Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 189

Writing Communications Marketing B2B 189

5W PR

MAY 21, 2024

Invest in PR software Numerous tools are available to track media mentions, analyze social media sentiment, and measure campaign performance. Content creation AI can aid content creation by generating outlines, analyzing writing styles, and suggesting pertinent keywords. People connect with stories, not just features.

Technology 127

Technology Trends Company Storytelling 127

Sword and the Script

MARCH 28, 2023

Most PR software executives indicate artificial intelligence (AI) will enhance PR pros work and can’t replace imagination and human touch; yet some point out tech innovation invariably does eliminate some jobs. To help make sense of it all, a while back I queried several executives from PR software companies.

Software 129

Software Technology Creativity Crisis Management 129

Sword and the Script

FEBRUARY 14, 2023

While generative AI is enjoying all the limelight recently there many different varieties of AI in use in PR software already. I reached out to a dozen or so PR software solution providers by email to ask for their perspective – and details some their answers below. CoPilot will “help write” and “a shortcut” but not a replacement.

Software 130

Software Pitching Analysis Community 130

Onclusive

OCTOBER 23, 2019

We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. Our analytics software uncovers data about PR’s direct connection to business metrics, revealing which articles, authors, influencers, and messages drive engagement and deliver actual revenue. Strategic thinker.

Marketing 46

Marketing Case Study Software Analytics 46

Onclusive

JUNE 21, 2017

We created technology that tracks all mentions, not just when there’s a link back to the company’s website.”. Technology has largely enabled this.” Start by familiarizing yourself with today’s PR technologies so you’re in the know, even if you don’t consider yourself an expert user yet. Don’t make them come to you.).

Storytelling 329

Storytelling SEO Community Insurance 329

ImPRessions - Crenshaw Communications

APRIL 15, 2021

A big part of my job is writing award entries for our various ad tech, martech, AI, and cybersecurity clients. Here are a few fundamentals I’ve gleaned by crafting award entries for our B2B technology clients. First, state the problem that the customer needed to solve with the use of your company’s technology.

Case Study 298

Case Study Study B2B Technology 298

Cision

NOVEMBER 30, 2016

Because I twitch at the utterance of business cliches, it feels like an electric shock jolting through my body to write that the media industry was going through “unprecedented change” at the time. In the process, I became a software product nerd. But there’s really no other way to describe it.

Software 0

Software Media Leadership Journalism 0

Sword and the Script

AUGUST 1, 2023

The PR software community has taken note and they are responding. The second is an enhancement to its AI Writing Assistant, first unveiled a couple of months ago. That assistant helps to write social media content but now includes an integration to DALL-E. These features add to the list of AI use cases in PR software.

Software 119

Software Pitching Ethics Privacy 119

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

PR people routinely use apps for document design like BeFunky, the industry standard software Cision, and a wire distribution platform like PR Newswire. Every pro has her go-to channel for tracking news developments in technology. Further, the cloud software allows meeting participants to collaborate on documents during the call.

Tools 108

Tools SMB Survey Software 108

Sword and the Script

MARCH 1, 2022

The research firm Burson Taylor puts the PR software market at $4 billion , but it’s an educated guess. My impression is that he seems to be plugged into the market, open to market feedback and has experience growing and leading a technology company. Here’s a roundup of other news and links from the world of PR technology.

Software 117

Software Case Study Advertising Advertising 117

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

We write plans that cover several months and in our personal lives we may do the same. We geek out over the latest tech announcements – For anyone who doesn’t work in tech, things like the latest product launch or software update are not important. We are planners – This should come as no surprise.

Product Launch 296

Product Launch Training Interviews Software 296

PRSay

MAY 18, 2023

One year later, many of us are grappling with the implications of artificial intelligence technology that can search the internet, write text, edit images, create videos and speak in lifelike voices. Software platforms now providing these services include ChatGPT, GPT-4, Synthesia, ElevenLabs’ Prime Voice AI and BeFunky.

Publicity 185

Publicity Software Education Technology 185

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

When a company shows how a known brand like Home Depot or Mercedes has achieved business objectives using a software solution, for example, it gains instant credibility. can show an inclusive and progressive environment through awards in the DEI and women in technology spaces. The right category can make a difference.

B2B 295

B2B Industry Company Case Study 295

Deirdre Breakenridge

OCTOBER 3, 2016

We need to look beyond easy and recognize that no software application can supplant our own curiosity and creativity. I also wonder if there’s a tendency to over-complicate business processes or claim to adopt new technologies simply to look like we’re keeping up with the “times.” It’s causing hallucinations and distorting realities.

Data 0

Data Tools Technology Banking 0

Sword and the Script

MAY 7, 2024

It’s been pretty quiet this month in PR software; that’s starting to look like it’s going to be characteristic for the year On the first Tuesday of every month, I sort through the news from the PR software community in a summary post like this one. The services is free for both users. TVEyes says it added , “twice as many U.S.

Software 85

Software Pitching Technology B2B 85

Sword and the Script

JUNE 4, 2019

I’ve started dedicating the first post of every month to summarizing news from vendors developing technology focused on public relations. The PR tech sum is one of three ways I’m working on developing broader exposure of PR software including product reviews and PR tech briefings. 1) PR software market estimated at $4 billion.

Software 99

Software Reddit Marketing Survey 99

Onclusive

NOVEMBER 1, 2017

Many of us already utilize these technologies to help measure and attribute our success, gain insights into performance against competitors and report results back to the C-Suite. AirPR recently launched Research Trends TM into its software platform, which allows users to search content in real-time and discover: Article frequency trends.

Branding 170

Branding Brand How To Trends 170

Waxing UnLyrical

MAY 8, 2013

And in doing so, I experienced two very different attitudes to customer service, and technology, all in the same day. When I asked what the average lifespan of the machines was, she said, “The technology will be obsolete by then, but you’re looking at _.” Technology, for better or worse. Too cool for school.

