Melissa Agnes

OCTOBER 21, 2014

Everything has viral potential. Everything has viral potential. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine. If images and/or videos are involved, than your chances of experiencing a viral crisis heighten significantly.

Crisis 249

Crisis Crisis Management Viral How To 249

5W PR

FEBRUARY 11, 2025

company leaders report misinformation directly impacting their corporate reputation, with financial consequences following close behind. For brands, the stakes couldn’t be higher consumer trust , once lost to viral falsehoods, proves difficult to rebuild. Recent data shows that 63% of U.S.

Branding 78

Branding Brand Viral Training 78

Shift Communications

SEPTEMBER 22, 2014

So many brands try to be the next viral sensation of real-time marketing every time a new crisis or pop culture event occurs. The post FutureM and INBOUND: The SHIFT Report appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. It’s a chance to be authentic, raw, human, and memorable. Marketing Analyst.

Report 135

Report Mobile Pinterest Conference 135

Ronn Torossian

APRIL 19, 2021

The public relations industry was ranked as the third-best creative and media job last year by the World Report, and the evidence is clear – PR jobs have become incredibly popular, especially in the digital age. Contrary to popular belief the PR industry isn’t all about press releases, media coverage, and viral ads.

Viral 195

Viral Creativity Industry Report 195

Onclusive

MARCH 24, 2022

Staying ahead of market shifts, opportunities and crises with predictive analytics — the real value is being able to identify a story to newsjack before it goes viral, or learning about a potential crisis before it happens and averting it.

Measurement 396

Measurement Data Hotels Viral 396

Critical Mention

APRIL 12, 2019

Through this phenomenon, viral and buzz marketing were born. A more in-depth look at viral marketing. Viral marketing is a strategy that primarily relies on social media networks to spread a company’s message. There are several prerequisites to the success of a viral marketing campaign. This campaign quickly went viral.

Viral 73

Viral Marketing Real Estate Travel 73

Prowly

DECEMBER 9, 2024

FIND THE RIGHT MEDIA CONTACTS WITH EASE #4 Bleacher Report Visits per month: 23M Influence score: 91 Contributing journalists: 20 Bleacher Report scores big with sports fans, offering real-time updates, commentary, and fan-driven content across all major sports.

Pitching 104

Pitching Sports Analysis Financial 104

ImPRessions - Crenshaw Communications

AUGUST 1, 2018

It seems lies are more viral than truth – at least on Twitter. This means that the researchers didn’t include information that didn’t need to be fact-checked because it’s demonstrably true, like tweets reporting the election of the president, or the first day of spring. Why is false news so shareable?

Social Media 220

Social Media Viral Media Study 220

NewsWhip

JUNE 27, 2018

In the current media environment, going viral is out, and generating loyalty with a distinct audience is in. To discuss how to report to different audiences, we brought together some […]. To discuss how to report to different audiences, we brought together some […]. The post WhipSmart 2.0

Viral 60

Viral Report Marketing Media 60

NewsWhip

OCTOBER 30, 2024

We’ve gone from the early days of viral content driven by media organizations (think BuzzFeed and Upworthy) on one or two platforms, to today’s complex, multi-platform and multi-format environment where news pages, creators, brands, and blogs are all competing for a user’s split-second of attention. The post Need a social listening tool?

Tools 78

Tools Reddit Viral Instagram 78

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

According to a new report from marketing consultancy Ebiquity, influencer marketing often starts with the PR department, particularly when budgets are constrained. PR and social media staff, for their part, are the first responders for brand reputation changes, customer complaints, or opportunities for (positive and negative) social virality.

Marketing 310

Marketing Product Launch Corporate Viral 310

Onclusive

JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles.

Strategy 370

Strategy Communications Reputation Measurement 370

Onclusive

JULY 27, 2023

In the end, it created a viral sensation, resulting in increased brand visibility and consumer engagement. With a planning tool, you gain access to info that may be collected from thousands of sources, including reports, surveys, launches, financial results, legislative announcements, and industry conferences.

