Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. PR is no longer a linear process. That’s all.

Storytelling 329

Storytelling SEO Community Insurance 329

Cision

MARCH 14, 2016

— Steve Clayton, Chief Storyteller, Microsoft. The essence of great storytelling is taking the reader on a journey. Which story sounds more interesting: one about the new Microsoft Kinect software or the energy levels in Microsoft’s corporate offices? The four P’s of storytelling. Entertain them. Think visually. “In

Storytelling 120

Storytelling Skype Energy Software 120

Prowly

DECEMBER 17, 2024

Too many software solutions available and not enough information on which one to pick? Best suited for those who want to earn media coverage through creative storytelling, personalization, and the latest technology. We get it, finding the perfect PR tool can be overwhelming. What features does it offer?

Comparison 104

Comparison Software Tools Analytics 104

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

So we may ask, “What’s different about Typical Software Co.?” As storytellers, we’re taught to show, not tell. The software can make a huge difference in revenue, yet the category is narrow. ” Here are some classic responses: “Our people set us apart. We work hard to recruit the best.”

How To 310

How To Transportation Software Employee 310

5W PR

JANUARY 29, 2025

Integrating Storytelling Across PR, Blogs, and Branded Content Public relations and content marketing share a common foundation: storytelling that connects with audiences and builds lasting relationships. Developing Content Themes Content themes provide a framework for consistent storytelling across all channels.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

Onclusive

AUGUST 22, 2017

Multimedia Development & Visual Storytelling. Astute social listening and leveraging the power of PRTech software that allows you to discover and study trends can help in accomplishing this. Have we missed any PR responsibilities? Comment below to add onto our list.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Cision

NOVEMBER 30, 2016

In the process, I became a software product nerd. Over time, I took on leadership roles with larger companies that combined my knowledge of storytelling with software product geekery — most recently as the global head of product marketing for Oracle’s Marketing Cloud business.

Software 0

Software Media Leadership Journalism 0

ImPRessions - Crenshaw Communications

JUNE 28, 2017

Let’s say we’re launching a new type of supply chain software for manufacturers. Inspiring through storytelling. Storytelling starts at the Awareness phase and can play a role throughout the customer journey. And for B2B companies, storytelling is no less important.

Publicity 255

Publicity Storytelling Automotive Software 255

Sword and the Script

JUNE 4, 2019

The PR tech sum is one of three ways I’m working on developing broader exposure of PR software including product reviews and PR tech briefings. 1) PR software market estimated at $4 billion. It’s an unenviable but often necessary position for any software company that has tied its growth strategy to acquisitions. Here we go….

Software 116

Software Reddit Marketing Survey 116

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Storytelling engages, influence persuades. Storytelling starts at the initial awareness phase and can play a role through the customer journey. Storytelling is also important for B2B companies where the product is complicated or the industry changes quickly. Analyst reports are among the most important resources here.

Storytelling 233

Storytelling Education Software LinkedIn 233

5W PR

MARCH 15, 2025

To build a strong online brand identity, you need three core elements working in harmony: visual design that captures attention and communicates your values, messaging that resonates with your audience, and storytelling that creates emotional connections. Let’s explore how to develop each of these components effectively.

Brand 78

Brand Branding Guidelines Storytelling 78

Bianchi Biz Blog

OCTOBER 17, 2024

With electronics and software having become a part of every industry sector and aspect of our modern life, vehicles are no exception, with today’s cars and trucks often considered by some as “smartphones on wheels.” Those interested in exhibiting should visit: [link].

Technology 96

Technology Automotive Mobile Software 96

Rock the Status Quo

APRIL 8, 2016

Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier. Free Storytelling Resources to Improve Your Storytelling Skills.

Storytelling 100

Storytelling Resources Journalism Examples 100

Rock the Status Quo

APRIL 8, 2016

Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier. Free Storytelling Resources to Improve Your Storytelling Skills.

Storytelling 100

Storytelling Resources Journalism Examples 100

Presspage

MARCH 25, 2025

Stop sending boring press releases - try storytelling Journalists arent here to give you free advertising. If you want to grab their attention, PR storytelling is your best tool. Use tools that help: If managing journalist relationships is a nightmare, media relationship software like Presspage Connect can help.

Media Relations 78

Media Relations Writing How To Pitching 78

Frederik Vincx

JULY 17, 2023

We built the softest of software with Soulcenter by co-creating a wellbeing software service for care homes. Service design approach Co-creating the softest software We took co-creation seriously to grasp the nuanced challenges of residential elderly care. Only software wasn’t enough to change how the teams worked.

Software 78

Software System Training Enterprise 78

Onclusive

NOVEMBER 16, 2017

Many PR software companies claim to be able to measure the impact of Earned Media. PR is responsible for digital storytelling, Earned Media and, increasingly, Owned Media. Backed by five years of best practices and media attribution data, AirPR’s software is at the forefront of this radical evolution of PR measurement.

Media 186

Media Measurement Software Engineering 186

Deirdre Breakenridge

SEPTEMBER 3, 2014

At the time, I had heard about Tableau but wasn’t able to download the software to my MacBook Air. Many of the programs you work on today require images, because you know that a picture is worth a thousand words and visual storytelling is powerful. Then, a peer recommended SumAll, after a lengthy Facebook discussion.

Communications 383

Communications Tools Google Resources 383

ImPRessions - Crenshaw Communications

JULY 18, 2023

For example, a campaign centered around a holiday like Veterans Day might be out-of-sync with a B2B company trying to promote software without a bridge that connects the two entities. Ensuring content, visuals, and storytelling align with the theme and spirit of the occasion are essential.

