This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
They now sit at the heart of corporate reputation. Algorithms are no longer confined to the backrooms of engineering teams or the fine print of tech vendor contracts.
Reputation marketing is all about owning your narrative (before someone else does). Just like Taylor Swift flipped the script with her Reputation album and taught us all how to shake it off she turned criticism into credibility and fans into fierce advocates. Reputation marketing: what is it? What is reputation marketing?
Today, I am excited to announce that Onclusive and The RepTrak Company have entered into a strategic partnership to combine the world’s leading reputation metrics with AI-powered media analytics. The value of a strong reputation has never been more vital. To learn more about this partnership, please contact us at info@onclusive.com.
Large language models are emerging as both an opportunity and risk to corporate reputation, but earned and owned media are the best means of management. AI systems have the potential to disrupt reputation in the same way as digital media and search engines have done over the past 25 years.
What does it mean to manage social media reputation? Managing your social media reputation is all about keeping an eye on how people see your brand, handling issues with care, and rebuilding trust when it matters most. So what should you do to take care of the social media reputation management aspect of your brand?
Recent data shows that 57% of fintech companies experienced a significant crisis event in the past three years, with reputation damage cited as the top concern. A study by PwC revealed that companies who respond within the first hour of a crisis breaking see 30% less reputation damage than those who wait longer.
Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal slack messages that unpacked a punitive workplace culture. It means that systems are failing. It’s an “indictment of an entire system of accountability.” It’s a red flag.
Yet companies still gamble with their reputation. So after conducting many ‘post mortems’ what became very apparent is that, in most cases, the crisis that did occur could have been predicted and therefore avoided altogether, or at the very least the reputational damage could have been mitigated. Post by David Van.
What starts as a single tweet can snowball into a full-blown crisis within hours, putting organizations at risk of significant reputational damage. This new reality demands a sophisticated approach to reputation management that combines proactive monitoring, strategic response planning, and authentic stakeholder engagement.
In the digital age, electronic medical record (EMR) and electronic health record (EHR) systems have become essential for modern healthcare organizations. As the demand for these technologies grows, so does the need for EMR/EHR companies to maintain a strong brand reputation.
Can they win back their reputation? The phony admissions schemes were shocking examples of how advantaged people cheat and game the system to gain even more advantage, and ordinary families were naturally outraged by it. It may sound paradoxical, but from a reputation point of view, Huffman should hope that she spends time in jail.
The post Employee Advocacy: Using Your Team to Build Brand Reputation on Social Media appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Success requires careful planning, clear guidelines, ongoing support, and consistent measurement.
These systems analyze vast amounts of online conversations, media coverage, and social interactions in real-time, giving PR professionals immediate feedback on campaign performance. AI systems can now track message penetration, audience engagement patterns, and the spread of information across different networks.
What is Enterprise Risk Management for Reputation? Enterprise Risk Management (ERM) for reputation is a structured framework that allows organizations to identify, analyze, and respond to their possible risks. It incorporates a systemic way of managing uncertainties that can affect the accomplishment of business objectives.
For organizations of all sizes, the ability to identify, understand and manage an increasingly complex array of reputational threats will be integral to success in the years ahead. It’s now more crucial than ever to proactively assess vulnerabilities and create systems to intercept and neutralize issues before they become crises.
Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal messages that unpacked a punitive workplace culture. It means that systems are failing. It’s an “indictment of an entire system of accountability.” But the most far-reaching recent example is that of Susan Fowler.
The actions a credit union takes – or doesn’t take – may affect its reputation with its staff, members and community. We created a GED scholarship for “For Oak Cliff,” a charity that focuses on overcoming systemic oppression through education. Schaefer: We are a purpose driven credit union, and we want to earn that reputation.
Millions of articles a day in 100+ languages are, among other things, dissected for their relevance to any topic, the reputation of the publication, the repetition in social media, the sentiment of the article and the sentiment related to every entity mentioned in each article.
That is why PR is the one function within the marketing organization that is positioned to step up, take a leadership position and have the greatest impact on company reputation during this period. Managing your company’s reputation through a global crisis is different and harder than it was during the financial crisis of 2008.
When organizations face public scrutiny, their response makes the difference between maintaining stakeholder confidence and suffering permanent reputation damage. This “reputation capital” provides a buffer during difficult times. The resulting crisis caused $65 billion in damages and severely damaged BP’s reputation.
The 2016 Aon Global Risk Management Survey that polled CEOs, CFOs and risk managers ranked damage to brand and reputation as a top concern, displacing the financial and economic risks that have traditionally dominated this survey in the past. Set up a media and social media monitoring system so that you can catch any crisis as it starts.
Consider for example, if you have years of clips about your company in your system. Where most monitoring tools will notify you of a mention in the media, SignalAI strives to enable companies to spot issues that may pose reputational risks. The other vendor is on the monitoring side.
When threat actors breach systems and demand payment, companies face intense pressure to maintain operations while protecting their reputation and stakeholder relationships. Take time to confirm what systems are affected, what data may be compromised, and how operations are impacted. Only then should you craft initial messaging.
