Onclusive

MARCH 24, 2022

Get the right data & measurement tools. Understanding your audience and their journey so that you have clarity around who to target now and in the future, what to say and when to say it — helping you to ensure your stories resonate and contribute to improved brand reputation. Establish your PR measurement framework.

Measurement 396

Measurement Data Hotels Viral 396

Onclusive

JULY 27, 2023

We’ll also explore how planning tools can advance your strategies and processes even further for optimal planning, efficiency, and success. In the end, it created a viral sensation, resulting in increased brand visibility and consumer engagement. Why use a planning tool as a strategic lever?

Tools 354

Tools International Internal Resources 354

5W PR

FEBRUARY 11, 2025

company leaders report misinformation directly impacting their corporate reputation, with financial consequences following close behind. For brands, the stakes couldn’t be higher consumer trust , once lost to viral falsehoods, proves difficult to rebuild. Recent data shows that 63% of U.S.

Branding 78

Branding Brand Viral Training 78

Prowly

JANUARY 29, 2025

Let's help you choose from the top crisis management tools available. Key info on the best crisis management tools: prices, pros and cons Benefits of using crisis management tools How to choose crisis management software for your team? TL;DR Crisis management tools are your early warning system for PR disasters.

Crisis Management 104

Crisis Management Comparison Software Crisis 104

5W PR

FEBRUARY 14, 2025

The ability to respond quickly and effectively to unexpected situations often determines whether a business maintains its reputation or suffers lasting damage. Set up monitoring using free tools like Google Alerts and TweetDeck to track mentions of your business. Create a simple one-page response template for each scenario.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

Melissa Agnes

MAY 15, 2014

Thus, there is a great need to protect the reputations of individuals and businesses. And here’s why… In March, a New York business came under fire after a demand letter sent to an online reviewer went viral. Internet Defamation Online Reputation Management' It cannot be based on fact.

Reputation 173

Reputation Viral Small Business Tools 173

Prowly

FEBRUARY 18, 2025

Typically, this is to build brand awareness, improve brand reputation, manage a crisis, or promote products, services and ideas. 5 Monitor, measure and iterate Track the campaign's performance in real-time using analytics tools, media monitoring platforms, or surveys. Measure against your KPIs to assess effectiveness.

Examples 104

Examples How To Product Launch Print 104

Cision

MAY 12, 2017

Alternatively, keep a track of the backlinks on poor-quality websites with tools like Ahrefs. The free version of the tool lets you monitor up to 10 backlinks and 2 domains for each request, while the paid versions let you perform a thorough analysis of the backlink profile. The Digital and PR Evolution.

Google 259

Google Digital PR Mobile SEO 259

Melissa Agnes

JULY 17, 2014

The definition of a crisis: A negative situation / event that threatens to have long-term repercussions on the organization’s reputation and/or bottom line. A crisis is a crisis and when it goes viral it goes viral everywhere, not just on social media. The fact of the matter is that a crisis is a crisis.

Social Media 252

Social Media Crisis Media Viral 252

The Resolution Blog

JANUARY 8, 2018

This post and a new feature on insight tool BuzzSumo holds a lot of the answers! More ways to view the world’s questions AnswerThePublic.com, our tool that demonstrates the way people ask questions on Google has had a refresh! Your guide to keyword research Search tools, insight and data can be confusing. Is there is a link?

Tools 136

Tools Publicity SEO Measurement 136

Melissa Agnes

SEPTEMBER 4, 2014

The letter went viral and the business took a major hit on Yelp, as well as in search results as online stories began appearing on the first page of Google. Using this approach, each expert can bring its own “tool” to the table, rather than a professional only trying to utilize his or her techniques when there may be better alternatives.

How To 238

How To Wikipedia Viral Course 238

Cision

DECEMBER 4, 2017

United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. With the help of the right disaster management tools, however, it doesn ’ t have to. Oscar Munoz, United CEO, apologized for the incident on social media.

