Sword and the Script

OCTOBER 5, 2021

Onclusive adds features, becomes all-in-one PR software tool; Agility PR Solutions adds AI; Q4 releases IR event hosting tool; an odd rebrand by SocialChorus and Dynamic Signal; Intrado rebrands as Notified; Meltwater Q2 earnings. If you enjoyed this post, you might also like: PR Software Pricing Estimates [PR Tech Sum].

Software 152

Software Tools Print Technology 152

Sword and the Script

FEBRUARY 14, 2023

While generative AI is enjoying all the limelight recently there many different varieties of AI in use in PR software already. I reached out to a dozen or so PR software solution providers by email to ask for their perspective – and details some their answers below. CoPilot will “help write” and “a shortcut” but not a replacement.

Software 130

Software Pitching Analysis Community 130

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 189

Writing Communications Marketing B2B 189

Onclusive

AUGUST 22, 2017

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Today’s PR pro is responsible for ideating, writing/editing, pitching, placing, and then promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

MARCH 28, 2023

Most PR software executives indicate artificial intelligence (AI) will enhance PR pros work and can’t replace imagination and human touch; yet some point out tech innovation invariably does eliminate some jobs. To help make sense of it all, a while back I queried several executives from PR software companies.

Software 129

Software Technology Creativity Crisis Management 129

ImPRessions - Crenshaw Communications

JULY 14, 2021

Software solutions are expensive, and buyers under pressure to make the right choice seek as much information as possible to vet the quality of a SaaS, AI, cybersecurity, or data product. In many cases they support a path to a market leadership position. Here’s how it works. Influence buyer decisions.

B2B 334

B2B Company Case Study Conference 334

Cision

NOVEMBER 30, 2016

Because I twitch at the utterance of business cliches, it feels like an electric shock jolting through my body to write that the media industry was going through “unprecedented change” at the time. In the process, I became a software product nerd. But there’s really no other way to describe it.

Software 0

Software Media Leadership Journalism 0

ImPRessions - Crenshaw Communications

JULY 10, 2019

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. Successful PR people tend to be good writers; yet even more impressive than the quality of good PR writing is its versatility. Am I boring you? A blog-eat-blog world .

Case Study 231

Case Study Writing Pitching SEO 231

Sword and the Script

MARCH 1, 2022

The research firm Burson Taylor puts the PR software market at $4 billion , but it’s an educated guess. She joins from “Uptake, an industrial artificial intelligence software company, where she spent six years in various product leadership positions, most recently as senior director, Product Management & Operations.”

Software 117

Software Case Study Advertising Advertising 117

Sword and the Script

AUGUST 1, 2023

The PR software community has taken note and they are responding. The second is an enhancement to its AI Writing Assistant, first unveiled a couple of months ago. That assistant helps to write social media content but now includes an integration to DALL-E. These features add to the list of AI use cases in PR software.

Software 119

Software Pitching Ethics Privacy 119

Onclusive

OCTOBER 23, 2019

Our analytics software uncovers data about PR’s direct connection to business metrics, revealing which articles, authors, influencers, and messages drive engagement and deliver actual revenue. Exceptional writing skills. Required experience: data services, software products, marketing technology, marketing analytics.

Marketing 46

Marketing Case Study Software Analytics 46

Flack's Revenge

MARCH 9, 2021

Mipsology’s core tech, built into its Zebra software, makes it possible to run neural network deep learning models developed for popular Nvidia GPUs on other kinds of chips. Most who work in and write about AI understand the importance of inference acceleration. Mipsology (Deep learning inference acceleration). Challenges.

Case Study 266

Case Study Marketing Software Technology 266

Prowly

OCTOBER 23, 2024

Best practices for writing Dawn begins by writing a default draft that’s structured as a cold email , relevant to all journalists in the contact list. She wanted to find a way to build relationships better. Solution The answer: email personalization using an all-in-one PR platform.

How To 211

How To Pitching Analytics Software 211

Sword and the Script

MAY 7, 2024

It’s been pretty quiet this month in PR software; that’s starting to look like it’s going to be characteristic for the year On the first Tuesday of every month, I sort through the news from the PR software community in a summary post like this one. The services is free for both users.

Software 85

Software Pitching Technology B2B 85

Cision

JULY 11, 2017

The first step is choosing the right monitoring software, and it’s important to consider which features will be most crucial to your organization’s needs. Whether you currently subscribe to PR software or are considering a new provider, make sure to do your research and consider how these nine factors play into your monitoring approach.

How To 265

How To Media Software Agriculture 265

Sword and the Script

JANUARY 28, 2020

A search of several review sites – G2, Capterra, TrustRadius and Software Advice – did not produce any reviews at the time of this writing. As I write this, Notified is listed as a product brand, among several others, under the PR product section of the Intrado website. 8) History and backstory. 9) PR tech assessment.

Software 113

Software Tools Publicity System 113

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. I kept thinking about this example as Aaron Kwittken demoed the software his company, PRophet , is developing.

Software 85

Software Media Relations Media Pitching 85

Onclusive

AUGUST 9, 2021

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Today’s PR pro is responsible for ideating, writing, editing, pitching, placing and promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

PR people routinely use apps for document design like BeFunky, the industry standard software Cision, and a wire distribution platform like PR Newswire. BuzzSumo remains a go-to tool to assist PR pros in keeping track of who’s writing about what topics, and the resulting social engagement from each placement.

Tools 108

Tools SMB Survey Software 108

Cision

DECEMBER 18, 2017

If past analytics tell you that blog posts about staying organized do really well in September, you can mark down some possible titles to write in that month. You should also consider if you have the right software to help you achieve your goals. If you have a new product coming out, plan your content around it.

