Stephen Waddington

MARCH 17, 2021

Sellafield storyteller turns whistleblower I accepted the BBC’s invitation, ignored many mentors in PR, and stepped in front of the camera. I really did not know how locals would take to me: 6ft 3in, 20 stone, complaining about bullying on national television. I felt like I had a duty to them all to speak up. I liked it.

Storytelling 147

Storytelling Local Case Study Television 147

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

It’s considered the most credible and influential source for storytelling. A great example is Cocaine Economics , a stunning interactive website created through a partnership between Netflix and WSJ to promote the television show “Narcos.” But can we say that for sponsored content ? Does it have the same impact as earned media? .

Advertising 334

Advertising Advertising B2B SEO 334

PR for Anyone

SEPTEMBER 24, 2023

As early as high school, Laura has fought tooth and nail to pursue her dream job as a television anchor. After being a TV reporter and journalist for 25 years, Laura Evans is shifting the spotlight from tragedy to hope. Her reporting has earned her several honors and awards including two Emmys!

Storytelling 130

Storytelling Television Instagram LinkedIn 130

Onclusive

OCTOBER 10, 2017

The New PR is about distributing content through a variety of earned and owned channels to generate brand awareness and drive business impact through continuous digital storytelling. Users can now view and analyze global television and radio coverage., Broadcast monitoring. What’s coming next for AirPR Analyst?

Software 207

Software Analysis Comparison Trends 207

Cision

APRIL 5, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. Brands that do it well leverage our memories, fears and dreams to position themselves in the market.

Branding 252

Branding Brand YouTube Social Media 252

ReimaginePR

MAY 23, 2016

But the problem is that this conventional rhetoric isn’t just limited to late-night television commercials. Bonus: Use this free worksheet to start the shift from rhetoric to storytelling today! Conventional Rhetoric vs Storytelling: A Quick Comparison. Why is Storytelling More Effective? Click Here.

Storytelling 159

Storytelling Comparison Case Study Brand 159

PR for Anyone

OCTOBER 25, 2023

The Broadcasting Years Diane has gained a multifaceted skill set with her extensive background that includes radio, television, film, communications, and broadcasting. A Natural Storyteller At the core of Diane’s personal and professional pursuits lies a common thread—storytelling.

Storytelling 130

Storytelling Airlines Film Energy 130

Buchanan PR

MARCH 11, 2025

From storytelling and media strategy to reputation management, women have long been at the forefront of the communications field. Gwen Ifill A respected journalist and news anchor, Gwen Ifill broke barriers as one of the first Black women to host a nationally televised public affairs program, Washington Week.

Journalism 55

Journalism Publicity Communications Public Affairs 55

The Stalwart Blog

JUNE 26, 2015

Over time, occurrences of product placement have become the rule rather than the exception in not only film, but television as well. . However, producers should be wary of using product placement to the point where a film, like Jurassic World , becomes more about story-selling than storytelling.

Storytelling 60

Storytelling Film Wireless Television 60

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

Publicity 167

Publicity Social Media Television Big Data 167

PRSay

APRIL 23, 2024

If you’re going to do owned media, it’s about storytelling and creating that brand narrative. At the same time, “there’s this rise of the TikTok news anchor, where normal people are reading the news as if they’re news anchors on television, but they’re doing it on their TikTok channel,” she said. The model became much more strategic.”

SEO 137

SEO Television Measurement Google 137

Burrelles Fresh Ideas

AUGUST 2, 2023

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. Older individuals, particularly those over 50, are more likely to rely on television for news rather than the internet.

Radio 75

Radio Television Media Local 75

PRSay

AUGUST 12, 2016

The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole. Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform.

Storytelling 60

Storytelling Social Media Sports Strategy 60

PRSay

NOVEMBER 15, 2023

We also enable email access to files they need, or to our internet, our storytelling. We also use] television screens, with a lot of video, in break rooms. That ongoing storytelling that reinforces the business objectives of the company or reinforces the culture — using it for recognition, to describe and connect people to purpose.