Technology 100

Technology Customer Service Retail Software 100

Onclusive

JANUARY 17, 2018

It’s hard to open Facebook or Twitter, watch the news on TV or go to your favorite site this week without finding a roundup of the coolest gadgets and most cutting-edge technologies featured at 2018’s Consumer Electronics Show. Which authors are writing about that topic. Which brands, however, are making the biggest splash?

Trends 191

Trends Brand Branding Software 191

Sword and the Script

JANUARY 28, 2020

A search of several review sites – G2, Capterra, TrustRadius and Software Advice – did not produce any reviews at the time of this writing. This is something to bear in mind, as a point of negotiation, if you are in the market for PR technology and get to an evaluation phase with Notified. 8) History and backstory.

Software 113

Software Tools Publicity System 113

Cision

DECEMBER 21, 2017

Thanks to technology, measuring PR in the digital era is completely different than it was a few years ago. At iSeeCars , we learned that more media coverage — or a goal of getting “x” number of write-ups for one of our independent studies — isn’t inclusive enough. The post Are You Accurately Measuring the ROI of Your PR Strategy?

Measurement 272

Measurement Strategy Software Analytics 272

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. I kept thinking about this example as Aaron Kwittken demoed the software his company, PRophet , is developing.

Software 85

Software Media Relations Media Pitching 85

Sword and the Script

DECEMBER 12, 2023

He compiled and edited contributions from “20 practitioners and vendors on the latest AI technologies and tools and their practical application for public relations workflow.” Tell us about your new book and why you decided to write it? Writing a book about a fast-moving area of technology has challenges.

Software 138

Software Tools Ethics Privacy 138

Sword and the Script

NOVEMBER 12, 2019

In its latest software update, the media monitoring tool Talkwalker says it’s now pulling data from more than 100 review sites. Business Software Review Sites to Watch. The company has started offering a product for software buyers to manage software spending, contracts, accounts and compliance. Monthly traffic: 3.5

Software 17

Software B2B Marketing Data 17

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? I believe the generative AI is based on OpenAI technology, which makes ChatGPT. Tressa Robbins writes about the state of ethics in PR for Burrelles.

Analysis 140

Analysis Tools Software SMB 140

Sword and the Script

DECEMBER 13, 2022

Many of the top-performing posts are from the monthly roundup post on the PR and comms technology software vendors. That roundup, and some of the reviews I’ve written, stem from the observation that the trade publications in PR don’t consistently cover technology. Spending on PR Software Growing Again, Study Finds [PR Tech Sum].

Blogging 152

Blogging B2B Software SEO 152

Sword and the Script

APRIL 11, 2023

PR software providers Notified (Globe Newswire), Propel, Muck Rack, Presspage and PRophet add generative AI to their platforms, joining Agility and Burrelles PR pros should keep an open mind about AI and how it can help them do their job. The company says, “AMIGA offers advanced research and writing capabilities including generating pitches.”

Software 78

Software Company Pitching Training 78

Onclusive

OCTOBER 12, 2021

Here are the key elements of a well-rounded communications budget to consider: Team headcount and salaries Agency retainers, including media relations & crisis communications Owned media and contributed content development Technology tools, such as media monitoring, media database and internal communication platforms for employee engagement.

Resources 195

Resources Technology Data Measurement 195

Prowly

DECEMBER 17, 2024

Too many software solutions available and not enough information on which one to pick? Best suited for those who want to earn media coverage through creative storytelling, personalization, and the latest technology. We get it, finding the perfect PR tool can be overwhelming. What features does it offer? What features does it offer?

Comparison 104

Comparison Software Tools Analytics 104

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. But the AI technology is not just about automation. Content generated by AI should be clearly labeled as such.

Technology 146

Technology Crisis Management Social Media Training 146

Cision

JULY 27, 2017

Don’t just write this feedback down — actually do something about it. While your marketing team should be running searches with brand monitoring software and responding to mentions of your company (both negative and positive), they can also use this data to get a reading on overall sentiment of your brand.

Brand 231

Brand Branding Employee Data 231

Sword and the Script

SEPTEMBER 1, 2020

Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one. billion global market for Media Intelligence/PR software and information solutions.” Critical Mention named Vishal Padhye as chief technology officer; Padhye joined the company in 2013 as a network and systems engineer.

International 146

International Internal Tools Software 146

Bianchi Biz Blog

JUNE 16, 2022

Automotive and vehicle technology suppliers: The Detroit auto show is back. The reconfigured and revitalized show will feature a blend of hands-on automotive activations, traditional vehicle exhibits and its expanded showcase of automotive innovation and technology, AutoMobili-D.

Technology 86

Technology Automotive Mobile Conference 86

Shift Communications

DECEMBER 9, 2014

As I write about marketing and PR, I’d hope that at least a portion of my audience’s biographies indicate that they’d be interested in marketing and PR. I’ve downloaded my list, randomized it in spreadsheet software, and then sampled the first 50 or so people: Here, I’m at roughly a 40% on-target audience. Looking good.

Measurement 161

Measurement Data-Driven PR How To Exercises 161

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. Write the book on it. The small B2B software provider Basecamp set out to be different from the moment is began in 1999. There are some PR tactics that can help. Last month, Inc.

Brand 196

Brand Branding Reddit B2B 196

Sword and the Script

OCTOBER 1, 2024

It covers August and September as news from the PR software community has been slow recently. Google Gemini to write press releases for PR Newswire “Generate high-quality press releases with just a few clicks.” For example, you can instruct the AI to write in a professional, or humorous tone if desired. No reason was noted.

Publicity 123

Publicity Software Google Reddit 123