ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. PR and social media staff, for their part, are the first responders for brand reputation changes, customer complaints, or opportunities for (positive and negative) social virality.

Marketing 310

Marketing Product Launch Corporate Viral 310

5W PR

FEBRUARY 11, 2025

company leaders report misinformation directly impacting their corporate reputation, with financial consequences following close behind. For brands, the stakes couldn’t be higher consumer trust , once lost to viral falsehoods, proves difficult to rebuild. Recent data shows that 63% of U.S.

Brand 78

Brand Branding Viral Training 78

Onclusive

MARCH 24, 2022

Understanding your audience and their journey so that you have clarity around who to target now and in the future, what to say and when to say it — helping you to ensure your stories resonate and contribute to improved brand reputation.

Measurement 396

Measurement Data Hotels Viral 396

Melissa Agnes

SEPTEMBER 5, 2019

One of the challenges of communicating effectively in times of viral issue and crisis management is ensuring that your brand’s communications are consistent across every stakeholder group, region and department. In other words, you don’t want one team of people saying one thing, while another team says another.

Crisis Communications 203

Crisis Communications Crisis Communications Crisis Management 203

Prohibition

AUGUST 19, 2021

Therefore, the reach of an individual’s reputation has reached a level unimaginable to previous generations. It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours.

Reputation 118

Reputation Google Crisis Management Engineering 118

ImPRessions - Crenshaw Communications

APRIL 14, 2020

Lowe’s builds its reputation. It delivered 150 cans of Coors Light, and, of course, the social media coverage went viral. Others have struggled to strike the right note in such a serious situation. But still others have stepped up. Here are my picks for best brand moves so far during the COVID-19 pandemic. I hope she shared.

Hotels 282

Hotels Brand Branding Guidelines 282

PR Fuel

MARCH 25, 2025

Your brand’s reputation is one of its most valuable assets, but it can crumble in an instant. One negative news cycle, a viral social media backlash, or a product failure can undo years of hard-earned trust.

Crisis 52

Crisis Brand Branding Viral 52

Prowly

DECEMBER 10, 2024

The quickest way to get recognition as an individual, sell out a new line as a brand, or simply to be heard nowadays is to go viral on social media. No, it doesn't happen each time you launch a creative campaign, of course, but it remains that your brand's reputation is hugely dependent on what's being said about you and where.

Twitter 104

Twitter Software Tools Social Media 104

ImPRessions - Crenshaw Communications

AUGUST 6, 2021

And today’s digital media environment, which makes building virality easier than it has been in the past, also comes into play. Many experts cement their reputation in a vertical area, then apply their ideas more broadly. That describes the present time, of course. Now is a great time to be a thought leader. How does that happen?

Leadership 398

Leadership B2B Community Viral 398

5W PR

FEBRUARY 14, 2025

The ability to respond quickly and effectively to unexpected situations often determines whether a business maintains its reputation or suffers lasting damage. Recent data shows that 54% of small businesses have experienced a crisis that threatened their survival, yet only 23% had a formal communication plan in place.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

Melissa Agnes

MAY 15, 2014

Thus, there is a great need to protect the reputations of individuals and businesses. And here’s why… In March, a New York business came under fire after a demand letter sent to an online reviewer went viral. Internet Defamation Online Reputation Management' It cannot be based on fact.

Reputation 173

Reputation Viral Small Business Tools 173

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Being the steward of a company’s image and reputation comes with the job. If the company’s reputation is in jeopardy, its CEO becomes the chief emergency officer by default. And even those who aren’t household names have used social media to be visible and connected. Many lack the time or commitment to deal with media.

Trade Shows 271

Trade Shows Airlines Leadership Corporate 271

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Major organizations can be shaken by a careless tweet or a viral customer complaint. Communications professionals must act decisively to safeguard corporate reputation, and many worry that they may miss something. Reputation management as the #1 perceived role of corporate communication.” .

Trends 199

Trends Corporate Employee Reputation 199

Melissa Agnes

JULY 17, 2014

The definition of a crisis: A negative situation / event that threatens to have long-term repercussions on the organization’s reputation and/or bottom line. A crisis is a crisis and when it goes viral it goes viral everywhere, not just on social media. The fact of the matter is that a crisis is a crisis.

Social Media 252

Social Media Crisis Media Viral 252

Prowly

FEBRUARY 18, 2025

Typically, this is to build brand awareness, improve brand reputation, manage a crisis, or promote products, services and ideas. They monitored what happened with the 2013 Superbowl and, when electricity suddenly went out, one tweet made them go viral. But only if you've been in the industry for 10 minutes.

Examples 104

Examples How To Product Launch Print 104

Reputation Us

MARCH 16, 2022

If we can’t trust journalists from reputable media outlets, scientific studies, doctors, the government, the education system, marketing, or previous generations, who can we trust? However, he didn’t realize someone filmed him and posted it online, which quickly became viral. How Real is your Reputation? Wake up America!

Reputation 78

Reputation Government Film Viral 78

Melissa Agnes

NOVEMBER 10, 2014

An absurd amount of businesses, of all different industries and sizes, are losing reputation and major revenue from well planned and highly impactful defamation attacks. Is your legal department prepared to work in conjunction with your IT and communication departments to help protect the organization’s reputation and legal rights?

Crisis 203

Crisis How To Exercises Crisis Communications 203

Melissa Agnes

JULY 3, 2018

Thanks to high-profile crises, viral issues, and fun television series like Scandal , crisis management is being seen more and more as a “sexy” and thrilling profession or service offering. What happens to your reputation when these risks materialize, and what are the repercussions to your clients?

