Shift Communications

OCTOBER 20, 2014

Offer to read them a white paper or press release, listen to a webinar, show them an infographic. If they manage to stay engaged for more than a minute, then you’ve clearly got the hang of good storytelling. If they’re immediately bored, then your storytelling isn’t compelling.

Content Marketing 167

Content Marketing Marketing Storytelling B2B 167

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . It’s considered the most credible and influential source for storytelling. What is sponsored content?

Advertising 334

Advertising Advertising B2B SEO 334

ImPRessions - Crenshaw Communications

JUNE 28, 2017

Inspiring through storytelling. Storytelling starts at the Awareness phase and can play a role throughout the customer journey. And for B2B companies, storytelling is no less important. When done well, it catches the customer’s interest and communicates a specific brand promise or expertise.

Publicity 255

Publicity Storytelling Automotive Software 255

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

PR tactics can deliver targeted educational content like expository videos, opinion pieces, or white papers — all valuable for a more serious customer. Storytelling engages, influence persuades. Storytelling starts at the initial awareness phase and can play a role through the customer journey.

Storytelling 233

Storytelling Education Software LinkedIn 233

ImPRessions - Crenshaw Communications

JUNE 20, 2019

Before any team member sends out a pitch or drafts a byline, the PR team creates a plan for the brand’s messaging that is a foundation for its storytelling. While such content is meant to earn media coverage, PR pros also routinely create collateral for owned media like blog posts, white papers, social posts, and case studies.

Agency 188

Agency Publicity Media Training Training 188

Waxing UnLyrical

NOVEMBER 9, 2016

Currently, PR professionals are still in love with the concept of “storytelling.” The problem with storytelling as a vehicle for engagement, and more importantly message placement, is that if everyone is following the same model, it all becomes noise again. ” Reports of the death of storytelling are not new.

Storytelling 95

Storytelling Measurement Ethics Web 95

Cision

JANUARY 5, 2016

Brand journalism combines journalistic storytelling tactics with brand strategy to engage audiences and increase brand reputation. Cision’s white paper, “ Brand Journalism: From Awareness to Lead Generation ,” offers insights on building a successful brand journalism program and a look at the brands that are already doing it well.

Journalism 120

Journalism Branding Brand Storytelling 120

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Sometimes, that means simple tweaks to make a generalization more specific, like when our digital publisher client wanted to share expertise on storytelling in healthcare marketing. White papers – a great way to demonstrate thought capital in long form to a particular audience. Or it can be a complete overhaul.

Leadership 149

Leadership Trade Shows Healthcare Education 149

ImPRessions - Crenshaw Communications

JUNE 18, 2019

PR is much more than a one-way broadcasting of information or storytelling; with the right research, it works as a two-way channel by responding to or tailoring messages to the right audiences. At times we underestimate the time and research required for a solid PR strategy that includes tight messaging and multiple media storylines.

Strategy 220

Strategy Measurement Advertising Advertising 220

Cision

MAY 7, 2015

Want to master multimedia storytelling? Get our free “A Roadmap to Multimedia Storytelling” ebook now! Both ebooks and white papers are fantastic for providing additional information on a topic, and boosting your email subscription list. Ebooks and Whitepapers. Want to create stand out content?

Content Marketing 120

Content Marketing Tools Blogging eBook 120

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

We typically use it for insights that inform our messages, not for pouring into a white paper or press release. Storytelling is the engine of PR. Storytelling is the engine of PR. A grasp of universal storytelling principles is at the core of most successful PR writing.

Writing 147

Writing Storytelling Pitching Creativity 147

Cision

APRIL 23, 2015

This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” To better reach your audience and further your goals these days, you should experiment with a wide range media, platforms, topics and other storytelling devices. It means brands will have to invest in content creation.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Cision

MAY 2, 2015

Whether it’s a short video, infographic or a blog post, PR pros can use their storytelling abilities to get directly in front of their target audiences. For even more tactics beyond the content marketing staples mentioned here, get our free white paper, “Outside-the-Box Content Marketing for PR.”.

