Onclusive

MARCH 22, 2021

To make these insights more actionable, we developed a series of industry-specific benchmark reports. This second report focuses on technology, as we’ve analyzed approximately 6,000 technology press releases from July to December 2020. The first focused on healthcare/biotech. Speaker Info. Sean O’Neal.

Technology 195

Technology Industry Healthcare Social Media 195

The Resolution Blog

JUNE 9, 2020

We know technology costs can difficult sometimes and not everyone has a designer on hand to create slick reports. If this is you, look no further we have put together a FREE PR report template for you to use. The post Free Google Slides template for your next PR report appeared first on PR Resolution — by CoverageBook.

Google 218

Google Report Technology Blogging 218

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Twitter is an essential resource for PR pros whose job requires them to stay up-to-date and engaged with reporters across different sectors. Start by following these 20 cybersecurity reporters. Catalin is ZDNet’s cybersecurity reporter. William joined Bloomberg as a cybersecurity reporter last summer.

Twitter 221

Twitter Report Privacy Government 221

Onclusive

DECEMBER 20, 2021

If you want to choose a PR technology partner that can stay with you for the long-term, it must not only meet your immediate needs but also respond well to future customer needs and anticipated industry shifts. That’s why it’s important to look at the product direction, or product roadmap, of your technology provider.

Technology 195

Technology Comparison How To Software 195

The Proactive Report

DECEMBER 11, 2024

The public relations landscape is transforming rapidly, driven by technological advancements, changing audience expectations, and innovative communication strategies. The PR landscape of 2025 demands professionals who are adaptive, technologically savvy, and deeply committed to authentic communication.

Trends 130

Trends Communications Storytelling Analytics 130

Onclusive

DECEMBER 6, 2021

Last week, we reviewed the ROI rankings of the top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, based on the G2 Crowd 2021 report. The G2 Crowd Report for User Satisfaction Ratings is one of the most trusted voices in the industry. Media monitoring must be comprehensive.

Media 370

Media Comparison Software Enterprise 370

Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. Why technology ROI matters. But have you also looked at their potential Return on Investment, or ROI?

How To 397

How To Media Software Analytics 397

ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

You must be careful to not to BS reporters about privacy policies, they can smell it a mile away. If you aren’t partnered with these godzillas, go ahead and speak out against them–reporters LOVE it. We see new reports and studies highlighting the money at risk when this frankly outdated technology disappears.

Privacy 434

Privacy Case Study Advertising Advertising 434

5W PR

JANUARY 20, 2025

These technologies now form the backbone of successful PR campaigns, offering unprecedented abilities to understand audience behavior, predict trends, and measure impact. PR teams can now automate routine tasks like creating basic news releases, social media updates, and media monitoring reports.

Analytics 146

Analytics Strategy System Ethics 146

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Are you a college student or recent grad looking to gain experience in a top B2B technology PR agency? Crenshaw Communications is seeking a paid intern to join our dynamic B2B technology PR team and to assist with our pro bono work for a leading marketing association. Monitor and track media; report trends, create reports as needed.

Internal 323

Internal International Communications B2B 323

Sword and the Script

DECEMBER 3, 2024

Three PR software providers are getting a jump on the new year with AI-infused products for professional communicators; Bloomberg reports on more struggles for Cision The challenge with generative AI is probability. 1” of 2024, according to reporting by Bloomberg. High probability means everyone is saying the same things.

Software 176

Software Measurement B2B Training 176

Onclusive

SEPTEMBER 16, 2019

Today, I am pleased to announce that Onclusive has been selected by Business Wire, the global leader in news release distribution, to power a new reporting application which measures the effect of Business Wire press releases. This new report represents the most holistic set of metrics available to measure the effect of the newswire release.

Analytics 312

Analytics Media Measurement Mobile 312

Sword and the Script

SEPTEMBER 10, 2024

The report is partly based on 3,528 interviews – and more than 14,000 interviews since 2021. Big tech companies are reporting fat margins, and then laying off thousands of employees. If you are a B2B technology company, thought leadership isn’t optional, it’s the biggest marketing lever you have. That builds trust.