Tools 354

Tools Internal International Resources 354

Melissa Agnes

MAY 23, 2015

From female reporters being spontaneously and continually harassed during live reporting, to individuals making mistakes caught on camera and ending up losing their jobs as a result of the footage going viral. Welcome to episode #050 of The Crisis Intelligence Podcast, with Melissa Agnes and Garth Rowan.

Crisis Management 169

Crisis Management Viral Crisis Case Study 169

Cision

SEPTEMBER 27, 2017

Now, we have heard a lot about fake news in the past year and social networks like Facebook even put policies into practice to try to cut down on bogus or misleading being articles being spread virally via social media. I really encourage you to take the time to download and read the entire report. appeared first on Cision.

Video 205

Video Journalism Social Media Study 205

Flack's Revenge

DECEMBER 4, 2014

Last night the Daily Show reported that the Chinese government is clamping down on a journalism scourge that confuses citizens and can poison their minds – namely wordplay, that’s right, puns. This week I share a few articles that support and refute this perception.

Government 196

Government Viral Journalism LinkedIn 196

Prowly

DECEMBER 10, 2024

The quickest way to get recognition as an individual, sell out a new line as a brand, or simply to be heard nowadays is to go viral on social media. With Prowly's media monitoring , you can efficiently track social media conversations, analyze sentiment, and create beautiful, easy-to-understand reports.

Twitter 104

Twitter Software Tools Social Media 104

Onclusive

JULY 27, 2021

“Fools… are apt to think that events exogenously give us the news by jumping out at us, but, in fact, the news media are choosing the news because their financial success depends on their stories’ viral impact,” wrote Nobel prize-winning economist, Robert Shiller in his book called Narrative Economics.

Public Affairs 195

Public Affairs Viral Government Policies 195

Melissa Agnes

JULY 17, 2014

A crisis is a crisis and when it goes viral it goes viral everywhere, not just on social media. Reporters Hate Buzzwords. If it’s truly a crisis, it will be published about in blogs and on news sites, and potentially make its way to traditional media. So let’s call it like it is!

Social Media 252

Social Media Crisis Media Viral 252

NewsWhip

NOVEMBER 3, 2022

Our reporters prioritize requests from the social team because social media is our biggest referrer,” she says. “If NewsWhip, which provides critical online insights – including how stories are trending and whether posts could go viral – that Silva and her colleagues can’t find anywhere else. Their go-to digital tool?

Reddit 158

Reddit Viral Analytics Social Media 158

Cision

MAY 12, 2017

Link building, in general, has changed over the years as exemplified in this report by Google Trends , and PR professionals need to come up with different tactics to avoid being caught in spam filters. Some sites lost 50 to 60% of their Google organic traffic overnight and some reported losing up to 90% traffic. Image Source: [link].

Google 259

Google Digital PR Mobile SEO 259

Cision

JUNE 29, 2017

While they all report to the same CMO or CEO, they all care about different metrics. Owned media is easy to report on, you own the channels and that data should easily be available to you. The marketing department can be split into three types of media — paid, owned and earned. While his video had more than 30 million views, only 1.3

Storytelling 0

Storytelling Data Communications Technology 0

Prowly

DECEMBER 4, 2024

You need those strategic insights ASAP to create timely pitches, plan relevant and targeted campaigns, track your progress, and report successes to stakeholders. No more waiting around until negative press goes viral. And in monitoring the media, timing is essential. How can you arrive at actionable data faster?

Data 104

Data Media Product Launch Analysis 104

Prowly

JANUARY 29, 2025

Analytics and reporting Finally, let's talk analytics and reporting. The top crisis management tools let you generate reports quickly (because you won't have time for pretty formats during a crisis) and help you track how your response is working. Especially good if you need white-label reporting options.

Crisis Management 104

Crisis Management Comparison Software Crisis 104

Remote PR Jobs

MAY 30, 2024

You can also boost your creative juices by seeking inspiration from viral campaigns and staying up to date with industry trends. You need to be able to prioritize, coordinate, monitor, and report on your work, progress, and results. Time and resource management is of paramount importance, especially for freelancers.

