Onclusive

JANUARY 31, 2023

This shows how essential it is to monitor both mainstream and social media discussion about your brand if you want to build an accurate view of your reputation. But this could cause significant reputational damage in the future as your environmental targets and progress are forced under the microscope.

Analysis 195

Analysis Media Fashion Retail 195

5W PR

MARCH 17, 2025

This staggering figure doesn’t account for the long-term reputation damage that follows a public cybersecurity incident. However, rushing incorrect information can multiply reputation damage. One major retailer’s analytics system processes 3 trillion security events annually, using AI to reduce false positives by 90%.

Crisis 78

Crisis System Analytics Analysis 78

ImPRessions - Crenshaw Communications

DECEMBER 10, 2019

Yet my first take on the Away reputation mess wasn’t just that workplace culture impacts brand reputation, although that’s true. Businesses spend millions on brand reputation and community service. It didn’t have to be that way. You can tell a lot about a company by how it handles customer complaints.

Customer Service 227

Customer Service Employee Reputation Leadership 227

5W PR

JULY 21, 2023

In the rapidly evolving landscape of retail, variety stores have faced significant challenges due to the rise of e-commerce giants like Amazon. These traditional brick-and-mortar retailers, known for their wide product selection and affordable prices, have had to adapt to changing consumer preferences and shopping behaviors.

Retail 78

Retail Local Consumer Community 78

Reputation Us

APRIL 15, 2024

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. This ReputationUs five-part series delves into the key areas where the concrete value of managing your reputation has clear business benefits.

Reputation 78

Reputation Financial Survey Consumer 78

Cision

JANUARY 6, 2017

It is the culmination of thirty years of building and re-energizing world-class brands in entertainment, retail, food and beverage and sports. Once you’ve created buzz and crafted a positive image, how do you maintain the brand’s reputation? I started my career on the team that brought Smurfs into the American culture.

Retail 225

Retail Consumer Branding Brand 225

Agility PR Solutions

OCTOBER 2, 2018

Kudos to Amazon for making its minimum wage workers’ dream a reality—the retail giant’s newly announced $15-per-hour minimum wage for all employees nationwide accomplishes a goal towards which other retail leaders have only taken small strides.

Reputation 77

Reputation Retail Employee Marketing 77

PR in High Definition

OCTOBER 26, 2020

We have always worked with tech-driven companies, building their profiles and shaping reputations. All these companies are inspiring in their relentless pursuit of new ways, better ways, faster ways and all have a comms challenge to get their propositions across simply – and in this one, we’ll be focusing on retail technology.

Retail 62

Retail Reputation Transportation Technology 62

Agility PR Solutions

SEPTEMBER 3, 2019

As the days of brick-and-mortar retailers fall increasingly into the past, more and more businesses are turning their attention to setting up online. The post Simple tips to have a good reputation as an online business appeared first on Agility PR Solutions. With an estimated 4.2

Reputation 81

Reputation Retail SEO Social Media 81

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2019

My agency was lucky in that we had four years under our belt and several ongoing companies as clients – digital versions of media brands and ecommerce portals for known retailers. If we’d won it, my agency would have probably been left with a fractured reputation and a stack of unpaid bills. It’s real.

Agency 220

Agency Retail Reputation Course 220

Prohibition

AUGUST 25, 2023

The retail industry has undergone a significant transformation. Understanding digital marketing and its role in the retail industry is crucial for businesses looking to thrive in this new landscape. The importance of digital marketing in retail success Digital marketing plays a vital role in the success of retail businesses.

Retail 62

Retail Marketing Analytics Social Media 62

NewsWhip

OCTOBER 11, 2023

As such, brands must be cognizant of how their reputation is perceived — and this can extend beyond the industry in which the company directly operates. Brands can detect, analyze, and respond to any potential impending issue before it emerges and damages their reputation. But what global issues have we seen lately? Let’s take a look.

Reputation 78

Reputation Retail Nonprofit Viral 78

5W PR

JANUARY 25, 2025

The stakes couldn’t be higher one misstep in environmental messaging can trigger immediate backlash and long-lasting reputation damage. The fashion retailer’s experience highlights how environmental messaging mishaps can lead to legal action, consumer trust erosion, and significant financial losses.

