PRSay

JULY 31, 2024

Chris Lukach, APR, will lead the PRSA Certificate Program, “ Navigating Today’s Reputation Risk Management ,” beginning on Aug. I want to tell you a social media story — a true one, and one that rather articulates a shifting reality affecting the practice of reputation management.

Reputation 166

Reputation Facebook Social Media Study 166

Onclusive

MAY 12, 2022

The purpose of this study was to understand the relationship between certain characteristics of media articles and PR-driven website traffic and actions measured by PR Attribution – essentially, how predictive the following characteristics are of an individual article driving website traffic and actions: ?

Consumer 370

Consumer Publicity Media Analysis 370

Onclusive

OCTOBER 28, 2021

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. In the age of social media, managing corporate reputation is a complex undertaking. Richard Branson.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Melissa Agnes

AUGUST 8, 2019

A crisis is a negative incident that threatens long-term material impact on a brand’s stakeholders, the environment, the economy, the business’s operations, reputation and/or its bottom line.

Case Study 234

Case Study Study Crisis Management Crisis 234

Prowly

OCTOBER 26, 2020

Managing your brand’s online reputation is critical to the success of your business. For one thing, your brand’s reputation can be the difference between converting new leads and losing them for good. Case in point, studies show the modern consumer is 4.1

Reputation 175

Reputation Strategy How To Study 175

PRSay

MAY 3, 2023

For businesses, reputation has never been more crucial, new research from the USC Annenberg Center for Public Relations finds. According to its “ 2023 Global Communications Report ,” tangible benefits accrue to companies that build and maintain positive reputations. Every move is connected.

Reputation 164

Reputation Corporate Report Employee 164

Stephen Waddington

JUNE 6, 2020

A book that provides a blueprint for modern reputation management. Reputation Management: The Future of Corporate Communication and Public Relations by Tony Langham is a guide to the importance of reputation for modern organisations. Reputation Management is worth the cover price for these stories alone.

Reputation 153

Reputation Financial Case Study Banking 153

Reputation Us

JUNE 15, 2022

Several studies conducted in the past few years have sought to identify what business issues are keeping CEOs up at night the most One group, Serenity in Leadership interviewed global business leaders across different business sectors earlier this year and found eleven general uncertainties concerning the C-suite. . Reputation Risk First.

Reputation 146

Reputation Nonprofit Crisis Training 146

Remote PR Jobs

FEBRUARY 25, 2025

Public Relations Strategy Definition A public relations strategy is a plan for managing your brands reputation and communications. How to Handle Crisis Public Relations Strategies In todays fast-moving world, a brands reputation can change quickly. To learn more about crisis management and communication explore this article.

Strategy 155

Strategy How To Crisis Management Crisis 155

Onclusive

MARCH 18, 2019

Traditional PR measurement methods may give us a view into how popular certain content is, but not how it drives engagement, sales or brand reputation in the marketplace. In our Metromile case study you’ll learn: Why owned media is a vital part of the customer journey.

Content Marketing 284

Content Marketing Measurement Case Study Strategy 284

Wadds Inc.

DECEMBER 5, 2024

Large language models are emerging as both an opportunity and risk to corporate reputation, but earned and owned media are the best means of management. AI systems have the potential to disrupt reputation in the same way as digital media and search engines have done over the past 25 years.

System 52

System Corporate Reputation Media 52

PRSay

JANUARY 16, 2025

In my head, I could see the text from my APR study guide: Public relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the publics on whom its success or failure depends. My reputation is my currency in this profession.

Ethics 146

Ethics Publicity Crisis Film 146

Agility PR Solutions

APRIL 21, 2021

Reputation data and insights firm The RepTrak Company recently released the results of the 2021 Global RepTrak 100, a comprehensive reputation study offering in-depth analysis and ranking of the top 100 companies worldwide by Reputation Score. In 2021, it was a much more difficult year to break into the top 100.

