Agility PR Solutions

JULY 18, 2023

Social media trends move at light speed, and keeping up with the best engagement practices at any given moment can be the difference between digital campaign virality and vanquishment—and social media video is all the rage right now, according to new research from customer engagement platform Emplifi, which provides marketers and communicators with (..)

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Prohibition

JULY 25, 2024

With each social media platform competing to be the most current and relevant, tapping into the ever-changing Gen Z led social media landscape, it can be hard to keep up with all the new changes. For ease, we’ve outlined some recent social media updates below to keep you in the loop.

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The Proactive Report

DECEMBER 26, 2022

Back in 1995 predictions were made that in 20 years everyone would have access to broadband and video content would be the norm We are living that predicted future right now. Video is the most watched type of content online. Each year video usage online continues to grow and it is getting bigger all the time.

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Axia PR

APRIL 16, 2023

In public relations social media services, simple social media videos are an effective strategy for reaching your audience. But what does that mean?

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Axia PR

JANUARY 23, 2024

The average American spends over two hours a day on social media. How many 30-second videos have you scrolled through on social media today? If you use the popular social media platforms, we’d guess likely over 200. Short-form videos are taking over social media.

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Agility PR Solutions

OCTOBER 28, 2024

From its early days as a funny video-sharing platform, TikTok has grown into a full-fledged, global marketing juggernaut for brands and PR practitioners. Among the world’s fastest-growing social media platforms, TikTok provides opportunities to connect with audiences in genuinely creative and authentic ways.

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ImPRessions - Crenshaw Communications

JUNE 22, 2021

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? For many, they continue to be the trinity of social media. But by the end of this year, an estimated 3 billion people will be using social media, and not just on those three sites.

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ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Social media marketing and PR have recently become inseparable. That’s because social media plays a large role in most consumer and B2B PR programs. Fully 86% of B2B marketers combine paid and organic social tactics. Fully 86% of B2B marketers combine paid and organic social tactics. Here’s why.

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Agility PR Solutions

JANUARY 1, 2024

Social media video content has proven to be the best way for brands to reach today’s younger consumers, and many of the older ones too. adults spent on social media platforms in 2023, new research finds more than half of their time (56.5 When looking at the average amount of time U.S.

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Axia PR

DECEMBER 27, 2022

Expensive shoots and long, comprehensive videos aren’t necessary for success. Using video on social media is nothing new. Before social media, brands were hungry for polished video content. Coordinated video shoots – complete with high-resolution cameras and bright lights – were the norm.

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Prohibition

JANUARY 23, 2023

Video content is a fantastic way to engage audiences, informing and capturing your brand’s message to your target audience in ways which still imagery simply cannot. Videos are also a great storytelling device. For example, the type of video that suits an Instagram audience may not work for a LinkedIn audience.

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Agility PR Solutions

NOVEMBER 23, 2021

Video has been hailed as a key driver of engagement and sales for some time now, but communicators may not be aware of exactly how powerful the medium is with consumers. New research from marketing-focused video creation firm Animoto shares data that makes it very clear, detailing a shift in social media platforms and video […].

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Deirdre Breakenridge

JANUARY 6, 2020

” In the spirit of students and professionals being PR Tech Testers , we thought it would be a much more interesting assignment for students to create videos based on what they learned in class. Here is Wei’s winning video. Let’s congratulate and support Wei by sharing his video on social media!

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Video Journalism Education Resources 352

5W PR

NOVEMBER 6, 2024

The launch of a new video game is an exciting yet demanding endeavor. Developing a successful video game marketing campaign for a new video game requires a strategic approach that combines creativity, data-driven insights, and targeted execution. Consider social media platforms where the target audience is most active.

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ImPRessions - Crenshaw Communications

MARCH 11, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. Yet the social media landscape changes constantly. Tech takeover.

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Social Media Trends Media Instagram 272

Deirdre Breakenridge

JANUARY 13, 2020

It’s time to unveil our 2nd PR Expanded video contest winner. A big congratulations goes to Nicole Morin, a UMASS at Amherst student, for creating her video on “Why PR Professionals Should Practice Strategic Communications.” Nicole Morin, UMASS at Amherst Student.

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Video Sports Journalism Education 339

Prohibition

APRIL 7, 2020

In this era of creating meaningful and engaging content many brands are experimenting with video across their social media channels in order to engage their audiences, communicate a certain product or service and expand their brand presence. Typically, it’s noted that videos around 60 seconds long perform best on Facebook.

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Prohibition

AUGUST 5, 2022

Social media marketing is an ever-changing environment and keeping up with the latest changes and trends is essential, there’s been a lot happening in July! Take a look at our round up below: Instagram changes it video layouts . How effective is video on social media? . TikTok focuses on accessibility.