Company 78

Company Social Media Data Fashion 78

Cision

JUNE 21, 2016

There’s a well-known saying by Warren Buffet: “It takes 20 years to build a reputation and five minutes to ruin it.” By making a commitment to bringing your best game everywhere you go, you ensure that your brand maintains a positive reputation, leaving no room for ruin. Always bring your best game. Images via Pixabay: 1 , 2 , 3.

Branding 189

Branding Brand Real Estate Tourism 189

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

Public relations isn’t just for publicity, awareness, and reputation management. A brand’s own content and that of retail partners certainly help here, but features and reviews offer a credibility that can move a customer closer to conversion. Here are some things to consider when planning your next campaign.

SEO 125

SEO Case Study Conference Retail 125

Prohibition

AUGUST 23, 2023

For online retailers, cutting through the noise and engaging with their target audiences is becoming increasingly challenging. The Role of Influencer Marketing in the Online Retail Industry Influencer marketing has gained immense popularity in the online retail industry due to its ability to create authentic connections with consumers.

Retail 62

Retail Marketing Advertising Advertising 62

Shift Communications

JULY 10, 2017

When they want information to solve a particular problem, they’ll search for it via colleagues, online search, or reputable sources. For example, suppose we want to reach retail executives. They have limited time in the day, and anything that wastes their time immediately negates consideration, much less a sale.

Publicity 132

Publicity How To Retail Engineering 132

ImPRessions - Crenshaw Communications

DECEMBER 10, 2019

Yet my first take on the Away reputation mess wasn’t just that workplace culture impacts brand reputation, although that’s true. Businesses spend millions on brand reputation and community service. It didn’t have to be that way. There’s a lot to sort out here. They hire high-powered PR agencies.

Customer Service 156

Customer Service Employee Reputation Leadership 156

Cision

APRIL 28, 2017

Initially, it was predominantly retail investor-based. Depends upon information obtained from other reputable sources. Beyond the IR website, we asked about earnings calls, annual reports, news releases and overall transparency. From these tactical answers, IR teams can sculpt their shareholder communications efforts and budget.

Infographics 174

Infographics Comparison Construction Retail 174

Stuart Bruce

JULY 15, 2014

In contrast Sir John Parker, who has chaired several FTSE 100 groups and is currently chairman of mining group Anglo American, is dismissive and thinks social media takes on greater importance if “you’re in the travel business or certain aspects of retailing.”

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

ImPRessions - Crenshaw Communications

JUNE 2, 2020

We observed comforting and empathic language across all the email campaigns reviewed, from legacy retailers to newer DTC brands.”. Inappropriate or irrelevant copy or creative in emails, ads or branded content can turn off customers and even have a negative reputation impact.” .

Study 170

Study Branding Brand B2C 170

5W PR

JUNE 15, 2020

Let’s take a look at how brands should use the tools available on social media to mitigate a PR crisis and move forward to re-establish the brand’s reputation. For retail brands, this might include special offers, new discounts, and a more proactive customer service process that shows customers they’re appreciated and important.

Crisis 113

Crisis Digital PR Retail Reputation 113

ImPRessions - Crenshaw Communications

MAY 19, 2016

Retailer PacSun learned this lesson the hard way last year when it drew flak for prominently displaying a black t-shirt featuring an upside-down American flag in store windows over Memorial Day weekend. Drawing from the PR missteps of others over the years, here are three pitfalls to avoid this (and every) Memorial Day.

Hotels 174

Hotels Retail Creativity Reputation 174

PRSay

OCTOBER 5, 2021

In his nearly 19 years at Amazon, Herdener has seen Amazon’s PR function move from a retail-consumer focus to a multifaceted approach that includes employee communications, social media, executive communications and reputational marketing.

Employee 217

Employee Leadership Crisis Management Viral 217

PR in High Definition

FEBRUARY 27, 2023

But with all the emphasis put on these influencers to build a brand’s reputation, what are the implications if this falls apart? Now more than ever, shaping reputation is crucial. After all, partnering with the wrong influencer can dramatically affect a brand’s credibility and ruin its reputation. What was a $1.7

Reputation 62

Reputation B2C Ethics Trends 62

Cision

JULY 24, 2015

retailers to adopt EMV card technology will result in parallel support for NFC compatible terminals. With the move to EMV cards, retail merchants around the country are replacing their readers. As we combed through the data, several key categories emerged: Roll-out and use of EMV/chip card technology. Continued fraud concerns.