Examples 293

Examples Consumer Software Analysis 293

Prowly

FEBRUARY 3, 2025

Engaging storytelling One of the easiest ways to get widespread brand recognition is to tell a story. 4 Invest in innovative PR tools and software With the right tools, you can explore AI-powered features , a high level of personalization, vast databases of media contacts and much more. In measuring PR campaign reach and impressions.

Brand 104

Brand Branding How To Measurement 104

Prowly

FEBRUARY 26, 2025

From press releases, to earned, organic attention Yes, press releases serve a purpose like no other, but they do little in terms of creating the type of storytelling, collaborations, and initiatives that digital public relations can create. Try Prowly free for seven days - no credit card needed.

Digital PR 104

Digital PR Case Study SEO Measurement 104

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

Let’s say you’re working to promote a supply chain software sold to equipment manufacturers. In public relations, we rely on a blend of experience, storytelling instinct, and imagination to inform our programs and our work. Tactics should be informed by strategy, but they’re separate. Test it with research.

Strategy 265

Strategy How To Resources Employee 265

ImPRessions - Crenshaw Communications

APRIL 15, 2021

Especially in the B2B tech world, where software and data solutions are festooned with esoteric, highly technical jargon, the PR writer must translate abstract concepts and algorithmic technology into easy-to-understand language. Poor storytelling will make an entry dead on arrival. An award submission should be tough to write.

Case Study 298

Case Study Study B2B Creativity 298

Onclusive

DECEMBER 6, 2019

MAICON is built on the idea that every piece of software marketers use today can be made more intelligent using AI and machine learning.Learn from a variety of real-life case studies on marketers who have deployed AI in their own companies. . Public Relations Society of America (PRSA) International Conference. Location: Nashville, TN.

Conference 329

Conference Marketing Case Study Measurement 329

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

That means creative work, like generating innovative ideas for programs, and like — storytelling. And the heart of public relations is in storytelling. There are a few things that PR-driven storytelling does that will never be mechanized or automated. Turning customers into fans. But inspiration is harder to come by.

Marketing 173

Marketing Creativity Storytelling Privacy 173

ImPRessions - Crenshaw Communications

JULY 10, 2019

That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word. But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters.

Case Study 231

Case Study Writing Pitching SEO 231

Onclusive

MARCH 19, 2019

Our analytics software uncovers data about PR’s direct connection to business metrics, revealing which articles, authors, influencers, and messages drive engagement and deliver actual revenue. Proven performer selling data and software products to marketing and/or PR professionals. Skills/Attributes.

Software 150

Software Analytics Measurement Data 150

Onclusive

MARCH 19, 2019

Our analytics software uncovers data about PR’s direct connection to business metrics, revealing which articles, authors, influencers, and messages drive engagement and deliver actual revenue. Proven performer selling data and software products to marketing and/or PR professionals. Skills/Attributes.

Software 150

Software Analytics Measurement Data 150

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

The small B2B software provider Basecamp set out to be different from the moment is began in 1999. Levie is calling for more digital privacy regulations – something not always expected from a software provider. Reactive executive commentary in the brand voice is an excellent tactic to differentiate the firm from the competition.

Brand 196

Brand Branding Reddit B2B 196

Prowly

DECEMBER 11, 2024

The expectations towards pitches are growing while traditional PR software is always a few steps behind. Heres the recipe: Pay close attention to storytelling patterns. Receiving irrelevant PR stories makes journalists lives even harder. Look at how they cover your competitors or your industry. Editorials?

Pitching 104

Pitching How To Media Tools 104

5W PR

MAY 21, 2024

Invest in PR software Numerous tools are available to track media mentions, analyze social media sentiment, and measure campaign performance. Evoke emotions such as excitement, hope, or empowerment through storytelling. Utilize storytelling to highlight the unique features and disruptive potential of the technology.

Technology 127

Technology Trends Company Storytelling 127

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Leave your “innovative software developed by a true visionary that will revolutionize the world” at home and focus on clear and powerful language. Storytelling is the engine of PR. A grasp of universal storytelling principles is at the core of most successful PR writing. PR writing needs to be high-impact, but not overblown.

Writing 147

Writing Storytelling Pitching Creativity 147

PRSay

OCTOBER 2, 2017

Why Data Is Required for Storytelling. Storytelling is an art, and when done well it touches on human emotion and evokes a connection. By applying data to storytelling, communicators can learn what resonates with people and create campaigns that earn results. But how do you know what stories will engage your audience?

Data 146

Data How To Storytelling Analytics 146

Onclusive

AUGUST 9, 2021

Multimedia Development & Visual Storytelling. Astute social listening and leveraging the power of media monitoring software that allows you to discover and study trends can help in accomplishing this. Today’s PR teams are expected to have a strong understanding of how to inject corporate messaging into multimedia.

Training 370

Training Media Training Crisis Communications Reputation 370

Ishmael's Corner

NOVEMBER 4, 2021

The Art Of Storytelling In Business Communications And Public Relations. The Los Angeles Times story “Tesla’s Handling of Breaking Bug in Public Self-Driving Test Raises Alarms” reflects the latest missives aimed at the auto maker: Tesla pushed out a new version of the experimental software suite.more.

Media 100

Media Storytelling Software Communications 100

Onclusive

MARCH 8, 2018

Last week, AirPR hosted the webinar “How AI Will Be a PR Pro’s Dream Come True” with industry leaders Wendy Marx, President of Marx Communications, Sharam Fouladgar-Mercer, CEO of AirPR Software, and Heidi Sullivan, President of HKSully Consulting. AI can help power our productivity in these more creative capacities.

Case Study 170

Case Study Engineering Measurement Big Data 170

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 211

Writing Communications Marketing B2B 211