Prowly

DECEMBER 17, 2024

Too many software solutions available and not enough information on which one to pick? Best suited for those who want to earn media coverage through creative storytelling, personalization, and the latest technology. We get it, finding the perfect PR tool can be overwhelming. What features does it offer? What features does it offer?

Comparison 104

Comparison Software Tools Analytics 104

Cision

OCTOBER 6, 2016

Good, authentic storytelling never goes out of style. I think what hasn’t changed is the value of good storytelling; people will always want to engage with compelling, well-told stories. But as I’ve said already, good, authentic storytelling will never fail to help you get your point across. brand promise. Rapid Fire Round.

Storytelling 308

Storytelling Local Airlines Technology 308

Cision

MARCH 14, 2016

— Steve Clayton, Chief Storyteller, Microsoft. The essence of great storytelling is taking the reader on a journey. Which story sounds more interesting: one about the new Microsoft Kinect software or the energy levels in Microsoft’s corporate offices? The four P’s of storytelling. Entertain them. Think visually. “In

Storytelling 120

Storytelling Skype Energy Software 120

Cision

NOVEMBER 30, 2016

Because I twitch at the utterance of business cliches, it feels like an electric shock jolting through my body to write that the media industry was going through “unprecedented change” at the time. In the process, I became a software product nerd. But there’s really no other way to describe it.

Software 0

Software Media Leadership Journalism 0

Sword and the Script

JUNE 4, 2019

The PR tech sum is one of three ways I’m working on developing broader exposure of PR software including product reviews and PR tech briefings. 1) PR software market estimated at $4 billion. It’s an unenviable but often necessary position for any software company that has tied its growth strategy to acquisitions. Here we go….

Software 117

Software Reddit Marketing Survey 117

Rock the Status Quo

APRIL 8, 2016

Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier. Free Storytelling Resources to Improve Your Storytelling Skills.

Storytelling 100

Storytelling Resources Journalism Examples 100

Rock the Status Quo

APRIL 8, 2016

Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier. Free Storytelling Resources to Improve Your Storytelling Skills.

Storytelling 100

Storytelling Resources Journalism Examples 100

Onclusive

AUGUST 9, 2021

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Today’s PR pro is responsible for ideating, writing, editing, pitching, placing and promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Now more than ever, public relations recruiters prioritize writing skills. But some just entering our profession may be surprised by what type of writing a typical PR position requires. PR writing may not be what you think. Each requires different writing styles, though all feature the elements of persuasion.

Writing 147

Writing Storytelling Pitching Creativity 147

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

Let’s say you’re working to promote a supply chain software sold to equipment manufacturers. In public relations, we rely on a blend of experience, storytelling instinct, and imagination to inform our programs and our work. Once the strategy is nailed down you’re ready to write the PR plan.

Strategy 265

Strategy How To Resources Employee 265

5W PR

MAY 21, 2024

Invest in PR software Numerous tools are available to track media mentions, analyze social media sentiment, and measure campaign performance. Content creation AI can aid content creation by generating outlines, analyzing writing styles, and suggesting pertinent keywords. Focus on the human element and the benefits users experience.

Technology 127

Technology Trends Company Storytelling 127

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

And because search visibility is critical for just about any brand, from business software to a new wine site, we work hard to get quality links in the stories generated through our efforts. Today we’re challenged to use digital storytelling techniques where visual impact is even more important than persuasive writing.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Ishmael's Corner

OCTOBER 8, 2014

One of my all-time favorite quotes was uttered during an HP LaserRom press tour in New York when a journalist asked the HP developer why HP didn’t program the CD ROM application in Windows: “Have you ever tried to write Windows code? Others at HP noticed our work, which led to additional opportunities with storage, software and later servers.

Agency 132

Agency Storytelling Corporate Enterprise 132

Marketwired

FEBRUARY 23, 2016

Iris PR Software. Iris PR Software presents a solution to this challenge. Exceptional writing skills are a fundamental PR must — but let’s face it, it’s easy to get a little long-winded and heavy-handed at the keyboard. But you have to know what you need before you can select the proper tool.”. Hemingway App.

Tools 125

Tools Analytics Software B2C 125

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. Buyers of B2B software want published pricing. Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. Annual spending on PR software grew 14.7% Effective storytelling improves valuations.

B2B 148

B2B Marketing Survey Software 148

Sword and the Script

FEBRUARY 4, 2017

And storytelling in B2B marketing is the theme for this weeks’ Unscripted Marketing links [UML]. She writes: “Want to know the real reason brands publish content with no value? If you focus solely on the film, you’ll be a couple minutes into the story before you realize there’s a virtualization software company behind it.

Creativity 60

Creativity Storytelling B2B Film 60

Onclusive

NOVEMBER 8, 2023

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Today’s PR pro is responsible for ideating, writing, editing, pitching, placing and promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Training 195

Training Media Training Crisis Communications Reputation 195

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

The internet and social platforms are key tools for storytelling, brand management and connection. PR professionals must craft appealing content that conveys relevant messages that resonate with specific audiences, from buyers of business software to new parents. Just ask Google. But there’s no need to fear data!

Analytics 170

Analytics Social Media Tools Trends 170

The Hoffman Agency

APRIL 8, 2025

He was a software engineer at Apple for over 40 years, and before security got stricter, I was lucky enough to spend lots of time on the Infinite Loop campus when it was Apples headquarters. I saw an uplifting, creative environment that blended writing with technology and strategy with storytelling.

Product Launch 36

Product Launch Software Technology Creativity 36

Ishmael's Corner

MAY 19, 2015

The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. I say “undervalued” because PR trainings abound on topics like pitching journalists or how to use social media for brand storytelling. I learned that one from a famous software executive.

