writing and the ability to speak clearly and concisely.

Communications 193

Communications Sports Journalism Fashion 193

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Holmes Report – Echo Chamber Podcast. The Holmes Report blog is written by the staff of the Holmes Report, which bills itself as “the authoritative voice of the global public relations industry.” Better Writing Blogs. Authentic Storytelling Project. Industry or Workplace Blogs. The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

The Proactive Report

JUNE 2, 2016

We’ve all learned to write short, pithy comments making every character count. But there are some changes you can put to good use in brand storytelling. Twitter rules have always restricted content to 140-characters. New Twitter Rules. Replies: When replying to a Tweet, @names will no longer count toward the 140-character count.

Twitter 100

Twitter Storytelling Brand Branding 100

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

But I do know something about interviewing experts, which is often the basis for B2B comms writing. SMEs are a valuable resource When you’re writing to advocate on behalf of a third party, as PR teams often do, you must lay out the strongest possible argument in the first draft.

Interviews 296

Interviews How To Reddit Journalism 296

Onclusive

OCTOBER 10, 2017

Since 2012, AirPR Software has provided PR and content marketing professionals with reporting and analytics that actually matter to the C-Suite and core stakeholders. The new version of the AirPR Analyst platform makes it easier to identify the best methods and messages for the widest social amplification. Fully customizable dashboard.

Software 207

Software Analysis Comparison Trends 207

Ishmael's Corner

JANUARY 6, 2020

The Art Of Storytelling In Business Communications And Public Relations. Writing about the intersection of communications, journalism and branding, a never-ending stream of fodder for potential posts flew by my window every day. Techniques For Effective Business Communications. You can throw out many adjectives to describe 2019.

Storytelling 78

Storytelling Journalism Writing Communications 78

Polaris

DECEMBER 1, 2014

It’s just a new-fangled term for storytelling, which, let’s face it, is as old as the hills. If you understand how your product or service helps customers sleep soundly at night, you’ll be able to write content that is specific and meaningful for them. Yet, truth be told, content marketing is nothing new. but definitely old.

Content Marketing 216

Content Marketing Strategy Marketing Resources 216

Cision

JANUARY 17, 2018

Instead of “pivoting” like a startup towards new forms of advertising, or new storytelling formats like video, they should be pivoting back to the one thing that really matters — their readers. Would you like to write about how blockchain is changing the jewelry business? Please write about them?’ Write about it.’”.

Pitching 215

Pitching Journalism Construction Writing 215

Sword and the Script

JANUARY 21, 2025

I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. Further, George Lucas seemingly draws on real historical events in his storytelling. Weekly writing If you are reading this you know I produce a weekly blog post.

Google 157

Google Course Survey YouTube 157

Sword and the Script

JUNE 18, 2019

More respondents (38%) say the comms function reports to the CEO, versus 35% that say they report to the CMO. In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young.

Employee 154

Employee Print Writing Survey 154

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR people and reporters work very closely every day, and are very much in the same business of storytelling. As opposed to paying for advertising, PR pros earn media coverage by pitching stories reporters want to write, and readers want to see. Truth is, it’s not that dark.

Agency 192

Agency International Internal Pitching 192

Ishmael's Corner

OCTOBER 8, 2017

The Art Of Storytelling In Business Communications And Public Relations. The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. Techniques For Effective Business Communications.

Storytelling 73

Storytelling Interviews Writing Communications 73

PRSay

JUNE 9, 2022

Migration, Deaf and inclusive storytelling are among terms and concepts covered in the 56th edition of “The Associated Press Stylebook and Briefing on Media Law.”. An exception occurs when writing about historical events that are widely acknowledged as terrorist actions, the AP says.

Guidelines 136

Guidelines Storytelling Report Community 136

PRSay

FEBRUARY 26, 2019

As The Wall Street Journal reported, impromptu pitches, toasts and talks far outnumber planned presentations in the workplace. This article first appeared in the February 2019 “Storytelling & Writing” issue of Strategies & Tactics. If your boss asks you to deliver spontaneous remarks at a work event, will you be ready?

Publicity 137

Publicity Journalism Storytelling Survey 137

Prowly

MARCH 4, 2025

DOWNLOAD THE FULL REPORT FOR FREE Top 5 PR Trends for 2025 Trend: AI-powered PR Trend: Data-driven strategies Trend: Hyper-personalization Trend: Focusing on the niche Trend: Strategic partnerships Trend #1: AI-powered PR In 2025, AI will no longer be excluded from anyones workflows. Let's dive in! Not showing tangible business impact?

Trends 104

Trends Reddit Pitching Data 104

Beyond PR

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s nothing wrong with holding on to the art of storytelling. While they all report to the same CMO or CEO, they all care about different metrics.

Storytelling 73

Storytelling Data Communications Technology 73

The Hoyt Organization

FEBRUARY 13, 2025

Helpful primer: How to Write a Press Release That Gets Noticed 2. Pro Tip: Build Your Brand with Effective Storytelling. Cultivate Media Relationships Dont wait for big newsstart building relationships with reporters early. Engage on Social Media: Comment on relevant stories, retweet insights, and interact with reporters.

Healthcare 52

Healthcare Strategy Publicity Storytelling 52

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Media Measurement Reporting on established metrics isn’t enough today. Relationship building takes time.

Training 195

Training Media Training Crisis Communications Reputation 195

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Most PR pros report to the CMO….

Survey 183

Survey Marketing B2B Study 183

Ishmael's Corner

APRIL 2, 2020

The Art Of Storytelling In Business Communications And Public Relations. The post I wrote 1,087 Blog Posts, and All I Got Was This Lousy T-Shirt appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. The odometer now reads 1,087.

Blogging 145

Blogging Storytelling Communications Company 145

OnePitch

OCTOBER 3, 2024

So, how can PR professionals effectively capture the attention of feature writers—the storytellers who bring compelling narratives to life? Their writing is less objective than straightforward news reporting and adopts a more entertaining tone rather than a strictly informative one.

Pitching 102

Pitching Storytelling Journalism Community 102

PRSay

MARCH 20, 2019

But when Sunday rolls around, Pai grabs her notebook, heads to a local coffee shop and writes poems — the likes of which have been published in the Pittsburgh Post-Gazette and earned her a 2017 nomination for Pittsburgh City Paper’s “Best Local Poet.” “I carve out that time for creative writing because I look forward to it.”

Writing 122

Writing Creativity Local Pitching 122

Critical Mention

OCTOBER 4, 2018

Compelling storytelling is an incredibly powerful way to communicate with your target audience. Digital storytelling is at the top of the list of communication trends that PR executives believe will dominate in the next five years. Example: How Cotopaxi leveraged storytelling to sell its brand.

Storytelling 66

Storytelling B2B Trends Examples 66

Onclusive

FEBRUARY 2, 2022

This is where your research on what impactful authors write about and in which style comes in handy. Since you’re writing to real people and not just email addresses, your communication must create and nurture a connection. According to a recent article by PRNews, reporters open the most media pitches between 9 a.m. local time.

Pitching 195

Pitching Data Technology Storytelling 195