Sword and the Script

AUGUST 1, 2023

The PR software community has taken note and they are responding. The second is an enhancement to its AI Writing Assistant, first unveiled a couple of months ago. That assistant helps to write social media content but now includes an integration to DALL-E. These features add to the list of AI use cases in PR software.

Software 120

Software Pitching Ethics Technology 120

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. I kept thinking about this example as Aaron Kwittken demoed the software his company, PRophet , is developing.

Software 84

Software Media Relations Media Pitching 84

Sword and the Script

APRIL 11, 2023

PR software providers Notified (Globe Newswire), Propel, Muck Rack, Presspage and PRophet add generative AI to their platforms, joining Agility and Burrelles PR pros should keep an open mind about AI and how it can help them do their job. The company says, “AMIGA offers advanced research and writing capabilities including generating pitches.”

Software 78

Software Company Pitching Training 78

Sword and the Script

OCTOBER 5, 2021

Onclusive adds features, becomes all-in-one PR software tool; Agility PR Solutions adds AI; Q4 releases IR event hosting tool; an odd rebrand by SocialChorus and Dynamic Signal; Intrado rebrands as Notified; Meltwater Q2 earnings. If you enjoyed this post, you might also like: PR Software Pricing Estimates [PR Tech Sum].

Software 151

Software Tools Print Technology 151

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 189

Writing Communications Marketing B2B 189

Sword and the Script

MARCH 1, 2022

The research firm Burson Taylor puts the PR software market at $4 billion , but it’s an educated guess. She joins from “Uptake, an industrial artificial intelligence software company, where she spent six years in various product leadership positions, most recently as senior director, Product Management & Operations.”

Software 117

Software Case Study Advertising Advertising 117

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Medium For better or for worse, I’ve become an abstract-writing machine over the years. Whether it’s from writing my own abstracts for conference CFPs, or ghost-writing webinar abstracts for others, I’ve drafted a lot of abstracts. I’ve settled into a bit of a formula.

Conference 100

Conference Writing How To Real Estate 100

Sword and the Script

OCTOBER 1, 2024

It covers August and September as news from the PR software community has been slow recently. Google Gemini to write press releases for PR Newswire “Generate high-quality press releases with just a few clicks.” For example, you can instruct the AI to write in a professional, or humorous tone if desired. No reason was noted.

Publicity 123

Publicity Software Google Reddit 123

Agility PR Solutions

JANUARY 12, 2021

More importantly to media pros, can AI write a good subject line and a solid pitch? New research from PR link building and outreach software BuzzStream and boutique content marketing firm Fractl seeks to find out. The post Can AI write a better pitch than you? Will humanity become obsolete in AI’s wake?

Writing 85

Writing Pitching Software Media 85

Sword and the Script

JUNE 4, 2019

The PR tech sum is one of three ways I’m working on developing broader exposure of PR software including product reviews and PR tech briefings. 1) PR software market estimated at $4 billion. It’s an unenviable but often necessary position for any software company that has tied its growth strategy to acquisitions. Here we go….

Software 100

Software Reddit Marketing Survey 100

Sword and the Script

DECEMBER 12, 2023

Tell us about your new book and why you decided to write it? Writing a book about a fast-moving area of technology has challenges. What are some of the PR software makers doing that’s interesting? He has an interesting mix of AI, software development and public relations domain expertise.

Software 138

Software Tools Ethics Privacy 138

Cision

NOVEMBER 30, 2016

Because I twitch at the utterance of business cliches, it feels like an electric shock jolting through my body to write that the media industry was going through “unprecedented change” at the time. In the process, I became a software product nerd. But there’s really no other way to describe it.

Software 0

Software Media Leadership Journalism 0

Maxim Behar

APRIL 14, 2024

I started writing back in my high school years when I accidentally came across a typing machine. Mostly I write about business because that's what I do. In one of the next editions, I asked my friend and namesake from Seattle, Howard Behar, to write a few words for the introduction. This comes spontaneously and never fades.

