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12 Digital PR Metrics To Include In Your Reports

Buzzstream

According to our most recent report on the State of Digital PR , the problem is measuring impact. Its enticing to deliver a report that includes every link achieved, but quality is essential if you are looking to focus on real value for a client or stakeholder. I think all digital PRs should report on unlinked brand mentions.

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ICON 2024 Recap: ABC’s Gio Benitez on Setbacks, Storytelling and the Power of ‘Yes’

PRSay

“That’s how I realized how important local news was,” Benitez said, adding that he knew there was a future for him in television, sharing the news and telling stories. Early on, he worked for Channel 6 News in Miami as a junior broadcaster when he was 13 years old, helping them with reports. “I What is my storytelling technique?”

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How to Boost Your Reputation on Google

Cision

Much of my digital footprint has come from responding to HARO ( Help a Reporter Out ) queries. In 2012, I responded to a query that said, “Do you have a product you want to take to the next level (national television).” How to Earn Brand Recognition. ” When I heard back, I found out It was the Steve Harvey Show.

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Six Tips on Building Positive Relationships With Journalists [Infographic]

Deirdre Breakenridge

For the PR Expanded Infographic contest, I chose to offer insight on how to build and preserve successful relationships with reporters. I hope to educate people on how to leave a positive lasting impression on reporters and how to be useful to these journalists.

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How To Score A Great Local News Story: 5 PR Tips

ImPRessions - Crenshaw Communications

For example, survey results or breaking news at a national company will be pitched to national media, whereas region-specific news will be offered to local reporters. A study found that 76% of Americans trust local television news, – a confidence level that’s over 20% higher than trust in national news. Lead with the local hook.

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AdTech Pubs Every PR Pro Should Be Reading

ImPRessions - Crenshaw Communications

From major deals and mergers to revenue reports, there’s no shortage of ad tech coverage on the site. The Drum covers plenty of different facets of ad tech, from data and privacy to the future of television, even eSports. It’s quite different from how reporters talk about companies, so it’s a fresh angle.

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Free Report! What’s the State of the Media?

Cision

So how can you keep up and get your brand on reporters’ radar? Cision’s new State of the Media 2016 Report provides a unique perspective on recent industry trends to help you shape your media outreach. Here are three major findings from the report: Want more findings on the state of the media? Read the free report today!

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