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Remember when the only socialmedia platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? For many, they continue to be the trinity of socialmedia. But by the end of this year, an estimated 3 billion people will be using socialmedia, and not just on those three sites.
Socialmedia marketing and PR have recently become inseparable. That’s because socialmedia plays a large role in most consumer and B2B PR programs. Fully 86% of B2B marketers combine paid and organic social tactics. Fully 86% of B2B marketers combine paid and organic social tactics. Here’s why.
As socialmedia strategy contributors, communications pros know how important it is to keep tabs on trending conversations, stay tuned to what the competition is doing, engage key audiences, and amplify brand visibility through social influencers. Influencer relations are at the heart of any socialmedia strategy.
In an instant, your brand could be going viral on socialmedia for all the wrong reasons, or picked up by a news outlet that received an anonymous tip. These sayings are only true if you and your team are prepared for the worst. No one expects a PR crisis or brand image issues.
The socialmedia landscape is constantly evolving, and PR pros must stay in step with trends and tactics. In fact, there are several socialmedia approaches that should be reassessed as we enter 2022. The main goal of socialmedia marketing is to generate a dedicated audience for your brand.
The 24/7 news cycle makes it easy to get caught up in the constant flow of information on socialmedia. Journalists need to find balance and avoid burnout.
Socialmedia channels have become a primary source for information, engagement, and brand research. With billions of users worldwide, and “reading news stories” a top reason adults use socialmedia, creating a socialmedia strategy as part of your public relations efforts is crucial.
Between the online world and its socialmedia platforms, brands aren’t […] The post SocialMedia Plays an Important Role in Public Relations appeared first on. However, those days are long gone, and right now, things are quite different.
How are journalists utilizing socialmedia? What are the best practices for providing multimedia to the media? Get answers to your big questions like: What are the biggest challenges journalists face right now? What do journalists want – and need – from PR pros? What are the PR approaches that really get journalists’ attention?
For brands looking to connect with a modern audience, this increasingly means cultivating a compelling socialmedia presence. More than three-quarters of businesses use socialmedia to engage with customers and drive revenue. What’s more, consumers want to see their favorite brands on socialmedia.
Socialmedia analytics has emerged as a vital tool for measuring the effectiveness of cybersecurity communications, understanding audience sentiment, and refining messaging strategies. As cybersecurity threats continue to evolve, organizations must adopt innovative strategies to enhance their public relations efforts.
Across seven studies, we found that online influencers, ranging from digital content creators to celebrities-turned-influencers, are perceived as less sincere, likable, and persuasive when they disable their socialmedia comments.” How was the research conducted? “We As such, non-verbal cues are going to be increasingly important.
In today’s digital landscape, socialmedia influencers have emerged as key partners for brands seeking to broaden their reach and engage with specific audiences.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
What are the best practices for managing socialmedia during a crisis? Get ready to sharpen your skills and learn to prepare for anything that comes your way as Shawna Bruce unpacks the three most frequently asked questions about crisis communications today: What are the essential elements of a crisis communication message?
Visuals on socialmedia: A closer look Given our declining attention spans, most social […] The post 6 tips for creating visual content at scale for socialmedia campaigns appeared first on Agility PR Solutions. Visuals are more engaging and help explain complex concepts better.
By consistently analyzing how your content performs, you can fine-tune your strategy, boost your […] The post Watching socialmedia trends: A complete guide to Instagram Analytics in 2025 appeared first on Agility PR Solutions. That’s where Instagram Analytics comes in.
The firm’s new 2024 Online Learning Trends […] The post 2024 creator learning trends: New study reveals impact of AI, socialmedia fatigue, and more appeared first on Agility PR Solutions.
Socialmedia has profoundly shaped global events, public discourse, and the very fabric of our societies since the early 21st century. This provision established that online platforms (and later socialmedia companies) would not be classified as publishers, which gave them immunity from liability for user-generated content.
It seems as though a fair number of companies are relying on socialmedia to get the word out about their news. Something has struck me as I’ve been talking to prospective clients recently.
News coverage fuels socialmedia; but increasingly, socialmedia fuels the news; shaping opinion on socialmedia boils down to authenticity, experience and customer service More consumers trust socialmedia for information than other conventional sources, including traditional news, business and government.
New research from radio-focused nonprofit trade association RAB, […] The post Can radio still drive brand conversations in a socialmedia world? That hasn’t changed—and practitioners should still be taking advantage of all that radio has to offer. Much more than you think appeared first on Agility PR Solutions.