Writing 59

Writing Social Media Meeting Facebook 59

Stephen Waddington

JULY 10, 2019

It helps simplify and improve the comprehension of your writing. Good, concise writing uses a set of rules that we learn at school. The software helps simplify writing and improves its comprehension. The app marks up writing in blue, green, red, pink and yellow by applying the lessons we learn at school.

Writing 92

Writing Newspapers Comparison Web 92

Sword and the Script

JANUARY 31, 2023

The product name and press release position the tool as a writing assistant of sorts, “to create initial draft frameworks for press releases and outreach communications.” Social media tools offer AI to write social media posts. Email tools will offer AI to help write emails. We’re going to see a lot more tools like this in 2023.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

JANUARY 28, 2020

A search of several review sites – G2, Capterra, TrustRadius and Software Advice – did not produce any reviews at the time of this writing. As I write this, Notified is listed as a product brand, among several others, under the PR product section of the Intrado website. 8) History and backstory. 9) PR tech assessment.

Software 112

Software Tools Publicity System 112

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? According to the release the software uses employee behavioral data to “identify content themes and gain insights into audience engagement.” Trust but verify.

Analysis 140

Analysis Tools Software SMB 140

PRSay

MAY 18, 2023

One year later, many of us are grappling with the implications of artificial intelligence technology that can search the internet, write text, edit images, create videos and speak in lifelike voices. Software platforms now providing these services include ChatGPT, GPT-4, Synthesia, ElevenLabs’ Prime Voice AI and BeFunky.

Publicity 182

Publicity Software Education Technology 182

PR Fuel

JANUARY 6, 2021

A press release is a public relations strategy that involves writing a brief communication about your business activities and sharing it with the media. One of the best ways to get attention is to write a riveting press release headline. The first tip for writing a press release headline is to make it short and sweet.

Writing 52

Writing How To Engineering Industry 52

Sword and the Script

JANUARY 2, 2024

AI Use Cases in PR Software: Executives from Solutions Providers Describe How AI is being Used ChatGPT is getting much of the headlines recently, but PR might be surprised to learn it has been using it – and other subsets of AI – for a while now. Meltwater acquired as private equity tightens grip on PR software market [PR tech sum no.

Blogging 112

Blogging Software B2B Survey 112

Frederik Vincx

FEBRUARY 16, 2016

This concept has been fundamental to software development for years. After several weeks of writing, design, and revisions, an e-book is published. In week 2, the team writes blog posts about the content of the most popular updates. The post Agile PR: planning lessons from software teams appeared first on Frederik Vincx.

Software 60

Software Measurement Infographics Meeting 60

Cision

DECEMBER 7, 2017

Use Software. Certain PR software can provide valuable additional insight into your target audience, topical trends and overall engagement. Cision’s PR software provides a media database for the quick collection of contact information, in addition to media monitoring, news release distribution and engagement analysis.

Pitching 298

Pitching Software Construction Writing 298

Prowly

OCTOBER 23, 2024

Best practices for writing Dawn begins by writing a default draft that’s structured as a cold email , relevant to all journalists in the contact list. She wanted to find a way to build relationships better. Solution The answer: email personalization using an all-in-one PR platform.

How To 118

How To Pitching Analytics Software 118

Mindful Marketing

MAY 17, 2017

The Holmes Group did a write up on the report, interestingly pointing out that new players are emerging in the market, offering alternatives to industry traditional media intelligence vendors such as Cision and Meltwater. We expect significant changes in market dynamics over the coming year.”

Software 50

Software Media Analytics Report 50

ImPRessions - Crenshaw Communications

JULY 14, 2021

Software solutions are expensive, and buyers under pressure to make the right choice seek as much information as possible to vet the quality of a SaaS, AI, cybersecurity, or data product. In many cases they support a path to a market leadership position. Here’s how it works. Influence buyer decisions.