Employee 128

Employee Internal International Storytelling 128

PRSay

OCTOBER 29, 2019

So how have they managed to stay one of the most popular shows on television for more than four decades? While your content team should always be focused on writing and storytelling, you need to tell your story in a variety of ways using tactics like video, audio, photography, editing and design.

Television 112

Television Writing Video Storytelling 112

Communications Conversations

OCTOBER 25, 2017

According to a recent Pew Internet survey , 43 percent of Americans report often getting news online, a share just 7 percentage points lower than the 50% who often get news on television. It even means thinking about influencers as a conduit to your audiences when it comes to corporate storytelling. Radically.

YouTube 121

YouTube Television Banking Corporate 121

PRSay

JUNE 5, 2023

Thurston is an Emmy-nominated storyteller and producer, recognized for his work at the intersection of race, tech, democracy and climate. I’ve told a lot of stories in many formats throughout my career: cable television, YouTube series, podcasts, books, public speaking, social media live events, standup comedy shows.

Storytelling 60

Storytelling Tourism Travel Local 60

Remote PR Jobs

SEPTEMBER 25, 2023

Building strong relationships with markets requires relentless honesty and compelling storytelling directed at the desired audience. After that he adds $250 for each local print and radio placement, $500 for local television coverage, $750 for national print and radio placements and $1,500 for national television placements.

Radio 100

Radio Print Television Local 100

PRSay

NOVEMBER 1, 2023

When I first started at ESPN, I thought I knew sports television because I had worked with television networks as a PR person for years. Storytelling is at the heart of who we are, whether it’s College GameDay or PR or internal communications. Don’t be afraid to take chances. It’s OK to fail. I had no idea.

Sports 79

Sports Ethics Television Storytelling 79

David PR Group

AUGUST 4, 2014

As I have told my stunned teenage children, we only had four television channels when I was a kid. Television channels were broadcast over the airwaves (not Wi-Fi), and some TVs only showed footage in “black and white.” And if you want to discuss developing new channels for your storytelling, let me know.

Television 76

Television Groups Storytelling System 76

Waxing UnLyrical

MAY 16, 2012

And before you read further, there is an ask involved, to help get a very moving documentary to American television screens via PBS and Kickstarter. What could a group of astronauts and the Holocaust possibly have in common? More than you think. An Article of Hope. How to help?

Film 108

Film How To Television Storytelling 108

ReimaginePR

MAY 30, 2015

Television shows cut to a new angle on average every 3 seconds or so. This is shot as if done by a television station. It lets a television or video outlet run your answers cutting in their anchor asking the questions. It’s essential in television show launches and, in those cases, usually beautifully designed.

Media 120

Media Television Video Print 120

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Viewership History is Made CBS’ broadcast of Super Bowl LVIII on Sunday was the most-watched television event in US history, according to Nielsen figures — with 123.4 To put it in perspective, this year’s big game was the most-watched US television broadcast since the moon landing. So, how did the ads do this year?

Sports 86

Sports Television Advertising Advertising 86

PRSay

APRIL 7, 2021

I have always been an advocate for diversity and inclusion, for making sure our voices and our stories from marginalized and underrepresented communities are heard and seen, especially in media and entertainment; and as communicators, we’re also a part of that storytelling. Our profession helps to shape perceptions.

Community 147

Community Training Education Television 147

Critical Mention

OCTOBER 29, 2019

In addition to learning how to deliver information across all mediums, PR pros must be strong storytellers and know how to navigate and tailor messages to the targeted audiences. For example, organizations communicating with television coverage audiences should take a different approach than they would on social media.

Radio 92

Radio Television Social Media Sports 92

Flatiron Communications

NOVEMBER 23, 2014

She hadn’t previously worked in the business, and needed some basic pointers on how to generate media coverage for this first-of-a-kind “museum,” which was founded by CBS Television patriarch William S. The two-day conference was aptly titled “The Power of Storytelling: Plotting the Future of Media.”