Content Marketing 120

Content Marketing Marketing Infographics Storytelling 120

Cision

DECEMBER 29, 2015

Learn how to build a brand journalism program with Cision’s free white paper! Interactive Storytelling. Storytelling has long been a powerful way to take and showcase elements of your brand to the world in a way that’s even more awesome. In fact, storytelling compels users to convert more effectively.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

ImPRessions - Crenshaw Communications

JUNE 20, 2018

Relatively simple items like white papers, explainer videos, bylined articles, and op-ed pieces can help educate prospects in a less commercial and more credible way than advertising or SEM. Perception lags reality. You’re recovering from a crisis event or near-death experience.

Education 178

Education B2B Employee Crisis 178

Cision

APRIL 16, 2015

Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends in 2015. As with any strategy or tactic, you have to address the “why” first: Why are you using visual media or storytelling? Get the tips and tactics you need in our free white paper! Here are five ideas!

Infographics 120

Infographics Storytelling Content Marketing Film 120

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR people and reporters work very closely every day, and are very much in the same business of storytelling. In the weeds – Particularly in the world of high-tech PR, it is easy to get trapped deep in the details when writing PR content like a byline, white paper, or a media pitch. Truth is, it’s not that dark.

Agency 192

Agency Internal International Pitching 192

Agility PR Solutions

DECEMBER 17, 2019

Bylines, white papers, media materials—these messages must be crisp, clear, and concise. While everyone approaches writing with individualized flair, we all have the same goal: ensure your clients’ varied personalities shine through your storytelling while keeping copy tight. As PR professionals, we craft copy for clients daily.

Writing 88

Writing Storytelling Media Analysis 88

Cision

MAY 25, 2015

You’re a storyteller. Click here for our free “Outside-The-Box Content Marketing for PR” white paper now! As a PR pro, you have been building relationships with members of the media and networking with influencers in your space. You do it every time you send out a press release. Want to create standout content?

Content Marketing 120

Content Marketing Marketing Storytelling Video 120

Flack's Revenge

FEBRUARY 3, 2021

Assuming you are willing to share details, they should be woven into the messaging and storytelling. PowerPoints, white papers and academic papers should be provided to those who want to dig deeper and really understand. If you haven’t, you need to weigh the risks of discussing the tech vs. holding the cards close.

Technology 177

Technology Comparison Case Study Video 177

Cision

APRIL 6, 2016

Learn top tactics with Cision’s free white paper! There are two ways that brands can stand out in today’s marketplace: employee storytelling and strategic paid media. Employee storytelling. You can read a full white paper that I created on this topic called “ Employee Brand Storytelling.”.

Employee 120

Employee Storytelling Content Marketing Leadership 120

PRSay

FEBRUARY 5, 2018

Speeches, white papers, blog posts and even tweets create expectations about an executive’s communication skills that must be met when they do live Facebook chats, meet customers or talk with employees. According to the 2017 Edelman Trust Barometer , CEO credibility fell 12 points from the previous year, to 37 percent.

Communications 149

Communications Employee Leadership Writing 149

Cision

APRIL 2, 2015

Harnessing UGC’s storytelling power can help build brand trust and ultimately a deeper, emotional connection to the brand. By offering a storytelling platform for our passionate consumers, we’re constantly sharing impactful, authentic stories that justify the investment in our products.”. Get our free white paper now!

Airlines 120

Airlines Storytelling Local Travel 120

Cision

APRIL 22, 2015

We received tons of great info on content creation , storytelling and writing, so below we highlighted some of the best takeaways: 1. See all of Ekaterina’s visual storytelling tips here. Get our free “Outside-The-Box Content Marketing for PR” white paper now! Writing is appetite. Content is habit.

Media 120

Media Storytelling Content Marketing Journalism 120

Cision

JANUARY 28, 2016

Through a combination of journalistic storytelling and brand strategy, brand journalism spreads awareness of your brand and influences purchasing decisions. Read our free white paper! Your audience is looking for stories, and the ones that resonate with them will generate leads and drive results for your brand. McDonald’s.

