Agility PR Solutions

JULY 18, 2023

Social media trends move at light speed, and keeping up with the best engagement practices at any given moment can be the difference between digital campaign virality and vanquishment—and social media video is all the rage right now, according to new research from customer engagement platform Emplifi, which provides marketers and communicators with (..)

Social Media 147

Social Media Video Trends Viral 147

Cision

AUGUST 15, 2017

” Social media is becoming a dictating force in all aspects of marketing and PR. It’s no longer just getting covered in a media outlet — it’s how far can that story be carried with social media. Traditional media is pushing their fans to engage on social media.

Pitching 319

Pitching Television Media Social Media 319

Communications Conversations

NOVEMBER 24, 2020

By now, you’ve undoubtedly heard of the viral Ocean Spray TikTok moment. The viral moment spawned tens of thousands of copycats (including one from Mick Fleetwood) and online visibility Ocean Spray only dared dream of. All in all, Ocean Spray handled its viral moment quite well. They reacted like a socially-savvy company.

Social Media 179

Social Media Viral Company Media 179

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Perhaps the most striking trend is the speed of the news cycle and pace of business. Speed Kills. Focusing Inward.

Trends 199

Trends Corporate Employee Reputation 199

Onclusive

JUNE 1, 2023

Social media listening is fast becoming an essential part of the PR and Comms toolkit. Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy.

Strategy 370

Strategy Communications Reputation Measurement 370

Flack's Revenge

AUGUST 9, 2016

Their efforts have propelled merely popular stories into through-the-roof viral successes. Geetu Ambwani, Principal Data Scientist at Huffington Post, recalled the days when their editors monitored searches trending on Google to inform content creation and curation. Project Fortune Teller: Data Predict Viral Success.

Viral 120

Viral Data Web Trends 120

Ronn Torossian

APRIL 29, 2019

The latest pop star has released the latest would-be viral video, featuring her next viral dance move, on social media. The post Capitalize Marketing Strategy for Trends without Losing the Long Game appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Soon, businesses will begin to follow suit.

Trends 150

Trends Strategy Viral Marketing 150

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

Yes, social media pushback can be constructive, yet it often spins out of control. Someone who worked for pizza company DiGiorno noticed #WhyIStayed trending on Twitter and smelled an opportunity. But the joke infuriated many TikTok users, including our very own Chris Harihar, whose tweet went viral.

Construction 385

Construction Social Media Crisis Reputation 385

NewsWhip

OCTOBER 30, 2024

As media teams search for a new social listening tool, here’s what years of product development in the social listening space has taught me: The social media landscape has changed — you need a versatile tool that adapts It’s not just about Facebook and X anymore.

Tools 78

Tools Reddit Viral Instagram 78

Cision

APRIL 4, 2016

If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be.

Viral 120

Viral Journalism Advertising Advertising 120

Agility PR Solutions

JANUARY 14, 2025

TikTok has revolutionized social media with its unique mix of short-form videos, trending sounds, and viral challenges. With over a billion users, its an ideal platform for brands and creators to reach massive audiences, even with limited resources.

Viral 105

Viral Resources Social Media Trends 105

Buchanan PR

AUGUST 28, 2023

C U T on Unsplash In the dynamic world of social media, trends have become powerful drivers of engagement, brand awareness and community interaction. Partaking in a social media trend can help spotlight businesses (and even help them go viral!) Photo by S O C I A L.

Social Media 91

Social Media Trends Viral Media 91

Buzzstream

JANUARY 15, 2025

It prompted thousands of social media posts, news discussions, a press release from McDonalds, and a new $5 value meal. This, to me, is the definition of viral. So, in this conversation, Chris outlined the step-by-step process for getting this data-driven digital PR content to go viral. It was getting great results.

Viral 62

Viral Digital PR Pitching Data 62

5W PR

OCTOBER 24, 2024

The Power of Expertise in Shaping Beauty Trends At the heart of the event were interactive masterclasses and discussions featuring iconic figures like Ms. Trending Now: The Rise of Natural Beauty One key trend that dominated discussions was the rise of natural beauty. Tina Knowles and renowned makeup artist Pat McGrath.

Product Launch 78

Product Launch Chemicals Trends Consumer 78

Contently - Strategy

SEPTEMBER 20, 2022

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like.

Social Media 105

Social Media Ethics Trends Viral 105

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 151

Trends Communications Employee Enterprise 151

NewsWhip

DECEMBER 2, 2024

For years, the Timeline widget has been one of our most popular tools, providing a real-time visualization of public and media interest. It shows how stories grow, peak, and decline over time, offering insights into both immediate developments and long-term trends.

Reddit 78

Reddit Viral Travel Analysis 78

HMA Public Relations

OCTOBER 5, 2023

Similar to a viral TikTok trend, media victories should be proudly showcased on all relevant platforms. Alison Bailin shares how to amplify a successful media placement with the help of newsletters, social media and more. Check it out!

Trends 116

Trends Viral Media Social Media 116

Prowly

DECEMBER 10, 2024

Monitoring mentions is tricky, especially on social media platforms like X (Twitter), where conversations happen in real-time. The quickest way to get recognition as an individual, sell out a new line as a brand, or simply to be heard nowadays is to go viral on social media.

