Cision

MARCH 14, 2016

— Steve Clayton, Chief Storyteller, Microsoft. The essence of great storytelling is taking the reader on a journey. What’s more, several major industry sites ran the story, too, and within a week, governments and major retailers were asking how they could get the energy software. The four P’s of storytelling.

Storytelling 120

Storytelling Skype Energy Software 120

ImPRessions - Crenshaw Communications

MAY 15, 2020

Here are a few ways Instagram can help amplify storytelling for B2B organizations. Our client ActiveViam is a dynamic pricing company and provided comment in MarketWatch on how J.Crew’s filing for bankruptcy will affect the retail industry. Brag about that media coverage. This is a no-brainer. PR folks love to brag.

Instagram 333

Instagram B2B B2C Case Study 333

5W PR

JANUARY 2, 2025

Company News: Milestones like retail expansions or brand ambassador announcements provide opportunities to celebrate and share your brands journey while building excitement for the future. Intimate Dinners/Breakfasts: Small gatherings allow for deeper storytelling and relationship building.

Product Launch 78

Product Launch Strategy Publicity Retail 78

5W PR

SEPTEMBER 16, 2024

As the holiday season approaches, beauty brands are likely wondering how to effectively promote and maximize retail partnerships. Strategic Media Pitching : Effective media pitching is key to securing high-impact coverage that links back to your priority retailers. This approach drives traffic and strengthens retail relationships.

Retail 78

Retail Case Study Storytelling Creativity 78

ImPRessions - Crenshaw Communications

APRIL 30, 2020

It features brand marketers and CEOs in travel, retail, FMCG, health and wellness, among other high-growth and heavily COVID-affected industries. Highly rated and inspirational, every episode is packed with real-life experiences of business and success, sharp insights and storytelling. Adweek Yeah, That’s Probably an Ad.

Marketing 306

Marketing Advertising Advertising Industry 306

Ishmael's Corner

OCTOBER 29, 2014

Several years ago we interviewed 65 sales people at major computer retailers (Best Buy, Fry’s, etc.) This way, we could better target the media properties that reach this audience on a behalf of a client keen to gain greater mindshare in the retail channel. They could answer with as many sources as they liked. Google won.

Facebook 148

Facebook Storytelling Media Retail 148

ImPRessions - Crenshaw Communications

AUGUST 30, 2023

Proactive ideas are a cornerstone of effective PR At its heart, PR is about managing perceptions through effective storytelling. Harness key moments for PR storytelling The B2B tech landscape is dotted with significant events and dates that offer ripe opportunities for effective PR storytelling. Here’s why.

B2B 156

B2B Company Storytelling Retail 156

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Entrepreneur and presidential contender Andrew Yang has used his 15 minutes to warn us of the hollowing-out of key industries like retail, customer service, and trucking as a result of AI. That means creative work, like generating innovative ideas for programs, and like — storytelling. Turning customers into fans.

Marketing 173

Marketing Creativity Storytelling Privacy 173

5W PR

JANUARY 29, 2025

As brands experiment with these edible-inspired products, beauty PR agencies can leverage the sensory appeal of these offerings to engage consumers and enhance brand storytelling. Palladio Beauty introduced the Butter Balm, a butter-infused tinted lip balm available in dessert-inspired shades like Caramel Glazed and Peaches & Cream.

Trends 78

Trends Storytelling Consumer Technology 78

ImPRessions - Crenshaw Communications

MAY 24, 2018

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. Momondo started an important conversation by espousing its bold, positive values — through entertaining storytelling.

Creativity 174

Creativity Small Business Storytelling Travel 174

5W PR

JANUARY 25, 2025

The fashion retailer’s experience highlights how environmental messaging mishaps can lead to legal action, consumer trust erosion, and significant financial losses. Data-Driven Storytelling Numbers tell compelling stories when properly presented.

Company 78

Company Social Media Data Fashion 78

Prohibition

AUGUST 25, 2023

The retail industry has undergone a significant transformation. Understanding digital marketing and its role in the retail industry is crucial for businesses looking to thrive in this new landscape. The importance of digital marketing in retail success Digital marketing plays a vital role in the success of retail businesses.

