5W PR

JANUARY 24, 2025

Social media has fundamentally changed how brands connect with their audiences, shifting public relations from traditional press releases to real-time, multi-platform engagement. The most successful PR campaigns today integrate social media not just as a distribution channel, but as a core element of their communication strategy.

Social Media 109

Social Media Brand Branding Crisis Management 109

Cision

MAY 2, 2017

It’s the same thing with social media and PR. Social Media = Peanut Butter. Think of social media as the peanut butter. As a business owner, you must be on social media. If you don’t think you need to be on social media, consider the fact that there are over 2.7 PR = Jelly.

Social Media 167

Social Media Media Local Pitching 167

ImPRessions - Crenshaw Communications

MARCH 11, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. Yet the social media landscape changes constantly. Tech takeover.

Social Media 272

Social Media Trends Media Instagram 272

ImPRessions - Crenshaw Communications

JUNE 22, 2020

As most PR agencies know, social media is not just for B2C companies anymore. With the help of social media, a B2B brand in the tech sector can establish a distinctive voice and build a unique community of followers. B2B tech brands are sometimes hesitant to dive into social media, as they may not see its value.

B2B 276

B2B Social Media Brand Branding 276

Deirdre Breakenridge

JANUARY 7, 2019

Social Media for Strategic Communication by Author, Consultant and Professor Karen Freberg is a book that’s jam-packed with strategy, creative techniques and communication tactics. You can check out my video review to learn why you need to pick up a copy.

Social Media 269

Social Media Communications Media Storytelling 269

Agility PR Solutions

OCTOBER 28, 2024

From its early days as a funny video-sharing platform, TikTok has grown into a full-fledged, global marketing juggernaut for brands and PR practitioners. Among the world’s fastest-growing social media platforms, TikTok provides opportunities to connect with audiences in genuinely creative and authentic ways.

Viral 105

Viral Video Data Marketing 105

5W PR

NOVEMBER 26, 2024

In the highly competitive landscape of video game marketing , standing out requires innovative and effective strategies. Harnessing the Power of Social Media Social media platforms have become integral to modern marketing campaigns. Community Building Fostering a sense of belonging is crucial.

Video 78

Video Trends Marketing Advertising 78

Ronn Torossian

MARCH 17, 2025

Learn how AI, AR, personalization and video content will transform social media marketing by 2025, with key trends and strategies for brands to stay ahead. The post Social Media Marketing Trends in 2025 The Next Frontier of Digital Engagement appeared first on.

Social Media 195

Social Media Trends Marketing Media 195

Agility PR Solutions

NOVEMBER 26, 2023

2023 was another landmark year in social media marketing, with major changes like the sale and rebranding of Twitter, and the launch of Meta’s Threads catalyzing significant strategic adjustments by many brands and businesses. So what can we expect in 2024?

Social Media 185

Social Media Video Strategy Brand 185

5W PR

DECEMBER 11, 2024

Esports, the competitive realm of video gaming, has rapidly evolved from a niche hobby to a global phenomenon. As esports continues to captivate millions worldwide, it has become a formidable force in video game marketing. Additionally, the increasing globalization of esports will expand the reach of brands to a truly global audience.

Video 78

Video Brand Branding Marketing 78

5W PR

DECEMBER 5, 2024

A well-executed pre-launch video game marketing campaign is essential for generating excitement, building anticipation, and ultimately driving sales for a video game. Building a Strong Brand Identity A strong brand identity is crucial for establishing a video game’s presence in the competitive gaming market.

Video 78

Video Community Social Media Interviews 78

5W PR

DECEMBER 31, 2024

Social media has revolutionized the way alcohol brands connect with consumers. Showcase beautiful settings, social gatherings, and cultural moments that resonate with the target audience. Leverage Visual Storytelling Utilize high-quality images and videos to evoke emotions and create a strong brand identity.

Creativity 78

Creativity Social Media Strategy Brand 78

5W PR

NOVEMBER 6, 2024

The launch of a new video game is an exciting yet demanding endeavor. Developing a successful video game marketing campaign for a new video game requires a strategic approach that combines creativity, data-driven insights, and targeted execution. Consider social media platforms where the target audience is most active.

Video 78

Video How To Marketing Television 78

Agility PR Solutions

JULY 31, 2024

How would you prefer to learn something new, by reading an article or watching a video? If you’re like most people, you’ll pick the video tutorial. Visuals are more engaging and help explain complex concepts better. They’re easier to retain, too.

Social Media 180

Social Media Media Video Publicity 180

Agility PR Solutions

JULY 18, 2023

Social media trends move at light speed, and keeping up with the best engagement practices at any given moment can be the difference between digital campaign virality and vanquishment—and social media video is all the rage right now, according to new research from customer engagement platform Emplifi, which provides marketers and communicators with (..)

Social Media 147

Social Media Video Trends Viral 147

5W PR

FEBRUARY 23, 2025

Social media stands at the center of modern gaming and gambling PR , offering direct paths to connect with audiences and build lasting brand value. Recent data shows that 84% of adults aged 18-29 actively use social media platforms daily, making these channels perfect for reaching younger demographics in the gaming space.

Social Media 78

Social Media Leadership Strategy Media 78

The Proactive Report

DECEMBER 26, 2022

Back in 1995 predictions were made that in 20 years everyone would have access to broadband and video content would be the norm We are living that predicted future right now. Video is the most watched type of content online. Each year video usage online continues to grow and it is getting bigger all the time.

