5W PR

FEBRUARY 11, 2025

False narratives spread at lightning speed across social media platforms, reaching millions before facts catch up. company leaders report misinformation directly impacting their corporate reputation, with financial consequences following close behind. Social media amplifies these challenges.

Branding 78

Branding Brand Viral Training 78

ImPRessions - Crenshaw Communications

APRIL 14, 2020

Lowe’s builds its reputation. But it does encourage participants to share their signs on social media, resulting in thousands of views and engaging local communities. Social media has been a tad depressing lately, with many expressing anxiety or sharing losses due to the pandemic. But still others have stepped up.

Hotels 282

Hotels Branding Brand Guidelines 282

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. PR and social media staff, for their part, are the first responders for brand reputation changes, customer complaints, or opportunities for (positive and negative) social virality.

Marketing 310

Marketing Product Launch Corporate Viral 310

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. It’s good news that corporate leaders are starting to appreciate the power of social media, but progress has been slow.

Trade Shows 271

Trade Shows Airlines Leadership Corporate 271

Prowly

FEBRUARY 18, 2025

Typically, this is to build brand awareness, improve brand reputation, manage a crisis, or promote products, services and ideas. Behavioral patterns (previous behavior online, on your website and social media) The more information you have, the better your targeting will be. Measure against your KPIs to assess effectiveness.

Examples 104

Examples How To Product Launch Print 104

Cision

OCTOBER 15, 2015

Ninety percent of brands have a presence on social media, but only 37 percent are listening closely to what their audiences are saying. You can easily steer your brand towards success by implementing social media listening. Social media has sped up the way we communicate, including how we write.

Social Media 120

Social Media Media Employee Reputation 120

Cision

DECEMBER 4, 2017

Social media offers unique marketing and PR opportunities. As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. Read on for three tips to turn a social media crisis into a PR win. Address The Issue Clearly And Quickly.

Crisis 271

Crisis Brand Branding How To 271

Prohibition

AUGUST 19, 2021

We live in a world in which social interaction and social media networks are integral. Therefore, the reach of an individual’s reputation has reached a level unimaginable to previous generations. You need to make sure your online reputation is in check. Your reputation is your most important asset.

Reputation 118

Reputation Google Crisis Management Engineering 118

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

ImPRessions - Crenshaw Communications

AUGUST 6, 2021

And today’s digital media environment, which makes building virality easier than it has been in the past, also comes into play. Many experts cement their reputation in a vertical area, then apply their ideas more broadly. That describes the present time, of course. Now is a great time to be a thought leader.

Leadership 398

Leadership B2B Community Viral 398

Waxing UnLyrical

APRIL 30, 2013

I am a social media advocate. But I hate the ugly side of social media sharing; especially when kids are involved. The image went viral. Susan didn’t even know the image had gone viral until she saw another Facebook friend shared the meme on April 22. Guest post by Jenelle Conner. No harm intended.

Social Media 111

Social Media Reddit Media Facebook 111

Prowly

JANUARY 29, 2025

Whether you're a one-person PR team or managing global brand reputation, we'll help you: pick the right tool without getting overwhelmed by features you'll never use use the free trials to their fullest understand what to look for in a tool and why PREVENT CRISES & SLEEP TIGHT What is a crisis management tool?

Crisis Management 104

Crisis Management Comparison Software Crisis 104

Melissa Agnes

FEBRUARY 24, 2015

Part 1: Debunking the Unpredictability of Social Media and the Digital Landscape. Social media’s impact on crisis doesn’t just exist for organizational crises or emergencies such as natural disasters. World leaders are currently fighting in a war of ideas where social media plays a threatening role.

Social Media 113

Social Media Viral Crisis Management How To 113

Melissa Agnes

JUNE 3, 2014

However, if you’re monitoring social media in real-time, you will become aware of the issue as it grows and really turns into an issue in need of your attention. Social media and the online landscape provide unique communication opportunities for individuals and organizations.

Airlines 206

Airlines Crisis Wikipedia Social Media 206

PRSay

OCTOBER 25, 2017

” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. 3 Ways to Maintain Control of Your Corporate Social Media. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis.

Social Media 117

Social Media Conference Media Corporate 117

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Major organizations can be shaken by a careless tweet or a viral customer complaint. Communications professionals must act decisively to safeguard corporate reputation, and many worry that they may miss something. Reputation management as the #1 perceived role of corporate communication.” .

Trends 199

Trends Corporate Employee Reputation 199

Buchanan PR

AUGUST 28, 2023

C U T on Unsplash In the dynamic world of social media, trends have become powerful drivers of engagement, brand awareness and community interaction. Partaking in a social media trend can help spotlight businesses (and even help them go viral!) Photo by S O C I A L.

Social Media 91

Social Media Trends Viral Media 91

Melissa Agnes

MAY 15, 2014

With today’s Internet and social media landscape, defamation cases are on the rise. Thus, there is a great need to protect the reputations of individuals and businesses. And here’s why… In March, a New York business came under fire after a demand letter sent to an online reviewer went viral.

Reputation 173

Reputation Viral Small Business Tools 173

Melissa Agnes

MAY 30, 2014

And worse, what if it gets picked up and begins to go viral with negativity about your organization? At what point does the crisis team need to step in and protect the organization’s reputation – or worse, its bottom line? Social media is a powerful communications tool that presents many wonderful opportunities.

