Agility PR Solutions

DECEMBER 2, 2024

For PR professionals wondering how to create an email signature that makes an impact, the answer lies in storytelling. While we obsess over press releases, media pitches, and social media campaigns, one powerful PR tool often sits quietly at the bottom of our emails, underutilized and overlooked.

Storytelling 100

Storytelling Pitching Social Media Tools 100

5W PR

JANUARY 15, 2025

Personalization at Scale One of the most significant ways AI is revolutionizing PR storytelling is through hyper-personalization. Instead, AI acts as a powerful catalyst for innovation in PR storytelling. Unleashing Creativity The fear that AI will replace human creativity is largely unfounded.

Storytelling 78

Storytelling Creativity Data Trends 78

5W PR

DECEMBER 18, 2024

Digital storytelling and alcohol marketing agencies have emerged as a powerful tool, particularly in the non-alcohol marketing space. Be honest and transparent in the storytelling, avoiding exaggerated claims or misleading information. Customize the storytelling to address specific audience segments and their unique interests.

Storytelling 78

Storytelling Branding Brand How To 78

PR for Anyone

JUNE 16, 2020

Christina Daves (01:09-01:13) We've seen many great storytellers that completely captured our hearts, whether it's a great movie or something that we read somewhere when someone's trying to get their message across. It's a powerful tool that we can use to engage with a massive audience regardless of the platform we use.

Storytelling 208

Storytelling Television Newspapers Writing 208

Cision

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s nothing wrong with holding on to the art of storytelling. Connecting Data and Storytelling. Be emotive. The Importance of Understanding Data.

Storytelling 0

Storytelling Data Communications Technology 0

The Proactive Report

DECEMBER 11, 2024

As we move into 2025, PR professionals must adapt to emerging trends that will define successful communication and brand storytelling. Authentic Storytelling Storytelling has evolved from a communication technique to a critical engagement strategy. Precision Audience Research Gone are the days of broad-stroke messaging.

Trends 130

Trends Communications Storytelling Analytics 130

5W PR

FEBRUARY 2, 2025

Virtual reality and augmented reality technologies have moved far beyond their gaming origins to become powerful tools for public relations and marketing professionals. Major brands from Marriott to The North Face now use these technologies to build deeper connections with their audiences through immersive storytelling.

Storytelling 78

Storytelling Branding Brand Transportation 78

Deirdre Breakenridge

DECEMBER 4, 2018

Youth engagement through the art of digital storytelling. Digital storytelling has become a key tool for many organizations to engage with their audiences and stakeholders. Here are some storytelling tips that will help your organization empower young adults to create change: Tip #1: Use the right platform.

Nonprofit 240

Nonprofit Storytelling Instagram Facebook 240

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. 5 reasons to embrace data-driven PR.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

PRSay

JANUARY 20, 2025

Storytelling as a catalyst for change Dr. Kings speeches often featured vivid storytelling that brought the struggles of the civil rights movement to life. As communicators, storytelling is our most powerful tool. His stories transcended statistics and brought humanity to the forefront.

Communications 147

Communications Leadership Storytelling Ethics 147

Agility PR Solutions

AUGUST 13, 2023

In this data-fueled landscape, an arsenal of potent tools is within reach of business owners and project managers. One such tool is the power of data, ready to be harnessed to create compelling narratives and elevate public relations returns.

Storytelling 145

Storytelling Data How To Tools 145

Deirdre Breakenridge

SEPTEMBER 3, 2014

Gearing up for a productive fall means having the most efficient tools in your PR and communications toolbox. There are SO many tools that I’ve “ Tech Tested ” in 2014. Here are nine resources (both free and paid tools) I’ve discovered that have the power to enhance your communications program in a variety of ways.

Communications 383

Communications Tools Google Resources 383

NewsWhip

NOVEMBER 20, 2024

Choose a tool that helps you understand your audience and convey your core values. Choosing a tech stack to convey your data story As the social media landscape grows increasingly complex, constructing an effective tech stack to manage emerging issues/general social chaos could be seen as a mammoth task. It doesn’t have to be.

Data 78

Data Storytelling Policies Employee 78

5W PR

JANUARY 24, 2025

This evolution demands a strategic approach that combines data-driven insights with platform-specific storytelling. Modern analytics tools provide granular insights into audience behavior, sentiment, and engagement patterns. Modern analytics tools provide granular insights into audience behavior, sentiment, and engagement patterns.

Social Media 109

Social Media Branding Brand Crisis Management 109

Notified

NOVEMBER 13, 2024

Most people think of press releases as just a way to deliver news - a product launch, a big hire or maybe a new partnership.

Product Launch 264

Product Launch Tools How To Branding 264

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. PR is no longer a linear process. That’s all.

Storytelling 329

Storytelling SEO Community Insurance 329

5W PR

JANUARY 29, 2025

Integrating Storytelling Across PR, Blogs, and Branded Content Public relations and content marketing share a common foundation: storytelling that connects with audiences and builds lasting relationships. Developing Content Themes Content themes provide a framework for consistent storytelling across all channels.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

Prowly

DECEMBER 17, 2024

We get it, finding the perfect PR tool can be overwhelming. In this article on Prowly alternatives, you'll find a breakdown of the top PR tools with information about their price, what kind of teams they're tailored to, and what features they have without taking a week out of your life. What is Prowly? Makes a difference!

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Comparison Software Tools Analytics 104

5W PR

OCTOBER 22, 2024

Targeted Messaging and Storytelling One of the cornerstones of effective PR is targeted messaging and storytelling. Storytelling, a powerful tool for emotional connection, weaves compelling narratives around a brand’s mission, values, and achievements, creating a memorable and engaging experience.

