ImPRessions - Crenshaw Communications

MARCH 23, 2017

The elements of a successful panel include the obvious — a worthy subject, compelling participants, and a plan for capturing the terrific content produced for post-event white papers, bylines, videos, and other communications. Where appropriate, determine who is planning to write a story and offer up more information.

B2B 136

B2B Leadership Trade Shows Insurance 136

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

White papers – a great way to demonstrate thought capital in long form to a particular audience. Bylined articles – which can derive from white papers and other sources, for placement in key verticals, on a number of topics, calendarized to keep a steady flow of solid content. Invite others onto the stage.

Leadership 149

Leadership Trade Shows Healthcare Education 149

ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

For many who work in specialized niches, like B2B technology or high-end interior design, thought leadership is highly desirable, helping to improve a brand’s reputation and even its bottom line. Write the book. Here are some essentials worth considering when looking to maximize a thought leadership program.

Leadership 149

Leadership Product Launch B2B Software 149

ImPRessions - Crenshaw Communications

MARCH 17, 2017

We owe our business partners an honest assessment of new products and advice that helps manage expectations and navigate tricky reputation situations. ” Master all types of writing. In my first PR job, I was told that if I didn’t love to write, I was in the wrong business. And this is still true today.

Training 159

Training Writing Pitching Video 159

Stephen Waddington

SEPTEMBER 4, 2018

Press releases and white papers bridge the two. Owned and shared can outplay earned CIPR President Sarah Hall writing on her blog suggests that investment in the combination of owned and shared media is increasingly being prioritised over earned media , particularly regional news, as a means of public engagement.

How To 113

How To Media Print Infographics 113

Cision

AUGUST 5, 2015

Sometimes writing fabulous blog posts on your business blog isn’t enough to drive the traffic you really want. When you write a guest blog post, you get it published on another well-established blog that caters to your target market. Read our free white paper for 10 outside-the-box content marketing ideas!

Blogging 120

Blogging Pitching Writing Content Marketing 120

Cision

AUGUST 25, 2015

Click here for our free white paper! But before you write off the possibility of budgeting in help, consider a few options, beyond the DIY and coaching scenarios I just presented. A few hundred dollars and a couple of hours of your time can net big results. Wondering how streaming video on Periscope and Meerkat works?

Social Media 120

Social Media Media Internal International 120

Cision

JULY 13, 2015

He can poke humor at the brand without sacrificing the brand or its reputation. Write scripted statements that can be used for a variety of incidents. View the white paper now! He’s credible and, perhaps more importantly, perceived as trustworthy. Murdock has a role to play, too. He’s the humor that defuses situations.

Crisis Communications 120

Crisis Communications Crisis Communications Wikipedia 120

Sword and the Script

FEBRUARY 2, 2022

Most of these come from registering for one-off gated content like white papers and webinars – these assets are expensive to create and promote. In checking the share price in writing this post, the company is trading at around $18 per share or about 30% above its closing price on the day of its public debut.

SEO 165

SEO Content Marketing Marketing Software 165

ImPRessions - Crenshaw Communications

MAY 1, 2018

The executive bylining the piece should be writing about an area where he has clear expertise and a distinct point of view. The writing should move smoothly, so keep sentences short and snappy. We like to add heads last because a piece can change a bit in the writing and editing process. Make the reader’s job easy.

B2B 147

B2B Leadership Customer Service eBook 147

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

Why Ethics Matters in Public Relations – challenged the pop culture image of PR, discussed PR’s reputation problem and the five ethical pillars of ethical decision-making. You can download the subsequent white paper and see the complete list of evaluation criteria here. Enforcing the codes consistently and fairly.

Ethics 111

Ethics Industry Publicity Analysis 111

Onclusive

SEPTEMBER 20, 2017

It could be when a potential customer requests a demo via a lead form on your website, invites a friend to sign up through a referral program, completes a purchase, or writes a review. a white paper or blog post on their own site) are actually producing more conversions or actions than a placement on TV. business objectives).