Storytelling 60

Storytelling Interviews Software Industry 60

Shift Communications

AUGUST 2, 2022

Sexist terminology such as “male and female” connectors or phrases such as “manhours” to describe the work that went into a project Ableist adjectives like “disabled” software features.

Corporate 88

Corporate Real Estate Communications Marketing 88

Newsfile

MAY 11, 2023

It’s no wonder then that many businesses choose to write a press release about ESG news. Write a Press Release About 11 Newsworthy ESG Topics Forbes reports that businesses that invest in ESG outperform others and have higher market values. ESG Investment is expected to more than double over the next three years.

Writing 52

Writing Energy Training Education 52

5W PR

FEBRUARY 22, 2024

Start with user-friendly tools and online tutorials to practice writing, editing, designing, and creating any sort of content consistently. Crafting a digital story Computers, smartphones, cameras, microphones, and software for editing are essential tools. But for anyone new to it, this intricate world can feel more than overwhelming.

Media 78

Media YouTube Transportation eBook 78

Burrelles Fresh Ideas

JULY 25, 2023

For instance, a treasury management system (TMS) is designed to manage finances, financial risk, and hedging using financial marketing software and inputs. Customer relation management software can help track customer interactions and how they will likely respond to different decisions.

Tools 75

Tools How To System Software 75

The Resolution Blog

OCTOBER 15, 2019

We were inspired to write this post after hearing about Hectare’s brilliant B2B Tinder for cows campaign mentioned in our recent podcast. StoreKit, a startup that sells point of sale software to pubs, tapped into this familiarity with their version of the underground map. As a result, campaigns are often dry, serious, and?—?

B2B 120

B2B B2C Facebook Storytelling 120

Bianchi Biz Blog

NOVEMBER 1, 2021

While the vehicles themselves tend to get the above-the-fold headline treatment, there are also massive opportunities in charging, on both the hardware and software sides. You really have to try to not have fun when writing about the automotive industry. Describe the craziest or most fun story you have written.

Meeting 75

Meeting Automotive Media Newspapers 75

Solo PR Pro

OCTOBER 18, 2022

Kelly Kirkendoll (KK): The most effective storytelling requires both words and visuals, and this has become truer as social media has grown and attention spans have shrunk. I’ve been successful in my business so far (going on four years) because I provide the writing in addition to the PR. The world of media relations is changing.

Media Relations 97

Media Relations Media Social Media Internal 97

Cision

APRIL 6, 2015

Search engines don’t listen to and deduce context from audio (at least not as of this writing). Co-hosted by Lulu Miller and Alix Spiegel, Invisibilia interweaves narrative storytelling with scientific research that will ultimately make you see your own life differently.” Ira Glass discusses preparation: 3. descriptions.

Engineering 120

Engineering Tools Examples YouTube 120

Landis PR

JULY 31, 2023

Now, more than a half century since the birth of artificial intelligence, mass interest and adoption of the technology has accelerated in recent months, thanks to publicly available software like ChatGPT and Character.ai. Solid storytelling, writing and editing skills are still very much in demand.

Communications 97

Communications Marketing Pitching Technology 97

Contently - Strategy

OCTOBER 15, 2020

” There are only 214 million for “b2b software.” For most of 2020, b2b software has had about twice as much interest. Why give a man to fish when you can teach him to how to benefit from your B2B software, right? We love email,” GE’s Chief Storyteller told us. “It

B2B 143

B2B Trends Video Course 143

Shift Communications

OCTOBER 26, 2015

Blogging is storytelling, whether you’re posting content on your company’s website, on services like Quartz and Medium, whether you’re using written words, video, or audio. For example, suppose you were telling the narrative of how a new enterprise software platform was rolled out. Let’s back up a bit.

Blogging 60

Blogging Enterprise System Media 60

Shift Communications

OCTOBER 31, 2016

Part of the reason is that few PR professionals are data analysts; the other part is that many of us don’t have access to quality analytics software. Why does software matter? This is data storytelling, the process of making data understandable to humans – to our stakeholders, customers, and the public.

Analytics 60

Analytics Data Analysis Technology 60

Waxing UnLyrical

APRIL 12, 2018

They rely on excellent writing and storytelling; and. While you may have a data analyst or two helping you out — or you use attribution software, such as TrendKite or AirPR — you know how to use that information to sell your results to the executive team. All of those things have two of the same qualities: 1.

Media Relations 93

Media Relations Advertising Advertising Content Marketing 93

Communications Conversations

DECEMBER 5, 2019

But one thing that ties into so many of my upcoming projects is storytelling. As a former journalist, storytelling is a part of who I am as a communicator and I think hearing directly from staff members is the best way to showcase employer branding. It strengthened my writing skills.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Contently - Strategy

JULY 31, 2019

” To many, injecting a CTA into a piece of writing is to sully the art form. A content marketing platform (CMP) is software for organizing the content marketing process. Most writers at media companies simply use the CMS as a place to paste in their writing. But increasingly, CTAs are looking like useful tools for the MSM.

Content Marketing 100

Content Marketing Marketing Media SEO 100

Critical Mention

OCTOBER 24, 2019

Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. That’s why we’ve created a platform uniting software, education, and community to help businesses grow better every day. Are you keeping up with the times?

Blogging 68

Blogging Education Resources Creativity 68

PR 20/20

SEPTEMBER 21, 2017

More specifically, can we use machines to write blog posts at scale?”. The Washington Post , which is owned by Jeff Bezos, CEO of Amazon, uses its Heliograf artificial intelligence storytelling system to write data-driven articles, its Knowledge Map to identify and surface contextual content, and its “ Bandito ” tool to drive engagement.

Marketing 53

Marketing Software eBook Technology 53