Reputation 147

Reputation Corporate Analysis Study 147

Onclusive

AUGUST 9, 2021

Studies show that brand loyalty plays a huge role in why people spend their money the way they do. Consider things like informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Reputation Management. Messaging & Positioning.

Training 370

Training Media Training Crisis Communications Reputation 370

Onclusive

JULY 13, 2021

Crisis situations: In pivotal moments, add key soundbites that you are using in external communication Track crisis-specific soundbite performance over time to understand their ongoing impact on your brand reputation. Read the full case study. Read the full case study. Read the full case study.

How To 370

How To Biotechnology Case Study Leadership 370

5W PR

APRIL 16, 2025

The integration of these disciplines creates powerful opportunities for Martech companies to build credibility, manage their reputation, and connect with audiences through authentic storytelling. Crisis Management and Reputation Protection When working with influencers, PR teams need strong crisis management protocols.

Guidelines 78

Guidelines Branding Brand Marketing 78

Remote PR Jobs

MARCH 27, 2024

A well-crafted public relations case study can be an immensely powerful tool for PR professionals, agencies, and freelancers. Case studies equip customers with a better understanding of the challenges their PR firm or freelancer has faced, as well as how they have resolved and overcome those barriers to success.

Case Study 130

Case Study Study Writing How To 130

ImPRessions - Crenshaw Communications

JUNE 2, 2020

Inappropriate or irrelevant copy or creative in emails, ads or branded content can turn off customers and even have a negative reputation impact.” . The post STUDY: A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic appeared first on Crenshaw Communications.

Study 170

Study Branding Brand B2C 170

5W PR

APRIL 5, 2025

Crisis PR involves managing communications during challenging situations that threaten an organization’s reputation, operations, or relationships with stakeholders. Understanding Crisis PR Crisis public relations focuses on protecting and defending an organization’s reputation during situations that pose significant threats.

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

On the bright side, a Muck Rack study shows PR expenditures may rise in some sectors, including travel and energy. PR has unique advantages and challenges, and a suspension can cost more in brand trust and reputation than it saves on paper. The HBS study looked at the big picture. Research data offers a more objective view.

Comparison 296

Comparison Advertising Advertising Reputation 296

Buzzstream

OCTOBER 23, 2024

I recently saw Alex publish a fantastic LinkedIn post about why every SEO should study branding. (It’s Given all of Google’s wild things, like AI Overviews, Site Reputation Abuse, Helpful Content Updates, and ChatGPT’s emergence, his post resonated with me, so I asked him to come on the pod to discuss it.

SEO 62

SEO Study Branding Brand 62

ImPRessions - Crenshaw Communications

JULY 14, 2021

Young companies need to find ways to earn endorsements from a reputable third-party. To win an industry software product award, you must show how the SaaS has performed in the real world using the case of an actual user, via the case study narrative. Generate case study content. Success breeds success.

B2B 334

B2B Company Case Study Conference 334

Onclusive

AUGUST 22, 2017

This includes writing and editing informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Reputation management and crisis communications are not an airbag that goes off when something bad happens; they are a seatbelt your brand should always wear. .

Media Training 397

Media Training Crisis Communications Conference Corporate 397

5W PR

FEBRUARY 17, 2025

Whether the issue stems from a product failure, a public relations misstep, or an ethical controversy, the damage to a brands reputation can be significant. This guide outlines key steps to restoring trust and rebuilding a brands reputation through crisis management and PR. Customers want to feel heard and understood.

Crisis 78

Crisis Branding Brand Case Study 78

5W PR

APRIL 3, 2025

Studies show that 63% of consumers will stop buying from brands they don’t trust. When organizations face public scrutiny, their response makes the difference between maintaining stakeholder confidence and suffering permanent reputation damage. This “reputation capital” provides a buffer during difficult times.

Ethics 78

Ethics Leadership Crisis Training 78

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

Published late last year in the journal Climatic Change, it studied the cozy relationship between Big PR and Big Oil. ” Co-author Robert Brulle has fiercely criticized fossil-fuel companies for “efforts to greenwash their reputations and shift public opinion” and wants to shine a light on the role of PR agencies.