Communications 214

Communications Creativity Writing Product Launch 214

PRSay

FEBRUARY 12, 2021

1, a Newmark-funded report was released, called “False Accusation: The Unfounded Claim that Social Media Companies Censor Conservatives.” But that revelation might “hit social media and spread virally,” which is bad for the entire team. And that sparked a considerable acceleration of my interest in these fields.”.

Ethics 174

Ethics Communications Nonprofit Journalism 174

OnePitch

OCTOBER 17, 2023

Alexis Morillo is the Lifestyle Editor at Bustle, where she oversees coverage on food, travel, home, holidays, tech, viral trends, and astrology. She reports on one-off viral trends as they pop up on TikTok, seasonal moments and gift guides, and bigger-picture features about how the latest internet obsessions came to be.

Viral 103

Viral Travel Trends Report 103

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

Media interest peaked over the weekend with reports that a deal involving TikTok, Oracle and Wal-Mart would avert a ban of the app in the U.S. Viral TikTok videos make great templates for high-performing content on other platforms as well – Facebook, Instagram, or Twitter. . Ever heard of it? .

B2B 310

B2B Video Social Media Creativity 310

PRSay

MARCH 11, 2019

Here are three main takeaways from their report: 1. According to the report, companies need to establish, and then stick by, values that prioritize the needs of consumers and employees. .” Consumers are feeling especially empowered, and they are seeking more from companies than products to buy,” reads the report.

Trends 151

Trends Communications Employee Enterprise 151

Business Wire

OCTOBER 30, 2017

The recaps provide companies a second round of visibility for their news, and give reporters an easy-to-follow list of options to write about. If you’re looking to activate reporters to cover your holiday news, NOW is the time to write your holiday stories. Reporters need your multimedia content to create a compelling story.

Infographics 154

Infographics Travel Product Launch Video 154

ImPRessions - Crenshaw Communications

JUNE 5, 2018

When Stewart retired as host, Arby’s even tweeted him a job application and made a hilarious farewell viral video. While not a direct attack on Tide’s products, the viral video trend of teenagers filming themselves eating Tide Pods in 2017-2018 led to many emergency room reports – and the risk of injury or worse.

Branding 160

Branding Brand Viral Crisis Management 160

The Proactive Report

AUGUST 28, 2018

” The video was shared by his friends and of course, it found its way onto social media and then went viral. The post Think Before You Share Content appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. F ing heaven on earth.”

Training 148

Training Social Media Video Employee 148

The Proactive Report

DECEMBER 26, 2022

Reporters and media are looking for content and TikTok is providing it. One of his videos went viral on TikTok and that led to over 100,000 new followers within a week and then radio stations far and wide picked it up. So, it is no wonder that 89 percent of marketing professionals report using videos as a marketing tool.

Video 162

Video Film Facebook Social Media 162

Sword and the Script

AUGUST 11, 2020

One of the debates in that classroom centered on whether or not the media was bias in its reporting. They often work with the media, so we put this question in this year’s annual JOTW survey: Do you believe professional reporters are objective and unbiased? So, what do PR people think about media and bias? Minimize inner bias.

Survey 165

Survey Data Media Ethics 165

Melissa Agnes

SEPTEMBER 4, 2014

On Ripoff Report, for example, your best shot is simply filing a rebuttal and hoping it gets approved for posting. The letter went viral and the business took a major hit on Yelp, as well as in search results as online stories began appearing on the first page of Google. The effectiveness of this depends on the specific website.

How To 238

How To Wikipedia Viral Course 238

Melissa Agnes

JULY 31, 2014

A defamatory tweet, for instance – which could go viral but is most likely to be lost among the millions of daily tweets – is vastly different from damaging content posted on, say, Ripoff Report. On Ripoff Report, defamatory statements about you or your company can not be deleted and will survive permanently on the website.

Engineering 196

Engineering Reputation Viral Policies 196

ImPRessions - Crenshaw Communications

MAY 24, 2022

With its splashy headlines and viral tweets, consumer PR gets all the attention. Cision’s State of the Media report shows that trust in earned media outpaces that for other forms of content. Inclusion in influential analyst reports can boost a B2B’s sales prospects for years. B2B PR educates customers.

B2B 170

B2B Branding Brand Education 170