B2B 334

B2B Company Case Study Conference 334

Remote PR Jobs

OCTOBER 29, 2024

Mentioning relevant software can also help the hiring manager understand if you are a good fit for the role. Examples of Public Relations and Communications Cover Letters When diving deeper into the writing process, looking at examples can help understand the tone and format of a professional cover letter.

Publicity 261

Publicity How To Examples Crisis Management 261

Sword and the Script

AUGUST 8, 2017

Do you write a new pitch all together? This is where NewsAI , an emerging PR software platform, solves a big problem in the media relations process. NewsAI PR Software Pricing. The post NewsAI: An Impressive New PR Software Tool [Product Review] appeared first on Sword and the Script. Do you follow up?

Software 68

Software Tools Pitching Media Relations 68

PR Fuel

MARCH 8, 2021

And how do you encourage journalists to write about your products or services? You write effective and attention-grabbing press releases. To write the perfect press release you need to understand what elements to include and the best pest practices to follow. Every organization has a different way of writing press releases.

Writing 52

Writing Software SEO Advertising 52

ImPRessions - Crenshaw Communications

JULY 10, 2019

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. Successful PR people tend to be good writers; yet even more impressive than the quality of good PR writing is its versatility. Am I boring you? A blog-eat-blog world .

Case Study 231

Case Study Writing Pitching SEO 231

PRSay

NOVEMBER 9, 2022

Users write posts (called “toots”), which others can like, reply to or re-post. Instead, many different computer servers, owned by different people and organizations, use Mastodon’s free, open-source software and then link together to form a decentralized network. Users can write posts that promote a company or product.

Communications 162

Communications Twitter Software Mobile 162

Flack's Revenge

MARCH 9, 2021

Mipsology’s core tech, built into its Zebra software, makes it possible to run neural network deep learning models developed for popular Nvidia GPUs on other kinds of chips. Most who work in and write about AI understand the importance of inference acceleration. Mipsology (Deep learning inference acceleration). Challenges.

Case Study 266

Case Study Marketing Software Technology 266

Sword and the Script

DECEMBER 19, 2023

Many of the things I choose to write about are reports and surveys that give us a sense of what’s happening in the industry. Sometimes I write a complete blog post on a report – and other times it’s just a blub. At the end of the year, I go back through all my writings and pick out some of the statistics that stand out to me.

B2B 104

B2B Survey Pitching Software 104

Buzzstream

OCTOBER 21, 2021

Being in the forefront of all conversations with clients, I quickly realized that simply writing down notes, searching for conversations buried in emails and chasing people for deliverables would be risky if I didn’t have a more structured system. Create a project and move tasks from sheets or mentioned on emails to the software.

Software 151

Software How To SEO System 151

Sword and the Script

DECEMBER 13, 2022

Many of the top-performing posts are from the monthly roundup post on the PR and comms technology software vendors. And because I’ve spent time in-house on the vendor side I can write about this topic in depth. Can a PR Software Vendor Provide “Guaranteed” Editorial Placements? [PR Annual spending on PR software grew 14.7%

Blogging 152

Blogging B2B Software SEO 152

The Proactive Report

OCTOBER 30, 2023

The trick to getting good content from an AI service is to learn how to write excellent prompts. Give it an identity to write from, a tone of voice to use, and enough context about the topic so that you get a great response back. Always edit and put your own voice on a piece that’s created by AI. Never use it straight from AI.

Trends 182

Trends Marketing Wikipedia Reddit 182

Sword and the Script

OCTOBER 12, 2021

I often write about marketing surveys on these pages. The survey results suggest a fairly equitable distribution across hardware, software and services. However, there is certainly a lot of overlap between “software” and “cloud.”. 28% said software. The survey also looked more specifically at software spending.

B2B 103

B2B Software Survey Study 103

OnePitch

MAY 30, 2023

She’s been contributing to PCMag since 2011 and currently writes about work life, productivity, and software with an emphasis on apps for productivity and collaboration. Jill Duffy is a columnist and deputy managing editor at PCMag.

Software 71

Software Writing Media 71