Policies 309

Policies Creativity Reputation Groups 309

Ronn Torossian

DECEMBER 25, 2024

Learn how PR missteps by Nestle, BP & Yahoo led to reputation damage. Case studies reveal importance of transparent crisis communication & consumer trust. The post Corporate PR Gone Wrong: A Cautionary Tale from the Trenches appeared first on.

Corporate 195

Corporate Case Study Crisis Communications Crisis 195

Agility PR Solutions

NOVEMBER 19, 2023

According to recent studies, 98 percent of people go through online reviews before patronizing local businesses. Another 87 percent evaluated local businesses with Google in 2022, a 6 percent increase […] The post 5 ways to track your brand reputation score appeared first on Agility PR Solutions. Can’t remember?

Reputation 110

Reputation Branding Brand Local 110

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

Product awards confer invaluable third-party endorsements because they feature a real-world case study of the solution’s use in the field. The key to all tech industry product awards is a fully realized case study narrative — and here’s the tough part – approved for use by the client. First there’s the matter of geography.

B2B 295

B2B Industry Company Case Study 295

5W PR

MARCH 2, 2025

According to a 2023 study, 89% of B2B decision-makers say thought leadership content has enhanced their perception of an organization. Industry case studies offer concrete proof points of an organization’s capabilities and insights. This trust stems from demonstrated expertise rather than marketing claims.

Leadership 78

Leadership Technology Policies Case Study 78

5W PR

OCTOBER 14, 2024

Content Marketing Creating high-quality content, such as blog posts, whitepapers, and case studies, positions companies as thought leaders. Crisis Management and Reputation Management Effective PR mitigates damage and protects a company’s reputation in the event of a crisis or negative publicity.

B2B 78

B2B Company Publicity Media Training 78

ImPRessions - Crenshaw Communications

JULY 27, 2021

They all work together to build an organization’s reputation. . And that doesn’t mention studying reporters’ work when making briefing sheets, where we document their histories and interview style. But the difference to me is that marketing isn’t as focused on corporate or brand reputation as what we typically do in B2B PR.

Conference 368

Conference Pitching Writing Agency 368

Wadds Inc.

SEPTEMBER 29, 2024

Volatility and Value: A Study of Corporate Affairs Strategies, Structures and Operations in Time of Uncertainty , a new report published by Deloitte describes how the role of corporate affairs within large organisations is shifting from reputation management to growth driver. The Deloitte study provides an alternative viewpoint.

Corporate 98

Corporate Reputation Telecommunications Study 98

Wadds Inc.

JANUARY 12, 2023

All have the potential to boost or bust an organisation’s reputation. A perfect time then for the latest book from public affairs and economics expert Stuart Thomson - Reputation in Business: Lessons for Leaders. Reputation in Business by Stuart Thomson. And it’s critical to every organisation, in every sector.

Reputation 98

Reputation Public Affairs Case Study International 98

PR in High Definition

NOVEMBER 22, 2024

a better prompt might be, “Can you find a recent, reliable study or source that provides statistics that shows people’s preferences to X?” Rather than asking for a broad overview, you might ask, “What reputable sources discuss trends in X?” For instance, instead of asking ChatGPT, “What is the percentage of people who prefer X?”

Ethics 117

Ethics Product Launch Data Trends 117

Stuart Bruce

OCTOBER 7, 2023

The Edelman 2023 Future of Corporate Communications survey found that half of respondents see themselves as strategic advisers to or partners to their company’s leadership … © Stuart Bruce - Future of Corporate Communications study finds CCOs investing more in technology was first published on Stuart Bruce's Stuart Bruce the PR Futurist (..)

Corporate 103

Corporate Technology Study Communications 103

5W PR

MARCH 21, 2025

Public relations stands as a defining force in the online casino industry, where first impressions and brand reputation make or break new ventures. This comprehensive guide examines proven PR techniques for launching online casinos , drawing from successful case studies and industry best practices.

Case Study 78

Case Study Measurement Reputation Study 78