5W PR

MARCH 28, 2025

Financial technology companies face unique challenges when crises strike. The digital nature of fintech services means problems can spread rapidly across social media and news outlets, while regulatory scrutiny adds another layer of complexity.

Financial 78

Financial Technology Leadership Reputation 78

Bianchi Biz Blog

OCTOBER 17, 2024

CES 2025 – the largest in-person independently audited tech event in the world – continues to grow and is tracking to beat the 2024 version of the show in attendance, media representatives and exhibitors. And that growth also pertains to the vehicle technology and advanced mobility segment of the annual show.

Technology 96

Technology Automotive Mobile Software 96

5W PR

JANUARY 20, 2025

Public relations has entered a new era where artificial intelligence, automation tools, and data analytics shape how organizations communicate with their audiences. These technologies now form the backbone of successful PR campaigns, offering unprecedented abilities to understand audience behavior, predict trends, and measure impact.

Analytics 146

Analytics Strategy System Ethics 146

5W PR

APRIL 10, 2025

Defense technology companies face strict regulations around exporting products, services, and technical data internationally. The regulations also extend to digital communications, including websites, social media, and virtual events.

Technology 78

Technology Communications Training Education 78

5W PR

JANUARY 27, 2025

Public relations measurement has evolved significantly with the rise of digital media and advanced analytics tools. Modern measurement goes far beyond simple press clip counting, allowing teams to track everything from social media engagement to lead generation.

Measurement 78

Measurement Tools Analysis Analytics 78

The Proactive Report

DECEMBER 11, 2024

The public relations landscape is transforming rapidly, driven by technological advancements, changing audience expectations, and innovative communication strategies. Strategic AI Integration Artificial Intelligence is no longer a novelty but a fundamental PR tool. In 2025, audience research has become a sophisticated science.

Trends 130

Trends Communications Storytelling Analytics 130

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Interests -> (Business and Industry, Entertainment, Family and Relationships, Fitness and Wellness, Food and Drink, Hobbies and Activities, Shopping and Fashion, Sports and Outdoors, Technology).

Social Media 233

Social Media How To Insurance Insurance 233

Deirdre Breakenridge

SEPTEMBER 3, 2014

Gearing up for a productive fall means having the most efficient tools in your PR and communications toolbox. There are SO many tools that I’ve “ Tech Tested ” in 2014. Here are nine resources (both free and paid tools) I’ve discovered that have the power to enhance your communications program in a variety of ways.

Communications 383

Communications Tools Google Resources 383

5W PR

FEBRUARY 5, 2025

CES 2025 once again proved to be the epicenter of technological advancement, and this year, beauty was front and center as brands unveiled next-level skincare and health tech innovations. Skincare branding is now deeply intertwined with technology, offering consumers hyper-personalized experiences that drive engagement and loyalty.

Technology 78

Technology Product Launch Analysis Storytelling 78

Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. Why technology ROI matters. Onclusive’s proprietary PR Attribution is the most reliable and scalable impact measurement tool for communications.

How To 397

How To Media Software Analytics 397

Prowly

DECEMBER 17, 2024

We get it, finding the perfect PR tool can be overwhelming. In this article on Prowly alternatives, you'll find a breakdown of the top PR tools with information about their price, what kind of teams they're tailored to, and what features they have without taking a week out of your life. What is Prowly? Makes a difference!

Comparison 104

Comparison Software Tools Analytics 104

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. With complex subjects to distill and technical and product-based pitfalls to address, disruptive technology needs PR.

Technology 266

Technology Television Web Social Media 266

Cision

SEPTEMBER 14, 2017

Although sometimes applied pejoratively, the validity of news shared on social media is a concern for nearly everyone. A recent Pew survey found that only 11 percent of Americans completely trust the news that they read on social media. Social Media is Speedy, And This Causes a Problem.

Journalism 309

Journalism Study Social Media Resources 309

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology. click image for higher resolution).

Technology 173

Technology Publicity Software Pitching 173

Onclusive

SEPTEMBER 27, 2017

Social media has fundamentally changed how people communicate in times of crisis. Just this month, victims of Hurricanes Harvey and Irma used social media to communicate with first responders, know where gas was available and follow emergency updates. Identify Who is Responsible for Listening and When.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Onclusive

JUNE 1, 2023

Social media listening is fast becoming an essential part of the PR and Comms toolkit. Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy.

Strategy 370

Strategy Communications Reputation Measurement 370

Sword and the Script

APRIL 1, 2025

PRophet adds influencer marketing; Equiniti (EQ) to Acquire Notified; Semrush names Bill Wagner new CEO One of the biggest technology vendors in the communications space was talking about a new interface for PR software years ago but its the startups that seem to be making it a reality. Dazzle unveils 2.0

Software 159

Software Pitching SEO Tools 159

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. For example, “Built and led comms team at high-growth technology startup in advance of IPO” is more specific and a bit stronger than “Headed comms at successful startup.” . Consistency is key.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Deirdre Breakenridge

DECEMBER 30, 2014

Work in Scheduled Times to Check Social Media. Of course, if you’re a community manager then it’s your job is to be on social media more often to help your customers and to engage people in conversations. In a perfect world, I would like to be active on social media around 9 a.m. Podcasts PR 2.0

Social Media 325

Social Media Meeting Course Community 325

Communications Conversations

APRIL 15, 2021

But, we also know the labels “digital marketing” and “social media marketing'” are pretty broad. Almost the same thing for “social media marketer.” ” And, the tasks being asked of digital and social media marketers continues to expand. Paid media specialist.