Crisis 271

Crisis Branding Brand How To 271

Prowly

FEBRUARY 3, 2025

Media monitoring for better brand insights To have a well-rounded strategy, implementing media monitoring tools that provide social listening insights is vital. An all-in-one tool like Prowly isnt only known for its robust media database. START YOUR FREE TRIAL TODAY What are the benefits of brand research? Curious how it works?

Examples 104

Examples Branding Brand How To 104

Sword and the Script

APRIL 2, 2024

sent out a tweet that went viral so quickly – the CMO came to my desk to see if I was okay. “He I did my best to defend the company’s reputation. I would never defend spammers, but I will defend a tool, that if used properly, can improve performance. Om Malik , who was behind the very popular Business 2.0

Reddit 183

Reddit Software B2B Technology 183

Remote PR Jobs

MARCH 27, 2024

A well-crafted public relations case study can be an immensely powerful tool for PR professionals, agencies, and freelancers. Whether it was a viral social media campaign , a groundbreaking product launch, or a crisis management triumph, set the stage for the journey ahead. Ready to elevate your PR game?

Case Study 130

Case Study Study Writing How To 130

The Proactive Report

NOVEMBER 1, 2022

A negative news story can get published online and go viral in minutes, spinning out of control and triggering a PR crisis before an organization even has time to contemplate its response. There are tools that make it easy for even a high school student or a disgruntled employee to create content that could damage your reputation.

Communications 130

Communications Social Media Employee Crisis 130

Buzzstream

JANUARY 16, 2025

Below, Alice Walker-Gibbons , Digital PR Lead at Embryo, explains how the Digital PR team uses BuzzStream as their outreach tool throughout all phases of executing the PR strategy. Alternatively, make the most of blog content and adapt it into press-friendly formats.

Digital PR 62

Digital PR Creativity Pitching Automotive 62

Melissa Agnes

FEBRUARY 24, 2015

The fact that we’re never quite sure when something may or may not go viral against us in a negative way makes us feel as though we’re not in control, it makes us feel vulnerable and exposed, and it’s one of the biggest setbacks resulting in a lack of proactive action that needs to take place. What makes something go viral?

Social Media 113

Social Media Viral Crisis Management How To 113

Waxing UnLyrical

FEBRUARY 5, 2013

As a result, businesses continue to desperately find new ways to reach their fans and build their online reputation on this leading social media platform. You don’t have to rely on Facebook’s marketing tools to build a loyal following. You want to establish a good network of individuals that will give you a positive reputation.

B2B 100

B2B Facebook Community How To 100

5W PR

SEPTEMBER 19, 2023

Brands that can effectively leverage these platforms can access a global audience, share their messages, and actively engage in conversations that shape their reputation and public perception. Influencer partnerships Influencer marketing has emerged as a powerful tool in digital PR.

Viral 78

Viral Digital PR Storytelling Reputation 78

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2016

And a strong reputation usually engages consumers over time. But as a demand generation tool, PR is highly imperfect. Public relations is at its best as part of a bigger-picture plan that comprises other marketing disciplines and tools. Yet it’s a tricky question. Glowing reviews can boost website traffic.

Education 120

Education Leadership Viral Consumer 120

5W PR

APRIL 8, 2021

With companies still trying to figure out the best way to utilize the power of social media platforms, one of the most well-known marketing tools has transformed its original purpose. In order to develop a good name and reputation, strong stories should be chosen. Publish rubbish and your reputation goes down the drain.

Engineering 128

Engineering Writing Social Media Report 128

PRSay

APRIL 6, 2018

Viral videos. Indeed, many of the core ideas of how to neutralize an issue, mitigate a crisis and protect a reputation remain intact. That requires a shift in communications approaches: More sophisticated monitoring and evaluation tools. This post is brought to you by RockDove , a proud sponsor of PRSA. United Airlines.

Crisis Management 125

Crisis Management Crisis Airlines Viral 125

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

PR and CX go hand in hand, since it’s PR’s role to burnish a brand reputation and the job can only be done when the customer experience lives up to expectations. Any marketer knows it’s impossible to manage social media and complex targeted outreach without marketing automation software and other tools.