Case Study 232

Case Study Crisis Twitter Viral 232

Contently - Strategy

AUGUST 30, 2024

According to a study from Oracle and Brent Leary, “ 80% of consumers have purchased products in direct response to social media content. When it comes down to it, consumers are skeptical of businesses, so it’s no surprise they trust social media influencers, peers, and celebrities to give them advice on new products.

Storytelling 82

Storytelling Marketing Travel Case Study 82

Onclusive

JULY 27, 2023

For example, the “Share a Coke” campaign by Coca-Cola generated extensive media attention and widespread social media buzz. In the end, it created a viral sensation, resulting in increased brand visibility and consumer engagement.

Tools 354

Tools Resources Internal International 354

Prowly

FEBRUARY 26, 2025

Rather, focus on securing placements that will increase your online reputation, reinforcing expertise and trust. Community buzz over media coverage Traditional media headlines are awesome but, in retrospect, they don't tend to create lasting influence and engagement. Don't focus on chasing links just to boost SEO.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Melissa Agnes

NOVEMBER 10, 2014

As technology, social media and the online world continue to evolve, unfortunately, so do the risks that leave your organization vulnerable. An absurd amount of businesses, of all different industries and sizes, are losing reputation and major revenue from well planned and highly impactful defamation attacks.

Crisis 203

Crisis How To Exercises System 203

Contently - Strategy

SEPTEMBER 20, 2022

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. Look at the optics.

Social Media 102

Social Media Ethics Trends Viral 102

Waxing UnLyrical

JUNE 25, 2014

Social media is a great tool for engaging with consumers. There are some fantastic examples of effective social campaigns and professionally-maintained accounts out there. With that in mind, here are my top five tips to help you avoid some common social media errors. How NOT to Run Your Social Media.

Social Media 91

Social Media Media Viral Tools 91

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2018

” The tragic plot twist stirred up simmering negative sentiment against Crock-Pot, starting as a “slow burn” that later caught fire on social media. Make sure your social media channels are up to date. But, to its credit, Crock-Pot acted quickly on social media, creating a Twitter account within hours.

Crisis 199

Crisis Twitter Course Viral 199

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Social Media 83

Social Media Pitching Media LinkedIn 83

Cision

JULY 5, 2016

Our talented leadership team—among the best with whom I’ve ever worked–also positions us well to serve clients, both proactively and reactively, in building, strengthening and defending their reputations. Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Burrelles Fresh Ideas

MARCH 12, 2024

A clear and consistent brand builds your reputation in the minds of consumers and helps you stand out from the competition. trillion , and other brands have spent decades building their reputation. A robust social media and PR strategy can supercharge your early efforts and help you build a reputation quickly.

Social Media 79

Social Media Strategy Media SEO 79

Melissa Agnes

SEPTEMBER 4, 2014

The letter went viral and the business took a major hit on Yelp, as well as in search results as online stories began appearing on the first page of Google. Therefore, with the state of the internet and social media, you cannot afford to ignore negative or possibly fake harmful reviews.

How To 238

How To Wikipedia Viral Course 238

Reputation Us

MARCH 16, 2022

If we can’t trust journalists from reputable media outlets, scientific studies, doctors, the government, the education system, marketing, or previous generations, who can we trust? However, he didn’t realize someone filmed him and posted it online, which quickly became viral. How Real is your Reputation? Wake up America!

Reputation 78

Reputation Government Film Viral 78

Agility PR Solutions

SEPTEMBER 15, 2024

In today’s hyper-connected digital world, public relations crises can escalate within minutes, causing significant damage to a brand’s reputation. With the rise of social media, real-time news, and constant online scrutiny, brands are more vulnerable than ever to crises that can go viral in seconds.

Viral 110

Viral Branding Brand Reputation 110

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017. It seems almost quaint now, given the explosion of reputation-killing headlines that have followed the brand “scandal.” Uber’s reputation work gains speed… then stalls again.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

PRSay

SEPTEMBER 8, 2020

Because, all around the world, in a lot of different sectors, there are communicators who don’t necessarily share those standards, including politicians and certain media networks. As attention spans wane and distrust of social media grows, how can PR professionals credibly communicate complex issues to the public?

Communications 174

Communications Government Viral Radio 174

Karen Freberg

JANUARY 14, 2021

As we start the spring semester, I realized that it has officially been 10 years since I started teaching a social media class. Honestly, the time flew by and it seems like yesterday I came to UofL from my PhD at the University of Tennessee, where I was asked to create and execute a social media class. TEN YEARS?!

Social Media 88

Social Media Media Resources Creativity 88

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Here’s a look at those who came out on top, and others who took a reputation beating last year. The HQ2 search generated a frenzy of positive media coverage as well as 238 proposals from individual North American cities, and it helped cement Amazon’s status as a desired corporate neighbor and employer. The Winners.

Airlines 180

Airlines Reputation Journalism Crisis 180

PRSay

OCTOBER 5, 2021

In his nearly 19 years at Amazon, Herdener has seen Amazon’s PR function move from a retail-consumer focus to a multifaceted approach that includes employee communications, social media, executive communications and reputational marketing. One of my mentors told me a long time ago: ‘You can’t unring the bell.’

Employee 217

Employee Leadership Crisis Management Viral 217