ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Business storytelling has become a buzzword in PR and marketing, because, when done well, it works. But what some communicators don’t realize is that a storytelling approach can work throughout the marketing journey, from prospecting for customers to closing the deal. It’s not about you. It’s bound to be a turnoff.

Branding 173

Branding Brand Storytelling Video 173

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Measure Your Niche’s Density.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Deirdre Breakenridge

APRIL 10, 2017

But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner. Five years ago, no one expected their PR firm to have video storytelling capabilities. What’s your niche?

Travel 281

Travel Technology Conference LinkedIn 281

Contently - Strategy

AUGUST 30, 2024

But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling. While there are countless reasons why customers should be at the center of your marketing strategy, here are the top four reasons customer storytelling will help your business. These reviews can either be in written or video form.

Storytelling 82

Storytelling Marketing Travel Case Study 82

ImPRessions - Crenshaw Communications

MAY 24, 2018

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams.

Creativity 174

Creativity Small Business Storytelling Travel 174

PRSay

SEPTEMBER 17, 2019

Two years later, Popeyes chose to debut its chicken sandwich announcement with a video from Sweet Dixie Kitchen, where they would give a preview of the sandwich, giving an in-depth and viral feel to the announcement. On top of standard visuals, Popeyes’ introductory video demonstrated the brand’s command of visual storytelling.

Product Launch 149

Product Launch Storytelling Social Media Video 149

Cision

AUGUST 23, 2017

Unveiling surprising facts or data can also make your online PR content go viral. As a PR pro, you must have heard a thousand times about emotional storytelling. This revolutionary technology will help measure the emotional reactions of the target audience to a video commercial or a movie trailer. Share Relatable Stories.

Digital PR 251

Digital PR How To Small Business Analysis 251

Cision

AUGUST 21, 2017

While Game of Thrones is undeniably a high fantasy tale, fans connect with it on such a passionate level because apart from the beautiful scenery and mystical beings, the storytelling is spectacular. You don’t need to create the next viral video, but you do need to make a genuine connection with your audience.

Strategy 258

Strategy Trade Shows Case Study Course 258

Beyond PR

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s nothing wrong with holding on to the art of storytelling. Connecting Data and Storytelling. While his video had more than 30 million views, only 1.3

Storytelling 73

Storytelling Data Communications Technology 73

Presspage

AUGUST 24, 2023

This principle, also known as the ‘Three H's’, is a content strategy framework developed by Google to optimize online video content and engagement on YouTube. Furthermore, Porsche's core values, including exclusivity, entrepreneurship, design, and performance, serve as the foundation for their storytelling approach.

Storytelling 78

Storytelling Data YouTube Strategy 78

Contently - Strategy

FEBRUARY 8, 2024

Visual storytelling not only complements copy but can also provide an instant emotional connection that pulls prospective customers deeper into your brand. Before we dive into ways you can use visual content and how Contently can help elevate your visual storytelling, let’s begin by exploring the fundamentals.

Storytelling 52

Storytelling Examples Infographics Viral 52

The Resolution Blog

JANUARY 31, 2020

Of course, judges are going to sit up and listen to entries that garnered incredible results, but your campaign doesn’t have to have gone viral as these judges point out… Focus On Results (and If You’re Using AVEs?—?Grow Avoid Judge Yawns With a Stand-Out Entry Lou Greeves : “Done well, case study videos can wow judges.

Measurement 156

Measurement Case Study Creativity Course 156

Contently - Strategy

JUNE 18, 2024

It’s also an extremely effective example of brand storytelling, as it was produced not by a gritty independent film studio but by the financial services platform Square. That’s a noble aim, but how can a piece of content that is not directly about a brand be one of the best examples of brand storytelling ?

Storytelling 52

Storytelling Examples Branding Brand 52

Prohibition

JUNE 17, 2021

If you’re working in the PR and social media industry, you will be well aware of how video content has grown in popularity and relevance in the past few years. This means there are so many avenues for brands to utilise video content to engage their target audience. But it’s not just the social world where video has a key presence.

Video 62

Video Product Launch Film Social Media 62

Ishmael's Corner

NOVEMBER 18, 2014

Most of the videos don’t crack the 100-view mark, and none of the videos receive 1,000 views. My takeaway: While the stats reflect a growing appetite for video, a dull video is still a dull video. Just don’t expect a future Honda campaign to deliver a viral video of a cat coding a mobile app.

Instagram 95

Instagram Mobile Social Media Construction 95

5W PR

NOVEMBER 12, 2024

TikTok, the short-form video-sharing platform, has rapidly become a hub for beauty trends and inspiration. The Importance of Short-Form Storytelling and Education The short-form nature of TikTok videos makes it an ideal platform for delivering concise and engaging beauty content.

Trends 78

Trends Consumer Marketing Viral 78

Contently - Strategy

NOVEMBER 14, 2018

His company, Dollar Shave Club, rose from obscurity in 2012 after he created a YouTube video called “Our Blades Are F ing Great.” ” The video only cost a few thousand dollars to produce, but it caught mainstream attention. Brands love to talk about going viral; Dubin actually did it.

Leadership 104

Leadership Branding Brand How To 104

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

By attacking the advertising model that supports sites like World News Daily Report and NewsBuzzDaily, they might help slow the viral spread of false, defamatory, and even dangerous stories. Storytelling hasn’t been done through mass media channels for a good while, but in the post-factual universe, communicators need to adapt.

Publicity 120

Publicity Storytelling Journalism Viral 120

ImPRessions - Crenshaw Communications

JULY 5, 2017

It’s like the joke among PR and ad agencies that every client wants a viral video. Lego does this very well, tapping into the premise that there’s a “builder” in all of us and evoking the power of childlike imagination in its brand storytelling. Stake your claim carefully.

