Presspage

MARCH 18, 2025

Refine it by prompting AI to act as a journalist and provide feedback: Example prompt: Write a media pitch for a story about [XYZ] to get coverage. How PR software makes media pitching easier Managing media outreach manually can be overwhelming - tracking emails, follow-ups, and journalist responses across multiple campaigns is challenging.

Examples 78

Examples Pitching Writing How To 78

Sword and the Script

FEBRUARY 14, 2023

While generative AI is enjoying all the limelight recently there many different varieties of AI in use in PR software already. I reached out to a dozen or so PR software solution providers by email to ask for their perspective – and details some their answers below. CoPilot will “help write” and “a shortcut” but not a replacement.

Software 161

Software Pitching Analysis Community 161

Remote PR Jobs

OCTOBER 29, 2024

Mentioning relevant software can also help the hiring manager understand if you are a good fit for the role. Examples of Public Relations and Communications Cover Letters When diving deeper into the writing process, looking at examples can help understand the tone and format of a professional cover letter.

Publicity 221

Publicity How To Examples Crisis Management 221

Sword and the Script

OCTOBER 5, 2021

Onclusive adds features, becomes all-in-one PR software tool; Agility PR Solutions adds AI; Q4 releases IR event hosting tool; an odd rebrand by SocialChorus and Dynamic Signal; Intrado rebrands as Notified; Meltwater Q2 earnings. If you enjoyed this post, you might also like: PR Software Pricing Estimates [PR Tech Sum].

Software 181

Software Tools Print Technology 181

Sword and the Script

JANUARY 16, 2024

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. Yet now and then a software product comes along and makes an impression. click any image for higher resolution) 1.

Software 156

Software Pitching System Analytics 156

Sword and the Script

MARCH 5, 2024

Propel rolls our new UX, AI plugins for email; Meltwater signs Microsoft for monitoring; Onclusive wrestles with a cyberattack and outage The last 60 days have been pretty slow in terms of news from the PR software vendor community. I skipped this monthly column in February because there wasn’t anything to write about. of its platform.

Software 146

Software B2B Pitching Data 146

Sword and the Script

MARCH 28, 2023

Most PR software executives indicate artificial intelligence (AI) will enhance PR pros work and can’t replace imagination and human touch; yet some point out tech innovation invariably does eliminate some jobs. To help make sense of it all, a while back I queried several executives from PR software companies.

Software 161

Software Technology Creativity Crisis Management 161

Cision

DECEMBER 7, 2017

Use Software. Certain PR software can provide valuable additional insight into your target audience, topical trends and overall engagement. Cision’s PR software provides a media database for the quick collection of contact information, in addition to media monitoring, news release distribution and engagement analysis.

Pitching 298

Pitching Software Construction Writing 298

Deirdre Breakenridge

JULY 28, 2014

. #4: Get yourself some good note taking software. With Evernote , I’m able to capture bits of information when I’m on the go, for meetings, writing projects, blog posts, client projects, etc. I use Evernote, which helps me to save important pieces of information and jot down quick thoughts during the day.

Meeting 341

Meeting Interviews Software Energy 341

Sword and the Script

MARCH 1, 2022

The research firm Burson Taylor puts the PR software market at $4 billion , but it’s an educated guess. She joins from “Uptake, an industrial artificial intelligence software company, where she spent six years in various product leadership positions, most recently as senior director, Product Management & Operations.”

Software 149

Software Case Study Advertising Advertising 149

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 211

Writing Communications Marketing B2B 211

Onclusive

AUGUST 22, 2017

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Today’s PR pro is responsible for ideating, writing/editing, pitching, placing, and then promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Sword and the Script

AUGUST 1, 2023

The PR software community has taken note and they are responding. The second is an enhancement to its AI Writing Assistant, first unveiled a couple of months ago. That assistant helps to write social media content but now includes an integration to DALL-E. These features add to the list of AI use cases in PR software.

Software 145

Software Pitching Ethics Technology 145

Prowly

DECEMBER 17, 2024

Too many software solutions available and not enough information on which one to pick? As opposed to Prowly PR software, reviews say it doesn't have advanced data analytics, no media monitoring, and lacks tools to build reports that can be shared with clients. We get it, finding the perfect PR tool can be overwhelming.

Comparison 104

Comparison Software Tools Analytics 104

ImPRessions - Crenshaw Communications

JULY 14, 2021

Software solutions are expensive, and buyers under pressure to make the right choice seek as much information as possible to vet the quality of a SaaS, AI, cybersecurity, or data product. In many cases they support a path to a market leadership position. Here’s how it works. Influence buyer decisions.

B2B 334

B2B Company Case Study Conference 334

Sword and the Script

SEPTEMBER 24, 2024

If are using sales coaching software like Gong, it’s very easy to share call recordings, metrics and analytics around calls. In this case, I’d interview the customers and write up a contributed article to pitch. At a minimum, the team should be silent listeners on calls across sales, customer success and customer support.

B2B 141

B2B Case Study Study Conference 141

Cision

NOVEMBER 30, 2016

Because I twitch at the utterance of business cliches, it feels like an electric shock jolting through my body to write that the media industry was going through “unprecedented change” at the time. In the process, I became a software product nerd. But there’s really no other way to describe it.

Software 0

Software Media Leadership Journalism 0

Sword and the Script

JUNE 4, 2019

The PR tech sum is one of three ways I’m working on developing broader exposure of PR software including product reviews and PR tech briefings. 1) PR software market estimated at $4 billion. It’s an unenviable but often necessary position for any software company that has tied its growth strategy to acquisitions. Here we go….