B2B 179

B2B Software Ethics Leadership 179

Sword and the Script

NOVEMBER 5, 2024

Technology is embedded in every part of our lives and communications and PR shouldn’t be excluded. I’m not sure what yet, but I’m considering a few options: Ending all coverage of PR technology; Limiting summaries and putting more emphasis on briefings and reviews; or Limited coverage to select announcements on a case-by-case basis.

Software 156

Software Wikipedia B2B Pitching 156

Cision

NOVEMBER 7, 2017

Compared with their paid media counterparts — who are able to report on exactly how each digital ad affected revenue, as well as definitive information about the audience the ad reached — earned media’s metrics often don’t stack up. Cision Impact Reports Put Earned Media Attribution at The Communicator’s Fingertips .

Measurement 0

Measurement Media B2C B2B 0

ImPRessions - Crenshaw Communications

MARCH 30, 2022

If you can’t fit in a whole session before the upcoming media interview, make sure you have a one sheet-with interview tips/tricks to review prior to meeting with the reporter. . In technology PR, it can be challenging to explain technical issues or products to a general audience. Study the briefing doc. What’s a briefing doc?

Interviews 322

Interviews Media Media Training Meeting 322

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

Since many of our PR clients are high-growth technology businesses, it’s essential to know what’s trending. I feel good about the meeting because our media outreach has gained lots of momentum, and we have a lot to report. 10:00 am I study a report on a client competitor that shows three media mentions for the month.

Product Launch 323

Product Launch Meeting Report Technology 323

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

Since many of our PR clients are high-growth technology businesses, it’s essential to know what’s trending. I feel good about the meeting because our media outreach has gained lots of momentum, and we have a lot to report. 10:00 am I study a report on a client competitor that shows three media mentions for the month.

Product Launch 321

Product Launch Meeting Report Technology 321

Sword and the Script

FEBRUARY 18, 2025

Building out a media list isnt about adding names and emails to a spreadsheet or pulling a list of reporters from a database it’s about understanding the people you want to influence Theres an old military expression that goes like this: Amateurs talk strategy, experts talk logistics. Need a media list of technology reporters?

Media 127

Media Pitching Media Relations Strategy 127

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

But for B2B companies — particularly in the technology space — sometimes the best way to get in front of a key audience isn’t just with trade and business press, but through industry analyst reports that influence media and customers. A deck is also a useful “takeaway” for reference when an analyst drafts a report.

Wireless 309

Wireless B2B Report Media Relations 309

Wadds Inc.

NOVEMBER 23, 2024

In February, Cision and PRWeek reported that 92% of practitioners use AI, and 32% use it frequently ( Global Comms Report 2024 ). USC Annenberg reported early this month that the number of frequent users had increased to 66% ( AI Activated ). Industry surveys tell the story of the wholesale adoption of AI. Bias is also an issue.

Corporate 111

Corporate Publicity Communications Enterprise 111

Onclusive

JUNE 26, 2019

But without PR attribution technology, it can be hard to get the full picture of traffic and accurately report on how public relations is moving the needle. Find tools and technologies that support your efforts. Until now…. Gain C-Suite buy-in for PR initiatives.

Leadership 285

Leadership Technology Measurement Tools 285

Agility PR Solutions

MAY 22, 2023

Achieving true digital transformation is a challenge for many brands and businesses, most of which haven’t figured out that it requires more than adopting modern technologies.

Technology 147

Technology Software Engineering System 147

ImPRessions - Crenshaw Communications

JUNE 3, 2021

A major goal of good PR is helping your client get more exposure in the media, and that means talking to reporters. I was a journalism major in college and had dreams of reporting before I shifted to PR, so I know all about wanting to get that big scoop. That means we send it out to all relevant reporters and producers.