Storytelling 34

Storytelling Television Radio Media 34

Communications Conversations

JUNE 28, 2018

I knew I still wanted to be in the business of storytelling, which led me to pursue a career in PR. My major was Television Production & Broadcast Journalism, so about half of my major classes were more related to film and television. Louder for those in the back – DO LOTS OF INTERNSHIPS!

Sports 113

Sports Travel Television Journalism 113

ReimaginePR

SEPTEMBER 19, 2015

I’d be assigned a script and my job was to read it and assess whether or not it was worthy of putting the money into developing it into a television series or movie. I was a reader at an entertainment company. When you’re a reader, the first thing you do is open up the script and physically assess it for white space.

Real Estate 120

Real Estate Film Television Writing 120

Medianet Australia

APRIL 28, 2024

Meet Louise Pascale, the heart and mind behind Pascale Media, where storytelling meets social impact. With over 30 years of experience in media and journalism, Louise has transitioned from television production to spearheading her own company, crafting narratives that foster significant societal change.

Television 52

Television Media Storytelling Journalism 52

PRSay

JULY 23, 2019

In an interview with PRsay, Ling offered her thoughts on news readership, storytelling platforms and appreciating the little things in life. You’ve worked in multiple mediums — podcasts, web series, television. 20, Ling will share more of her story as a keynote speaker at the PRSA 2019 International Conference in San Diego. Wow factor.

Conference 98

Conference Internal International Travel 98

PRSay

FEBRUARY 16, 2024

In the focus groups, service members acknowledged photography, videography, writing and storytelling remain essential for capturing and curating quality content and messaging. Traditional media skills such as radio broadcasting and television production are still vital.

Public Affairs 88

Public Affairs Communications Radio Television 88

Shift Communications

MARCH 24, 2015

Part of being a lifelong learner, storyteller and strategic planner is having an open mind and keeping a wide variety of reading material at hand. While you probably best know him as George Costanza from Seinfeld , Alexander is an accomplished actor on the stage, as well as in movies and on television. Scott Monty. EVP, Strategy.

Storytelling 60

Storytelling Television Strategy Creativity 60

ReimaginePR

MAY 9, 2015

He’s also a partner of ours on some television shows we created — and a pretty darned good friend. Jonathan is Jonathan Paine , a former Pixar artist responsible for modeling some of Pixar’s most loved characters from shows like The Incredibles, Ratatouille and Up.

Television 120

Television Company How To Storytelling 120

NewsWhip

JANUARY 27, 2020

This comes after the BAFTA (British Academy of Film and Television Arts) Film Awards neglected to nominate a single person of color (Margot Robbie was nominated twice in the best supporting actress category in lieu of literally any other human) and while the Golden Globes was marginally better, awards season has left a lot to be desired.

Film 88

Film Media Television Journalism 88

Contently - Strategy

DECEMBER 14, 2018

Television networks and movie studios spend millions trying to pull audiences in and they still miss the mark all the time. Though it can be tempting to make a flashy video that runs through all the benefits and features of your product or service, our customers tend to see better results when they focus on the elements of good storytelling.

Viral 110

Viral Video Strategy YouTube 110

5W PR

JUNE 30, 2023

For kids’ snack brands, associating with well-known characters from popular cartoons, movies, or television shows instantly creates a sense of familiarity and trust among young consumers. Children’s Preferences Children have a natural affinity for storytelling and imaginative play.

Branding 78

Branding Brand Consumer Television 78

Marketwired

APRIL 12, 2016

This harkens back to the early days of television when the hosts or the actors you were watching would pitch the product themselves. Plus, podcast ads often come off as a much more genuine endorsement because of the trust that often exists between the host and their listeners. How is it relevant to that audience?

Advertising 100

Advertising Advertising Television Radio 100