B2B 120

B2B Customer Service Software Technology 120

Prohibition

JANUARY 17, 2022

A crisis communication plan can help you; during crisis mode and after a crisis, assist you in maintaining your excellent reputation with customers, competitors, and industry leaders. Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Remote PR Jobs

SEPTEMBER 25, 2023

Public relations (PR) is work that helps a business or individual cultivate a positive reputation with the public through various paid and earned communications. Brands are using influencers and other engagement tools to connect with consumers on a more personal level.

Media 100

Media Print Radio Consumer 100

Melissa Agnes

FEBRUARY 3, 2015

The magical thing about this new digital landscape is that it gives you the technology and the tools to reach your core audiences and stakeholders right in their pockets. Never knowing if something is going to go viral against you in a negative way… but wait! Step 2: Understand your stakeholders.

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

Cision

APRIL 6, 2016

But generally speaking, it is a content research tool that allows marketers to put themselves in the shoes (and the mindset) of different segments of customers. To understand why research tools such as personas provide such invaluable insights, one has to only take a quick look at Maslow”s “Hierarchy of Needs.”

How To 120

How To Tools Exercises Viral 120

PRSay

OCTOBER 25, 2017

” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. Because it only takes one post to destroy a reputation, companies need to be wary of who has the power to create and share content. The urban poor is not the rural poor, said Haworth.

Social Media 120

Social Media Conference Media Corporate 120

NewsWhip

OCTOBER 9, 2024

NewsWhip’s mission is to crack open the sealed, black box of content sharing, recommendation and virality, and reveal the stories shaping the world. Who we Serve We originally launched NewsWhip Spike in 2013 to provide a live view for the world’s newsrooms into which stories were ‘going viral’. And to do it live, as it happens.

Viral 78

Viral Privacy Ethics Technology 78

ReimaginePR

AUGUST 29, 2016

That’s why you need a scheduling tool that will do your posting for you on times that you set. Everyone wants to produce viral content that gets shared all over the web. While no one knows the full recipe to going viral, one of the ingredients is definitely creating valuable content. Automate your postings. Sprout Social.

Social Media 149

Social Media Marketing Media Facebook 149

David PR Group

JULY 28, 2015

Any misstep could turn into an online reputation issue within moments. First, the tools have enabled us to become “citizen journalists” who can speedily upload an interesting photo or video to the web or send it to a bona fide media outlet. Can your reputation withstand increased surveillance? Let me know.

Reputation 40

Reputation Viral Privacy Retail 40

NewsWhip

MARCH 31, 2021

As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. When a negative story breaks, is this something that’s really going viral? Bryan: Yeah, I mean, definitely.

Advertising 131

Advertising Advertising Data Reputation 131

NewsWhip

MAY 1, 2024

Furthermore: Using NewsWhip, The World Health Organization identified and responded to Covid misinformation as it went viral. During the 2021 Texas Ice Storm, Ford seized on a cultural moment, achieving a reputation and sales victory. NewsWhip has developed a variety of specialist AI tools to assist here.

Viral 78

Viral Analysis Crisis Data 78

Flack's Revenge

NOVEMBER 29, 2017

Then, I met Mark Traphagen , who participated in my panel on branding and thought leadership at the Social Tools Summit in October (where he won a Social Guru award). Our most popular video ever was not a Here’s Why video, but amazingly enough a very rough video we shot at the last moment to include in our first major study that went viral.

Video 153

Video B2B Film Marketing 153

Waxing UnLyrical

JUNE 25, 2014

Social media is a great tool for engaging with consumers. Social media is very susceptible to human error, things are said in the heat of the moment without enough forward planning, and a large follower base can mean something goes viral in minutes. Guest Post by Josh Lyon. For the most part, brands use it well. Watch out for #fails.

Social Media 91

Social Media Media Viral Tools 91

Presspage

OCTOBER 24, 2023

PR teams were seen as a necessity, a function crucial for managing a brand’s reputation but not directly linked to revenue. A well-crafted press release or a viral social media campaign can translate into measurable financial gains. Utilising social media listening tools and content analytics provides invaluable insights.

Analytics 78

Analytics Digital PR Storytelling Local 78