Retail 62

Retail Marketing Analytics Social Media 62

Cision

MARCH 14, 2017

Its ad featuring Buster the Boxer , in which a slobbering dog bounces on a trampoline, was scored as the most engaging Christmas marketing campaign on a competitive list of 15 retailers. With the right combination of storytelling and strategy, your company can overcome the odds and build loyal brand advocates in the process.

Creativity 208

Creativity Comparison Construction Retail 208

ImPRessions - Crenshaw Communications

MAY 18, 2018

Storytelling brings brands to life. But the storytelling should go beyond the founders and employees. In the B2B sector, Salesforce excels at storytelling and has a team dedicated to it. His storytelling prowess combined with his corporate activism makes it obvious why Salesforce is such a beloved B2B brand.

Branding 149

Branding Brand Storytelling B2B 149

Prowly

FEBRUARY 3, 2025

You'll also form new partnerships more easily, break into new markets, and have an easier time negotiating with suppliers and retailers. #4 Engaging storytelling One of the easiest ways to get widespread brand recognition is to tell a story. In general, you'll struggle less to get attention from your key audiences.

Branding 104

Branding Brand How To Measurement 104

Sword and the Script

MARCH 18, 2025

Today, in 2025, its on pace to surpass Walmart in sales , which would make it the largest retailer by that measure, according to The Wall Street Journal. It famously took Bezos and Amazon close to a decade before it turned into a profit. Success often looks like it comes overnight, however, thats rarely the case.

Film 93

Film Retail Course Pitching 93

wiredPRworks

FEBRUARY 11, 2019

Digital Marketing Storytelling Speaker. Are you looking for a digital marketing and storytelling speaker? Get to know digital marketing and storytelling. keynotespeaker #socialmediastrategy #socialmediamarketing #socialmedia #storyteller #storytelling #B2Bstorytelling #corporatetraining #digitalmarketing Keytodms.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

However, thanks to the cloud, retailers can now allow customers to start a purchase on one device and then finish doing so on another without any lost progress — just log back in and pick-up where you left off. There are real opportunities for hybrid providers to promote their advantages through creative storytelling.

Trends 182

Trends Privacy Technology Data 182

ImPRessions - Crenshaw Communications

APRIL 30, 2020

It features brand marketers and CEOs in travel, retail, FMCG, health and wellness, among other high-growth and heavily COVID-affected industries. Highly rated and inspirational, every episode is packed with real-life experiences of business and success, sharp insights and storytelling. Adweek Yeah, That’s Probably an Ad.

Marketing 204

Marketing Advertising Advertising Industry 204

Presspage

MAY 30, 2017

The potential of virtual reality as an experimental storytelling platform has many brands already experimenting with the possibilities. They shot footage of a climb in Yosemite National Park, which was turned into a VR experience for shoppers at its retail outlets in New York and San Francisco. 'Daylight

Publicity 137

Publicity Retail Consumer Storytelling 137

PRSay

JUNE 11, 2018

Along with curiosity and storytelling, we must have a knack for thinking and advising strategically. For retail clients, technology lets us track a path from the message to the cash register. One of the most valuable things we provide clients is our perspective. Technology has also lets us better track our successes.

Technology 143

Technology Retail Storytelling Crisis 143

ImPRessions - Crenshaw Communications

JUNE 7, 2017

With a smaller client, a PR strategist has the opportunity to adapt one of the more powerful storytelling archetypes we know – the David v. That story has unfolded in many ways, for an enormous variety of clients and brands, from lean startups to retail chains. Goliath myth.

Small Business 168

Small Business SMB Local Viral 168

MaccaPR

JULY 24, 2019

Target, on the other hand, made news in 2016 when the Minneapolis-based retailer released a controversial transgender bathroom policy that said guests could use the bathroom that they most identified with – male or female. Fill Your Storytelling with Purpose. But don’t commercialize your goodwill. million to St.

Corporate 116

Corporate Retail Policies Employee 116

Prowly

DECEMBER 4, 2024

Where are the gaps in my competitors' storytelling ? When considering your brand presence against competitors, you might be asking yourself the following questions: What are the top online media outlets covering this product category? Which messages and keywords are gaining traction? Which audiences are they failing to own?