Crisis Management 166

Crisis Management Crisis Viral Media Training 166

Agility PR Solutions

OCTOBER 31, 2023

In today’s digital landscape, trends, posts, and stories can go viral in mere minutes. Now, the PR industry needs to dig deep into its toolbox if reputations are to remain intact. It’s given rise to a new PR challenge: misinformation.

Brand 123

Brand Branding Viral Reputation 123

Melissa Agnes

MAY 30, 2014

And worse, what if it gets picked up and begins to go viral with negativity about your organization? At what point does the crisis team need to step in and protect the organization’s reputation – or worse, its bottom line? But what if a hashtag campaign targeting your organization is launched by someone else?

Case Study 232

Case Study Crisis Twitter Viral 232

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017. It seems almost quaint now, given the explosion of reputation-killing headlines that have followed the brand “scandal.” Uber’s reputation work gains speed… then stalls again.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

Melissa Agnes

MARCH 13, 2018

But the thing is, with all the challenges, obstacles, and realities of crisis management today, by the time leadership reaches for this plan, the story is already miles ahead, potentially even going viral, and stakeholders are already demanding answers to their questions, concerns, and speculation.

Crisis 179

Crisis Crisis Management Brand Branding 179

Melissa Agnes

JUNE 3, 2014

It also presents risks of viralization and losing very public control. The definition of a crisis is: A negative situation or event that occurs that impacts, or risks impacting, the organization’s reputation and/or bottom line over the long-term.

Airlines 206

Airlines Crisis Wikipedia Social Media 206

Melissa Agnes

SEPTEMBER 4, 2014

The letter went viral and the business took a major hit on Yelp, as well as in search results as online stories began appearing on the first page of Google. Dealing with Negative Criticism Internet Defamation Online Reputation Management' Photo credit: Carrot and stick – Wikipedia.

How To 238

How To Wikipedia Viral Course 238

Melissa Agnes

JULY 31, 2014

In these instances, a lawyer or online reputation management specialist will play an important role. A defamatory tweet, for instance – which could go viral but is most likely to be lost among the millions of daily tweets – is vastly different from damaging content posted on, say, Ripoff Report.

Engineering 196

Engineering Reputation Viral Policies 196

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Here’s a look at those who came out on top, and others who took a reputation beating last year. After “Today” show star Matt Lauer was abruptly fired following allegations of sexual misconduct, it seemed that NBC would take a terrible blow to its reputation. The Winners. Tired of hearing about Uber?

Airlines 180

Airlines Reputation Journalism Crisis 180

Onclusive

JULY 27, 2023

In the end, it created a viral sensation, resulting in increased brand visibility and consumer engagement. Enhanced Reputation: PR campaigns play a crucial role in shaping and maintaining a positive reputation for organizations.

Tools 354

Tools Resources International Internal 354

Prowly

FEBRUARY 26, 2025

Rather, focus on securing placements that will increase your online reputation, reinforcing expertise and trust. Unconventional, yet humorous, they've created viral content that resonated with audiences far beyond traditional PR. Don't focus on chasing links just to boost SEO.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Cision

MAY 12, 2017

As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. The idea behind this is to curb the spread of fake news online, and came soon after Facebook launched its tool to stop fake news from going viral on its platform. The Digital and PR Evolution.

Google 259

Google Digital PR Mobile SEO 259

Agility PR Solutions

SEPTEMBER 15, 2024

In today’s hyper-connected digital world, public relations crises can escalate within minutes, causing significant damage to a brand’s reputation. With the rise of social media, real-time news, and constant online scrutiny, brands are more vulnerable than ever to crises that can go viral in seconds.

Viral 110

Viral Brand Branding Reputation 110

Cision

DECEMBER 4, 2017

United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. Once you have identified the issue and verified the authenticity of the complaint, take steps to address it directly and clearly.

Crisis 271

Crisis Brand Branding How To 271

Melissa Agnes

JUNE 5, 2018

Not to mention that, due to their emotional relatability, they present a high-risk for fast escalation and virality. Because they are emotionally charged situations that automatically segregate your audience.

How To 150

How To Crisis Crisis Management Viral 150

NewsWhip

OCTOBER 11, 2023

As such, brands must be cognizant of how their reputation is perceived — and this can extend beyond the industry in which the company directly operates. Brands can detect, analyze, and respond to any potential impending issue before it emerges and damages their reputation. But what global issues have we seen lately? Let’s take a look.

Reputation 78

Reputation Retail Nonprofit Viral 78

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2018

In the digital age, today’s PR specialists need to take a broader look at what constitutes a reputation crisis and build in rapid-response tactics and an internal communications protocol. Tracking online reputation is a must for communicators, just as monitoring a simmering pot is for cooks. Respond quickly.

Crisis 199

Crisis Twitter Course Viral 199

Cision

JULY 5, 2016

Our talented leadership team—among the best with whom I’ve ever worked–also positions us well to serve clients, both proactively and reactively, in building, strengthening and defending their reputations. Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Prowly

JANUARY 29, 2025

Whether you're a one-person PR team or managing global brand reputation, we'll help you: pick the right tool without getting overwhelmed by features you'll never use use the free trials to their fullest understand what to look for in a tool and why PREVENT CRISES & SLEEP TIGHT What is a crisis management tool?

Crisis Management 104

Crisis Management Comparison Software Crisis 104

PRSay

JUNE 7, 2021

In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week. A red team can expose reputational vulnerabilities in a company and flaws in its crisis-response plan. Of course, not every crisis is catastrophic or entails long-term reputational risk.

Crisis 161

Crisis Exercises Crisis Communications Reputation 161