Sword and the Script

OCTOBER 29, 2024

For example, program long-form content – ebook, report, white paper – every month, every other month, or every quarter. We also did external comms (PR), internal comms, social media and analyst relations. You develop a defined process for promoting it – from publication to measurement – and let the program run.

Marketing 215

Marketing eBook Guidelines B2B 215

Cision

JUNE 16, 2015

Relay your message to your audience quickly and efficiently using social media tools. According to a study by Continuity Insight: 62 percent of those surveyed plan to use social media to gather information during a crisis. 40 percent of organizations have a specific strategy in place for using social during a crisis.

Crisis Communications 120

Crisis Communications Communications Crisis Mobile 120

Onclusive

MARCH 21, 2018

Earned media had traditionally been the responsibility of public relations, while paid and owned media had been part of the marketing mandate. In the meantime, the rise of shared or social media complicated things further. The post How Storytelling Connects Paid, Earned, and Owned Media appeared first on AirPR.

Storytelling 281

Storytelling Media Infographics Advertising 281

ImPRessions - Crenshaw Communications

AUGUST 17, 2022

Obviously it’s important to know who is writing about ad tech and identify the different beats – from social media marketing to streaming to data privacy or brand safety. Often they will tweet looking for sources for a story and social media is the best way to track any changes in publication or beat. .

Conference 319

Conference Privacy Twitter Leadership 319

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Journalists use social media, too.

B2B 170

B2B Social Media Media Education 170

ImPRessions - Crenshaw Communications

JULY 10, 2019

The white paper has its own specific audience and purpose that separates it from other PR content. White papers offer insights in a long format and they’re generally written in a more academic style than a press release or byline. See this earlier post for more on uses for the modern press release. The long game.

Case Study 231

Case Study Writing Pitching SEO 231

5W PR

MARCH 2, 2025

Creating High-Impact Defense Tech Content White papers remain a cornerstone format for establishing deep expertise in defense technology. Successful white papers combine rigorous research with clear writing that resonates with both technical and non-technical audiences.

Leadership 78

Leadership Technology Policies Case Study 78

Cision

DECEMBER 5, 2017

Nearly 100 percent of B2B buyers want content with more input from industry thought leaders, and white papers fulfill your target audience’s desire. It’s no surprise that t hree out of four buyers are most willing to share their contact information in exchange for your white paper. How-To-Guides.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Paid Media. Earned Media. Shared Media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

The Proactive Report

NOVEMBER 21, 2022

Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . Map where conversations about your brand, product, or topics of interest are taking place in social media platforms.

Social Media 162

Social Media Media Analysis Comparison 162

5W PR

JANUARY 13, 2025

This shift saw the emergence of blog posts, white papers, ebooks, and webinars designed to educate, inform, and inspire. Driving Organic Reach High-quality thought leadership content, such as insightful blog posts or informative white papers, attracts organic traffic from search engines and social media platforms.

Leadership 78

Leadership B2B Tools Engineering 78

Deirdre Breakenridge

MAY 13, 2019

She lives on Twitter and works with social media experts from all over the world on white papers and webinars about new technologies and digital trends. Albane is a marketing manager at Talkwalker, where she coordinates the brand presence’s in the United States, from influencer relationships to content marketing.

Training 399

Training Video Analysis Data 399

Cision

NOVEMBER 13, 2015

But with a closer connection to their audience, expertise on a niche topic and greater engagement , social media influencers could be the better fit. Cision’s new “ How to Use Influencers to Expand Reach & Impact ” white paper examines the impact influencers can have on your brand and how you can harness their power.

Social Media 120

Social Media Brand Branding Media 120

Cision

JANUARY 9, 2018

Infographics are plug and play, citable and are liked and shared 3x more on social media. Elevate the efficacy of your content and garner more earned media with Cision’s multimedia distribution. OpenTable used infographics to garner earned media and boost engagement from targeted yet unexpected audiences. White Papers.

Case Study 210

Case Study How To Infographics SEO 210

Cision

AUGUST 24, 2015

When it comes to social media ROI, you’ve got to connect the dots, says Gary Vaynerchuk , business builder and owner of VaynerMedia. To understand the value of your social efforts, you need to know the reasons behind what you’re doing and what your results mean. Don’t underestimate social media,” Gary says.

Social Media 120

Social Media Media Analytics Data 120

Rock the Status Quo

AUGUST 11, 2014

I’d also suggest adding social media feeds to it. More preferable items included events, subject matter experts, white papers, product specs, locations or a facilities list, FAQs and a timeline or history of the company. If you don’t have these items in yours, it might be time to beef it up.

How To 242

How To Survey Resources Social Media 242

Cision

DECEMBER 1, 2015

That means I’ll be tackling the ever-growing pile of papers I’ve been ignoring in my desk inbox, watering that sad, forgotten plant and even cleaning up some of my processes within my business. How’s your social media strategy looking? Maximize your efforts by implementing social listening! Learn how with our white paper!

Social Media 120

Social Media Strategy Media Customer Service 120

Cision

JUNE 20, 2015

When you listen to conversations about your brand on social media, take note of the frequency of negative comments and the topics associated with such sentiments. Prepare yourself for a social media crisis. However, not every pessimistic tweet or Facebook rant should be treated like a major crisis. 3. Serious-Level.