2023 was another landmark year in socialmedia marketing, with major changes like the sale and rebranding of Twitter, and the launch of Meta’s Threads catalyzing significant strategic adjustments by many brands and businesses. So what can we expect in 2024?
To avoid getting lost in the competitive ocean of the Internet, many businesses are starting to target local audiences to find potential […] The post 10 tips for setting up hyperlocal socialmedia marketing appeared first on Agility PR Solutions.
The role of socialmedia in public relations has changed the way PR professionals interact with audiences, manage reputations, and form connections in the digital age. Those days are long gone when the only ways to communicate were through media events and press releases.
News and socialmedia can readily be coopted for malicious intent, ranging from taking your money, to damaging a company’s reputation, to political gain. While the internet has many positive functions, it can also act as a fertilizer for untruths.
With the increase of socialmedia, data-driven storytelling, and the 24-7 news cycle, the press release has evolved while still a relevant part of your marketing strategy.
Endorsements that explain how a business, product, service, or person is great and communicates the positive experience of a satisfied customer are the core of social proof. Any positive comments about a business and its solutions are considered social proof. The post Boosting Company Credibility with Social Proof appeared first on.
Earned media coverage is a coveted outcome for any public relations (PR) effort. The exposure your content gains through channels you don’t own or pay for, such as news outlets, blogs, and socialmedia shares, is highly valuable.
With the increase of socialmedia, data-driven storytelling, and the 24-7 news cycle, the press release has evolved while still a relevant part of your marketing strategy.
In today’s media world, journalists are being pulled in many different directions, receiving hundreds of pitches a day via phone, email, text, and socialmedia, just to name a few. For public relations and communication professionals, it’s becoming more challenging to get a journalist’s attention.
Business Wire’s Media Relations Team has meticulously observed trends throughout 2023 that have made an impact on the media relations world. See the team’s insights and predictions on AI (its impact on public relations, journalism, and international news media), socialmedia, data privacy trends, and more.
Media monitoring must be comprehensive. Just having media monitoring in place is no longer sufficient for PR and communications success. Our customers agree that Onclusive provides the most comprehensive media monitoring available, including digital, newswire, print, broadcast, radio and social coverage. Stacey Hedman.
With such a large number of active users, socialmedia is a powerful tool to interact with people from different parts of the globe. Rather, you (as a brand) always need to improve your socialmedia strategy to beat the competition. Having an account and posting occasionally isn’t enough.
The same skills apply in PR, but the focus shifts to understanding clients and media outlets. SocialMedia Management: In today’s digital world, socialmedia matters in the PR and communications industry. This shows which platforms you can use and that you know how to get real results through socialmedia.
Socialmedia adds value. Socialmedia posts can be more than company news and updates. Brands get creative on social channels. Brands can also use socialmedia channels to share thought leadership insights. Media relationships, of course, are at the heart of PR plan execution.
Consumers today talk about businesses the same way, backed by a social-media megaphone that can make or break a brand in an instant. We might not have had to worry about “cancel culture” or bad online reviews in our past, but there’s never been a time when people didn’t gossip with their friends and neighbors about other people.
The rise of digital technologies and socialmedia platforms has completely changed the communications and marketing landscape. As we move further into the 21st century, how we communicate and market to consumers is rapidly transforming. As such, brands must adapt to stay relevant and connect with their target audiences.
Yes, socialmedia pushback can be constructive, yet it often spins out of control. To its credit, the socialmedia manager for Duolingo posted a heartfelt apology. Don’t over-delegate social content. Socialmedia marketing has matured dramatically over the last 15 years. Taking full ownership.
You manage the budget, payroll, inventory, website, socialmedia channels, marketing campaigns – and more – all while overseeing your team and providing top-notch customer service. Small business and start-up professionals wear many hats. So it’s no surprise that public relations may be pushed to the back burner.
In a first-of-its kind research study, we analyzed 15,000 press releases across two dozen industries to better understand how they affect generating syndicated pick-up, socialmedia engagement, and editorial coverage. In 2019, Onclusive and Business Wire teamed up to identify the characteristics of a winning news release.
But out of the corner of their eye they are keeping a close watch on their competitors — which media they are appearing in, how they are being mentioned, and how quickly their stories are spreading on socialmedia. 2) Don’t just track the placements, measure which articles are trending on socialmedia.
These brands typically maintain a robust newsroom, leverage their socialmedia assets to the fullest, and optimize their strategy by tapping into attribution insights. SocialmediaSocialmedia provides a great opportunity to amplify your earned media content.
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