Mobile 120

Mobile Financial Retail Technology 120

ImPRessions - Crenshaw Communications

APRIL 6, 2017

Sure, there are the PR post-mortems and the ad agency schadenfreude disguised as “learnings” (the ad was created in-house), but for Pepsi’s brand reputation, the worst is over. One rule of good reputation management is to “fix” or solve a potentially damaging problem, or pledge to do so as quickly as possible.

Comparison 149

Comparison Fashion Retail Reputation 149

5W PR

SEPTEMBER 10, 2020

Companies that conduct ineffective PR campaigns usually pay a steep price, not to mention bad reputations. In 2003, the retailer Urban Outfitters agreed to sell Ghettopoly, a parody of Monopoly. Most faux pas are self-inflicted and could have been avoided with some forethought. Pre-Pandemic. PR books are filled with other failures.

Publicity 128

Publicity Retail Policies YouTube 128

Rock the Status Quo

JULY 14, 2015

Most restaurants and retail businesses make an effort – smart ones realizing just how much new business they fuel – but monitoring is slim-to-nonexistent for many other types of businesses and there’s no effort made to grow the volume of reviews. Are you giving them enough attention? Read more ).

Retail 100

Retail Customer Service Google Reputation 100

Deirdre Breakenridge

NOVEMBER 11, 2019

Trader Joe’s podcast, Inside Trader Joe’s , is fun and is filled with puns, which is perfectly aligned with its reputation. Clothing retailer Rebecca Minkoff hosts a popular podcast called Superwomen. The company planned for just five episodes but continued after gaining a quick following by customers who wanted more.

Community 206

Community Nonprofit Conference Social Media 206

Prakkypedia

NOVEMBER 29, 2017

I’ve been pondering reputation. Reputation, of course, is central to the public relations profession. But in my own household, reputation is also very personal. Do you feel comfortable walking into a telco retail outlet and negotiating a new telephone deal? And they’re also toward the end of the trust scale).

Reputation 60

Reputation Survey Insurance Insurance 60

Cision

AUGUST 1, 2016

With a media monitoring tool , you can tune into the conversation and gain insight on your reputation, what you’re doing well and how you can improve. Staples was one of the top retailers mentioned, mostly due to their popular penny sales. Your audience is talking about your brand and your products online. Watch the on-demand webinar!

Branding 120

Branding Brand Retail Consumer 120

Cision

MARCH 13, 2017

While there are many online challenges faced by business today, content marketing, digital marketing, SEO and social media are all trying to achieve a single purpose – increase brand reputation and improve awareness about the company.

SEO 229

SEO Social Media Tools Google 229

Cision

FEBRUARY 3, 2017

Most businesses rely not only on their brand equity, but market reputation and repeat clients. In a world where the norm is constant and accurate information at the touch of a finger – companies and their reputation is dependent upon participating across digital communication channels.

Creativity 120

Creativity SEO Mobile Journalism 120

5W PR

AUGUST 12, 2024

Reputation management and business continuity planning has become a cornerstone of successful business strategy. The Delta Airlines Case: A Cautionary Tale The recent events surrounding Delta Airlines’ reaction to the CrowdStrike outages highlight the critical importance of effective reputation management and crisis preparedness.

Airlines 60

Airlines Case Study Reputation Study 60

Cision

JUNE 26, 2015

Without a crisis communication plan in place to stop threats from escalating to crises, brands often fail to save their reputations from becoming tarnished. I can guarantee you that every major retailer out there has a data breach platform ready to go,” says Peter. 5. Create Messaging Platforms. 6. Build Social Guidelines.

Crisis Communications 120

Crisis Communications Crisis Communications Guidelines 120

Reputation Us

DECEMBER 19, 2022

An insightful Wall Street Journal article about the bad reputation Mariah Carey’s song receives. It is allegedly the most wonderful time of the year, and retail workers are trapped in stores, restaurants and bars with yuletide anthems blaring on a loop. Retail employee Matt Martinez doesn’t mind Ms. Carey’s song.

Retail 88

Retail Reddit Journalism Radio 88