Journalism 344

Journalism International Internal Pitching 344

Onclusive

APRIL 21, 2020

By taking an inventory of the tools available to you today, you can kickstart your new measurement system rollout and provide consistent reporting with other teams. However, you may find that further technologies are needed for proper communications measurement. Influence: Brand Impact.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

By taking an inventory of the tools available to you today, you can kickstart your new measurement system rollout and provide consistent reporting with other teams. However, you may find that further technologies are needed for proper communications measurement. Influence: Brand Impact.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

ImPRessions - Crenshaw Communications

JULY 20, 2020

Reporters love data and prospective clients are won by seeing interesting data pulls in the trade and business press. Additionally, pulling data internally can be a great way to keep the company involved in the news and add value to those who report on the current news cycles. . Build strong reporter relationships.

How To 241

How To Advertising Advertising Data 241

Onclusive

MARCH 24, 2022

This week, we continue our discussion of PR measurement best practices with our thoughts on the data and technology that can help you measure success, and an overview of two measurement frameworks our customers use in their organizations. The right communications data and technology partner will support you in all these key areas: .

Measurement 396

Measurement Data Hotels Viral 396

Onclusive

JANUARY 26, 2022

In this blog series, we’re sharing a proven data- and technology-driven process for building the perfect pitch and nurturing your media relationships, which has been used by Onclusive’s customers to achieve extraordinary outcomes for their brands. One way to do that is to use smart technology to help you out.

Pitching 370

Pitching Data Privacy Writing 370

ImPRessions - Crenshaw Communications

MAY 28, 2020

In our case, we focus on the best media approach to attract the attention of key technology journalists who want to cover the company and its story. With that in mind, here are five tips for a successful media strategy for technology companies: . Build your strategy with measurement and reporting in mind.

Strategy 287

Strategy Media Measurement Product Launch 287

5W PR

FEBRUARY 1, 2025

With 79% of firms reporting increased visibility after implementing employee advocacy initiatives, more companies now recognize their workforce as powerful brand ambassadors. times more likely to report increased lead quality. Platform Selection and Management Choosing the right technology platform supports program success.

Employee 88

Employee Social Media Reputation Guidelines 88

Bianchi Biz Blog

NOVEMBER 7, 2024

Find out who their audience is, how your organization’s news / your expertise tie-in, what topics they’re looking to report on and from what angle. Know what you want to cover and how it relates to what the reporter wants before accepting. Reporters pick-and-choose what they use based on the length they have for their article.

Interviews 89

Interviews Media Print Report 89

ImPRessions - Crenshaw Communications

JULY 14, 2020

With news cycles changing moment to moment, the savvy use of simple technology tools by PR professionals has never been more important. PR teams must regularly report on the quantity and reach of the coverage generated. Cision is the go-to information hub for PR professionals in need of quick and verifiable information. SimilarWeb.

Tools 295

Tools Software Survey Meeting 295

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Looking for new research on tech and IT, while reporting on the latest threats and vulnerabilities in the cybersec space? InfoWorld is published for IT leaders who hope to bring their companies a competitive edge through understanding emerging technologies and advances. ZDNet: Zero Day. Krebs on Security. infoRisk Today.

Enterprise 296

Enterprise Journalism Trends Resources 296

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. Daily client interaction to update, report on and discuss media relations. within a PR agency setting or in-house. . Strong writing skills.

B2B 291

B2B Policies Case Study Enterprise 291

5W PR

MARCH 17, 2025

million in 2023, according to IBM’s Cost of a Data Breach Report. The Foundation: Building a Proactive Monitoring System Effective threat monitoring requires a multi-layered approach that combines technology, process, and human expertise. Security breaches cost companies an average of $4.45

Crisis 78

Crisis System Analytics Analysis 78

Bianchi Biz Blog

JANUARY 18, 2024

Advanced vehicle technology captivated much of the attention at the recent CES 2024 (formerly known as the Consumer Electronics Show) in Las Vegas as the event enjoyed a major resurgence with more than 135,000 attendees, more than 4,300 exhibitors and more than 2.5 You can see more automotive technology there than anywhere else in the world.”

Automotive 111

Automotive Technology Transportation Trade Shows 111