How To 0

How To Content Marketing Conference Analytics 0

ImPRessions - Crenshaw Communications

APRIL 15, 2021

A big part of my job is writing award entries for our various ad tech, martech, AI, and cybersecurity clients. Especially in the B2B tech world, where software and data solutions are festooned with esoteric, highly technical jargon, the PR writer must translate abstract concepts and algorithmic technology into easy-to-understand language.

Case Study 298

Case Study Study B2B Technology 298

Remote PR Jobs

OCTOBER 29, 2024

Mentioning relevant software can also help the hiring manager understand if you are a good fit for the role. Examples of Public Relations and Communications Cover Letters When diving deeper into the writing process, looking at examples can help understand the tone and format of a professional cover letter.

Publicity 261

Publicity How To Examples Crisis Management 261

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

We write plans that cover several months and in our personal lives we may do the same. We geek out over the latest tech announcements – For anyone who doesn’t work in tech, things like the latest product launch or software update are not important. We are planners – This should come as no surprise.

Product Launch 296

Product Launch Training Interviews Software 296

Cision

DECEMBER 21, 2017

At iSeeCars , we learned that more media coverage — or a goal of getting “x” number of write-ups for one of our independent studies — isn’t inclusive enough. A good example of this is Lumension, a security software company who needed to grow their customer base. The post Are You Accurately Measuring the ROI of Your PR Strategy?

Measurement 272

Measurement Strategy Software Analytics 272

PRSay

MAY 18, 2023

One year later, many of us are grappling with the implications of artificial intelligence technology that can search the internet, write text, edit images, create videos and speak in lifelike voices. Software platforms now providing these services include ChatGPT, GPT-4, Synthesia, ElevenLabs’ Prime Voice AI and BeFunky.

Publicity 185

Publicity Software Education Technology 185

Onclusive

JANUARY 17, 2018

Last year, AirPR announced Research Trends , a new feature of AirPR’s software that allows users to search real-time content and discover trends by keyword including co-mentioned terms, top publishers, top authors, competitive mentions and more. Which authors are writing about that topic. Here are the results: 1.

Trends 191

Trends Brand Branding Software 191

Sword and the Script

APRIL 11, 2023

PR software providers Notified (Globe Newswire), Propel, Muck Rack, Presspage and PRophet add generative AI to their platforms, joining Agility and Burrelles PR pros should keep an open mind about AI and how it can help them do their job. The company says, “AMIGA offers advanced research and writing capabilities including generating pitches.”

Software 78

Software Company Pitching Training 78

Onclusive

JUNE 21, 2017

It will set you apart from the 100 other people who only know how to write a press release,” said Iliff. We’re not mechanical engineers or software engineers, and we don’t need to be,” she said. For social amplification, go to your community. Don’t make them come to you.). That’s all.

Storytelling 329

Storytelling SEO Community Insurance 329

Agility PR Solutions

JANUARY 12, 2021

More importantly to media pros, can AI write a good subject line and a solid pitch? New research from PR link building and outreach software BuzzStream and boutique content marketing firm Fractl seeks to find out. The post Can AI write a better pitch than you? Will humanity become obsolete in AI’s wake?

Writing 88

Writing Pitching Software Media 88

Cision

OCTOBER 19, 2017

But unless you have a full-time SEO expert on staff, it can be frustrating to find the right keywords when you’re in the middle of writing a blog post, creating a web page or writing a press release. The simplest way to create a keyword library is to use a spreadsheet, though there is also keyword database software available.

Brand 208

Brand Branding How To SEO 208

Cision

SEPTEMBER 26, 2017

Write stories that readers will not only relate to but also use as a valuable source for their future business endeavors. Write memorable and compelling stories that will captivate reader’s interest. After finishing her Master’s Degree in English studies, she pursued a career in content and technical writing in digital marketing.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Cision

JULY 6, 2017

Search the web for the first marketing automation software you find, build your form, upload it to your blog, and done. Literally write it out as clear as day: “FREE STUFF! If you use marketing automation software (e.g. It seems easy enough. We wish it were that simple. ” Rule No. it should allow you to do this.

Blogging 168

Blogging How To Privacy Mobile 168

Sword and the Script

DECEMBER 12, 2023

Tell us about your new book and why you decided to write it? Writing a book about a fast-moving area of technology has challenges. What are some of the PR software makers doing that’s interesting? He has an interesting mix of AI, software development and public relations domain expertise.

Software 138

Software Tools Ethics Privacy 138

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Medium For better or for worse, I’ve become an abstract-writing machine over the years. Whether it’s from writing my own abstracts for conference CFPs, or ghost-writing webinar abstracts for others, I’ve drafted a lot of abstracts. I’ve settled into a bit of a formula.

Conference 100

Conference Writing How To Real Estate 100

Buzzstream

OCTOBER 21, 2021

Being in the forefront of all conversations with clients, I quickly realized that simply writing down notes, searching for conversations buried in emails and chasing people for deliverables would be risky if I didn’t have a more structured system. Create a project and move tasks from sheets or mentioned on emails to the software.

Software 151

Software How To SEO System 151

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

When a company shows how a known brand like Home Depot or Mercedes has achieved business objectives using a software solution, for example, it gains instant credibility. For info on how to write a winning award submission , see this earlier post. Now let’s get that trophy case filled with hardware!

B2B 295

B2B Industry Company Case Study 295

Melissa Agnes

APRIL 16, 2014

There must be some motivation to go online and write a review, and oftentimes it is because a person is angry. According to Software Advice ‘s 2013 survey of more than 4,500 U.S. First, it’s extremely beneficial to have software or a strategic plan to encourage patients to review their positive experiences online.

Reputation 199

Reputation Privacy Software Insurance 199