Social Media 120

Social Media Crisis Crisis Communications Media 120

Cision

AUGUST 25, 2015

You know you need a presence on social media, and you’ve done your best to update your profiles regularly… but it’s a challenge to stay on top of it when you have so much else going on in running your small business. Why Do I Think I Want a Social Media Manager? Click here for our free white paper!

Social Media 120

Social Media Media Internal International 120

ImPRessions - Crenshaw Communications

MAY 3, 2018

Customers who read or hear about an amazing enterprise software company in analyst reports, recommendations from third-party influencers , white papers, executive bylines, and in tech news outlets have gain a degree of trust that an ad campaign can’t provide. For smaller firms, PR can reduce marketing spend.

Advertising 178

Advertising Advertising B2B Trade Shows 178

Cision

MAY 16, 2016

The Institute for Public Relations recently released a white paper entitled Organizational Clarity: The Case for Workforce Alignment & Belief. Here are five key takeaways from IPR’s white paper about how to improve internal communications: 1. ” – IPR’s Organizational Clarity paper.

Internal 218

Internal International Communications Employee 218

Cision

JULY 21, 2015

While each component of your marketing strategy (email, PR, social media, blogs) should bring you results, it’s often better when two or more components work together. Take blogging and social media. Here’s how you can boost your blog’s traffic with a few social media tricks. Set Up Social Sharing Icons.

Social Media 120

Social Media Blogging Media LinkedIn 120

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

JANUARY 6, 2016

These days a business does not have a choice to not be on social media. Or, how much to invest into social media marketing. Or even, what should one’s social media strategy be. Give your users content that they enjoy on social media. Multimedia Is The Way to Go. Don’t Be Afraid to Automate.

Social Media 120

Social Media Media Airlines Video 120

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. For social media specifically, quality and quantity combined make for the highest engagement.

How To 259

How To Social Media Product Launch Construction 259

Contently - Strategy

SEPTEMBER 10, 2024

Building timeliness into your content strategy also doesn’t require spending endless hours scrolling through social media just to make sure you don’t miss what the kids are talking about. Delegating social media research to a team member can be a worthwhile move, but that doesn’t mean they need to spend half their workdays scrolling.

Content Marketing 95

Content Marketing Trends How To Travel 95

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. .

Advertising 334

Advertising Advertising B2B SEO 334

Cision

NOVEMBER 3, 2016

As digital and social media continue to blur the lines between an individual’s public and private lives, and we move forward in a world where the fusion of these two seems inevitable, it is crucial for all of us to understand the difference between what is private and what is personal, but public. That’s media training 101.

Social Media 120

Social Media Media Reputation Training 120

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

The event – and the company – may be promoted through mentions in the event’s collateral, and panelists’ and moderator’s communications, like social media and company website news pages – setting up opportunities for referrals. A company’s best thought leaders should be writing as much as possible for use on owned media.

SEO 125

SEO Case Study Conference Retail 125

Cision

OCTOBER 19, 2015

In a recent Wall Street Journal article (“What Celebrities Can Teach Companies About Social Media” published on October 14, 2015), “experts” offered some social media content advice: From singer Rihanna – Cultivate platform-specific content for a multitude of social platforms.

Social Media 120

Social Media Strategy Media Facebook 120

Cision

JUNE 8, 2015

The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisis communication. The genesis of your integration is to get ahead of your social media “accelerants.”

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

HMA Public Relations

JANUARY 13, 2021

Recommendations include thought-leadership, white papers, speaking engagements, media relations, and of course, an active social media presence. And although most are eager to participate in these recommendations, social media typically causes even the most media-savvy client to pause.

Social Media 80

Social Media Media Leadership Course 80

Onclusive

AUGUST 22, 2019

Over the past decade or so, with the rise of digital media and social media, this distinction has become blurred, and both strategies are more than a little shopworn.

Communications 199

Communications Marketing B2C Advertising 199

Cision

JUNE 25, 2015

Click the image to get your free white paper now! Cision Global Insights’ recent white paper “ EMV Implementation: Is It Impacting Your Brand Reputation? “In There is a dearth of information available to consumers, making them uncertain, frustrated and driving them to social media to find answers and support.”.

Financial 120

Financial Brand Branding Mobile 120

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Long-form written material allows an executive more scope to display expertise that an occasional news quote or social post cannot.

Case Study 178

Case Study SEO Film Video 178

The Proactive Report

DECEMBER 22, 2014

Downloads of the white paper mentioned at the end of the video had an 87% click-through rate. Mastering Social Media Online PR digital pr training images social media strategy training videos visual content' Results: Over 3,000 leads generated in 3 days. Awesome job SunGard.

Training 157

Training Video Digital PR Social Media 157

Cision

JANUARY 28, 2016

Every brand knows the importance of social media. But not every brand knows how to create a structured social strategy that will help them meet their goals. In fact, only 15 percent of marketers know how to prove the impact of their social media efforts quantitatively. Read the free white paper today!

Enterprise 120

Enterprise Strategy Pinterest Social Media 120