Analytics 170

Analytics Measurement Data Technology 170

Critical Mention

SEPTEMBER 10, 2019

With that said, your online presence plays an incredible role in your organization’s reputation. Maintaining a successful online reputation can boost credibility and increase sales. We have put together five different ways you can improve your online reputation so you can help grow your brand. Monitor your Online Reputation.

Reputation 60

Reputation Case Study Mobile eBook 60

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

Brand opportunities can include things like a truly differentiated USP or a seasoned management team with a stellar reputation. Learn what kind of content resonates best with the target – blog posts, in-depth “how-to” downloads like this , white papers, e-books etc. As well, offer up opportunities.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Cision

NOVEMBER 3, 2016

With the reveal of highly sensitive and supposedly ‘private’ emails, Twitter posts, direct instant messages via Facebook and Gmail, not to mention Instagram images and hashtags, reputations have been made and lost. Download Cision’s white paper Brand Stewards Unite: Best Practices for Showcasing & Protecting Your Brand. .

Social Media 120

Social Media Media Reputation Training 120

Cision

JUNE 25, 2015

Your shares will help build a reputation as a future source who drives results for them. Write a press release. Monitor your site and look for results like increases in newsletter subscriptions, blog visits, white paper downloads and social media shares to tell the story of the article’s performance. 500|5000 list).

LinkedIn 120

LinkedIn Pitching Journalism Interviews 120

Cision

MARCH 29, 2016

Learn how to defend your brand in real time with Cision’s free white paper! What do you think are the keys to building and protecting a brand’s reputation? You’ve worked in China, Hong Kong, Singapore and more. Does PR differ across countries? If so, how? Are you prepared for crises?

Local 120

Local Retail Newspapers Sports 120

Cision

APRIL 6, 2016

But here are a few that get noticed and boost market reputation. In a comment on Glen Long’s epic blog “ The Only Six Posts worth Writing ,” t he use of the word “catalyst” is very telling. Learn how to build a brand journalism program with Cision’s free white paper! What would you rather read?

How To 120

How To Tools Exercises Viral 120

Waxing UnLyrical

OCTOBER 7, 2019

White papers. People are more eager to trust content from reputable sources. Improves brand reputation. She writes about tech education and health related issues and loves to live simply, give generously, watch football and love technology. Common ones include: Blogs. Case studies. Infographics. Assessments.

Content Marketing 98

Content Marketing Marketing Infographics Consumer 98

Shift Communications

FEBRUARY 3, 2015

As communications becomes more digital, more quantified, and more data-driven, the pressure is on for pros to be as comfortable with data collection, metrics and measurement as they are at writing and creativity. Her team receives the data and then releases a study or white paper detailing any notable trends in her client’s industry.

Data-Driven PR 60

Data-Driven PR Data Software Analysis 60

Beyond PR

JULY 27, 2016

Communications is one of those disciplines that touches pretty much all aspects of a business: thought-leadership, branding, media relations, reputation management, earned media, social media, content marketing, lead generation and so much more. Pay attention to these 12 things when writing a press release for your demand gen content.

Writing 40

Writing SEO Web Content Marketing 40

Landis PR

MAY 8, 2023

This can include white papers, speeches, webinars, infographics, videos, blogs or social media posts. To build that kind of reputation, it’s crucial to look at the 3 C’s of Thought Leadership: Content, Credibility, Commitment. Thought leaders provide timely, relevant content in useful forms. It takes time to build a brand.

Leadership 52

Leadership Infographics Resources Social Media 52

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. They wanted the white paper. If you’re going to just slap the introduction to a white paper up as a blog post with a lead form, save yourself the effort and forget the blog and just make the lead form.

Content Marketing 66

Content Marketing B2B Marketing Exercises 66

Karen Freberg

JANUARY 14, 2021

From being productive in research, having a reputation in the industry, and have social proof of your work in the industry amongst other things. However, these are being more valued and accounted for in tenure and promotion cases – all tied to either creative services and activities, service, or evidence of your reputation in the field.

Social Media 88

Social Media Media Resources Creativity 88

Waxing UnLyrical

AUGUST 2, 2018

That means you need to write messaging that’s completely client-concentric. The next time you write marketing copy: Use “you” instead of “we”. Write like you talk. Think ebooks, white papers and even blog posts. Seek out a reputable, high-quality SEO agency to help you get your search ducks in a row.