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Instagram Social Media Video Facebook 118

Ronn Torossian

DECEMBER 7, 2020

By the time we ring in the new year, video social media advertising will have exceeded $28 billion for 2020, according to Statista. compound annual growth rate they’re forecasting for video marketing revenue. The pandemic heightened the value of videos as more home-bound consumers […]. appeared first on.

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Burrelles Fresh Ideas

MAY 14, 2024

Social media accessibility is about creating social media content in a way that everyone, including people with all forms of disabilities, can access and interact with it. Why is Social Media Accessibility Important? Many of them face serious challenges accessing social media.

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Social Media Media Video SEO 93

The Proactive Report

NOVEMBER 21, 2022

Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . Map where conversations about your brand, product, or topics of interest are taking place in social media platforms.

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Prohibition

JULY 7, 2023

In recent years, live video has emerged as a powerful tool and platform for businesses and influencers to engage with audiences in real-time and increase brand awareness amongst key audiences. Preparation is crucial to ensure a seamless, engaging live video experience. ’ Perhaps an overused expression but true nonetheless.

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Prohibition

JUNE 8, 2023

Social media platforms like TikTok and Instagram have become powerful tools for content creators to showcase their video skills and engage with an online audience. Also consider creating a plan of action to outline your shots, transitions, direction and overall flow of the video.

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ImPRessions - Crenshaw Communications

JUNE 22, 2020

As most PR agencies know, social media is not just for B2C companies anymore. With the help of social media, a B2B brand in the tech sector can establish a distinctive voice and build a unique community of followers. B2B tech brands are sometimes hesitant to dive into social media, as they may not see its value.

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Prohibition

JULY 27, 2021

As the digital era continues to thrive, video content on social media has become an essential tool for engaging both businesses and consumers across all industries. It’s unlikely that you would go on any social media platform these days and not see at least one piece of video content whilst scrolling.

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PR for Anyone

NOVEMBER 18, 2021

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. There is no easier way to build a brand than with social media. Now, I want you to use social media and build out that brand. Use social media to share your message and build your brand.

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Communications Conversations

OCTOBER 5, 2023

4 I shared my best tips, advice and best practices around writing social media content that can help you drive results for your company or clients. If you missed the webinar, you can find the full video below. The post Social Media Writing Best Practices Webinar first appeared on Arik Hanson.

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Social Media Writing Media Video 97

Shift Communications

JANUARY 10, 2018

In this installment, we’ll look at 2 major trends in social media: Influencer Marketing Train Keeps Picking Up Speed. Branded Organic Social Media Becomes Meaningless. Continuing the ongoing trend, brands’ reach on major social networks will decline further until brands will be posting to no one.

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Agility PR Solutions

FEBRUARY 15, 2024

Any communicator worth her salt knows that video is the best medium for marketing to today’s consumers, but some video styles and platforms are better than others, depending on your audience.

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Video Strategy Marketing Consumer 110

Communications Conversations

FEBRUARY 23, 2023

Yesterday, I gave my annual social media marketing trends presentation to a group of 100+ communicators and marketers across the country. A couple things to point out as you watch the video or review the deck. And we’re not going to talk about decentralized social media networks (although they are on my radar).

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Agility PR Solutions

MAY 21, 2024

YouTube is the go-to social media application for videos. Whether it’s long-form or YouTube Shorts, they have penetrated the video market significantly and are the leaders. Did you know YouTube remains the most widely used social media platform, with a whopping 90 percent of marketers using it for video marketing?

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5W PR

OCTOBER 10, 2023

In today’s digital age, social media has become an integral part of our daily lives. Why is social media so attractive to consumers? Social media platforms have captured the hearts and minds of billions of people worldwide. Social media provides a sense of connection and community.

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NewsWhip

FEBRUARY 28, 2023

It’s easy to get lost in the noise of social media nowadays. Instead, bite-sized, short-form videos are where brands will see the most engagement. HubSpot’s recent survey on 2022 marketing trends found that short-form video has the highest return on investment. The average consumer’s attention span is short.

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Video Brand Branding Instagram 148

Cision

SEPTEMBER 18, 2017

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. For this first video, Baer asks and answers the important question — Is social media and journalism linked?

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Journalism Social Media Media Study 251

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Fast forward to today, those very channels have donned a new hat – they’ve become vibrant marketplaces, offering the joy of online shopping with a social flavor. Being on social media is the online pastime that everyone loves. billion people were using social media globally. In 2023, more than 4.89

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Social Media Media Mobile SEO 87

Agility PR Solutions

SEPTEMBER 6, 2022

Instagram is one of the most popular social media platforms, with around one billion monthly active users. With the addition of Reels, Instagram Stories, and IGTV, businesses now have even more options for using video […].

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ReimaginePR

SEPTEMBER 9, 2021

YouTube is not just a place to watch cute cat videos, it is (though less importantly) the world’s second-largest search engine, too. Users watch over 1 billion hours of video each day on YouTube. Here, we are sharing a 9-step procedure to optimize your brand videos to rank higher in YouTube as well as Google search results.

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