Video 162

Video Film Facebook Social Media 162

Sword and the Script

JULY 16, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. B2B marketers say paid social media (65%) and email (64%) are the most effective channels ( source ) 12. B2B marketing video. Sword and the Script Media can help with B2B marketing, PR and social media.

B2B 180

B2B Survey Marketing Analysis 180

Business Wire

APRIL 21, 2021

In today’s media world, journalists are being pulled in many different directions, receiving hundreds of pitches a day via phone, email, text, and social media, just to name a few. For public relations and communication professionals, it’s becoming more challenging to get a journalist’s attention.

Survey 446

Survey Infographics Media Pitching 446

Communications Conversations

FEBRUARY 23, 2023

Yesterday, I gave my annual social media marketing trends presentation to a group of 100+ communicators and marketers across the country. A couple things to point out as you watch the video or review the deck. And we’re not going to talk about decentralized social media networks (although they are on my radar).

Social Media 186

Social Media Trends Marketing Media 186

The Proactive Report

NOVEMBER 21, 2022

Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . Map where conversations about your brand, product, or topics of interest are taking place in social media platforms.

Social Media 162

Social Media Media Analysis Comparison 162

Business Wire

APRIL 14, 2021

Live videos. Social media updates. Breaking news. Push notifications. 24/7 news cycles. We're more informed now than we've ever been. We have unlimited choices to consume news. But, as modern journalists work around the clock, how are they facing the industry’s biggest challenges?

Survey 375

Survey Blogging Media Video 375

ImPRessions - Crenshaw Communications

MAY 15, 2020

The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram. . Instagram has more than one billion users , making it one of the most popular social media platforms.

Instagram 333

Instagram B2B B2C Case Study 333

Agility PR Solutions

SEPTEMBER 6, 2022

Instagram is one of the most popular social media platforms, with around one billion monthly active users. With the addition of Reels, Instagram Stories, and IGTV, businesses now have even more options for using video […].

Instagram 164

Instagram Video How To Creativity 164

Deirdre Breakenridge

MAY 13, 2019

Today, because of the sheer online data volume, this approach is no longer sustainable: in the next ten minutes, there will have been over 3 million new tweets posted online, along with hundreds of thousands of Tumblr articles, Instagram posts, YouTube videos and much more. Image & Video Recognition – Analyzing visual content.

Training 399

Training Video Analysis Data 399

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Yes, social media pros do need to understand how to manage social ad campaigns.

Social Media 174

Social Media Media Analytics Data 174

Agility PR Solutions

OCTOBER 19, 2021

When it comes to planning your social marketing strategy, social videos are one of the most crucial pieces of the puzzle. The thing is, though, that understanding that videos are important for your campaign is only half the battle.

Video 192

Video Strategy Marketing Company 192

NewsWhip

FEBRUARY 28, 2023

It’s easy to get lost in the noise of social media nowadays. Instead, bite-sized, short-form videos are where brands will see the most engagement. HubSpot’s recent survey on 2022 marketing trends found that short-form video has the highest return on investment. The average consumer’s attention span is short.

Video 148

Video Brand Branding Instagram 148

Agility PR Solutions

NOVEMBER 12, 2024

What do blog posts, social media content, videos, and web copy have in common? If done well, they have the potential to boost your brand’s visibility and accelerate your growth exponentially.

Web 105

Web Video Social Media Blogging 105

5W PR

MARCH 10, 2025

Videos, blog posts, and social media content should demonstrate both the educational value and entertainment factor of the toys. Short-form videos work well on social media, while longer formats can explore learning journeys in depth.

Strategy 78

Strategy Education Video Storytelling 78

Deirdre Breakenridge

MARCH 9, 2022

As my friend and colleague, Richard Bistrong , CEO of Front-Line Anti-Bribery LLC shared in a recent social media post, “If we are not careful, bad behavior can hide behind good performance, until it’s too late, for everyone.” For me, leadership and ethics go hand-in-hand.

Ethics 433

Ethics Leadership Video Social Media 433

Sword and the Script

OCTOBER 29, 2024

We also did external comms (PR), internal comms, social media and analyst relations. I’ve run a corporate blog that published a new post five days a week – it grew to rival industry trades. And that wasn’t my team’s only responsibility.

Marketing 215

Marketing eBook Guidelines B2B 215

Cision

AUGUST 14, 2017

And social media. The purpose of your press release is to remind the media, your clients, and other businesses why your company is relevant. Videos provide an engaging visual and sound clip to tell your audience what they need to know about your news. Include a video to reinforce your news announcement.

Writing 310

Writing How To Infographics Pinterest 310

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. Showcasing media on your profile is a great way to represent your expertise. If you’ve spoken at industry conferences, upload the video. Zone in on your audience . Consistency is key.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Agility PR Solutions

NOVEMBER 20, 2024

Brands invest in high-quality content, like social media postings, blog articles, videos, and lectures. Currently, content marketing is the main function of modern digital marketing. It improves awareness of the company, educates customers, and turns leads. Content marketing grew quickly.

Content Marketing 105

Content Marketing Industry Marketing Education 105

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

After four months of ostracism for slapping Chris Rock at the 2022 Academy Awards, Will Smith has posted a video apologizing for his behavior. Yes, social media pushback can be constructive, yet it often spins out of control. To its credit, the social media manager for Duolingo posted a heartfelt apology.

Construction 385

Construction Social Media Crisis Reputation 385

Cision

DECEMBER 11, 2017

And social media. The purpose of your press release is to remind the media, your clients and other businesses why your company is relevant. Videos provide an engaging visual and sound clip to tell your audience what they need to know about your news. Include a video to reinforce your news announcement.

Writing 293

Writing How To Infographics Pinterest 293