Content Marketing 58

Content Marketing Marketing Brand Branding 58

Communications Conversations

DECEMBER 5, 2019

In basic terms, employer brand is the reputation a company has as an employer. It strengthened my writing skills. From media pitching to working on white papers to planning and executing events, you have the ability to work on so many different projects. role in marketing and communications.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

wiredPRworks

MAY 23, 2022

Before I looked at the other entries, I decided to write up a Top 10 Ways to Quickly Become a LinkedIn Expert entry that won second place, and became a popular post on Wired PR Works. In the features area, post a report or a white paper based on your LinkedIn community’s experience. But, I wanted to delete my entry.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Buzzstream

JANUARY 8, 2025

It could vary from a survey to a white paper to a map, but the idea is creating content that has proprietary data, maybe two data points merged together to show a different perspective. But it’s not, if someone can see through it, I don’t think that’s worth the risk from a reputation standpoint.

Digital PR 62

Digital PR Google Comparison SEO 62

Beyond PR

AUGUST 12, 2016

A white paper can easily be split up into blog articles and social media posts to give it more momentum. But, they should not be the sole focus of your writing. Keyword stuffing makes your content read awkwardly and negatively impacts your reputation. What keywords will boost visibility?

Strategy 40

Strategy Content Marketing Infographics Meeting 40

Solo PR Pro

JANUARY 6, 2015

Get It In Writing! Solo PR Pro’s free ebook, Get It In Writing! Truly bad grammar can diminish your reputation, make you appear careless, and cost you money through lost opportunities. Free eBook from Solo PR Pro. Legal contracts can be one of the most daunting aspects of running an indie business. What format should you use?

eBook 40

eBook Creativity Twitter Tools 40

Doctor Spin

APRIL 17, 2023

Drawing on real-world examples, Baer demonstrates how businesses that adopt a customer-centric approach to handling complaints can enhance their reputation , improve customer loyalty, and ultimately drive long-term success. Write a white paper or research report on a topic related to your industry. Portfolio/Penguin.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Beyond PR

JUNE 3, 2016

For example, take the oil and gas industry, which is one of the industries explored in our newest white paper. Author Danielle Capriato is the manager of strategic communications at PR Newswire, where she writes, edits and manages distribution of press releases to promote the PR Newswire brand and content.

Comparison 40

Comparison Financial International Internal 40

Beyond PR

NOVEMBER 16, 2016

In order to see growth in traffic – and ultimately drive leads into your sales funnel – your website, blog posts, press releases, white papers, and other assets have to be properly optimized, not only technically but also in terms of content and assets. Are you generating quality content that reputable sites are linking back to?

Engineering 40

Engineering Google SEO Guidelines 40

Solo PR Pro

MARCH 29, 2016

Check references – Just as you would with a job candidate, try to get a sense of your prospective subcontractor or partner’s reputation and professional track record. Put together a pre-qualification questionnaire to help steer you during this meeting. Lastly, test new working relationships with a small short-term project.

System 40

System Government Insurance Insurance 40

PR Conversations

APRIL 21, 2016

In her book, Our Turn , Kirstine Stewart writes, “Good communication practices that are successful are built on mutual respect and a commitment to strive to meet each other’s goals. In Our Turn , Kirstene Stewart writes that trust and respect from employees aren’t things you can demand—they have to be earned.

Employee 40

Employee Internal International Corporate 40

PR Fuel

SEPTEMBER 18, 2018

But seriously, if you don’t have anything newsworthy to talk about, you shouldn’t write a press release. However, I’d never suggest to write a press release just for the sake of writing one. Otherwise, what the heck are you writing about? You must always focus on finding a creative news angle. Just don’t do it!

Writing 118

Writing Newspapers Report Data 118

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

As Arun Sundhaman writes in PRovokeMedia , “With consumer clients becoming increasingly focused on the per dollar value of their investment, budgets tightened, highlighting consumer PR’s profitability issues versus higher-margin areas such as healthcare and B2B. Business reputation counts.

B2B 242

B2B B2C Software Consumer 242