Social Media 179

Social Media Media LinkedIn Community 179

Deirdre Breakenridge

MAY 13, 2019

In order to make sense of all that “noise”, social listening, monitoring and analytics tools. Example of video recognition technology. Sentiment analysis technology used to have a bad rep in the PR industry because guess what? have become essential parts of the marketing and PR toolbox. Too complicated? AI: Friend or foe?

Training 399

Training Video Analysis Data 399

ImPRessions - Crenshaw Communications

MARCH 16, 2021

As the social media landscape becomes more complex, PR pros debate whether Facebook is still an essential platform. For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . Here are B2B social strategies that perform best on Facebook.

B2B 344

B2B Facebook LinkedIn Small Business 344

The Proactive Report

NOVEMBER 21, 2022

Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . Map where conversations about your brand, product, or topics of interest are taking place in social media platforms.

Social Media 162

Social Media Media Analysis Comparison 162

PRSay

NOVEMBER 18, 2021

On social media, “Extreme points of view are amplified,” and “False news spreads faster and farther than true news,” the report says. Develop and scale communication tools, networks and platforms that are designed to bridge divides, build empathy and strengthen trust among communities. Local media investment.

Social Media 190

Social Media Report Media Government 190

Sword and the Script

DECEMBER 3, 2024

New PR software tool Dazzle launches If a PR firm and a European legaltech company entered a joint venture, Dazzle would be the outcome. We have used keyboards and touch screens to interface with technology ever since the Graphical User Interface (GUI) was created. I wonder if we are doing that with words too.

Software 176

Software Measurement B2B Training 176

5W PR

JANUARY 13, 2025

Driving Organic Reach High-quality thought leadership content, such as insightful blog posts or informative white papers, attracts organic traffic from search engines and social media platforms. Foster relationships with relevant media outlets and build rapport with journalists who cover the same industry.

Leadership 78

Leadership B2B Tools Engineering 78

ImPRessions - Crenshaw Communications

MAY 15, 2020

The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram. . Instagram has more than one billion users , making it one of the most popular social media platforms.

Instagram 333

Instagram B2B B2C Case Study 333

5W PR

MAY 21, 2024

Invest in PR software Numerous tools are available to track media mentions, analyze social media sentiment, and measure campaign performance. Media monitoring AI-driven tools can comb the web in real time, identifying relevant media mentions, industry trends, and possible crisis situations.

Technology 127

Technology Trends Company Storytelling 127

5W PR

MARCH 27, 2025

Marketing technology and user-generated content now form the backbone of successful PR campaigns, fundamentally changing how brands connect with their audiences. Social proof through authentic customer voices carries more weight than traditional advertising, with 92% of consumers trusting peer recommendations over brand messaging.

System 99

System Tools Policies Measurement 99

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

And as technology advances, readers are gravitating toward websites and platforms that offer a seamless mobile user experience. More directly, the rising popularity of podcasts and other mobile-centric media channels indicate new storytelling opportunities and platforms for PR.

Mobile 334

Mobile Advertising Advertising Trends 334

ImPRessions - Crenshaw Communications

OCTOBER 21, 2020

Event technology providers like Bizzabo built robust solutions that allow online attendees to simulate in-person human engagement with networking tools for chats, socializing, meet-ups, and direct messages. Savvy event producers have put all the technology tools in place to approximate a live conference experience.

Conference 310

Conference Trade Shows Technology Video 310

5W PR

APRIL 12, 2025

The integration of new technologies and wellness-focused amenities has become a driving force in water park marketing , with successful parks seeing up to 25% increases in visitor satisfaction through these innovations. Social media integration with AR features has proven particularly effective.

Trends 78

Trends Strategy Publicity System 78

Onclusive

APRIL 21, 2020

The first step toward implementation is to examine tools that are already in your backyard. We recommend working with your marketing team to understand which tools they are using and can share with you. However, you may find that further technologies are needed for proper communications measurement.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

The first step toward implementation is to examine tools that are already in your backyard. We recommend working with your marketing team to understand which tools they are using and can share with you. However, you may find that further technologies are needed for proper communications measurement.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Cision

MAY 18, 2017

There is no better story to illustrate the power of social listening to generate business. The fact that this incident happened many years ago—and social media usage has grown exponentially since then—hint at the fact that social conversations that can generate leads are everywhere. Social Conversations Aren’t So Random.

How To 198

How To Instagram Social Media LinkedIn 198

Onclusive

JUNE 21, 2017

We created technology that tracks all mentions, not just when there’s a link back to the company’s website.”. Based on our data, some brands are starting to see more traction with their owned media than their earned media,” said Iliff. Technology has largely enabled this.” Data and technology don’t have to be scary.

Storytelling 329

Storytelling SEO Community Insurance 329

Stern + Associates

AUGUST 13, 2024

As digital marketers, one of the most powerful ways to maintain our edge is by mastering Generative AI (GenAI) tools like ChatGPT, DALL-E, Perplexity, CoPilot, Midjourney, and other innovative solutions like Jasper and Synthesia. Mastery of these tools can set us apart in a crowded market.

Tools 125

Tools Marketing Creativity Analysis 125