Data 104

Data Media Product Launch Analysis 104

Cision

OCTOBER 16, 2017

So, the things we’ll see in the market, you know, if it’s a retailer were seeing things like, “Well could you help us with driving some more traffic for shopping cart conversions?” Because as we’ve talked about on Earned Media Rising, the storytelling is coming, the markets coming to us, isn’t it? As an example.

Media 202

Media Storytelling Technology Data 202

5W PR

JUNE 10, 2024

BRAND STORYTELLING Crafting a strong brand narrative that encourages brand discovery through both traditional and social media via product trial and review. The impact creates connections, drives credibility, and consistent media coverage with top-tier outlets.

Strategy 78

Strategy Trade Shows B2C Storytelling 78

Beyond PR

APRIL 28, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

Storytelling 45

Storytelling Data B2C B2B 45

Polaris

JANUARY 2, 2015

times as many views as the runner-up post, 5 Storytelling Techniques to Master Before Your Next Presentation. Our most shared blog post in November and December was Guitar Center: Content Marketing and Storytelling at Their Best. As it turns out, other Canadian marketers also found Hearn’s answers useful.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

Axia PR

SEPTEMBER 21, 2021

Ready to find out how Mall of America, as a major retail destination consistently providing first-class experiences, while dealing with different COVID-19 challenges? Dan leads public relations, community relations, social media, storytelling, tourism, and the advanced service portal at the Mall of America.

Tourism 62

Tourism Crisis Communications Retail Government 62

Beyond PR

AUGUST 25, 2016

Instead, it is about storytelling, using a narrative to add value to existing perceptions that can either be backed up by your current product or supported by your prospective plans. That storytelling is one reason why Amazon has been able to survive market crashes and make risky bets. Benefits for storytellers.

Storytelling 40

Storytelling Branding Brand Wireless 40

PR for Anyone

MAY 8, 2024

Inspired Storytelling I confess that I never planned on hosting a podcast, but my passion for sharing inspiring stories of women over 50 was too strong to ignore. Regardless of the strategy used, we both agree that genuine enthusiasm and excitement are essential for engaging storytelling.

Interviews 130

Interviews Financial Storytelling Education 130

Waxing UnLyrical

JULY 18, 2019

While influencers may have a strong reach or following, their authentic use of storytelling allows them to meet the needs of a specific audience, and it is through our engagement and activation that we are able to find influencers who best fit our values.

Nonprofit 86

Nonprofit Fashion Retail Enterprise 86

5W PR

JUNE 14, 2023

By using appealing imagery, engaging storytelling, and taste-focused marketing campaigns, brands can entice consumers to try their cheap healthy snacks. Furthermore, brands can explore retail partnerships to increase distribution. Brands should focus on highlighting the delicious flavors. It can also provide expert endorsements.

Marketing 88

Marketing Consumer Education Retail 88

Cision

FEBRUARY 3, 2017

With a client roster built of the biggest names in design, culture, hospitality, development, technology, retail and manufacturing, Gotham PR under her leadership has become a top-ranked boutique Agency and go-to resource for discerning visionaries the world over.

Creativity 120

Creativity SEO Mobile Journalism 120

Cision

JULY 20, 2015

In a previous Cision post, I wrote about Aristotle’s formula for storytelling, a formula still evident in a lot of modern storytelling: The pledge – An audience should feel pity for a character due to their undeserved misfortune. It’s a common understanding that storytelling is an effective way to share ideas.

Energy 120

Energy Viral Storytelling Community 120

ImPRessions - Crenshaw Communications

MARCH 28, 2017

The PR campaign’s goals were to infiltrate the college market, and our storytelling focused on college readiness for freshmen. This strategy paid off when retailers like Best Buy and Fleet Feet began stocking Wearsafe. At that point, we altered our focus to target female runners concerned about safety while exercising outdoors.

Measurement 120

Measurement Study Data Agency 120

5W PR

MAY 27, 2022

However, beyond robots being used in industrial companies, there are plenty of different ways that robots can be used in other services such as real estate, home healthcare, retail, and hospitality. Storytelling. That means companies in the robotics industry have plenty of opportunities to promote their solutions to the target market.

Company 88

Company Strategy Publicity Real Estate 88