A brand must be prepared for a possible reputation crisis caused by its influencers or spokespeople. To be as prepared as possible, here are some steps to take should a reputation crisis occur. Find an alert system that works for you. Alerts It’s a simple and easy step, but oftentimes, one that gets forgotten.
Crisis PR involves managing communications during challenging situations that threaten an organization’s reputation, operations, or relationships with stakeholders. Understanding Crisis PR Crisis public relations focuses on protecting and defending an organization’s reputation during situations that pose significant threats.
Institutionalized whistleblowing is typically about a serious and systemic problem. In some ways it’s a healthy sign, but there’s also reason for an ordinary business to fear the reputation damage resulting from a leaked claim by a disgruntled employee or competitor. What’s an honest company to do?
This staggering figure doesn’t account for the long-term reputation damage that follows a public cybersecurity incident. The Foundation: Building a Proactive Monitoring System Effective threat monitoring requires a multi-layered approach that combines technology, process, and human expertise.
The integration of AI into PR workflows has moved beyond simple automation – these systems now function as intelligent partners that strengthen decision-making and campaign performance. These systems analyze successful content patterns and apply those insights to generate compelling copy aligned with brand voice and objectives.
A new study from The CMO Club and Reputation Institute identifies the increased need for a reputation management system that transcends traditional tracking systems, including Net Promoter Scores, product brand tracking and advertising recalls. In […].
But these aren’t the only tasks a monitoring system can help you complete. Input the names of your competitors into a media monitoring system to obtain a pulse on their presence, key audiences and coverage. Brand reputation management is a critical part of any PR strategy. Gain Actionable Competitive Intelligence.
Joining us as our special guests and co-hosts will be Jess Ostroff, CEO and Director of Calm at Don’t Panic Management, Laura Petrolino, Chief Client Officer at Arment Dietrich and Joe Colon, Social Media Manager at Atlantic Health System. Joe Colon, Social Media Strategy, Atlantic Health System.
In AI, a hallucination occurs when the system generates outputs that sound convincing but are either factually incorrect or irrelevant to the context. Rather than asking for a broad overview, you might ask, “What reputable sources discuss trends in X?” and then follow up with questions about specific data points.
In his article for Forbes, Jonathan Salem Baskin points out that most crisis do not erupt overnight: C ontrary to the notion that reputations can be ruined in an instant, most crises are months or years in the making. And he says that you probably already know why your brand might be the subject of the reputation crisis in the future.
The hotel ballroom or convention center might have a house system, but if they don’t have a house engineer it’s not worth the risk. Just as every mic is different, every audio system is different. Even if your event is on the small side, hiring a good audiovisual company is worth it.
Reputation Management Strategies Building and maintaining trust requires sustained effort across multiple fronts. The most successful companies treat each crisis as an opportunity to strengthen their systems and rebuild stakeholder confidence through demonstrated improvements. million compared to slower responses.
Messaging: Brex pointed goes after Concur No one likes filling out expense reports, and the dominant software in the space has gained a reputation for being clunky. Rebranding: influence the influencers Big companies have fancy telephone systems built on a combination of hardware and software. Let’s talk. No pressure.
When a crisis hits, organizations must respond swiftly and effectively to protect their reputation, maintain stakeholder trust, and minimize potential damage. Crisis management in the defense technology sector requires meticulous planning, precise execution, and constant readiness.
company leaders report misinformation directly impacting their corporate reputation, with financial consequences following close behind. Leading companies implement comprehensive monitoring systems that combine social listening tools with human analysis. Recent data shows that 63% of U.S. Walmart demonstrates this approach effectively.
Laws and regulations ensure transparency, protect consumers, and maintain financial system stability. Public relations plays a crucial role in managing reputation, effective communication, and building trust for financial institutions. The finance industry operates in a regulated environment. Navigating these challenges is complex.
If an early-stage company or startup feels it just doesn’t need a PR agency partner to help develop communication strategy and it has little need for overall reputation management, messaging, thought leadership, media training, or other benefits of a PR services partnership , then a simple pay-to-play publicity package may suffice.
For example, some threats might include: financial earnings, reputation, human life, or physical assets. Process and Systems – understanding that poor outcomes may always result when obeying or implementing time-tested processes; understanding how various parts of the whole interact with one another (ex: cause and effect).
An absurd amount of businesses, of all different industries and sizes, are losing reputation and major revenue from well planned and highly impactful defamation attacks. Is your legal department prepared to work in conjunction with your IT and communication departments to help protect the organization’s reputation and legal rights?
We apologize to our customers of Kermit, West Virginia, and those in our system who have been let down by this situation.” .” The incident, which occurred during non-business hours, did not include any food tampering, says Pizza Hut in its statement. ” [ source ]. Is this a crisis or an issue? won’t be in crisis.
The issue was managed by the government and the NHS from a reputation management perspective. A more accurate description would be reputation manipulation. Prime Minister Rishi Sunak apologised for the decades-long moral failure and systemic issues that led to the infection of thousands through contaminated blood products.
We organize all of the trending information in your field so you don't have to. Join 48,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content