Twitter 104

Twitter Software Tools Social Media 104

Prowly

DECEMBER 4, 2024

Especially in the media, a new important headline comes up every second of every day. And, as a PR pro, your job is to track all mentions that matter to your brand and boil them down to crucial insights , like trending topics, customer sentiment, and competitive intelligence. No more waiting around until negative press goes viral.

Data 104

Data Media Product Launch Analysis 104

Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience.

Social Media 118

Social Media Video Marketing Media 118

5W PR

NOVEMBER 1, 2024

Platform-Specific Campaigns: We identify the right platforms for your brand—whether it’s TikTok for viral content, TikTok Shop for seamless shopping integration, or Pinterest and Instagram for visually-driven storytelling. By partnering with influencers, brands tap into trusted voices who inspire consumer purchases and shape trends.

Pinterest 78

Pinterest Viral Instagram Community 78

Prowly

FEBRUARY 3, 2025

Start conducting thorough brand research today using Prowly's media monitoring and social media listening. An all-in-one tool like Prowly isnt only known for its robust media database. Tools like Prowly's media monitoring and social media listening can measure these metrics by analyzing media coverage and campaign impact.

Examples 104

Examples Branding Brand How To 104

Prohibition

AUGUST 5, 2022

Social media marketing is an ever-changing environment and keeping up with the latest changes and trends is essential, there’s been a lot happening in July! Reel template options are also being expanding to facilitate jumping onto trends easier. How effective is video on social media? .

Instagram 118

Instagram Social Media Video Facebook 118

Communications Conversations

MAY 29, 2019

Last week, Hootsuite’s Ryan Holmes wrote an outstanding piece about how the rules of social media marketing have changed. While Holmes talked about how we’re in the midst of transitioning to a post-social-media landscape, I envision another stark trend: The comeback of community. First, go back to 2010.

Viral 98

Viral Community Reddit Facebook 98

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

It calls for a multi-layered campaign supported not only by traditional and digital PR tactics, but with special events for employees and stakeholders, paid and earned social media campaigns, executive visibility, and new creative concepts designed to move the brand forward.

Marketing 310

Marketing Product Launch Corporate Viral 310

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

ImPRessions - Crenshaw Communications

AUGUST 6, 2021

And today’s digital media environment, which makes building virality easier than it has been in the past, also comes into play. That’s one reason why Vaynerchuk, who transformed from a social-media wine expert to a business leader after the 2008 downturn, achieved such startling success. How does that happen?

Leadership 398

Leadership B2B Community Viral 398

Remote PR Jobs

OCTOBER 11, 2022

Social media and PR are no longer separate entities, but rather building blocks that work together to produce stellar results. Specifically, social media can help you craft a PR campaign that will grow your brand awareness and help you stay competitive in the industry. 1 Social Media Allows you to Easily Track Results.

Social Media 130

Social Media Media Product Launch LinkedIn 130

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

NewsWhip

NOVEMBER 3, 2022

Yara Silva, group head of social media for Reach, supports these publications with social media posts, but also tracks the success of Reach’s stories. Her team of 25 editors is so dialed into social media that a key part of their job is to suggest story ideas based on topics they see trending online.

Reddit 158

Reddit Viral Analytics Social Media 158

Prowly

JANUARY 29, 2025

We all know the basics aren't enough anymore - not when a single tweet can spark a social media crisis in minutes. And when a social media crisis is brewing, you need to know immediately, not when you check your email the next morning. What makes a reputation management red flag? Which tool is best for crisis management?

Crisis Management 104

Crisis Management Comparison Software Crisis 104

Communications Conversations

APRIL 20, 2018

Social media and communications professional. Just a few of the terms I’d use to describe this month’s Social Media Rock Star: Kendall Bird. I am the social media manager at Collegis Education , and report through the Public Relations/Communications department of the company. And movie buff.

Social Media 114

Social Media Media Education Analytics 114

PRSay

OCTOBER 25, 2017

” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. 3 Ways to Maintain Control of Your Corporate Social Media. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis.

Social Media 119

Social Media Conference Media Corporate 119

Critical Mention

APRIL 12, 2019

In today’s digital age word travels at light speed with the rise of social media. Through this phenomenon, viral and buzz marketing were born. A more in-depth look at viral marketing. Viral marketing is a strategy that primarily relies on social media networks to spread a company’s message.

Viral 73

Viral Marketing Real Estate Travel 73

Rock the Status Quo

AUGUST 15, 2014

It’s a one-way ticket to social media #virality.” It wasn’t written from an attitude of concern and caring, it was an attempt by Edelman to newsjack a trending topic for their own benefit. To have their own post go viral, even land new business. The post never should have been written.

Pitching 272

Pitching Viral Interviews Education 272

Melissa Agnes

MAY 30, 2014

And worse, what if it gets picked up and begins to go viral with negativity about your organization? The hashtag quickly began to trend on Twitter. . Social media is a powerful communications tool that presents many wonderful opportunities. A coincidence? Definitely not. So I will #AskChevron WTF?

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Case Study Crisis Twitter Viral 232