Journalism 120

Journalism Brand Branding Employee 120

Cision

JULY 10, 2015

Get a copy of our “A Roadmap to Multimedia Storytelling” e-book now! Click here for our free white paper! . His dry sense of humor and flat tone of voice make Henry’s story not only believable but also enjoyably surprising. Want tips on how to make your story stand out with visuals and video? Choose Your Voice.

Video 120

Video Storytelling Local Creativity 120

Cision

JUNE 2, 2015

Most, if not all, companies know the importance of storytelling, but few have figured out how to tell them in engaging, altruistic and entertaining fashions. Click here for a free white paper full of outside-the-box content marketing ideas! Want to create standout content? Qualitative and Quantitative Metrics.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. Effective storytelling improves valuations. 34% said ebooks. Annual spending on PR software grew 14.7%

B2B 146

B2B Marketing Survey Software 146

Cision

NOVEMBER 10, 2015

Read the crisis communications white paper! Then, they began a storytelling model for “good news” – creating a wide range of topics from technology improvements to onboard enhancements to new ships, environmental and sustainability initiatives to increase positive sentiment.

Crisis 120

Crisis Branding Brand Crisis Communications 120

Cision

APRIL 20, 2015

Get tips and tactics for using multimedia with our free “Outside-The-Box Content Marketing for PR” white paper! Get all the tips you need from our free e-book “A Roadmap to Multimedia Storytelling.” We choose what content to create and when and where to distribute it. Want your content to stand out?

Media 120

Media Content Marketing Infographics Fashion 120

Onclusive

SEPTEMBER 20, 2017

a white paper or blog post on their own site) are actually producing more conversions or actions than a placement on TV. As you become more comfortable with your results, you will become extremely agile in making data-driven decisions about what messages and angles are most effective in your continuous storytelling cycle.

Analytics 170

Analytics Measurement Data Technology 170

Cision

DECEMBER 17, 2015

Want to learn how you can connect to your audience through storytelling? Read the free Brand Journalism white paper today! I ’ m not a currency trader but the shoutout may actually be worth more than the dollar. This holiday season, brands are creating great RAK campaigns. It’s Better to Give Than to Receive.

Branding 120

Branding Brand Nonprofit Storytelling 120

Cision

JUNE 25, 2015

Monitor your site and look for results like increases in newsletter subscriptions, blog visits, white paper downloads and social media shares to tell the story of the article’s performance. Not to mention, a positive article is a serious morale booster. Report back to leadership. This will show the value of a public relations campaign.

LinkedIn 120

LinkedIn Pitching Journalism Interviews 120

Cision

APRIL 7, 2015

Think serial storytelling. Use the outside-the-box content ideas from our free white paper. Use text to tease as “Game of Thrones” did. The raven brings #TheSight. Receive the power at: [link] https://t.co/LknnRX0f4D. LknnRX0f4D. Game Of Thrones (@GameOfThrones) November 25, 2014. Blog posts and newsletters falling short?

Video 120

Video YouTube Mobile Advertising 120

PRSay

APRIL 14, 2023

Have ChatGPT read and write Cliffs Notes on those 36 academic studies that will give your white paper weight and substance. But it’s up to you to know how to write well enough to give ChatGPT good direction, to review its work for accuracy, and to edit what may or may not be a good first draft.

How To 139

How To Writing Study Training 139

Flack's Revenge

JANUARY 12, 2021

Make sure to use good storytelling techniques to convey your message, featuring customers who have been positively impacted by your technology. And for them to help amplify brand and messaging almost always involves investment in white papers, webinars, custom research, etc.

Industry 156

Industry Enterprise Trends Technology 156

Cision

JANUARY 28, 2016

Learn how with our brand journalism white paper! What role do you think storytelling plays in PR? I’ve written more than 3,000 articles in my career, so I know how reporters think, what makes them tick, what stories will resonate with them and what facts or issues will make them back away. And I’m learning and growing every day.

Journalism 120

Journalism Newspapers Writing Report 120