Branding 136

Branding Brand Comparison Storytelling 136

Konnect Agency

NOVEMBER 16, 2022

Here are some best practices to leverage the power of video to help catch a reporter’s eye and land that coveted story. A PR Agency’s Brand Video Fundamentals. Video as a communications tool can swiftly and deftly capture attention faster than words when used correctly. One of the most succinct and successful ways to do this?

Video 52

Video Agency Viral Nonprofit 52

5W PR

SEPTEMBER 19, 2023

This content can take the form of articles, videos, infographics, webinars, and more. Seamless storytelling across channels In the digital age, storytelling remains at the core of effective PR. Viral content In the digital age, content can become viral overnight.

Viral 78

Viral Digital PR Storytelling Reputation 78

Marketwired

MARCH 22, 2016

In the PR professional’s scope of work, infographics, video, and other multimedia assets have one thing in common – in order to be effective, they must begin with a fundamental understanding of purpose. They’re meant to be a tool for business communication, not fine art or viral spectacles. While they can (and should!)

Measurement 100

Measurement Data Creativity Viral 100

Prohibition

DECEMBER 19, 2019

The rise of video content has made it an exciting time to have a presence in the production industry. As consumers are becoming more aware, they recognise when they are being retargeted, they understand when viral videos are being produced, they know about influencer marketing. Viewers Becoming Participants.

Video 48

Video Trends Storytelling YouTube 48

Prohibition

JANUARY 23, 2023

Video content is a fantastic way to engage audiences, informing and capturing your brand’s message to your target audience in ways which still imagery simply cannot. Videos are also a great storytelling device. For example, the type of video that suits an Instagram audience may not work for a LinkedIn audience.

Video 62

Video Social Media Instagram Media 62

ImPRessions - Crenshaw Communications

OCTOBER 13, 2016

Take time out from catching the latest viral video (we like this one ) or binge-watching an addictive show like “Narcos” and pick up a book that will let you explore something in depth. There’s an undeniable link between his storytelling chops and his famously evocative song lyrics.

Viral 120

Viral Storytelling Writing Crisis 120

David PR Group

OCTOBER 9, 2014

Storytelling and compelling visuals, as well as attention-getting video, all need to be considered as we weave our marketing tales. They are the ones who click, who make stories go viral, and who ultimately reach into their wallets and make purchases.

SEO 94

SEO Google Storytelling Writing 94

Cision

AUGUST 31, 2015

Between the launch of live video streaming apps Meerkat and Periscope in March and recent blow up around the Ashley Madison hack, 2015 has proven how fluid communication has become and how quickly the media can carry a message. We recommend a funny video or article because we want to make others laugh—it’s an act of kindness or generosity.

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Communications Conversations

APRIL 12, 2019

By now (especially if you’re a basketball fan), you’ve seen the Dwyane Wade video Budweiser produced. But, the interesting wrinkle here to me is that the entire video has really very little to do with beer or selling beer. That’s what the Bud video feels like. No, this is a decidedly unbranded piece of content.

Corporate 79

Corporate Storytelling Video Viral 79

Prowly

DECEMBER 9, 2024

3 IGN.com Visits per month: 283M Influence score: 91 Contributing journalists: 108 IGN.com is a gamers paradise, covering the latest in video games, movies, TV, and geek culture. Its bold storytelling attracts millennials and Gen Z readers who seek fresh perspectives and arent afraid to challenge the norm.

Pitching 104

Pitching Sports Analysis Financial 104

Shift Communications

MAY 24, 2022

TikTok (and Instagram before it) helped give rise to “real people” influencers, with creators like Elyse Myers , Rod and Mikayla Nogueira growing huge followings with their honest product reviews and relatable storytelling. The Charlotte Tilbury contour wand was sold out for months after going viral on TikTok! Create open-ended briefs.

Strategy 97

Strategy Marketing Guidelines Viral 97

Mark My Words

DECEMBER 11, 2014

They did : in the form of a viral hashtag that has seen The Sun ridiculed for the premise of its campaign, #TheSunLogic. In the 20th century, the gradual ebbing away of religion in the West saw a lot of this storytelling power conceded to mass media. Whilst sales of the Sun continue to dwindle, Brand holds sway.

Branding 122

Branding Brand Newspapers Media 122

Ishmael's Corner

FEBRUARY 3, 2015

We are fans of SlideShare as a platform for business storytelling. In the right hands, SlideShare can become a poor man’s video. I say this because many of the characteristics associated with great video — visual storytelling, surprise and levity, among others — can be generated in a SlideShare at a fraction of the cost of a video.

Social Media 60

Social Media Storytelling B2B Media 60

Prohibition

SEPTEMBER 11, 2024

This trend often features videos of influencers urging viewers to avoid hyped products that are the victim of the latest ‘micro-trend’ calling out misleading marketing claims and promoting mindful spending. Worse, negative reviews from trusted influencers can go viral, causing public perception of the product to plummet.

Strategy 62

Strategy Viral Branding Brand 62

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Branding 48

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. Smaller newsroom budgets have resulted in more website space being devoted to clickbait, and TV news broadcasts relying on syndicated stories and viral videos. This spread of FOMO has only been made worse by the distortion of what is newsworthy.

Policies 120

Policies Internal International Public Affairs 120

Barokas

DECEMBER 5, 2019

Video is now an integral part of marketing for all businesses. now want to know, “How can we go viral?”. Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. Do you have a strong story and storytellers?

Strategy 78

Strategy Media Storytelling Pinterest 78