Software 116

Software Reddit Marketing Survey 116

ImPRessions - Crenshaw Communications

JULY 10, 2019

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. Successful PR people tend to be good writers; yet even more impressive than the quality of good PR writing is its versatility. Am I boring you? A blog-eat-blog world .

Case Study 231

Case Study Writing Pitching SEO 231

Sword and the Script

DECEMBER 31, 2024

Accordingly, I write and publish a weekly blog post on Tuesdays like clockwork. Read more: New products and problems across PR software land [PR Tech Sum 60] Number 7. A long-time (but since retired) member of the reserves and Guard, I came home from a long deployment to Iraq in 2008 and realized Web 2.0 was changing my profession.

B2B 150

B2B Marketing Leadership Study 150

Onclusive

OCTOBER 23, 2019

Our analytics software uncovers data about PR’s direct connection to business metrics, revealing which articles, authors, influencers, and messages drive engagement and deliver actual revenue. Exceptional writing skills. Required experience: data services, software products, marketing technology, marketing analytics.

Marketing 46

Marketing Case Study Software Analytics 46

Sword and the Script

JANUARY 28, 2020

A search of several review sites – G2, Capterra, TrustRadius and Software Advice – did not produce any reviews at the time of this writing. As I write this, Notified is listed as a product brand, among several others, under the PR product section of the Intrado website. 8) History and backstory. 9) PR tech assessment.

Software 129

Software Tools Publicity System 129

Sword and the Script

MAY 7, 2024

It’s been pretty quiet this month in PR software; that’s starting to look like it’s going to be characteristic for the year On the first Tuesday of every month, I sort through the news from the PR software community in a summary post like this one. The services is free for both users.

Software 87

Software Pitching Technology B2B 87

Flack's Revenge

MARCH 9, 2021

Mipsology’s core tech, built into its Zebra software, makes it possible to run neural network deep learning models developed for popular Nvidia GPUs on other kinds of chips. Most who work in and write about AI understand the importance of inference acceleration. Mipsology (Deep learning inference acceleration). Challenges.

Case Study 266

Case Study Marketing Software Technology 266

Sword and the Script

DECEMBER 12, 2023

Tell us about your new book and why you decided to write it? Writing a book about a fast-moving area of technology has challenges. What are some of the PR software makers doing that’s interesting? He has an interesting mix of AI, software development and public relations domain expertise.

Software 171

Software Tools Ethics Privacy 171

Cision

JULY 11, 2017

The first step is choosing the right monitoring software, and it’s important to consider which features will be most crucial to your organization’s needs. Whether you currently subscribe to PR software or are considering a new provider, make sure to do your research and consider how these nine factors play into your monitoring approach.

How To 265

How To Media Software Agriculture 265

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. I kept thinking about this example as Aaron Kwittken demoed the software his company, PRophet , is developing.

Software 87

Software Media Relations Media Pitching 87

Onclusive

AUGUST 9, 2021

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Today’s PR pro is responsible for ideating, writing, editing, pitching, placing and promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

PR people routinely use apps for document design like BeFunky, the industry standard software Cision, and a wire distribution platform like PR Newswire. BuzzSumo remains a go-to tool to assist PR pros in keeping track of who’s writing about what topics, and the resulting social engagement from each placement.

Tools 108

Tools SMB Survey Software 108

Cision

DECEMBER 18, 2017

If past analytics tell you that blog posts about staying organized do really well in September, you can mark down some possible titles to write in that month. You should also consider if you have the right software to help you achieve your goals. If you have a new product coming out, plan your content around it.

How To 0

How To Content Marketing Conference Analytics 0

Sword and the Script

OCTOBER 1, 2024

It covers August and September as news from the PR software community has been slow recently. Google Gemini to write press releases for PR Newswire “Generate high-quality press releases with just a few clicks.” For example, you can instruct the AI to write in a professional, or humorous tone if desired. No reason was noted.

Publicity 155

Publicity Software Google Reddit 155

ImPRessions - Crenshaw Communications

APRIL 15, 2021

A big part of my job is writing award entries for our various ad tech, martech, AI, and cybersecurity clients. Especially in the B2B tech world, where software and data solutions are festooned with esoteric, highly technical jargon, the PR writer must translate abstract concepts and algorithmic technology into easy-to-understand language.

Case Study 298

Case Study Study B2B Creativity 298

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? According to the release the software uses employee behavioral data to “identify content themes and gain insights into audience engagement.” Trust but verify.

Analysis 173

Analysis Tools SMB Software 173

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

We write plans that cover several months and in our personal lives we may do the same. We geek out over the latest tech announcements – For anyone who doesn’t work in tech, things like the latest product launch or software update are not important. We are planners – This should come as no surprise.

Product Launch 296

Product Launch Training Interviews Software 296

Cision

DECEMBER 21, 2017

At iSeeCars , we learned that more media coverage — or a goal of getting “x” number of write-ups for one of our independent studies — isn’t inclusive enough. A good example of this is Lumension, a security software company who needed to grow their customer base. The post Are You Accurately Measuring the ROI of Your PR Strategy?

Measurement 272

Measurement Strategy Software Analytics 272

Prowly

DECEMBER 11, 2024

The expectations towards pitches are growing while traditional PR software is always a few steps behind. Its a place to add notes and reminders, write contact descriptions, and log emails, calls, and meetings. All notes are available not only in the CRM but also while writing personalized emails in Prowlys email writing module.

Pitching 104

Pitching How To Media Tools 104

Onclusive

JANUARY 17, 2018

Last year, AirPR announced Research Trends , a new feature of AirPR’s software that allows users to search real-time content and discover trends by keyword including co-mentioned terms, top publishers, top authors, competitive mentions and more. Which authors are writing about that topic. Here are the results: 1.

Trends 191

Trends Brand Branding Software 191