Corporate 78

Corporate Reputation Strategy Storytelling 78

5W PR

NOVEMBER 13, 2024

The end of third-party cookies and the adoption of privacy-first tools, such as data clean rooms, are reshaping how companies approach advertising and audience engagement. As brands increasingly adopt RMNs to meet consumers where they’re ready to buy, the opportunity for innovative storytelling is vast.

Advertising 157

Advertising Advertising Privacy Ethics 157

PRSay

JANUARY 3, 2025

The year ahead promises more of the same, raising important questions for PR professionals and the clients they serve: how to cut through the noise to craft authentic connections with customers, how to tailor storytelling for the channels customers use most, and how to adapt our PR approach to best serve our clients bottom-line results.

Trends 97

Trends Branding Brand Publicity 97

Stern + Associates

AUGUST 13, 2024

As digital marketers, one of the most powerful ways to maintain our edge is by mastering Generative AI (GenAI) tools like ChatGPT, DALL-E, Perplexity, CoPilot, Midjourney, and other innovative solutions like Jasper and Synthesia. Mastery of these tools can set us apart in a crowded market.

Tools 125

Tools Marketing Creativity Analysis 125

Agility PR Solutions

JUNE 9, 2024

Storytelling in marketing refers to the art of crafting compelling narratives that resonate with the target audience, transcending mere product promotion to evoke emotions and forge lasting connections.

Storytelling 110

Storytelling Publicity Marketing Consumer 110

Onclusive

APRIL 21, 2020

The first step toward implementation is to examine tools that are already in your backyard. We recommend working with your marketing team to understand which tools they are using and can share with you. However, you may find that further technologies are needed for proper communications measurement.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

The first step toward implementation is to examine tools that are already in your backyard. We recommend working with your marketing team to understand which tools they are using and can share with you. However, you may find that further technologies are needed for proper communications measurement.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

From Chris Harihar ’s perspective, generative AI tools like ChatGPT and DALL-E finally gave PR agencies the power to deliver on their promises of AI sophistication. Dorothy Crenshaw expects to see new tools that go farther – into predictive intelligence, search, and training for PR and marketing teams.

Trends 333

Trends Industry Government Data 333

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

More directly, the rising popularity of podcasts and other mobile-centric media channels indicate new storytelling opportunities and platforms for PR. They’re terrific tools for PR teams because they offer a fresh way to spread a PR message, and they tend to be highly targeted.

Mobile 334

Mobile Advertising Advertising Trends 334

Onclusive

JULY 27, 2023

We’ll also explore how planning tools can advance your strategies and processes even further for optimal planning, efficiency, and success. Through strategic planning of messaging and storytelling, you can increase your chances of landing a campaign successfully. Why use a planning tool as a strategic lever?

Tools 354

Tools Resources Internal International 354

5W PR

FEBRUARY 15, 2025

Audio storytelling has taken center stage in public relations, with branded podcasts becoming a cornerstone of strategic communications. Unlike traditional media channels, podcasts allow for nuanced storytelling that resonates on both emotional and intellectual levels.

Branding 78

Branding Brand Storytelling Exercises 78

Agility PR Solutions

DECEMBER 17, 2023

Press releases are valuable marketing tools for spreading media awareness and positive publicity. The big news […] The post 4 tips for using storytelling techniques to craft compelling press releases appeared first on Agility PR Solutions. One of the best ways to stand out from the crowd is to tell a compelling story.

Storytelling 117

Storytelling Tools Publicity Marketing 117

5W PR

MARCH 27, 2025

The integration of martech tools with UGC strategies has produced measurable results – brands using UGC see 29% higher web conversions compared to campaigns without user content. The real power comes from connecting these tools into a cohesive workflow. Start by auditing your current martech stack and UGC capabilities.

System 88

System Tools Policies Measurement 88

5W PR

DECEMBER 4, 2024

Lifestyle marketing has emerged as a powerful tool for beauty brands to connect with their target audience on an emotional level, fostering brand loyalty and driving sales. Storytelling Storytelling is a powerful tool in lifestyle marketing.

Branding 78

Branding Brand Marketing Storytelling 78

Agility PR Solutions

SEPTEMBER 24, 2024

In an era of digital noise and countless brands vying for attention, authentic storytelling has become a powerful tool for businesses to connect with their audience. It goes beyond mere marketing and is about establishing genuine relationships built on trust, empathy, and shared experiences.

Storytelling 100

Storytelling Consumer Tools Branding 100

Onclusive

AUGUST 22, 2017

Instituting a PRTech tool that can help with media monitoring is vital for today’s PR pros who want to be able to quickly draw insights about what’s working and fold those findings back into their workflow. Multimedia Development & Visual Storytelling. Media Monitoring & Analysis.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

5W PR

OCTOBER 18, 2024

Public relations and digital marketing have emerged as two powerful tools that can work synergistically to enhance brand visibility, credibility, and reputation. Use storytelling techniques to make content more memorable. Use media monitoring tools to track mentions of the brand, competitors, and industry trends.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

Onclusive

MAY 10, 2018

Tools and skills you can’t live without from today’s leading PR minds. From automated-marketing tools to modern skill sets, check out what the best and brightest are using to keep them winning. Overall it’s an amazing tool for monitoring breaking news, client conversations, influencers, and trends.”

Storytelling 230

Storytelling Technology Tools Infographics 230

5W PR

DECEMBER 23, 2024

Sustainable travel marketing is not just a trend; it is a powerful tool for driving positive change. Authentic Storytelling Craft compelling stories that highlight the unique cultural, historical, and natural attributes of the destination. Use storytelling to evoke emotions and inspire travelers to choose responsible travel.

Travel 78

Travel Tourism Marketing Local 78